Salters Hire Tasmania
Salters Hire Tasmania is a 100% Tasmanian family-owned event hire business supplying marquees, furniture, tableware, and event infrastructure across Tasmania from Hobart and Launceston warehouses, supporting over 2,000 events annually.
- Company typePrivate
- Founded1942
- HeadquartersMornington (Hobart), Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Salters Hire Tasmania does
Salters Hire Tasmania is a 100% Tasmanian family-owned event hire company operating under the legal name Salters (Tas) Pty Ltd (ABN 60 616 450 983). Founded in the 1940s by Athol Salter as a Hobart catering business and subsequently owned by the Lyons family before being acquired by the Nation family in 2017, the company has evolved into Tasmania's leading event hire provider, serving weddings, corporate events, private parties, festivals, and industrial clients from two warehouse locations in Hobart (Mornington) and Launceston (Kings Meadows). It operates more than 10,000 sqm of warehouse space, a fleet of 20 vehicles, an inventory of over 100,000 hire items spanning 600+ products, and supports in excess of 2,000 events annually across the state.
The core product offering centres on marquee structures — Hoecker marquees in widths from 3m to 25m with modular lengths, exclusive Wow Dome architectural domes, Pagodas, market stalls, DIY/self-erect marquees, and Industrial Solutions for commercial use — complemented by a full supporting catalogue of event furniture, serving bars, tableware (crockery, glassware, cutlery, linen), lighting and special effects, catering equipment, dance floors, décor, audio-visual, accessibility products, and bundled seating/ceremony/cocktail packages. The technology stack is operational rather than product-led: an e-commerce storefront (shop.salters.com.au) with 616+ SKUs for direct consumer ordering, a corporate website, an internal WinHire booking system, and warehouse/fleet logistics tools. Exclusive Tasmanian licences for Wow Dome and Hoecker timber flooring provide product differentiation that competitors cannot easily replicate.
Revenue is generated primarily through equipment hire on standard 48-hour weekday or weekend hire periods, with additional streams from delivery/setup labour, cleaning and damage fees, late return charges (100% of daily rate per additional day), bonds (minimum $50 refundable), deposits up to 100%, and a 2% credit card surcharge. The go-to-market combines consultative direct sales for weddings, corporates, and festivals with self-serve e-commerce and click-and-collect for smaller consumer bookings. Pricing is quote-based for marquees and large orders, with item pricing ranging from approximately $2.25 (small accessories) to over $2,000 for modular bar configurations. The company is privately held with no institutional investors and no public shareholding.
Salters Hire Tasmania firmographics
Firmographics- Name
- Salters Hire Tasmania
- Legal name
- Salters (Tas) Pty Ltd ABN 60 616 450 983
- Website
- https://salters.com.au
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salters Hire Tasmania is a 100% Tasmanian family-owned event hire business supplying marquees, furniture, tableware, and event infrastructure across Tasmania from Hobart and Launceston warehouses, supporting over 2,000 events annually.
- Ownership category
- akta.pro rank
Salters Hire Tasmania industry classification
Industry- Product category
- Event Equipment Hire
- NAICS
- All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
Keywords
Where Salters Hire Tasmania is headquartered
LocationHeadquarters
- HQ city
- Mornington (Hobart)
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Salters Hire Tasmania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Hire: The primary revenue stream comes from hiring out event equipment including marquees, furniture, tableware, lighting, catering equipment, and accessories. Customers pay hire fees based on the rental period, with items available for standard 48-hour weekday hire or Friday-to-Monday weekend hire. Extended term hires are available at adjusted rates.
- Delivery and Setup Services: Additional revenue generated from delivery, collection, setup, and dismantle services. Customers pay transport costs, labour fees, and service call charges (with higher rates for weekends, public holidays, and after-hours service).
- Cleaning and Damage Fees: Revenue from cleaning fees charged when equipment is returned in unsatisfactory condition, as well as replacement costs for damaged or unreturned items. Late return fees (100% of daily hire rate per additional day) also contribute to revenue.
- Charity and Sponsorship Support: Salters provides discounted or sponsored hire equipment to eligible charities and community groups, in exchange for promotional considerations and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 48-hour weekday hire period |
| Unit Pricing | Multi-year contract | Extended and long-term hire |
| Unit Pricing | Pay-as-you-go | Individual item hire pricing |
| Unit Pricing | Pay-as-you-go | Service fees (delivery, cleaning, labour) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Salters Hire Tasmania product offering
Product offeringCore offering
Salters Hire Tasmania rents out event infrastructure and equipment including marquees (Hoecker, Wow Dome, Pagoda, DIY, Industrial), event furniture, tableware, linen, lighting, catering equipment, dance floors, and décor to weddings, corporate events, private parties, festivals, and industrial/commercial customers across Tasmania. The company offers delivery, professional setup, and collection services from two warehouse locations in Hobart and Launceston with a 20-vehicle fleet and 100,000+ items in inventory. Customers can order online via shop.salters.com.au or arrange custom event hire through direct consultation.
