Sallanches Tourisme

What Sallanches Tourisme does

Sallanches Tourisme is the tourism and municipal services arm of the French commune of Sallanches (Commune de Sallanches), a local government entity in Haute-Savoie, Auvergne-Rhône-Alpes, serving a resident population of 17,322 inhabitants and visitors to the Mont Blanc region. The organization operates the sallanchesmontblanc.com digital portal and delivers a broad portfolio of municipal services: tourism promotion and visitor information, cultural programming (Cultur(r)al season at the 585-seat Salle Léon Curral), sports and leisure facilities (46-hectare Base de Loisirs des Ilettes, Centre Aquatique, sports complexes), a 600-capacity Music/Dance/Theatre school (EMDT), a public library (Médiathèque Ange Abrate), and an Alpine observatory (Château des Rubins). Administrative services include the Guichet Numérique des Autorisations d'Urbanisme (online building permits) and the Portail Familles childcare and family services portal, plus an Espace Pro Adhérent extranet for tourism partners built on the regional Apidae tourism database.

The underlying technology stack is a conventional municipal web platform: a content management system hosting the multilingual (French, English, Italian) portal, the Apidae extranet for tourism professional data management, ArcGIS StoryMaps for project visualization, Microsoft SharePoint for internal document distribution, and Google Maps integration for interactive site mapping. No proprietary technology, AI/ML capabilities, or software-as-a-service products are evident. All systems are off-the-shelf, reflecting a public-sector technology posture.

The business model is that of a French municipality: operating revenue derives from local taxation, state and regional subsidies (including EU FEDER/LEADER, France Relance, DETR/DSIL, and departmental grants), plus fees for specific facilities (aquatic center, cultural venues, events). Go-to-market is direct-to-consumer through both digital channels (multilingual website, Facebook, Instagram, YouTube, newsletters, press releases) and physical locations (Bureau des Guides at 33 rue Vaugelas, Hôtel de Ville headquarters, cultural and sports sites). The entity has 300+ municipal agents across all city services, is governed by a 33-member Conseil Municipal led by Mayor Sylvia PERRUCHIONE-KUNEGEL, and operates on multi-year public budget cycles rather than commercial revenue mechanics.

Name

Sallanches Tourisme

Legal name

Commune de Sallanches

Website

https://sallanchesmontblanc.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Sallanches Tourisme is the tourism and municipal services portal of the French commune of Sallanches in Haute-Savoie, operating the sallanchesmontblanc.com platform to deliver tourism promotion, cultural programming, sports facilities, and administrative services to 17,322 residents and Mont Blanc region visitors.

Ownership category

akta.pro rank

Product category

Municipal Tourism and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Citizen Science & Conservation Volunteer Tourism Programs (On-Site) (THAAAFAH), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Destination tourism promotion
• Municipal government services
• Visitor information services
• Cultural venue programming
• Public leisure facilities

Headquarters

HQ city

Sallanches, Auvergne-Rhône-Alpes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal tax revenue: As a municipal government entity, Sallanches derives operating revenue from local taxes, state subsidies, and potentially fees for services such as facility rentals and event admissions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sallanches Tourisme is the municipal tourism office of the Commune de Sallanches in Haute-Savoie, France. It operates the sallanchesmontblanc.com portal to promote the Sallanches Mont-Blanc destination, provide visitor information, enable accommodation and activity bookings, and coordinate municipal services for residents. The organization also manages cultural venues (Salle Léon Curral, Médiathèque Ange Abrate, Château des Rubins), recreational facilities (Base de Loisirs des Ilettes, Centre Aquatique), the municipal music/dance/theater school (EMDT), and the Bureau des Guides.

Product overview

Sallanches Tourisme operates a multi-service city portal that combines tourism promotion, municipal administration services, and cultural programming. The digital offering consists of a comprehensive tourism information platform (sallanchesmontblanc.com) with an interactive map, the Guichet Numérique des Autorisations d'Urbanisme for online building permits, the Portail Familles for family service management, and an Espace Pro Adhérent extranet for tourism professionals. The city's cultural infrastructure includes the Salle de Spectacle Léon Curral (585 seats) hosting the Cultur(r)al cultural season, the Médiathèque Ange Abrate, and the Château des Rubins observatory. Leisure facilities comprise the Base de Loisirs des Ilettes (46 hectares of natural lakes), the Centre Aquatique aquatic center, and sports venues. The EMDT music/dance/theater school is a major educational facility with 600-student capacity. All services are accessible through the unified portal with multilingual support in French, English, and Italian.

