Salt Water Digital

What Salt Water Digital does

Salt Water Digital is a privately held digital marketing agency founded in 2014 and headquartered in Vancouver, British Columbia, with additional offices in Kelowna, BC and Calgary, AB. The agency exclusively serves small businesses across Canada and the United States, offering a unified service portfolio spanning local SEO, organic SEO, Google Ads management, Google Shopping, Facebook/Instagram advertising, WordPress web design, web management/hosting, and landing page design. The company's core technology stack includes WordPress CMS for website builds, Unbounce for landing pages, Google Ads platform for paid advertising, and WPX Hosting for website hosting. AI-assisted tools are used for ad copy testing and keyword research, with human strategists making final decisions.

Name

Salt Water Digital

Legal name

Salt Water Digital

Website

https://saltwaterdigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Salt Water Digital is a Vancouver-based digital marketing agency serving small businesses across Canada and the US with local SEO, Google Ads management, WordPress web design, and paid social services, operating from three Western Canadian offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Management Services: Monthly recurring retainer for Local SEO services including keyword research, on-page optimization, link building, content creation, and Google Business Profile management
2. Google Ads Management: Monthly management fees for Google Ads campaigns including campaign setup, optimization, and reporting. Also offers fee-free setup option for smaller budgets
3. Website Design & Development: One-time fees for custom WordPress website builds. Pricing tiers from basic ($1,500) to premium ($1,995+)
4. Web Management/Hosting: Monthly recurring web management plans covering security, backups, updates, and support ($85-$325/month)
5. Landing Page Design: One-time fee for Unbounce landing page design starting at $175-$225 for Google Ad clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Salt Water Digital is a Canadian digital marketing agency that helps small businesses build, manage, and grow their online presence. The agency sells recurring and project-based services including web design, WordPress website management, landing page creation, local and organic SEO, Google Ads management, Google Shopping campaigns, and Facebook/Instagram advertising.

Product overview

Salt Water Digital is a digital marketing agency offering a unified suite of services for small businesses: Web Design (custom WordPress websites starting at $1,500), Web Management (ongoing WordPress maintenance from $85/month), Landing Page Design (Unbounce-based pages from $225), and a full range of advertising services including Google Ads Management (from $300/month), Management Fee Free Google Ads ($995 setup), Google Shopping, and Facebook/Instagram Advertising. Their core marketing offerings are Local SEO (from $400/month) and Organic SEO (from $400/month to $1,200+/month), with LLM Optimization included to help businesses appear in AI search results. The company positions itself as a one-stop digital marketing partner combining web development with performance marketing, all focused exclusively on small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom website design service for small businesses building or refreshing their online presence, typically delivered on a project basis with WordPress as the underlying CMS.
• Web Management Ongoing WordPress website management and maintenance service covering updates, hosting oversight, and content/technical upkeep for small business clients.
• Landing Page Design Standalone landing page design service, typically built in Unbounce or on the client's WordPress site, to support specific paid or organic campaigns for small business clients.
• Local SEO Local search engine optimization service targeting Google Business Profile, local citations, and geo-relevant rankings for small businesses operating in defined service areas.
• Organic SEO Ongoing organic search engine optimization service covering on-page, off-page, and content optimization to drive non-paid search traffic for small business clients.
• Google Ads Management Recurring paid search management service covering Google Ads campaign setup, keyword targeting, bid management, ad copy, and ongoing optimization for small business clients.
• Google Shopping Google Shopping campaign management service for small e-commerce merchants, covering product feed setup, Merchant Center management, and Shopping ad optimization.
• Facebook & Instagram Advertising Recurring paid social advertising service covering Facebook and Instagram campaign management, audience targeting, creative coordination, and ongoing optimization for small business clients.

Quantifiable outcome

• 11% conversion rate, <$5 CPC for self storage client
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner since company inception. All Google Ads campaigns managed by qualified ad managers with up-to-date Google certifications. Partner badge displayed on website confirming agency certification status.
• WPX HostingcoreTechnology or IntegrationPrimary hosting provider used for client websites. Selected for reliability, fast loading speeds, and best technical support. WPX hosting helps ensure page speed optimization for client sites.
• UnbouncecoreTechnology or IntegrationLanding page design platform used for creating conversion-optimized landing pages for marketing campaigns. Vancouver-based company, same city as Salt Water Digital.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ignite Digital: Canadian digital marketing agency offering SEO, PPC, and web design services to small and medium businesses across Canada. Directly comparable to Salt Water Digital in target market (Canadian SMBs), service mix, and geographic focus.
• WebFX: Large US-based digital marketing agency providing SEO, PPC, web design, and content marketing primarily to mid-market and SMB clients. Directly comparable in service offering and SMB customer orientation, with materially larger scale.
• KlientBoost: Performance marketing agency specializing in PPC, CRO, and SEO for SaaS and SMB clients. Directly comparable in paid acquisition focus and SMB/ growth-stage client base.
• Disruptive Advertising: US digital marketing agency focused on PPC management, SEO, and CRO for small to mid-sized businesses. Closely comparable in paid media-led service mix and SMB customer focus.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web design, and social media for SMBs. Directly comparable in offering a one-stop SMB digital marketing bundle similar to Salt Water Digital.
• HawkSEM: Performance-focused digital marketing agency centered on Google Ads, SEO, and CRO for mid-market and SMB clients. Comparable in paid acquisition emphasis and SMB customer profile.
• Boostability: US-based digital marketing agency that specifically serves small businesses with SEO, local search, and website services. Closely comparable in the SMB-only positioning and SEO-led offering.
• Coalition Technologies: Full-service digital agency offering SEO, web design/development, and PPC for SMB and e-commerce clients. Directly comparable in web design plus SEO/PPC bundling for small businesses.
• Power Digital Marketing: US full-service digital marketing agency delivering SEO, paid media, content, and CRO services to mid-market and growth-stage clients. Comparable in integrated service mix, though operating at a larger scale.

Broad incumbents

• Hootsuite: Vancouver-based, broadly recognized social media management and digital marketing platform with a wider portfolio. Comparable as a Canadian-headquartered digital marketing brand, but operates as a broader incumbent in social media tooling rather than an SMB services agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/danthewolfe
• LinkedInlinkedin.com/in/danielwthompson1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Water Digital