Sale Sports Club

What Sale Sports Club does

Sale Sports Club is a Community Benefit Society (Co-op with charitable status, CBS No. 7685) operating a multi-sport community club headquartered at Rookwood, 39 Clarendon Crescent, Sale, Greater Manchester, with additional venues at St Bede's College (Manchester, hockey), Blessed Thomas Holford CC (Altrincham, junior cricket), and Sale Grammar School (senior cricket nets). Founded in 1854 as Sale Cricket and Quoits Club and renamed in 2001 to reflect its multi-sport ethos, the club runs five core sports sections — cricket (est. 1854), tennis (est. 1879, five floodlit artificial-grass courts), hockey (est. 1888), Manchester Village Spartans RUFC (inclusive rugby, IGR founding member), and FC Sporting Sale (junior football, FA-accredited) — alongside activity programmes (Walking Netball, Walking Football, Pilates, Yoga, Keep Fit, These Mums Do Fitness), year-round holiday camps (multi-sport and tennis for ages 4-15), a schools programme (12+ schools in Sale/Manchester), function-room venue hire (capacity up to 90), and ticketed social events.

Revenue is generated across multiple streams: subscription-based sports and community memberships via WebCollect; pay-as-you-go fitness and walking-sports sessions (£3–£5.50 per session); term-based Pilates and Yoga (£60 per 10-week block); multi-sport and tennis holiday camps (£28 per day, bookable via Class4Kids); quote-based function-room hire; bar and ticketed event revenue; corporate sponsorship (ISR Recruitment, Duerr's, Taylors of Sale, Me and My Mates, These Mums Do Fitness); and professional tennis coaching. Customer segments span individual members, families, juniors, over-50s, LGBTQ+ rugby participants, local schools, and event hirers in the Greater Manchester area. The 2018 conversion from a private members club to a Community Benefit Society and the concurrent new clubhouse redevelopment (funded by Eden's Land sale, ECB grant/loan, and member contributions) repositioned the club around community benefit rather than member profit. Headcount is 14 employees, and the club holds Clubmark accreditation (since 2005, retained 2018) and a 2021 three-year strategic partnership with Lancashire Cricket.

Name

Sale Sports Club

Legal name

Sale Sports Club

Website

https://salesportsclub.com

Company type

Private

Founded year

1854

Operating status

Operating

Short description

Sale Sports Club is a Community Benefit Society operating a multi-sport community club in Sale, Greater Manchester, delivering cricket, tennis, hockey, rugby, junior football, fitness classes, holiday camps, schools programmes, and venue hire to local residents and families.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Club Sports Programs (EDALAIAB)

Keywords

• Community sports club
• Multi-sport club
• Tennis club membership
• Cricket club membership
• Sports coaching services

Headquarters

HQ city

Sale

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership subscriptions for sports sections (cricket, tennis, hockey) and community membership for bar/facility access. Adults and juniors with various categories including family and social memberships.
2. Holiday Camps: Multi-sport camps and tennis camps during school holidays for children aged 4-15. Revenue from session fees with early drop-off and late pick-up options.
3. Venue Hire: Function room hire for events including weddings, birthday parties, corporate meetings, christenings. Capacity up to 90 people with fully licensed bar and catering options.
4. Bar and Events: Clubhouse bar operations, quiz nights, history talks, Caribbean nights, gin festivals, comedy nights, and musical events generating beverage sales and ticket revenue.
5. Sponsorship: Corporate sponsorship from local businesses including ISR Recruitment, Duerr's, Taylors of Sale, Me and My Mates, and These Mums Do Fitness for promotional opportunities.
6. Sports Coaching: Professional tennis coaching by LTA registered coaches, cricket coaching, and fitness classes including Pilates, yoga, keep fit, and walking sports programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sale Sports Club operates a multi-sport community club offering membership-based participation in cricket, tennis, hockey, rugby, and junior football, alongside fitness classes, holiday sports camps, schools coaching programmes, function-room venue hire, and a licensed clubhouse bar with social events. The club runs teams, coaching pathways, and community programmes for all ages and abilities from its headquarters at Rookwood, Sale.

