Portsmouth Rugby Club

What Portsmouth Rugby Club does

Salisbury RFC is a community rugby union club based at Castle Road, Salisbury, Wiltshire, England, operating as an independent, not-for-profit sports organisation with no parent company or external institutional ownership. It fields 21 teams spanning the full age and ability spectrum: mixed mini rugby from U6 to U11, boys' youth teams from U12 to U18 (including Colts), girls' teams from U12 to U18 competing in the Hampshire, Oxfordshire and Berkshire league with pathways into county and RFU Player Development Group selection, and senior men's (1st, 2nd, 3rd XV), senior women's (1st XV), and walking rugby squads. The club is affiliated with the Hampshire RFU, Dorset and Wilts RFU, and the Rugby Football Union (RFU/England Rugby), and participates in the RFU Headcase concussion-awareness programme and the LooseHeadz mental health partnership (signed up 2024-10-25 via a visit from British & Irish Lions legend Richard Hill).

The club's operations run on the Pitchero SaaS platform, which provides the website, membership administration, match scheduling, safeguarding/DBS integration via RFU Game Management System, and communication tooling; there is no proprietary technology, AI/ML capability, or third-party API integrations. Go-to-market is community-led: recruitment relies on word of mouth, local events, school outreach, festivals, and three free trial sessions for prospective players, supported by organic Facebook and Instagram channels and coverage in the Salisbury Journal.

The business model combines four revenue streams: recurring membership subscriptions across all age groups; venue hire (rooms for conferences, weddings, birthdays, meetings) priced on a quote basis through the house manager; sponsorship from approximately 15 local SMEs (including Heritage Audi/VW, Trethowans, Myddleton & Major, NFU Mutual, Chemring, Spire Printing, and others) at club, team, and player levels; and kit/merchandise sales routed through Kitworld UK. Recent strategic activity centres on community expansion — notably the first Spring Minis Festival in March 2025 hosting ~420 children from four external clubs — and the club held its Annual General Meeting in July 2026 to formalise governance for the 2026-27 season.

Name

Portsmouth Rugby Club

Legal name

Salisbury Rugby Club

Website

https://salisburyrfc.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salisbury RFC is an independent community rugby union club in Salisbury, Wiltshire, England, fielding 21 teams from minis (U6) through senior men's and women's XVs and walking rugby, funded by membership fees, venue hire, local sponsorships, and kit sales.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community rugby club
• Youth rugby programs
• Amateur rugby union
• Venue hire services
• Grassroots sports club

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Recurring membership fees for players of all age groups including seniors, youth, minis, and girls teams
2. Venue Hire: Hiring out club facilities including rooms for meetings, conferences, weddings, birthdays, and other events
3. Sponsorship: Sponsorship revenue from various local businesses including club sponsors, team sponsors, and player sponsors
4. Kit Sales: Sale of club merchandise and kit through the club kit shop

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Operates a community amateur rugby union club running 21 teams across all age groups from minis (U6-U11) and youth (U12-U18 boys and girls) through to senior men's, women's, and walking rugby. The club also generates revenue by hiring out clubhouse facilities for events such as conferences, weddings, and birthdays, and through sponsorships and kit sales.

Product overview

Salisbury RFC operates as a community rugby club offering a comprehensive range of rugby participation opportunities across all age groups and skill levels. The club provides senior men's and women's teams (1st XV through 3rd XV), youth boys teams from U12 to U18, mixed mini rugby from U6 to U11, and dedicated girls teams from U12 to U18. In addition to its sporting offerings, the club generates revenue through venue hire services, providing rooms for conferences, weddings, birthdays, and other events. The club hosts an annual Spring Minis Festival event and is affiliated with Hampshire RFU, Dorset and Wilts RFU, and the Rugby Football Union. The club's operations are powered by the Pitchero platform for website and team management.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Hire Services Hiring out clubhouse rooms for events including conferences, weddings, birthdays, and meetings, with rooms available to suit different requirements and budgets. Catering can be provided. Enquiries are handled by the house manager at [email protected] or 01722 325317.
• Senior Rugby Teams Senior competitive and social rugby teams including 1st XV Men, 1st XV Women, 2nd XV Men, 3rd XV Men, and a Walking Rugby squad for older or less physically mobile players. Open to adult players seeking competitive or social rugby across varying skill levels and fitness.
• Youth Rugby (Boys U12-U18) Boys youth rugby teams from Under 12 through to Under 18, including Colts (Year 12 and 13), providing age-appropriate competitive rugby coaching, skill development, and a progression pathway into senior rugby.
• Mini Rugby (Mixed U6-U11) Mixed mini rugby teams from Under 6 (Reception) to Under 11, focusing on fun, tag rugby, and basic movement and ball-handling skills. Aimed at introducing young children to rugby in a safe and enjoyable format.
• Girls Rugby (U12-U18) Girls rugby teams from Under 12 through to Under 18, including Under 18 Girls (Spitfires), playing in the Hampshire, Oxfordshire and Berkshire league, with development pathways to county and RFU Player Development Group (PDG) representation.
• Spring Minis Festival Annual spring rugby festival hosted for mini teams and U14 girls from multiple clubs, providing large-scale competitive and festival match opportunities across 12 pitches. Approximately 420 children participated in the inaugural 2025 event.

