What Salon Equipment Centre does

Salon Equipment Centre (legal entity: SEC Limited) is a UK-based, family-run trade supplier of professional salon, beauty, and barbering furniture, founded in 1994 and operating for over 30 years. The company serves hair salons, barbershops, beauty salons, and nail technicians across the UK and selectively internationally, operating a trade-only model with no retail consumer sales. Its core technology is in-house furniture manufacturing and design, anchored by the proprietary Infinitii brand launched in 2015 — a premium collection spanning 437+ SKUs across 14+ themed ranges (Black & Gold, Ivory & Gold, Japanese Head Spa units, etc.) with full bespoke customisation across fabric colours, metal finishes, stone worktops, paint finishes, dimensions, and storage configurations. Additional brands include REM (mid-market professional range) and Academy Range (budget line), plus an outlet/clearance channel for ex-display inventory.

The business distributes via three primary channels: an e-commerce website hosting 608+ products, a phone/inside sales team (01455 553558), and what the company claims is the UK's largest salon furniture showroom in Lutterworth, Leicestershire — a 1,000+ piece display across 20+ fully styled suites. Revenue mechanics are hardware sales (one-time purchases) with finance options available on orders over £750 across 1–5 year terms. Item prices range from £15 (clearance trolleys) to £925+ ex-VAT (premium beauty chairs), with bespoke items quoted on request. Standard delivery is 5–7 working days for in-stock items, with international delivery arranged through partner carriers. The company employs 11 people, has no disclosed external funding, no M&A history, and operates as a privately held, bootstrapped family business.

Name

Salon Equipment Centre

Legal name

SEC Limited

Website

https://salonequipmentcentre.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Salon Equipment Centre is a family-run UK trade supplier of professional hair, beauty, and barbering furniture, operating the UK's largest showroom in Lutterworth via its proprietary Infinitii brand and bespoke customisation service.

Ownership category

akta.pro rank

Product category

Salon and Barber Furniture

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Salon furniture
• Beauty equipment
• Barber furniture
• Professional salon supplies
• Trade-only salon equipment

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time sale of salon, beauty, and barber furniture including styling chairs, backwash units, styling units, beauty couches, pedi spas, nail desks, barber chairs, reception desks, trolleys, and accessories. Products are sold at varying price points with prices shown excluding VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Salon Equipment Centre (SEC Limited) is a trade-only UK-based supplier and manufacturer of professional salon, beauty, and barbering furniture. The company designs, develops, and sells its proprietary Infinitii brand alongside REM and Academy Range collections, offering styling chairs, backwash units, styling units, beauty couches, Japanese head spa units, nail desks, pedi spas, barber chairs, and reception desks, complemented by a bespoke customisation service for fabric, metal finishes, stone tops, and dimensions.

Product overview

Salon Equipment Centre operates as a UK-based salon furniture retailer offering a comprehensive portfolio of professional furniture for hair, beauty, and barbering establishments. The core offering centers on the proprietary Infinitii brand—a premium collection of salon furniture combining precision engineering with refined design—alongside the REM brand range, Academy budget range, and an outlet/clearance section. Product categories span salon styling chairs, backwash units, styling units, beauty couches and beds (including electric and Japanese Head Spa varieties), nail desks, pedi spas, barber chairs, reception desks, trolleys, stools, and accessories. The company also offers a bespoke furniture design service enabling customization of fabrics, metal finishes, stone tops, and dimensions. The Infinitii brand features multiple themed collections (Caramel & Gold, Ivory & Gold, Black & Gold, Pink & Gold, Pure Ivory, Midnight Black, etc.) while REM provides an alternative professional furniture range. The business operates the UK's largest salon furniture showroom in Lutterworth, Leicestershire, displaying over 1,000 pieces across 20+ fully styled salon, beauty, and barbershop suites.

Differentiator

Problem solved

Functional benefit

Brands

• Infinitii: Premium signature brand of salon furniture designed and developed by Salon Equipment Centre, combining precision engineering, refined design and long-term durability for professional salon environments.

