SALT & LIGHT FOUNDATION

What SALT & LIGHT FOUNDATION does

Salt and Light Catholic Media Foundation is a federally incorporated Canadian charity (Registered Charity # 88523 6000 RR0001) founded in 2003 and headquartered in Toronto, Ontario, with a small staff of 8 employees. The foundation operates Salt + Light Media — a multi-platform Catholic media organization delivering content via live television broadcasting (Salt + Light TV), on-demand streaming (SL PLUS), podcasts (SL Hour, Talking with Francky, and French-language Parrêsia avec Francis Denis), a documentary film catalogue, a blog, live Mass broadcasts, prayers, and reflections. Content is produced and distributed across English, French (Sel et Lumière média), and Chinese (鹽與光天主教傳媒機構) language properties, each with dedicated websites and social media channels.

The foundation's core technology is a Catholic media broadcasting and content delivery platform spanning live TV streaming, on-demand video, audio podcast distribution, blog publishing, and e-commerce, supported by a multi-language content management approach. Revenue is generated primarily through charitable donations — anchored by the Guardian Monthly Donor program with over 750 recurring supporters, supplemented by one-time donations, planned giving, bequests, and securities gifts — with secondary revenue from an online store selling Catholic media products and merchandise. The go-to-market motion is community- and mission-driven evangelization rather than commercial sales, targeting global Catholic audiences (with emphasis on Chinese- and French-speaking Catholics) and a base of faith-aligned donors in Canada and beyond; geographic footprint includes 14 Canadian cities alongside globally distributed online content.

Name

SALT & LIGHT FOUNDATION

Legal name

Salt and Light Catholic Media Foundation

Website

https://saltandlighttv.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Salt and Light Catholic Media Foundation, a Toronto-based Canadian charity founded in 2003, produces and distributes Catholic television, podcasts, documentaries, and digital content in English, French, and Chinese, funded primarily through its 750-donor Guardian Monthly Donor program and supplementary donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Television Broadcasting Stations (516120), Religious Organizations (8131)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Catholic Broadcasting (MPABALAB)

akta.pro secondary industries

Christian Broadcasting (TV & Radio) (MPABALAA), Religious Radio Broadcasting (MPAIAEAF)

Keywords

• Catholic media broadcasting
• Religious television network
• Catholic podcasts
• Faith-based content production
• Religious streaming platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a federally incorporated Canadian charity, Salt and Light Catholic Media Foundation relies primarily on donations from supporters. The organization offers a Guardian Monthly Donor program with over 750 donors, one-time donations, and planned giving options including bequests and securities donations. Tax receipts are issued for donations of $20 CAD and above.
2. E-commerce Store: The organization operates an online store (e-store) selling Catholic media content and related materials, generating supplementary revenue through merchandise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Salt and Light Catholic Media Foundation produces and distributes Catholic media content across television (Salt + Light TV), on-demand streaming (SL PLUS), podcasts (SL Hour, Talking with Francky, Parrêsia avec Francis Denis), documentary films, blog content, live Masses, prayers, and reflections. The foundation delivers this content in English, French, and Chinese to Catholic audiences globally through broadcast, online streaming, and social media platforms, supported by a donation-funded ministry model and a supplementary e-commerce store.