Quantifiable outcome

• ~420 children participated in Spring Minis Festival demonstrating strong youth engagement
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LooseHeadzcoreStrategic or Co-development Partner · 25 October 2024LooseHeadz, as an Official Charity Partner to the British & Irish Lions, partnered with Salisbury RFC through their Partnership Programme. The initiative aims to place a mental health lead at every rugby club in the world. British & Irish Lions legend Richard Hill visited his grassroots club to sign them up to the programme, bringing mental health support resources to the club community.
• Hampshire RFUcoreStrategic or Co-development PartnerAffiliated with Hampshire RFU for league competitions, referee coordination, and rugby governance in the Hampshire region
• Dorset and Wilts RFUcoreStrategic or Co-development PartnerAffiliated with Dorset and Wilts RFU for regional rugby development and competitions
• Rugby Football Union (RFU) / England RugbycoreStrategic or Co-development PartnerPrimary governing body affiliation through RFU Game Management System (GMS), player registration, safeguarding standards, DBS checking via eDBS system, and access to RFU Player Development Group (PDG) pathways
• RFU HeadcaseminorStrategic or Co-development PartnerRFU concussion and head injury awareness programme supporting player safety

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bournemouth RFC: Bournemouth RFC is a long-established community rugby union club on the south coast of England. It is comparable to Salisbury RFC as a similarly structured amateur rugby club offering senior, youth, and mini participation with sponsorship and venue hire income streams.
• Trojans RFC: Trojans RFC is a community amateur rugby club that joined Salisbury RFC's 2025 Spring Minis Festival. It is comparable as a similar-tier community rugby club offering multi-age participation in the broader Hampshire/Wiltshire catchment.
• Devizes RFC: Devizes RFC is a community amateur rugby club that joined the 2025 Spring Minis Festival hosted by Salisbury RFC. It is comparable as a Wiltshire-based community rugby club offering multi-age participation with senior, youth, and mini teams.
• Lydney RFC: Lydney RFC is a community amateur rugby club in the Forest of Dean. It is comparable as a similarly sized community rugby club offering senior, youth, and mini teams with a similar membership, sponsorship, and venue-driven revenue mix.
• Wimborne RFC: Wimborne RFC is a community amateur rugby club based in Wimborne, Dorset. It is comparable as a similar-tier community rugby club with multi-age teams operating in the same south-central English catchment under the Dorset & Wilts RFU umbrella.
• Fordingbridge RFC: Fordingbridge RFC is a community amateur rugby club that participated in Salisbury RFC's 2025 Spring Minis Festival. It is comparable as a small/mid-sized amateur rugby club with a similar mini-to-senior programme structure in the same regional area.
• Andover RFC: Andover RFC is a community rugby union club based in Andover, Hampshire that participated alongside Salisbury RFC in the 2025 Spring Minis Festival. It is comparable as a similarly structured community amateur rugby club operating senior, youth, and mini teams in the same regional catchment.

Regional players

• Hampshire RFU: Hampshire RFU is the regional governing body of rugby union in Hampshire and a core affiliation partner of Salisbury RFC. It is comparable as the regional ecosystem body that organises leagues, referee coordination, and player development across clubs in the same catchment.
• Dorset & Wilts RFU: Dorset & Wilts RFU is the regional governing body of rugby union covering Dorset and Wiltshire and a core affiliation partner of Salisbury RFC. It is comparable as the regional body responsible for competitions and development in the same geography as the club.

Broad incumbents

• Coventry RFC: Coventry RFC is a long-established and significantly larger community rugby club in the West Midlands with extensive senior, youth, and pathway programmes. It is comparable as a multi-tier community rugby club but at materially larger scale, serving as an upper-bound reference point for amateur rugby club operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salisburyrugbyclubofficial
• Instagraminstagram.com/salisbury_rfconeclub
• LinkedInlinkedin.com/company/portsmouth-rugby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portsmouth Rugby Club