Differentiator

Problem solved

Functional benefit

Products and services

• Guichet Numérique des Autorisations d'Urbanisme Digital portal for submitting and processing urban planning authorization requests online, enabling residents to file building permits and related applications electronically.
• Portail Familles Family portal for managing childcare registrations, leisure center bookings, school canteen, and family-related municipal services.
• Espace Pro Adhérent Professional extranet for tourism partners to manage their listings, availability calendars, rates, and photos via the Apidae tourism database platform.
• Centre Aquatique Sallanches Mont-Blanc Municipal aquatic center offering swimming pools, relaxation areas, and water-based recreational facilities for residents and visitors.
• Salle de Spectacle Léon Curral Performance venue with 585-seat modular grandstand, hosting the Cultur(r)al live performance programming and cultural events.
• Médiathèque Ange Abrate Public library and media center offering books, digital resources, and cultural programming for the community.
• Château des Rubins - Observatoire des Alpes Cultural heritage site serving as an Alpine observatory offering educational programs about mountain environment and local history.
• École de Musique, de Danse et de Théâtre (EMDT) Municipal music, dance, and theater school with capacity for 600 students and 27 staff, featuring a 150-seat auditorium and 1500m² floor area.
• Saison Culturelle Cultur(r)al Annual cultural season programming featuring live performances, concerts, and artistic events hosted at the Salle Léon Curral and other venues.
• Base de Loisirs des Ilettes 46-hectare natural leisure area featuring three lakes, beach facilities, electric grills, fishing areas, water sports zones, and zero-waste initiatives.
• Centre de la Nature Montagnarde Mountain nature center offering educational activities, workshops, and nature discovery programs for groups and the general public.
• Bureau des Guides de Sallanches Mountain guide service offering hiking excursions, climbing, and alpine activities with professional certified guides.
• Carte Interactive de Sallanches Interactive digital map displaying tourism services, accommodations, restaurants, activities, and points of interest throughout the Sallanches area.

Quantifiable outcome

• 600 students and 27 staff capacity at the new EMDT school
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and significant.

• Association Foncière Pastorale de Sallanches, Cordon, DorancoreStrategic or Co-development Partner · 1 January 1978Created November 12, 1978, managing 2,235 hectares and 297 parcels of alpine pastureland across Sallanches, Cordon, and Doran owners
• Spaichingen, Germany (Jumelage)significantStrategic or Co-development Partner · 1 January 1970Over 50 years of twinning friendship since May 30, 1970, with Erwin Teufel (Mayor of Spaichingen) and Marcel Gouttry (Mayor of Sallanches) signing the charter. Includes school, association, and elected official exchanges
• SyanesignificantStrategic or Co-development PartnerPartnership for electric vehicle charging infrastructure installation and management throughout the municipality

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Office de Tourisme de Chamonix Mont-Blanc: Municipal tourism office serving Chamonix, the leading Mont Blanc destination. Directly comparable as a French commune-level DMO promoting Alpine tourism, accommodation, activities, and cultural programming in the same region.
• Office de Tourisme de Megève: Municipal tourism office for the Haute-Savoie luxury resort of Megève. Directly comparable as a French Alpine DMO with year-round programming, visitor services, and a premium positioning just 25 km from Sallanches.
• Office de Tourisme d'Annecy: Municipal tourism office for Annecy, the preeminent lake-and-mountain destination in Auvergne-Rhône-Alpes. Comparable French municipal DMO with a wider cultural, nature, and events portfolio anchored to a single commune.
• Office de Tourisme Morzine-Avoriaz: Municipal tourism office for Morzine-Avoriaz in Haute-Savoie. Comparable French Alpine DMO serving a mid-sized resort commune with mountain activity promotion and year-round visitor services.
• Office de Tourisme des Gets: Municipal tourism office for Les Gets in Haute-Savoie. Comparable French Alpine DMO promoting ski and summer tourism, accommodation, activities, and event programming in a similar mid-sized commune.
• Office de Tourisme de Saint-Gervais Mont-Blanc: Municipal tourism office for neighboring Saint-Gervais. Directly comparable French Alpine DMO competing for the same Mont Blanc visitor pool with similar year-round programming and infrastructure.

Broad incumbents

• Visit Mont-Blanc (ADT Haute-Savoie): Agence Départementale du Tourisme for Haute-Savoie promoting the Mont Blanc region. Wider-scope DMO that aggregates commune-level tourism offerings including Sallanches; comparable institutional mission and visitor-services scope.
• Comité Régional du Tourisme Auvergne-Rhône-Alpes: Regional tourism committee for the same administrative region as Sallanches. Operates as a higher-tier DMO promoting destinations including Sallanches to international markets; comparable tourism promotion role.
• Savoie Mont Blanc Tourisme: Regional tourism board covering the broader Savoie and Haute-Savoie areas including Mont Blanc. Acts as an umbrella DMO that Sallanches' destination marketing feeds into; broader portfolio and resources than a single commune.

Regional players

• Office de Tourisme de Passy: Tourism office for the neighboring commune of Passy on the western flank of Mont Blanc. Comparable small-commune French Alpine DMO with similar programming scale and visitor profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFuwkonftHbDuoksc4RN7Tw/videos
• Facebookfacebook.com/SallanchesMontBlanc
• Instagraminstagram.com/sallanchestourisme
• LinkedInlinkedin.com/company/office-de-tourisme-de-sallanches

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sallanches Tourisme