Product overview

Sale Sports Club is a multi-sport community sports club offering a comprehensive portfolio of sports programs and community activities. The core sports sections include Cricket Club (established 1854), Tennis Club (5 floodlit artificial grass courts), Hockey Club (founded 1888), Manchester Village Spartans RUFC (inclusive rugby), and FC Sporting Sale (junior football). Supporting activity programs include Walking Netball, Walking Football, Pilates, Keep Fit Classes, These Mums Do Fitness, and Yoga. The club operates holiday camps including Tennis Camps and Multi-Sport Camps for children aged 4-15, plus a Schools Programme delivering PE to local schools. Venue hire services provide function room facilities for events up to 90 guests. The club also runs regular social events including quiz nights, history talks, Caribbean nights, gin festivals, and comedy nights. Additional offerings include the 200 Club monthly prize draw and membership management via WebCollect. The club operates as a Community Benefit Society (Co-op with charitable status) following conversion in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Sale Cricket Club Cricket club offering senior and junior cricket programmes, training sessions, and competitive league participation in the Cheshire County League, including Silverbacks (Over 40s) and representative cricket.
• Sale Tennis Club LTA-registered tennis club with five artificial grass floodlit courts offering year-round tennis, coaching programmes, team competition, and social tennis sessions for adults and juniors of all abilities.
• Sale Hockey Club Hockey club with men's, ladies' and junior teams competing in North West leagues across multiple divisions, including veterans' teams.
• Manchester Village Spartans RUFC Inclusive gay and inclusive rugby union club, one of the world's oldest, founding member of International Gay Rugby (IGR), offering rugby union and O2 Touch Rugby regardless of gender, sexuality or experience.
• FC Sporting Sale (Junior Football) Junior football club with FA-accredited and fully DBS-checked coaches, offering teams for boys and girls from under 10s to under 14s with an inclusion-focused philosophy; teams play in the Timperley and District Junior Football League.
• Walking Netball Weekly walking netball sessions held on Thursday afternoons for anyone aged 16+ regardless of prior netball experience, using a modified game format aligned with England Netball guidelines.
• Sale Walking FC (Walking Football) Walking football sessions for adults over 50, running twice weekly on Monday and Wednesday mornings, led by qualified UKCC coaches.
• LH Pilates Pilates classes run by Liz Hocking offering beginner through intermediate levels, held on Monday, Thursday, and Friday mornings; term block bookings at £60 for 10 weeks.
• Keep Fit Classes Keep Fit sessions led by instructor Eleanor, including Over 50s Keep Fit on Tuesday mornings and All Ages Keep Fit on Tuesday evenings at £5 per person per session with first session free.
• These Mums Do Fitness Gym-free fitness business offering classes, personal training, and small group training for women and mothers, meeting weekly at the club on Wednesday evenings.
• Yoga Classes Yoga sessions run by Northern School of Yoga (Christine Royle) and Libby, offering classes for mixed abilities including seniors gentle yoga, with £60 for 10 weeks and a £7 taster lesson.
• Tennis Camps Multi-age tennis camps during school holidays for children aged 4-14, delivered by LTA-certified coaches using ROGY stage methodology; full day 9:00am-4:00pm at £28.00 with optional early drop-off and late pick-up.
• Multi-Sport Holiday Camps Year-round multi-sport holiday camps for children aged 4-15, offering 30+ activities including football, cricket, dance, dodgeball, hockey, basketball, archery and more; bookable online via the Class4Kids platform.
• Schools Programme PE curriculum delivery and sports coaching for schools including teacher CPD, before/after school sessions, and lunch clubs, delivered to 12+ schools in Sale and Manchester area over the past decade.
• Function Room Venue Hire Function room available for hire accommodating up to 90 people with a fully licensed bar and catering options, suitable for wedding receptions, birthday parties, corporate meetings and christenings.
• 200 Club Monthly subscription-based prize draw offering cash prizes, with 50% of subscriptions paid as prizes and 50% to club funds; £5 per month per entry, maximum 200 entries.
• Social Events Program Regular ticketed social events including quiz nights, history talks, Caribbean nights, gin festivals, comedy nights, and musical extravaganzas held in the clubhouse.
• Professional Tennis Coaching Professional tennis coaching delivered by LTA-registered coaches (head coach Nathan Pacitto from March 2025) for all ages and abilities; supports both the junior programme and adult player development.

