Salters Hire Tasmania

What Salters Hire Tasmania does

Salters Hire Tasmania is a 100% Tasmanian family-owned event hire company operating under the legal name Salters (Tas) Pty Ltd (ABN 60 616 450 983). Founded in the 1940s by Athol Salter as a Hobart catering business and subsequently owned by the Lyons family before being acquired by the Nation family in 2017, the company has evolved into Tasmania's leading event hire provider, serving weddings, corporate events, private parties, festivals, and industrial clients from two warehouse locations in Hobart (Mornington) and Launceston (Kings Meadows). It operates more than 10,000 sqm of warehouse space, a fleet of 20 vehicles, an inventory of over 100,000 hire items spanning 600+ products, and supports in excess of 2,000 events annually across the state.

The core product offering centres on marquee structures — Hoecker marquees in widths from 3m to 25m with modular lengths, exclusive Wow Dome architectural domes, Pagodas, market stalls, DIY/self-erect marquees, and Industrial Solutions for commercial use — complemented by a full supporting catalogue of event furniture, serving bars, tableware (crockery, glassware, cutlery, linen), lighting and special effects, catering equipment, dance floors, décor, audio-visual, accessibility products, and bundled seating/ceremony/cocktail packages. The technology stack is operational rather than product-led: an e-commerce storefront (shop.salters.com.au) with 616+ SKUs for direct consumer ordering, a corporate website, an internal WinHire booking system, and warehouse/fleet logistics tools. Exclusive Tasmanian licences for Wow Dome and Hoecker timber flooring provide product differentiation that competitors cannot easily replicate.

Revenue is generated primarily through equipment hire on standard 48-hour weekday or weekend hire periods, with additional streams from delivery/setup labour, cleaning and damage fees, late return charges (100% of daily rate per additional day), bonds (minimum $50 refundable), deposits up to 100%, and a 2% credit card surcharge. The go-to-market combines consultative direct sales for weddings, corporates, and festivals with self-serve e-commerce and click-and-collect for smaller consumer bookings. Pricing is quote-based for marquees and large orders, with item pricing ranging from approximately $2.25 (small accessories) to over $2,000 for modular bar configurations. The company is privately held with no institutional investors and no public shareholding.

Name

Salters Hire Tasmania

Legal name

Salters (Tas) Pty Ltd ABN 60 616 450 983

Website

https://salters.com.au

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Salters Hire Tasmania is a 100% Tasmanian family-owned event hire business supplying marquees, furniture, tableware, and event infrastructure across Tasmania from Hobart and Launceston warehouses, supporting over 2,000 events annually.

Ownership category

akta.pro rank

Product category

Event Equipment Hire

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Event equipment hire
• Marquee rental
• Furniture hire
• Tableware rental
• Event services

Headquarters

HQ city

Mornington (Hobart)

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire: The primary revenue stream comes from hiring out event equipment including marquees, furniture, tableware, lighting, catering equipment, and accessories. Customers pay hire fees based on the rental period, with items available for standard 48-hour weekday hire or Friday-to-Monday weekend hire. Extended term hires are available at adjusted rates.
2. Delivery and Setup Services: Additional revenue generated from delivery, collection, setup, and dismantle services. Customers pay transport costs, labour fees, and service call charges (with higher rates for weekends, public holidays, and after-hours service).
3. Cleaning and Damage Fees: Revenue from cleaning fees charged when equipment is returned in unsatisfactory condition, as well as replacement costs for damaged or unreturned items. Late return fees (100% of daily hire rate per additional day) also contribute to revenue.
4. Charity and Sponsorship Support: Salters provides discounted or sponsored hire equipment to eligible charities and community groups, in exchange for promotional considerations and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Salters Hire Tasmania rents out event infrastructure and equipment including marquees (Hoecker, Wow Dome, Pagoda, DIY, Industrial), event furniture, tableware, linen, lighting, catering equipment, dance floors, and décor to weddings, corporate events, private parties, festivals, and industrial/commercial customers across Tasmania. The company offers delivery, professional setup, and collection services from two warehouse locations in Hobart and Launceston with a 20-vehicle fleet and 100,000+ items in inventory. Customers can order online via shop.salters.com.au or arrange custom event hire through direct consultation.

