Salm Bräu GmbH

What Salm Bräu GmbH does

Salm Bräu GmbH is a family-owned brewery-restaurant (Welledits family, in operation since 1994) operating from a single location at Rennweg 8, 1030 Vienna, immediately adjacent to the Belvedere Palace. The business combines on-site brewing with a full-service restaurant serving Viennese cuisine, a beer garden (Gastgarten), private event hosting for groups up to 250 persons, scheduled brewery tours, and paid brewing trial days and courses. The company operates a 16-hectoliter brewhouse with proprietary technology including a patented external boiling system, six pressurized 3-bar dispensing tanks using sack technology, and a Python cooling line, with brewing scheduled three days per week (Tuesday through Thursday).

The company produces five house-brewed beers — Helles (4.8% ABV), Pils, Weizen, Böhmisch G'mischtes, and Märzen — sold through a structured beer sampler and individual servings on-premise. The revenue model is anchored on-premise consumption (restaurant, beer garden, bar) supplemented by gift voucher sales (Print@Home, €10 minimum, €100 suggested value, 10-year validity), paid brewery tours, and brewing courses. The business operates with a lean staff of 8 employees and serves a mix of Vienna residents, tourists visiting the Belvedere Palace, and group event attendees. Salm Bräu additionally functions as the training and demonstration center for O. Salm & Co., its partner in brewing technology and equipment, which provides a structural anchor and credibility signal within the Austrian microbrewery community.

Name

Salm Bräu GmbH

Legal name

Salm Bräu GmbH

Website

https://salmbraeu.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Salm Bräu GmbH is a family-owned Vienna brewery-restaurant (operating since 1994) located adjacent to Belvedere Palace, producing five house-brewed beers and serving Viennese cuisine to dine-in guests, event attendees, and tourists.

Ownership category

akta.pro rank

Product category

Brewpub Restaurant

NAICS

Breweries (312120), Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft brewery restaurant
• House-brewed beer
• Viennese cuisine dining
• Brewery tours training
• Gastropub events

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant and bar sales: On-premise dining and drinking revenue from the restaurant and beer garden. Customers purchase food and freshly brewed beer on-site. Daily service from 11:00-23:30, kitchen until 22:30.
2. House-brewed beer: Freshly brewed beer specialties including Wiener Helles, Pils, Weizen, Märzen, and Böhmisch G'mischtes served directly to restaurant and bar customers.
3. Gift vouchers: Print@Home vouchers sold online with customizable values starting at €10. Suggested value of €100. Vouchers redeemable only at Salm Bräu restaurant. Valid for 10 years.
4. Brewery tours and events: Brewery tours available by appointment (typically Tuesdays, Wednesdays, Thursdays). Group reservations with brewery tours available for evening events. Brewing courses and trial days with brewmaster.
5. Training center services: Salm Bräu serves as training center for aspiring brewers working with new SALM brewing systems awaiting delivery. Trial days and hands-on experience with brewmaster available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Salm Bräu GmbH operates a historic brewery-restaurant and gastropub in Vienna, brewing five signature handcrafted beer specialties (Helles, Pils, Weizen, Märzen, Böhmisch G'mischtes) on-site in a 16-hectoliter brewhouse with patented external boiling technology. The core offering combines on-premise dining of Viennese cuisine, a beer garden, group event hosting for up to 250 guests, brewery tours, brewing courses, and the sale of themed gift vouchers.

Product overview

Salm Bräu GmbH operates as a historic brewery-restaurant and gastropub with an in-house microbrewery. The core offering centers on handcrafted beer specialties produced on-site using a 16-hectoliter brewing system with patented external boiling technology. The product portfolio includes six distinct beer varieties (Helles, Pils, Weizen, Böhmisch G'mischtes, Märzen, and Beer Sampler), complemented by restaurant services including dine-in, beer garden, group events for up to 250 guests, and brewery tours. The company also sells themed gift vouchers and offers weekly lunch menus. As a subsidiary of SALM & Co, one of the oldest manufacturers of brewing systems with nearly 30 years of experience, Salm Bräu serves dual roles as both a operating brewery-restaurant and a training center for aspiring brewers learning on new SALM brewing systems.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Salm & Co. (O. Salm & Co.)coreTechnology or IntegrationSalm & Co. is one of the oldest manufacturers of brewing systems with nearly 30 years of experience exporting small-scale and gastropub breweries worldwide. Over 100 systems delivered globally. Salm Bräu uses Salm & Co. brewing technology including the patented external boiling system. Salm Bräu also serves as training center for aspiring brewers working with new SALM brewing systems awaiting delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Ottakringer Brauerei: Vienna's largest independent brewery, also offering tours and a beer experience space. Wider industrial-scale brewing footprint but shares city, customer base (Viennese beer drinkers), and heritage positioning with Salm Bräu.
• Weihenstephan: World's oldest continuously operating brewery (Bavaria) with on-site brewery restaurant experience and broad distribution. Useful peer for benchmarking Salm Bräu's brewing heritage and food-service integration, though at substantially larger scale.
• Stieglbrauerei: Austria's largest privately held brewery with a Salzburg brewery tour and on-site hospitality offerings. Overlaps with Salm Bräu on Austrian craft brewing heritage, regional loyalty, and experience-based revenue.

Emerging players

• Birrificio Lambrate: Milan craft microbrewery with attached brewpub restaurant — comparable in brewery-plus-restaurant operating model, scale, and craft positioning to Salm Bräu.

Regional players

• Brauerei Hofstetten: Family-run Austrian craft brewery with on-site restaurant and tours in Upper Austria. Highly comparable as a small Austrian family-owned brewery-restaurant anchored in traditional recipes.

Direct peers

• Augustiner Brauhaus: Munich's traditional brewery-restaurant combination, brewing in-house and serving traditional Bavarian fare on-site. Closely parallels Salm Bräu's combination of in-house brewing, fixed heritage venue, and Viennese-style cuisine service.
• Hofbräuhaus München: Iconic Munich brewery-restaurant and tourist destination combining in-house brewing, on-site beer hall service, and full menus. Highly comparable to Salm Bräu's brewpub-with-historic-venue model, just at significantly larger scale.
• Hacker-Pschorr Bräuhaus: Munich brewery-brewpub operating restaurants and brewery tours in a heritage setting; mirrors Salm Bräu's craft-brewed-on-premises beer hall plus consumer-facing experience model.
• Brauerei Kuchlbauer: Independent German brewery in Abensberg combining in-house brewing, a heritage venue, restaurant service, and brewery tours. Closely matches Salm Bräu's integration of craft brewing with hospitality and tourism.

Others

• Pilsner Urquell Visitor Center: Czech brewery's on-site experience offering combining brewery tours, tastings, and restaurant service. Comparable on the tourism/experience revenue layer that supplements Salm Bräu's brewpub operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salmbraeu.vienna
• LinkedInlinkedin.com/company/salm-braeu-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salm Bräu GmbH