Named customers9 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Lancashire CricketcoreStrategic or Co-development Partner · 1 May 2021Three-year agreement enabling Sale's players to train at Dane Road. Lancashire Academy and County Age Group Squads train at Sale and utilise the cricket facilities. Sale Cricket Club hosts Thunder's Rachael Heyhoe Flint Trophy matches. Strong pathway and development partnership.
• Chance to ShinecoreStrategic or Co-development PartnerNational cricket charity delivering coaching and education in schools. Sale's coaching programme received Chance to Shine Project of the Year 2011 recognition. Partnership enabled employment of dedicated Sports Development Officer.
• Lawn Tennis Association (LTA)coreStrategic or Co-development PartnerSale Tennis Club registered with LTA. LTA Play platform used for court bookings. LTA Youth Coaching scheme followed for junior programme. LTA Certified coaches required.
• England NetballminorStrategic or Co-development PartnerWalking Netball programme aligned with England Netball guidelines. Links to England Netball resources and further playing opportunities.
• North West HockeycoreChannel Partner/ Reseller/ DistributorMen's and Ladies' hockey teams compete in North West Men's and Women's leagues at various division levels.
• International Gay Rugby (IGR)coreStrategic or Co-development PartnerManchester Village Spartans are founding members of IGR. Collaborative work on LGBTQ+ inclusion in grassroots rugby.
• Local Schools (12+ in Sale and Manchester)coreStrategic or Co-development PartnerSchools programme delivering PE curriculum, CPD for teachers, before/after school sports sessions. Partnership for over a decade.
• ISR Recruitment LtdminorGTM or Marketing PartnerSpecialist IT & Technology recruitment company. Sponsorship for promotional opportunities at the club.
• Duerr'sminorGTM or Marketing PartnerBritain's oldest family-owned jam maker (Manchester). Supplies all balls for junior cricket teams. Sponsorship and in-kind support.
• Taylors of SaleminorGTM or Marketing PartnerButchers of distinction since 1850. Sponsorship for promotional opportunities.
• Me and My MatesminorGTM or Marketing PartnerLocal business directory vetting and advertising service in Sale. Sponsorship support.
• These Mums Do FitnessminorGTM or Marketing PartnerGym-free fitness business based in Sale. Runs fitness classes at the club on Wednesday evenings. Sponsorship and service provider.
• Timperley and District Junior Football LeaguecoreChannel Partner/ Reseller/ DistributorFC Sporting Sale teams play in local league on weekends September to May using club facilities.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bowdon Cricket, Hockey and Squash Club: Closest geographic peer — multi-sport amateur club in nearby Bowdon (Trafford) operating cricket, hockey and squash sections with memberships and bar facilities. Sale Cricket Club even signed Patrick Ashling directly from Bowdon's Division One championship side, evidencing direct competitive overlap for players.
• Timperley Cricket Club: Adjacent Trafford amateur cricket club competing in similar Cheshire County League divisions; offers comparable junior pathway, social membership and community cricket experience to Sale Cricket Club.
• Didsbury Cricket Club: South Manchester amateur cricket club with comparable junior/senior structure, community membership model and Cheshire League participation — direct competitor for junior cricketers in the Manchester catchment.
• Alderley Edge Cricket Club: Cheshire-based amateur cricket club with similar community ethos, multi-section heritage and league participation; competes with Sale for adult recreational cricketers in the affluent South Manchester / Cheshire corridor.
• Brooklands Cricket Club: Sale-adjacent amateur cricket club sharing the Trafford market; comparable scale, junior section and Sunday league participation — directly comparable membership competitor.
• Cheadle Hulme Cricket Club: Stockport-based amateur cricket club offering community membership, junior coaching and bar facilities — operates a similar multi-section subscription model in the same Greater Manchester catchment as Sale.
• Northern Cricket Club (Liverpool): Historic amateur cricket club (founded 1861) with comparable Community Club ethos, multiple teams across leagues, junior development pathway and clubhouse/bar operations — comparable scale and heritage to Sale Cricket Club.
• Manchester Rugby Club: Senior amateur rugby club in Greater Manchester; Sale's Manchester Village Spartans are co-located and share some infrastructure, so the rugby peer dynamic is direct. Comparable community-driven amateur rugby model with league participation.

Broad incumbents

• David Lloyd Clubs: National premium health, tennis, swimming and family fitness chain with a Trafford-area club. Broad incumbent — does not run league cricket or hockey but directly competes for adult/junior tennis, fitness class and family membership wallet share in Sale.
• Nuffield Health: National not-for-profit health and fitness operator with Greater Manchester sites. Competes with Sale's Pilates, yoga, keep fit and walking-sports programmes for the same 30-65 year-old health-conscious member.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sale_hc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sale Sports Club