Salli Saddle Chair
Salli Systems (Easydoing Oy) is a Finnish manufacturer of ergonomic saddle chairs, founded in 1990, selling made-to-order two-part split-seat chairs and complementary accessories to dental, healthcare, office, and home-office professionals across 80+ countries via dealers, e-commerce, and a Helsinki showroom.
- Company typePrivate
- Founded1990
- HeadquartersRautalampi, Finland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Salli Saddle Chair does
Salli Saddle Chair, operating as Salli Systems (legal entity Easydoing Oy), is a Finnish designer, manufacturer, and distributor of ergonomic saddle chairs headquartered in Rautalampi, Finland, with a retail showroom in the Tripla complex in Helsinki. Founded in 1990 by Veli-Jussi Jalkanen from a personal back-pain problem, the company has developed a signature product architecture based on a two-part split seat and a tilting/swing mechanism designed to maintain the lumbar lordosis, reduce genital pressure, and promote active sitting that activates core muscles. The product portfolio spans core chair models (Salli Swing, SwingFit, Microscope Chair, Premium), complementary accessories (Salli Allround arm support, Salli Base massaging footrest, Salli Paddler, Salli Riding Pad), and height-adjustable work desks with abdominal cutouts, with a 10-year warranty on chairs and made-to-order customization of upholstery, color, base, and casters.
The company's business model is direct-to-consumer and B2B hardware sales of premium ergonomic furniture, manufactured to order in Finland and sold via salli.com (EU delivery only), an authorized dealer and distributor network spanning more than 80 countries, factory direct sales for bulk orders, and a Helsinki showroom. Pricing is not publicly disclosed and is bespoke. Salli's primary customer segments are dental and healthcare professionals (dentists, surgeons, nurses), corporate office workers, and home-office users, with secondary segments in industrial, beauty, and education verticals. Marketing is content-driven and education-led, emphasizing clinical and ergonomic research, and is supported by an ISO 9001/14001-certified, EU MDR-compliant, Design from Finland and Key Flag-marked operation with a 2025 Möbelfakta certification. The company is privately held and founder-owned, with no external institutional investors or funding rounds disclosed.
Salli Saddle Chair firmographics
Firmographics- Name
- Salli Saddle Chair
- Legal name
- Easydoing Oy / Salli Systems
- Website
- https://salli.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salli Systems (Easydoing Oy) is a Finnish manufacturer of ergonomic saddle chairs, founded in 1990, selling made-to-order two-part split-seat chairs and complementary accessories to dental, healthcare, office, and home-office professionals across 80+ countries via dealers, e-commerce, and a Helsinki showroom.
- Ownership category
- akta.pro rank
Salli Saddle Chair industry classification
Industry- Product category
- Ergonomic Office Seating
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Office Furniture (No Wood) (2522), Household Furniture (2510)
- akta.pro primary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
Keywords
Where Salli Saddle Chair is headquartered
LocationHeadquarters
- HQ city
- Rautalampi
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Salli Saddle Chair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Saddle chairs sales: One-time purchase of ergonomic saddle chairs. Products are made to order according to customer specifications including upholstery material, color, base model, and wheel type.
- Work desks sales: Height-adjustable work desks with abdominal support opening, sold as complementary products to saddle chairs.
- Accessories sales: Professional-grade accessories including arm supports, foot controls, casters for different environments, stretching support for surgeons, and replacement covers.
- Factory sales (B2B): Direct factory sales to dealers and distributors for bulk orders.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Salli Saddle Chair product offering
Product offeringCore offering
Salli designs and manufactures ergonomic saddle chairs built around a proprietary two-part split seat and tilting/swing mechanism that enables active sitting and relieves back, neck, and shoulder strain. Products are made to order in Rautalampi, Finland, with customization options for upholstery, color, base, and casters, and are sold directly to consumers via salli.com, through a Helsinki showroom, and to dealers/distributors in 80+ countries. Complementary offerings include height-adjustable work desks with abdominal support openings and accessories such as arm supports, the Salli Base massaging footrest, and seat pads.
Product overview
Salli is a Finnish-designed and manufactured ergonomic saddle chair brand with a comprehensive product portfolio centered on its signature two-part saddle chair technology. The core products include multiple chair models: the standard Salli Swing, the adjustable-width Salli SwingFit, the precision-focused Salli Microscope Chair, and the customizable Salli Premium. The saddle chairs feature the company's key innovations: a dual-part seat with a central gap and tilting/rocking mechanism, and anatomically contoured design. The portfolio extends to complementary products including the Salli Base (massaging footrest), Salli Allround (rotating arm support), Salli Paddler, and Salli Riding Pad (seat accessories), as well as height-adjustable work desks with ergonomic belly cutouts. The company emphasizes Finnish craftsmanship, ISO certifications (9001 and 14001), Design from Finland and Key Flag marks, and a 10-year warranty on saddle chairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Salli SwingFit An expert-recommended two-part ergonomic saddle chair with adjustable-width tilting seat mechanism that prevents back pain and guides the body into a natural upright posture, activating core muscles and supporting healthy circulation for long workdays.
- Salli Swing Two-part tilting saddle chair with fixed seat width and a rocking mechanism for active sitting and dynamic posture movement.
- Salli Microscope Chair A saddle chair designed for precision work requiring high accuracy, with shoulder strain-reducing freely moving armrests as standard and hygienic foot-operated Top & Bottom height adjustment for sterile and ergonomic clinical work.