Product overview
Salters Hire Tasmania is a 100% Tasmanian family-owned event hire business established in the 1940s, providing premium event hire solutions across Tasmania with over 600 hire products and 100,000 hire items. The company operates as a single unified hire service rather than a platform architecture, offering a comprehensive portfolio of marquee structures (Hoecker Marquees, Wow Dome Marquees, DIY/Self-Erect Marquees, Pagodas, Market Stalls, and Industrial Marquees) complemented by extensive supporting equipment including furniture (chairs, tables, sofas, lounges), serving bars, tableware (crockery, glassware, cutlery, linen), lighting and special effects, catering equipment, dance floors, event decorations, audio-visual equipment, and safety/accessibility products. The core offering centres on marquee hire for weddings, corporate events, festivals, and parties, supported by a complete range of event essentials available for individual hire or as bundled packages (seating packages, ceremony packages, cocktail packages). With locations in Hobart and Launceston, a fleet of 20 vehicles, and 10,000 sqm of warehouse space, the company services over 2,000 events annually across Tasmania.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 2,000 events supported annually across Tasmania
- +2 more outcomes
Companies that use Salters Hire Tasmania
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Salters Hire Tasmania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salters Hire Tasmania partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate, minor and core.
- Hire & Rental Industry Association (HRIA)moderateIndustry association membership providing access to best practices, industry standards, networking, and professional development for the hire and rental sector.
- Destination Southern Tasmania (DST)minorRegional tourism organization supporting events and experiences in southern Tasmania. Partnership helps connect Salters with event organizers in the region.
- Business Events Tasmania (BET)minorState government body promoting Tasmania as a destination for business events and conferences. Partnership supports visibility for corporate event services.
- Wow DomecoreExclusive licensed dealer of Wow Dome marquees in Tasmania. These architecturally designed, futuristic dome structures are a key differentiator for Salters in the premium event market.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Salters Hire Tasmania competitors and assessment
Company assessmentBroad incumbents
- GL Events: Large international event services group providing temporary structures, equipment hire, and event logistics globally. A scaled incumbent comparable in offering marquees and event infrastructure but operating across a far wider portfolio.
- Arena Group: UK-based international event services company providing temporary structures, seating, and event hire for major sporting and cultural events. Comparable in marquee/structure hire but at significantly larger scale and broader geographic reach than Salters.
- Sunbelt Rentals: Large North American equipment rental company with an event and party hire division. Comparable in fleet-based rental model and infrastructure deployment, but operates at vastly greater scale and breadth than Salters.
- Aggreko: Global provider of temporary power, temperature control, and event infrastructure. While much broader than Salters, it competes in the temporary structures and industrial event space and represents a benchmark for asset-heavy event service businesses.
Direct peers
- Big Top Marquees: Specialist marquee hire company in Australia providing premium clear-span and frame structures for large-scale events. Directly comparable to Salters' Hoecker and Wow Dome marquee offerings in terms of product category and customer profile.
- Capital Event Hire: Canberra and region-based event hire specialist serving government, corporate, and private events. Comparable to Salters in offering marquees, furniture, and full event infrastructure, focused on a single state market.
- Harry the Hirer: One of Australia's largest event hire companies, headquartered in Melbourne. Offers marquees, furniture, tableware, and full event infrastructure across Victoria and nationally, directly comparable to Salters' premium event hire proposition.
- Showcase Event Hire: Australian event hire specialist offering marquees, furniture, and styling products with delivery and setup services. Comparable operating model and product range to Salters, with a focus on weddings and corporate events.
- Brand Hire: Event and party hire company in Australia providing marquees, furniture, tableware, and lighting. Highly comparable product mix and customer base to Salters' weddings and private party segments.
- Marquee Magic: Australian marquee and event hire company offering structure hire plus furniture and styling solutions. Closely mirrors Salters' one-stop event hire model, particularly for weddings and corporate functions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Salters Hire Tasmania social profiles
Digital presenceSalters Hire Tasmania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salters Hire Tasmania leadership team
Management profileNumber of profiles
Salters Hire Tasmania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salters Hire Tasmania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salters Hire Tasmania
What does Salters Hire Tasmania do?
Salters Hire Tasmania rents out event infrastructure and equipment including marquees (Hoecker, Wow Dome, Pagoda, DIY, Industrial), event furniture, tableware, linen, lighting, catering equipment, dance floors, and décor to weddings, corporate events, private parties, festivals, and industrial/commercial customers across Tasmania. The company offers delivery, professional setup, and collection services from two warehouse locations in Hobart and Launceston with a 20-vehicle fleet and 100,000+ items in inventory. Customers can order online via shop.salters.com.au or arrange custom event hire through direct consultation.
Is Salters Hire Tasmania a public or private company?
Salters Hire Tasmania is a private company. It is classified as family owned and is currently operating.
When was Salters Hire Tasmania founded?
Salters Hire Tasmania was founded in 1942. It employs 1 to 10 people.
Where is Salters Hire Tasmania based?
Salters Hire Tasmania is headquartered in Mornington (Hobart), Australia, in the Oceania region.
How does Salters Hire Tasmania make money?
Four revenue lines are on record. Equipment Hire is the primary driver. The others are delivery and Setup Services, cleaning and Damage Fees and charity and Sponsorship Support.
Who are Salters Hire Tasmania's main competitors?
Broad incumbents on record are GL Events, Arena Group, Sunbelt Rentals and Aggreko. Direct peers are Big Top Marquees, Capital Event Hire, Harry the Hirer, Showcase Event Hire, Brand Hire and Marquee Magic.
Does Salters Hire Tasmania have an API?
No public API is recorded for Salters Hire Tasmania.
What industry is Salters Hire Tasmania in?
Salters Hire Tasmania's product category is Event Equipment Hire. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor). Its NAICS code is 532289 and its SIC code is 7350.