Salon 828
Salon 828 is a privately-owned, dual-location Delaware hair and beauty salon (Wilmington and Middletown) offering haircuts, color, keratin treatments, waxing, and tinting services using Kerastase products to individual consumer clients via walk-in and 24/7 online booking.
- Company typePrivate
- Founded-
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Salon 828 does
Salon 828 is a privately-owned, dual-location hair and beauty salon operating in the state of Delaware, with stores in Wilmington (828 North Union Street) and Middletown (600 North Broad Street). The business serves individual consumers seeking professional hair, color, waxing, tinting, and spa-related services, positioning itself as a premium destination through its use of Kerastase professional products and an upscale, hospitality-driven in-salon experience featuring complimentary consultations, scalp massages, and amenities such as drinks and treats.
The service menu spans haircut and styling (women's cuts from $65+, men's from $45+, blow-dry styling from $45+), color services (single process base color from $75+, full highlights from $140+, partial highlights from $100+), premium keratin and Cezanne smoothing treatments ($100-$300+), waxing services, lash and brow tinting, and Kerastase hair and scalp add-on treatments. Pricing varies by hair thickness and stylist experience level, with color correction handled on a consultation basis. Revenue is generated per-transaction through in-person service delivery, supplemented by retail sales of Kerastase hair care product lines.
Salon 828 operates a direct-to-consumer go-to-market motion via two physical storefronts supported by a 24/7 online booking platform. The company has been independently recognized by Elle Magazine as one of the Top 100 Salons in America and by Salon Today Magazine as one of the Top 200 Best Managed and Fastest Growing Salons in North America. Marketing relies on organic social media presence on Facebook and Instagram, customer testimonials, and word-of-mouth. The firm employs approximately 13 staff across both locations and offers an above-market compensation package — including progressive commissions, paid health and disability insurance, paid vacations, year-end bonuses, and flexible scheduling — to attract and retain stylists.
Salon 828 firmographics
Firmographics- Name
- Salon 828
- Legal name
- Salon 828
- Website
- https://salon828.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salon 828 is a privately-owned, dual-location Delaware hair and beauty salon (Wilmington and Middletown) offering haircuts, color, keratin treatments, waxing, and tinting services using Kerastase products to individual consumer clients via walk-in and 24/7 online booking.
- Ownership category
- akta.pro rank
Salon 828 industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Unisex/Family Hair Salons (HSALAAAC), Women's Hair Salons (HSALAAAA)
Keywords
Where Salon 828 is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Salon 828 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hair and Beauty Services: Revenue generated from providing hair cutting, styling, coloring, keratin treatments, waxing, tinting, and other beauty services. Services are priced at varying levels based on technician experience, hair thickness, and specific treatments requested.
- Retail Product Sales: The salon sells luxury hair care products including Kerastase product lines to clients during service visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haircut and Styling Services |
| Unit Pricing | Pay-as-you-go | Hair Treatments |
| Unit Pricing | Pay-as-you-go | Color Services |
| Unit Pricing | Pay-as-you-go | Waxing Services |
| Unit Pricing | Pay-as-you-go | Tinting Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Salon 828 product offering
Product offeringCore offering
Salon 828 is a full-service hair and beauty salon operating two physical locations in Delaware (Wilmington and Middletown). It provides haircut and styling services, hair coloring (balayage, highlights, ombre, single process), keratin and smoothing treatments, waxing, and tinting services to individual consumers, and retails Kerastase hair care products.
Product overview
Salon 828 is a dual-location Delaware hair salon offering a unified suite of professional beauty services. The core offering consists of haircut and styling services, hair coloring (base color, highlights, and gloss treatments), keratin and smoothing treatments, waxing, and tinting services. These services are complemented by Kerastase hair and scalp treatment add-ons. The salon operates two locations (Wilmington and Middletown) and positions itself as a luxury destination with premium product lines including Kerastase.
