The Salt Room

What The Salt Room does

The Salt Room is a privately held, single-location wellness spa operating in Orlando, Florida since 2009 under parent entity Eight Pillars Wellness LLC. Its core offering is halotherapy (dry salt aerosol therapy) delivered via pharmaceutical-grade halogenerators that disperse 1-5 micron salt particles across three specially constructed halochambers with natural rock salt covering all wall, floor, and ceiling surfaces. The company complements this core modality with an integrated wellness menu spanning massage (seven modalities including a signature salt-infused Halo Massage), skin care and facials, full-spectrum infrared sauna with chromotherapy, red light therapy via RedLife BIOMAX and FDA Class II Perfectio X LED panels, acupuncture by two licensed practitioners, vibrational sound therapy with Himalayan singing bowls, and colon hydrotherapy using an FDA-registered LIBBE open system. The facility operates approximately 60 hours per week and is staffed by ~22 employees, primarily licensed massage therapists, estheticians, and acupuncturists.

The business operates on a hybrid revenue model combining transactional individual sessions ($35 single salt therapy sessions up to $175 for 90-minute specialty massage), discounted multi-session packs, prepaid gift cards in the $135-$310 range, and three monthly subscription tiers — Restore ($100/mo), Elevate ($200/mo), and Thrive ($250/mo) — each requiring a six-month minimum commitment and bundling multiple modalities under tiered discount structures. The spa is also registered in the Salt Therapy Association directory and maintains a referral relationship with Ness Healthcare, but all distribution is direct-to-consumer with no channel partners, resellers, or franchise operations.

The Salt Room targets individual wellness consumers — including families with children — seeking drug-free, natural therapies for respiratory conditions (allergies, asthma, sinusitis, bronchitis, COPD, cystic fibrosis, ear infections), skin conditions (dermatitis, eczema), stress, and general relaxation. Go-to-market relies on content marketing, organic social (Facebook, Instagram, YouTube, Yelp), Google Business profile, and SMS outreach, with bookings processed through the company's website via the MindBody platform. The company holds no external funding and has remained a single-site operation for over 16 years, with no announced expansion plans, M&A activity, or leadership transitions in the available data.

Name

The Salt Room

Legal name

Eight Pillars Wellness LLC

Website

https://saltroomorlando.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salt Room is a privately held, single-location wellness spa in Orlando, Florida, operating since 2009 under Eight Pillars Wellness LLC, offering halotherapy alongside massage, acupuncture, infrared sauna, red light therapy, and colon hydrotherapy to individual consumers and families seeking drug-free respiratory and holistic wellness treatments.

Ownership category

akta.pro rank

Product category

Halotherapy and Wellness Spa Services

NAICS

Other Personal Care Services (81219), Personal Care Services (8121), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Salt Therapy (Halotherapy) (HSADAKAJ)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Halotherapy services
• Salt therapy wellness
• Holistic spa treatments
• Infrared sauna therapy
• Colon hydrotherapy services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Therapy Sessions: One-time session fees for salt therapy, massage, skincare, acupuncture, colon hydrotherapy, infrared sauna, red light therapy, and vibrational sound therapy. Customers purchase individual sessions or multi-session packs (5-pack, 4-pack).
2. Membership Subscriptions: Monthly recurring memberships (Restore $100/mo, Elevate $200/mo, Thrive $250/mo) offering bundled services including salt therapy, infrared sauna, red light therapy, massage, and facials with tiered discounts on additional services. Salt therapy memberships range from $80-175/month depending on commitment length.
3. Gift Cards: Prepaid gift cards sold at various price points ($135-$310) for recipients to use toward any services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Salt Room Orlando operates a single-location wellness spa offering halotherapy (dry salt aerosol therapy) as its signature service, delivered in salt-coated halochambers via pharmaceutical-grade halogenerators. Complementary services include massage therapy, holistic facials, infrared sauna, red light therapy, acupuncture, vibrational sound therapy with Himalayan bowls, and FDA-registered colon hydrotherapy. Offerings are sold as single sessions, multi-session packs, or tiered monthly Wellness Ritual memberships (Restore, Elevate, Thrive) with a 6-month minimum commitment, plus prepaid gift cards.