Products and services

• Infinitii Brand Furniture Signature in-house premium brand of salon, beauty, and barbering furniture designed and manufactured by Salon Equipment Centre, available with customisable fabric colours, metal finishes, stone worktops, paint finishes, and bespoke configurations.
• Salon Styling Chairs Professional salon styling chairs sold to hair professionals, available in multiple collections, colours, and finishes, with prices starting from £365 ex VAT.
• Salon Backwash Units Backwash shampooing units for professional salons, available in multiple styles and finishes to match varied salon interior designs.
• Salon Styling Units Wall-mounted and freestanding styling stations with storage, mirrors, and illuminated options designed for professional hair styling workstations.
• Beauty Couches and Beds Electric and manual beauty beds and couches for spa, massage, and beauty treatments, including heated options for professional beauty therapists.
• Japanese Head Spa Units Specialist treatment beds and units designed for luxury scalp, hair and wellness treatments, available in plumbed and non-plumbed options with electric height adjustment, programmable settings, natural stone worktops, and integrated storage.
• Nail Desks Professional nail technician workstations including standard, height-adjustable accessible (e.g., Kendi), and corner configurations with stone tops and integrated storage, starting from £775 ex VAT.
• Pedi Spas Professional pedicure spas and stations designed for nail technicians and foot care treatment services.
• Barber Chairs Professional barber chairs designed for durability and comfort in barbershop environments.
• Salon Reception Desks Reception desks and counters designed for salon reception areas, available in multiple styles and finishes.
• REM Brand Furniture Alternative professional salon furniture brand offering styling chairs, backwash units, barber chairs, beauty couches, pedi spas, and reception desks.
• Academy Range Furniture Budget-friendly salon furniture range offering styling chairs, backwash units, styling units, and trolleys targeted at training academies and price-conscious professionals.
• Bespoke Furniture Service Custom salon furniture design service allowing professional buyers to specify fabric colours, metal finishes, stitching, stone tops, paint finishes, dimensions, and storage types to match salon branding, with personalised quotes provided.
• SEC Outlet/Clearance Discounted ex-display, ex-demo, ex-loan, factory samples, and discontinued furniture items sold as seen at heavily reduced prices, e.g., styling chairs from £50 ex VAT.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pietranera: Italian manufacturer of premium salon and spa furniture with international distribution, including the UK. Directly comparable in product category (styling chairs, wash units, spa furniture) and in positioning around bespoke Italian design at the premium end of the professional market.
• Comfortel Furniture: Australian salon and barber furniture manufacturer with international distribution including Europe. Directly comparable as a designer and manufacturer of styling chairs, barber chairs and salon units sold to professional trade buyers.

Broad incumbents

• Salon Services: UK and Ireland wholesale distributor of professional hair and beauty products to trade salons. Comparable in B2B trade-only distribution model and customer base, although primary focus is consumables and colour rather than furniture and equipment.
• SalonCentric: US professional beauty products distributor serving licensed salon professionals. Comparable as a B2B trade-only distributor in the professional beauty space, though primarily focused on consumables and colour rather than furniture and capital equipment.
• Sally Beauty: Large US-listed specialty retailer of professional and consumer beauty supplies with global distribution. Comparable as a large-scale beauty supplies retailer serving both professionals and consumers, though with a much broader product mix and limited furniture exposure.
• Capital Hair & Beauty: UK wholesale supplier of professional hair and beauty products serving salons and barbers. Comparable as a UK trade-only B2B supplier to the same professional customer base, though broader in scope (covering colour, retail products) with less focus on furniture.
• Takara Belmont: Japanese-founded global manufacturer of premium salon, barber and spa furniture, with a large UK distributor presence. Comparable as a manufacturer and supplier of professional salon chairs, backwash units and barber furniture, but at materially greater global scale and with a broader multi-region distributor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salon-equipment-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Equipment Centre