- Salli Premium A customized saddle chair available with personal name or company logo embroidery, made to order.
- Salli Allround An ergonomic arm support that attaches to the saddle chair and rotates 360 degrees, providing stable one- or two-hand support for precise clinical work by dentists, surgeons, and other healthcare professionals.
- Salli Base A unique massaging footrest developed by Salli's own R&D that invigorates leg circulation and activates acupressure points, complementing the saddle chair.
- Salli Paddler An accessory for Salli saddle chairs within the company's product range.
- Salli Riding Pad A saddle seat accessory that provides additional comfort and protection for the chair.
- Salli Work Desks (Työpöydät) Height-adjustable work desks designed to pair with Salli saddle chairs, featuring a belly cutout that provides upper-body support during extended sitting.
Quantifiable outcome
- Natural lumbar lordosis maintained through two-part seat gap preventing genital pressure
- +2 more outcomes
Companies that use Salli Saddle Chair
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Salli Saddle Chair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Salli Saddle Chair partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salli Saddle Chair competitors and assessment
Company assessmentDirect peers
- Aeris (Swopper / Muvman): German manufacturer of 'active sitting' stools (Swopper, Muvman) with a 3D-movement concept aimed at the same ergonomic, health-conscious office and home-office buyer that Salli targets.
- Varier: Norwegian manufacturer best known as the originator of the saddle chair category (Peter Opsvik's 'Balans' design). Varier is the most direct functional and philosophical competitor to Salli, with a similarly design-led, premium-priced specialty seating portfolio.
- BackApp: European maker of ergonomic 'active sitting' chairs built around a similar saddle/tilt concept. Targets the same health-conscious office and professional buyers and competes for the same dealer shelf space.
- Bambach Saddle Seat: Australian maker of ergonomic saddle seats used widely in dental, healthcare, and office settings. Direct category peer with overlapping target customers (dentists, surgeons) and a parallel go-to-market through healthcare distributors.
Broad incumbents
- Steelcase: Global leader in office furniture with deep healthcare and corporate channels. Competes indirectly via its ergonomic Leap and Series 1 lines but is also a potential channel partner or acquirer of niche ergonomic brands.
- Herman Miller (MillerKnoll): Premium office seating giant (Aeron, Embody, etc.) that increasingly addresses ergonomic and active-sitting needs. A broad incumbent competing for the same corporate wellness budgets that Salli targets, with vastly larger distribution and brand recognition.
- Humanscale: Major ergonomic office furniture manufacturer with strong presence in corporate and healthcare environments. Competes for the same health-conscious office buyer and has the scale and dealer network to undercut niche saddle-chair specialists.
- IKEA (MARKUS / JÄRVFJÄLLET office chairs): Mass-market furniture retailer with its own line of ergonomic office chairs. While not a direct saddle-chair peer, IKEA sets the price/expectation benchmark for consumers shopping for 'ergonomic' seating and represents the bottom-funnel competitive threat.
- HAG (Flokk): Norwegian ergonomic office chair brand (part of Flokk group) known for the Saddle-shaped HAG Capisco. Sells broadly to corporate, healthcare, and home-office buyers and is the most credible large-scale competitor in the active-sitting category.
Emerging players
- Score (Score Ergo / i-Dryve): Dutch maker of ergonomic saddle-style and active-sitting office chairs. Niche competitor with overlapping product philosophy and a smaller distribution footprint than Salli, focused on the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Salli Saddle Chair social profiles
Digital presenceSalli Saddle Chair compliance and trust
Trust signalCompliance8 records
Salli Saddle Chair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salli Saddle Chair leadership team
Management profileNumber of profiles
Profiles1 record
Salli Saddle Chair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salli Saddle Chair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salli Saddle Chair
What does Salli Saddle Chair do?
Salli designs and manufactures ergonomic saddle chairs built around a proprietary two-part split seat and tilting/swing mechanism that enables active sitting and relieves back, neck, and shoulder strain. Products are made to order in Rautalampi, Finland, with customization options for upholstery, color, base, and casters, and are sold directly to consumers via salli.com, through a Helsinki showroom, and to dealers/distributors in 80+ countries. Complementary offerings include height-adjustable work desks with abdominal support openings and accessories such as arm supports, the Salli Base massaging footrest, and seat pads.
Is Salli Saddle Chair a public or private company?
Salli Saddle Chair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salli Saddle Chair founded?
Salli Saddle Chair was founded in 1990. It employs 11 to 50 people.
Where is Salli Saddle Chair based?
Salli Saddle Chair is headquartered in Rautalampi, Finland, in the Europe region.
How does Salli Saddle Chair make money?
Four revenue lines are on record. Saddle chairs sales are the primary driver. The others are work desks sales, accessories sales and factory sales (B2B).
Who are Salli Saddle Chair's main competitors?
Direct peers on record are Aeris (Swopper / Muvman), Varier, BackApp and Bambach Saddle Seat. Broad incumbents are Steelcase, Herman Miller (MillerKnoll), Humanscale, IKEA (MARKUS / JÄRVFJÄLLET office chairs) and HAG (Flokk). Score (Score Ergo / i-Dryve) is listed as an emerging player.
Does Salli Saddle Chair have an API?
No public API is recorded for Salli Saddle Chair.
What industry is Salli Saddle Chair in?
Salli Saddle Chair's product category is Ergonomic Office Seating. Its primary akta.pro industry code is HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief). Its NAICS code is 33712 and its SIC code is 2522.