Salesmart
Salesmart is an Indonesia-based SaaS company founded in 2017 that provides cloud-based B2B sales force automation (Smarteam), order management (SmartOrder), and incentive management (SmartReward) for Indonesian SMBs and enterprises across manufacturing, retail, F&B, pharmaceutical, banking, electronics, and consumer goods verticals, distributed via self-serve trial plus channel resellers.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Salesmart does
Salesmart is a private Indonesian software-as-a-service company founded in 2017 and headquartered in Jakarta Utara, DKI Jakarta, that provides a cloud-based B2B end-to-end sales and distribution management platform for the domestic Indonesian market. The platform is composed of three core modules marketed under sub-brands: Smarteam (sales force automation with Android mobile app, GPS-based geotagging, attendance scheduling, daily visit monitoring, and real-time performance reporting), SmartOrder (supply chain and order management system connecting principals, distributors, and retail stores through real-time product catalog/pricing/promotion updates and automated order processing), and SmartReward (incentive and loyalty management platform for points, employee rewards, and customer loyalty programs). The underlying technology is cloud-based with real-time data synchronization, secured via an internal API endpoint at api.salesmart.co.id, and is delivered through a web portal plus Android mobile application; no public/partner developer API or SDK was identified.
The company serves both SMBs and enterprises across multiple verticals in Indonesia including manufacturing, retail, services, healthcare/pharmaceuticals, tourism, property, technology, finance, banking, electronics, food and beverage, and consumer goods. Named customers include Mandiri, Sony, American, Medikon, Sappe, Alisan, Vindo, Chailease, Kao, Gaga, and M2U, alongside an SME long tail. Salesmart monetizes through three subscription tiers — Prime at Rp1 million per month (approximately $65) for up to 10 users, Supreme at Rp10 million per year for 10 users with additional seats at Rp100,000 each, and a custom-priced Premier tier for enterprise deployments — distributed via a self-service 14-day free trial on salesmart.co.id plus a formal reseller/channel partner program targeting Indonesian technology service providers. All prices exclude PPH tax.
Salesmart operates with a lean team of approximately 6 employees, is privately held and bootstrapped with no disclosed venture capital, private equity, or institutional investors, and is founder-operated with no documented parent entity. The company is single-country (Indonesia) by geographic scope, is generating no disclosed revenue, and has not announced any M&A, funding rounds, or material leadership transitions in the available record.
Salesmart firmographics
Firmographics- Name
- Salesmart
- Legal name
- Sale$mart
- Website
- https://salesmart.co.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salesmart is an Indonesia-based SaaS company founded in 2017 that provides cloud-based B2B sales force automation (Smarteam), order management (SmartOrder), and incentive management (SmartReward) for Indonesian SMBs and enterprises across manufacturing, retail, F&B, pharmaceutical, banking, electronics, and consumer goods verticals, distributed via self-serve trial plus channel resellers.
- Ownership category
- akta.pro rank
Salesmart industry classification
Industry- Product category
- Sales Force Automation Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Salesmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Prime Plan: Monthly subscription model at Rp1Jt (approximately $65) per month, includes up to 10 users, 4 free administrators, and 10GB storage. Tax excluded (PPH).
- Subscription - Supreme Plan: Annual subscription model at Rp10Jt per year, includes 10 users with additional users at Rp100,000 each. Includes online support, maintenance, and 2 months free. Designed for Advance Enterprises.
- Subscription - Premier Plan: Custom flexible pricing tailored to specific business needs and preferences for small businesses and enterprises. Price set accordingly based on requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Prime - Rp1Jt/month for up to 10 users |
| Subscription | Annual | Supreme - Rp10Jt/year for advance enterprises |
| Subscription | Multi-year contract | Premier - Custom pricing for flexible business needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Salesmart product offering
Product offeringCore offering
Salesmart sells a cloud-based B2B sales and distribution management platform that bundles sales force automation, supply chain order management, and incentive/loyalty management into one subscription SaaS offering for Indonesian businesses. Its three commercial modules — Smarteam (SFA), SmartOrder (OMS), and SmartReward (incentives) — are sold on tiered monthly/annual subscriptions (Prime, Supreme, Premier) with a 14-day free trial and channel partner (reseller) support.
Product overview
Salesmart is an all-in-one B2B sales and distribution management platform composed of three core modules: Smarteam (Sales Force Automation), SmartOrder (Supply Chain/Order Management), and SmartReward (Incentive Management). The platform supports small businesses to enterprises and is available through subscription tiers (Prime, Supreme, Premier) with a 14-day free trial. Additional modules mentioned include SmartHR, expanding the ecosystem beyond core sales functionality.
Differentiator
Problem solved
Functional benefit
Brands
- SmartTeam: Sales Force Automation Platform for managing sales team activities, field visits, performance tracking, and real-time reporting.
- SmartOrder
- SmartReward
Products and services
- Smarteam
Quantifiable outcome
- Sales team productivity improvement up to 20%
Companies that use Salesmart
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Salesmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Salesmart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salesmart Reseller PartnerscoreSalesmart operates a reseller partnership program for technology service providers who resell Salesmart products. Resellers receive official reseller status, unlimited access to product trials, marketing materials, and training at no cost to support successful partnerships. Partners earn bonuses and additional commissions by actively driving digital transformation in their clients' businesses.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Salesmart competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Salesmart social profiles
Digital presenceSalesmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salesmart leadership team
Management profileNumber of profiles
Salesmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salesmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salesmart
What does Salesmart do?
Salesmart sells a cloud-based B2B sales and distribution management platform that bundles sales force automation, supply chain order management, and incentive/loyalty management into one subscription SaaS offering for Indonesian businesses. Its three commercial modules — Smarteam (SFA), SmartOrder (OMS), and SmartReward (incentives) — are sold on tiered monthly/annual subscriptions (Prime, Supreme, Premier) with a 14-day free trial and channel partner (reseller) support.
Is Salesmart a public or private company?
Salesmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salesmart founded?
Salesmart was founded in 2017. It employs 1 to 10 people.
How does Salesmart make money?
Three revenue lines are on record. Subscription - Prime Plan is the primary driver. The others are subscription - Supreme Plan and subscription - Premier Plan.
Does Salesmart have an API?
No public API is recorded for Salesmart.
What industry is Salesmart in?
Salesmart's product category is Sales Force Automation Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail). Its NAICS code is 423430 and its SIC code is 5045.