SALT FILM LIMITED

What SALT FILM LIMITED does

Salt Film Limited is a privately held UK location management and production services company headquartered in London, founded in 2001 by Tom Petch and now led by Managing Director Eugene Strange alongside Petch and directors Ross Kirkman and Jacques Groenewald. The firm operates from a 9-person core team and serves feature films, television dramas, advertising campaigns, stills shoots, and events requiring UK filming locations. Its client base spans major global brands (Nike, Apple, Burberry, HSBC, John Lewis, Jaguar, O2), broadcast networks (BBC, ITV, Channel 4), film studios (Warner Bros, A24, Paramount), and music artists (Taylor Swift), alongside endorsement from Film London as one of the UK's leading location agencies.

The company runs an integrated offering of three interconnected products: a searchable Location Library of over 20,000 UK locations enhanced with AI-powered Image Search; Location Management Services deploying experienced scouts and location managers on productions; and full Production Services including crew, casting, equipment, and studio sourcing for companies filming in the UK. The library, originally added in 2008, is the firm's principal platform asset and supports both visual and keyword search across the catalog, with a Dropbox integration for client downloads. Salt also provides a dedicated Stills Production service for fashion and advertising photography campaigns. The technology stack is lightweight — a web-based library with a single AI feature layer — and is not positioned as a core differentiator relative to the firm's human capital and relationship network.

Salt's business model is professional services and quote-based: clients engage per project for location management, library access, and production support, with no publicly disclosed pricing, no recurring SaaS contracts, and no external investment or funding rounds. The go-to-market is sales-led via the website, direct outreach, and industry reputation, supplemented by an event-driven dynamic in which portfolio and relationships with major directors and producers drive inbound demand. Salt has international reach only insofar as foreign productions engage it to shoot in the UK (clients from New Zealand, Mexico, Spain, Poland, Korea, and India), and it maintains ancillary partnerships including a 2020 sustainability alliance with Just One Tree and a working relationship with Locamats for reusable matting solutions.

Name

SALT FILM LIMITED

Legal name

Salt Film Ltd

Website

https://saltfilm.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Salt Film Limited is a London-based location management firm founded in 2001. It operates a 20,000+ UK location library with AI image search, providing scouting and production services to feature film, TV, and advertising clients including Nike, Apple, and BBC.

Ownership category

akta.pro rank

Product category

Film Production & Location Services

NAICS

Motion Picture and Sound Recording Industries (512), Commercial Photography (541922)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Locations Services (Scouting, Permits, Management) (MPADAFAE)

Keywords

• Location scouting services
• Film location management
• Production services
• Location library platform
• UK film production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Location Library Access: Providing access to their database of over 20,000 UK locations for film, TV, commercials, and stills shoots.
2. Location Management Services: Booking location managers and scouts for productions filming in London, UK or beyond. The team provides location scouting, facilitation, and on-set management.
3. Production Services: Full production services based out of London, providing bespoke solutions for companies shooting in the UK including crew, casting, equipment, and locations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Salt Film operates a UK location library with over 20,000 searchable properties and provides experienced location managers to scout, facilitate, and manage filming for feature films, TV dramas, commercials, and stills shoots. The company also delivers full production services out of London, supplying crew, equipment, casting and studio access for productions shooting in the UK.

Product overview

Salt Film is a location-focused production services company offering a unified platform of three interconnected services: a searchable Location Library (with over 20,000 UK locations and AI-powered Image Search), Location Management (experienced scouts and managers for film, TV, commercials, and stills), and Production Services (full production support including crew, equipment, and studios). The platform is designed for production companies, directors, and photographers seeking UK locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Location Library
• Location Management Services
• Production Services
• Stills Production

Quantifiable outcome

• Working on award-winning productions across feature films, TV commercials, and stills shoots

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Just One TreeminorStrategic or Co-development Partner · 1 January 2020In 2020 Salt partnered with Just One Tree to offset their carbon footprint and help reduce climate change effects. By donating a portion of all profits, they have planted over 1000 trees.
• LocamatsminorStrategic or Co-development PartnerSalt works closely with Locamats who have revolutionised location protection through their re-usable matting solutions, doing away with wasteful single use plastic protection sheets often found on film shoots.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Locations Hub: Digital location marketplace serving UK film and TV productions. Comparable to Salt Film's location library product but with a more technology-led, self-service business model.

Direct peers

• ShootFactory: UK location library and scouting service focused on photography, film, and advertising shoots. Comparable to Salt Film's stills and commercial photography location services with a strong digital library.
• The Location Collective: One of the UK's largest location agencies, offering location libraries, scouting, and management for film, TV, and commercial productions. Directly competes with Salt Film across the same core services and customer base.
• Marvin Gaye Locations: UK-based location services company providing location scouting and management for film and advertising productions. Comparable boutique competitor serving similar UK production clients.
• FilmFixer: London-based location services company providing location scouting, management, and film office support across the UK. Directly comparable as a UK location agency serving similar film and commercial production clients.
• Worldwide Locations: UK and international location agency offering location libraries, scouting, and management for film, TV, and advertising productions. Comparable to Salt Film in scope and target customer base.
• Locations Direct: UK location agency offering location libraries, scouting, and management for film, TV, and advertising. Directly competes with Salt Film within the UK location services market.
• Iconic Locations: UK location services company offering location libraries and scouting for film and commercial productions. Comparable to Salt Film's core services and customer segments.
• BGI Locations: UK location agency providing location scouting and management for film, TV, and advertising productions. Directly comparable peer in the UK location services segment.
• Clean Slate Locations: UK location agency providing location scouting and management services for film, TV, and advertising productions. Directly comparable peer in the UK location services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltfilm
• Instagraminstagram.com/saltfilm_locations
• LinkedInlinkedin.com/company/saltfilm.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALT FILM LIMITED