Product overview

Salt and Light Catholic Media Foundation operates as a Catholic media organization offering a multi-platform content portfolio centered around Salt + Light TV, its core television network. The organization delivers Catholic programming through live broadcasts, scheduled TV, on-demand streaming via SL PLUS, podcasts (including SL Hour, Talking with Francky, and French-language Parrêsia avec Francis Denis), documentaries, blog content, and an online shop. Supplementary spiritual resources include Mass broadcasts, prayers, and reflections. The organization supports its mission through a Guardian Monthly Donor Program for recurring contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt + Light TV Catholic television network offering live TV broadcasts, TV scheduling, and multiple ways to watch religious programming including documentaries, special features, and live Masses for Catholic audiences.
• SL PLUS Premium subscription service providing extended Catholic media content, available through the foundation's media platform at slmedia.org/slplus.
• SL Hour Podcast Catholic radio program and podcast bringing spiritual content to listeners through audio format, covering faith topics and Catholic current events.
• Talking with Francky Podcast Interview-style Catholic podcast featuring conversations on faith and spiritual topics with guests.
• Parrêsia avec Francis Denis French-language Catholic podcast featuring discussions on faith topics, serving French-speaking Catholic audiences through the Sel et Lumière média platform.
• Documentary Series Collection of Catholic documentary films including The Francis Impact, Creation, This Side of Eden, Charity Without Borders, A Woman's Voice, In Her Footsteps: St. Kateri, Finding Saint Anthony, and Opus Dei: Decoding God's Work, produced for Catholic audiences.
• Online Shop E-commerce platform for purchasing Catholic media products, books, and merchandise related to the foundation's content and mission.
• Guardian Monthly Donor Program Recurring monthly donation program supporting the Catholic media mission, with automatic deduction via credit card or bank account. Over 750 donors participate, receiving consolidated annual tax receipts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relevant Radio: Relevant Radio is a US Catholic radio network with podcast distribution and donor-supported funding model. It mirrors Salt + Light's combination of audio broadcasting and donor-driven sustainability for faith-based content.
• CatholicTV: CatholicTV is a US-based Catholic television network providing live Masses, prayer, and catechetical programming similar to Salt + Light's core offering. Both target English-speaking Catholic audiences with multi-platform (TV + digital + app) delivery.
• Shalom World: Shalom World is a multi-language Catholic TV network with English, Spanish, and Italian feeds, directly comparable to Salt + Light's multi-language (English, French, Chinese) mission-driven broadcasting model. Both rely on viewer donations and target global Catholic communities.
• NET TV (National Evangelization Teams): NET TV is a Philippine Catholic television network broadcasting Masses, catechesis, and faith programming. Its mission-driven broadcasting focus and multi-platform distribution align with Salt + Light's ministry model.
• KTO TV: KTO is a French-language Catholic television broadcaster, the closest direct analog to Salt + Light's French-language Sel et Lumière média arm. Both serve French-speaking Catholic audiences with faith-based video content and digital streaming.

Broad incumbents

• Vatican News / Vatican Media: Vatican News is the Holy See's official multilingual news platform producing video, audio, and written content in dozens of languages. It anchors the broader Catholic media ecosystem that Salt + Light draws from and serves.
• Trinity Broadcasting Network (TBN): TBN is one of the largest faith-based TV broadcasters globally, with multi-platform distribution and donor-supported funding. Comparable to Salt + Light as a broad incumbent religious broadcaster with similar business mechanics.
• EWTN (Eternal Word Television Network): EWTN is the world's largest Catholic media network, broadcasting globally via TV, radio, and digital. It is the closest analog to Salt + Light's mission of Catholic evangelization via television and is the dominant incumbent whose scale Salt + Light operates alongside.
• Christian Broadcasting Network (CBN): CBN is a large US-based Christian broadcaster operating TV, digital, and humanitarian programs. While non-denominationally Christian rather than Catholic, its donor-funded model and broadcast-plus-streaming distribution align with Salt + Light's operational structure.

Emerging players

• Catholic Answers: Catholic Answers is a Catholic apologetics and evangelization organization producing podcasts, radio (Catholic Answers Live), and multimedia content. It overlaps with Salt + Light on Catholic audio/podcast distribution and donor-supported media, though it focuses on apologetics rather than broadcast TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saltandlighttv
• YouTubeyoutube.com/saltandlighttv
• Facebookfacebook.com/saltandlighttv
• Instagraminstagram.com/saltandlighttv
• LinkedInlinkedin.com/company/salt-&-light-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALT & LIGHT FOUNDATION