Differentiator
Problem solved
Functional benefit
Products and services
- Haircut & Styling Professional haircut and styling services performed by Junior, Senior, or Master level stylists, offered to individual consumers at both Wilmington and Middletown salon locations.
- Hair Coloring Services Professional hair coloring services including balayage, highlights, ombre, and single process color applications, performed by experienced colorists for individual consumers.
- Keratin & Smoothing Treatments Professional keratin and smoothing hair treatments priced by hair length, available to individual consumers seeking to reduce frizz and improve hair manageability.
- Waxing Services Professional waxing and hair removal services provided to individual consumers seeking routine beauty and grooming services.
- Tinting Services Professional hair and lash tinting services for individual consumers seeking enhanced color definition.
Companies that use Salon 828
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Salon 828 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon 828 partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Salon 828 competitors and assessment
Company assessmentBroad incumbents
- Ulta Beauty: National beauty retailer with in-store salon services and an extensive professional haircare assortment (including Kerastase SKUs); overlapping customer base and competing for both services and retail product share.
- Supercuts (Regis Corporation): Established chain within the Regis salon portfolio offering walk-in cuts, color, and styling at value price points; competes for similar consumer segments in geographies adjacent to Salon 828.
- Hand & Stone Massage and Facial Spa: National franchise combining spa and limited hair-removal services; overlaps Salon 828's waxing and tinting offerings and competes for the same discretionary-services consumer wallet.
- Great Clips: National franchise hair salon brand known for low-cost, walk-in haircut services; overlaps Salon 828's core haircut offering, though positions at a lower price point and broader mass-market customer.
- Cost Cutters: Value-positioned full-service salon chain within the Regis portfolio; competes for price-sensitive haircut and color customers in the same regional markets Salon 828 serves.
Emerging players
- Drybar: Specialty blowout bar chain focused exclusively on blow-dry and styling services with a premium, experiential positioning; relevant overlap in styling service mix and aspirational brand-building approach.
- Salon Lofts: Salon-suite concept providing independent stylists with branded, leased studio space; directly competes for top-tier stylists and could erode Salon 828's stylist talent base.
- Juut Salon Spa: Premium independent salon-spa brand emphasizing advanced education, Aveda-style product lines, and full hair, skin, and body services; comparable in scale, philosophy, and service breadth to Salon 828.
Direct peers
- European Wax Center: Specialty chain focused on waxing and related hair-removal services with a similar membership-driven, premium positioning; directly overlaps Salon 828's waxing revenue stream.
- Hair Cuttery: Operates a large network of walk-in, full-service hair salons concentrated in the Mid-Atlantic (including Delaware), directly competing for the same walk-in and appointment-based haircut, color, and styling customers as Salon 828.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Salon 828 social profiles
Digital presenceSalon 828 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon 828 leadership team
Management profileNumber of profiles
Salon 828 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon 828 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon 828
What does Salon 828 do?
Salon 828 is a full-service hair and beauty salon operating two physical locations in Delaware (Wilmington and Middletown). It provides haircut and styling services, hair coloring (balayage, highlights, ombre, single process), keratin and smoothing treatments, waxing, and tinting services to individual consumers, and retails Kerastase hair care products.
Is Salon 828 a public or private company?
Salon 828 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salon 828 founded?
Salon 828 was founded in -1. It employs 11 to 50 people.
Where is Salon 828 based?
Salon 828 is headquartered in Wilmington, United States, in the North America region.
How does Salon 828 make money?
Two revenue lines are on record. Hair and Beauty Services are the primary driver. The others are retail Product Sales.
Who are Salon 828's main competitors?
Broad incumbents on record are Ulta Beauty, Supercuts (Regis Corporation), Hand & Stone Massage and Facial Spa, Great Clips and Cost Cutters. Emerging players are Drybar, Salon Lofts and Juut Salon Spa. Direct peers are European Wax Center and Hair Cuttery.
Does Salon 828 have an API?
No public API is recorded for Salon 828.
What industry is Salon 828 in?
Salon 828's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAC, Unisex/Family Hair Salons. Its NAICS code is 812112.