Product overview

The Salt Room Orlando is a wellness spa offering halotherapy (salt therapy) as its core offering, supplemented by complementary holistic treatments. The core product is Halo Salt Therapy, a drug-free wellness practice using pharmaceutical-grade salt particles in specially-designed rooms. Additional services include massage therapy (many incorporating salt therapy), skin care and facials, infrared sauna, red light therapy, acupuncture, vibrational sound therapy, and colon hydrotherapy. The company operates on a membership model (Wellness Ritual tiers) alongside individual session purchases and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Halo Salt Therapy Halotherapy sessions in which a pharmaceutical-grade halogenerator crushes salt into 1-5 micron particles and disperses them throughout a salt-coated room, creating a negative-ion microclimate for respiratory comfort, skin wellness, and relaxation. Each session lasts 45 minutes in a room with zero-gravity loungers.
• Massage Services Multi-modality massage treatments including Halo Massage, Couples Halo Massage, Deep Tissue, Prenatal, Himalayan Salt Stone, Lymphatic Drainage, and Craniosacral, with several variants incorporating salt therapy or LED light add-ons.
• Skin Care & Facials Customized facial and skincare treatments including the Holistic Facial with add-ons (Jelly Mask, Facial Cupping, Dermaplaning, Gua Sha, LED Light Therapy, Microdermabrasion), Detoxifying Teen Facial, Rejuvenating Acupuncture Facial, and Holistic Microneedling.
• Infrared Sauna Full-spectrum infrared sauna therapy that uses gentle heat to penetrate tissue, with chromotherapy light settings and Bluetooth connectivity, supporting detoxification, circulation, cardiovascular health, metabolism, and stress reduction.
• Red Light Therapy Non-invasive red and near-infrared light therapy delivered through FDA-cleared RedLife BIOMAX panels (630-850nm wavelengths), stimulating cellular energy production to reduce inflammation, support muscle recovery, and promote skin rejuvenation.
• Perfectio X LED Light Therapy FDA Class II medical device treatment using precise red and infrared LED wavelengths to rejuvenate, tighten, and strengthen skin by stimulating natural collagen production and cell renewal; clinically studied for anti-aging outcomes including 21% wrinkle reduction and 42% elasticity improvement over 24 weeks.
• Acupuncture Traditional acupuncture using micro-fine needles to address root causes of imbalance and support physical, emotional, and energetic wellness, with options including the Rejuvenating Acupuncture Facial and specialty treatment packages.
• Vibrational Sound Therapy 90-minute holistic treatment using therapeutic Himalayan singing bowls placed on the body to create soothing tones and vibrations that travel through muscles and tissues for deep relaxation and energetic balance.
• Colon Hydrotherapy Gentle colon cleansing performed with the FDA-registered LIBBE open system using purified, gravity-fed water with double filtration and sterilized disposable rectal nozzles to support digestive health and detoxification.
• Wellness Ritual Memberships Three-tier recurring membership program (Restore $100/mo, Elevate $200/mo, Thrive $250/mo) bundling salt therapy, infrared sauna, red light therapy, massage, and facials, with tiered discounts on additional services and a 6-month minimum commitment.
• Gift Cards Prepaid gift cards sold in denominations between $135 and $310 that recipients can apply toward any spa service at The Salt Room Orlando.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Salt Therapy AssociationminorOthersListed member of the Salt Therapy Association directory for the United States, Orlando location. Displayed on website with directory badge linking to STA verification page.
• Ness HealthcareminorOthersHealthcare partner linked on The Salt Room Orlando website, suggesting referral relationship for integrated wellness care.
• RedLife LightscoreTechnology or IntegrationSupplier of RedLife BIOMAX professional-grade LED panels used for red light therapy sessions. Equipment is ETL Certified, multi-wavelength, medical-grade.
• LIBBE System (Colon Hydrotherapy)coreTechnology or IntegrationFDA-registered open colon hydrotherapy system used at the facility. Provides gravity-fed water flow with double filtration for gentle colon cleansing.
• Zero Gravity (Princeton Research Division)coreTechnology or IntegrationCreator of Perfectio X LED Light Therapy device. Conducted clinical research demonstrating 21% wrinkle reduction, 42% elasticity improvement after 24 weeks. Zero Gravity invested in clinical studies validated by Princeton Research Division.
• Elk Emporium LLCminorImplementation/ SI/ Consulting PartnerWebsite management company responsible for The Salt Room Orlando website development and maintenance.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Regional players

• Woodhouse Spa: U.S. day spa chain offering massage, facials, body treatments, and wellness services in a comparable price-point and ambiance tier. Comparable customer profile but broader full-service spa positioning.

Broad incumbents

• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Competes for the same membership-paying wellness consumer with monthly recurring revenue model and broad geographic presence.
• Hand & Stone Massage and Facial Spa: National membership-driven massage and facial spa franchise with 500+ locations. Directly comparable subscription model and customer base, though lacks halotherapy modality.

Emerging players

• Restore Hyper Wellness: Multi-location wellness franchise offering cryotherapy, IV therapy, infrared sauna, red light therapy, and compression — significant modality overlap and similar membership pricing structure, though no salt therapy focus.
• Sweat Tent / Sweat House: Emerging infrared sauna and contrast therapy studio operator with memberships. Overlaps on the infrared sauna modality and direct-to-consumer wellness customer, though no halotherapy component.

Direct peers

• Salt Suite: Multi-location halotherapy franchise offering salt therapy rooms with similar pricing tiers ($25–$45/session) and membership models. Competes directly for respiratory and wellness customers.
• Breathe Salt Rooms: Halotherapy-focused spa operator with multiple U.S. locations offering salt therapy as core service, often bundled with infrared sauna and massage. Closely mirrors The Salt Room Orlando's modality stack.
• The Salt Room (other locations — Naples, Bradenton, Sioux Falls, etc.): Independent and franchised locations operating under the same The Salt Room® brand and similar halotherapy-first model with complementary wellness services. Most directly comparable in modality mix, pricing, and customer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thesaltroomorlando
• Facebookfacebook.com/TheSaltRoomOrlando
• Instagraminstagram.com/thesaltroomorlando
• LinkedInlinkedin.com/company/the-salt-room

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salt Room