Product overview

Salters Hire Tasmania is a 100% Tasmanian family-owned event hire business established in the 1940s, providing premium event hire solutions across Tasmania with over 600 hire products and 100,000 hire items. The company operates as a single unified hire service rather than a platform architecture, offering a comprehensive portfolio of marquee structures (Hoecker Marquees, Wow Dome Marquees, DIY/Self-Erect Marquees, Pagodas, Market Stalls, and Industrial Marquees) complemented by extensive supporting equipment including furniture (chairs, tables, sofas, lounges), serving bars, tableware (crockery, glassware, cutlery, linen), lighting and special effects, catering equipment, dance floors, event decorations, audio-visual equipment, and safety/accessibility products. The core offering centres on marquee hire for weddings, corporate events, festivals, and parties, supported by a complete range of event essentials available for individual hire or as bundled packages (seating packages, ceremony packages, cocktail packages). With locations in Hobart and Launceston, a fleet of 20 vehicles, and 10,000 sqm of warehouse space, the company services over 2,000 events annually across Tasmania.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 2,000 events supported annually across Tasmania
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered moderate, minor and core.

• Hire & Rental Industry Association (HRIA)moderateOthersIndustry association membership providing access to best practices, industry standards, networking, and professional development for the hire and rental sector.
• Destination Southern Tasmania (DST)minorOthersRegional tourism organization supporting events and experiences in southern Tasmania. Partnership helps connect Salters with event organizers in the region.
• Business Events Tasmania (BET)minorOthersState government body promoting Tasmania as a destination for business events and conferences. Partnership supports visibility for corporate event services.
• Wow DomecoreOEM/ Whitelabel/ Licensing PartnerExclusive licensed dealer of Wow Dome marquees in Tasmania. These architecturally designed, futuristic dome structures are a key differentiator for Salters in the premium event market.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GL Events: Large international event services group providing temporary structures, equipment hire, and event logistics globally. A scaled incumbent comparable in offering marquees and event infrastructure but operating across a far wider portfolio.
• Arena Group: UK-based international event services company providing temporary structures, seating, and event hire for major sporting and cultural events. Comparable in marquee/structure hire but at significantly larger scale and broader geographic reach than Salters.
• Sunbelt Rentals: Large North American equipment rental company with an event and party hire division. Comparable in fleet-based rental model and infrastructure deployment, but operates at vastly greater scale and breadth than Salters.
• Aggreko: Global provider of temporary power, temperature control, and event infrastructure. While much broader than Salters, it competes in the temporary structures and industrial event space and represents a benchmark for asset-heavy event service businesses.

Direct peers

• Big Top Marquees: Specialist marquee hire company in Australia providing premium clear-span and frame structures for large-scale events. Directly comparable to Salters' Hoecker and Wow Dome marquee offerings in terms of product category and customer profile.
• Capital Event Hire: Canberra and region-based event hire specialist serving government, corporate, and private events. Comparable to Salters in offering marquees, furniture, and full event infrastructure, focused on a single state market.
• Harry the Hirer: One of Australia's largest event hire companies, headquartered in Melbourne. Offers marquees, furniture, tableware, and full event infrastructure across Victoria and nationally, directly comparable to Salters' premium event hire proposition.
• Showcase Event Hire: Australian event hire specialist offering marquees, furniture, and styling products with delivery and setup services. Comparable operating model and product range to Salters, with a focus on weddings and corporate events.
• Brand Hire: Event and party hire company in Australia providing marquees, furniture, tableware, and lighting. Highly comparable product mix and customer base to Salters' weddings and private party segments.
• Marquee Magic: Australian marquee and event hire company offering structure hire plus furniture and styling solutions. Closely mirrors Salters' one-stop event hire model, particularly for weddings and corporate functions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salters-hire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salters Hire Tasmania