The Salty Dog

What The Salty Dog does

The Salty Dog (legally Salty Dog Bar & Bistro Ltd) is a privately held, family-owned full-service bistro operating from a single location at La Neuve Route, St. Brelade, Jersey (Channel Islands). Founded in 1998 by Natalie and her family, the business has run continuously for over 29 years and positions itself as a long-standing part of Island life. Its offering spans breakfast/brunch, lunch à la carte, dinner à la carte, small plates and sharing, seasonal specials, sweets, a daily set menu, and an extensive drinks/cocktail and wine programme, supplemented by a 'Puppy Menu' for canine guests.

The revenue model combines on-premises dine-in (the core stream), a 2024-launched takeaway collection service branded 'Salty Kitchen' (via food.je/saltydog), and gift cards with 12-month validity. Distribution is direct-to-consumer through a single physical storefront, a website with an online reservation system, an email newsletter, and five social channels (Instagram, Facebook, TikTok, YouTube, LinkedIn) under @saltydogjersey. Marketing also leans on experiential events such as Sunday Socials with live music.

The operating model is people-led rather than technology-led. No proprietary technology, apps, or AI systems are disclosed; the stack consists of standard restaurant POS, Google Analytics, and standard web/social platforms. Key staff — Chef Paul Fletcher (with the business since day one), Manageress Lizzie Jenner, and owner Natalie — are explicitly cited as the consistency backbone. The business has no parent company, no disclosed investors, no subsidiaries, no patents, and no public financial disclosures.

Name

The Salty Dog

Legal name

SALTY DOG BAR & BISTRO LTD

Website

https://saltydogbistro.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salty Dog is a family-owned Jersey bistro, founded in 1998, operating a single location in St. Brelade serving brunch through dinner with locally sourced produce and global fusion flavours, alongside a 2024-launched takeaway service and gift cards.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Coastal bistro dining
• Jersey local cuisine
• Global fusion restaurant
• Restaurant takeaway service
• Brunch and dinner menus

Headquarters

HQ city

St. Brelade

HQ country

Jersey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant: Full-service bistro offering breakfast, brunch, lunch, and dinner menus. Revenue generated from food and beverage sales consumed on premises. Serves authentic Jersey produce with global fusion flavours.
2. Takeaway Service: Salty Kitchen Take Away offering collection-only service during operating hours. Brings favourite dishes from the kitchen for customers to take home.
3. Gift Cards: Gift cards valid for 12 months from purchase date. Non-transferable, cannot be exchanged for cash. One-time purchase revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Salty Dog is a full-service coastal bistro in St. Aubin's village, Jersey, serving breakfast, brunch, lunch, dinner, and small plates built on local Jersey produce with global fusion flavours. The bistro also offers a takeaway collection service (Salty Kitchen Take Away), gift cards, online table reservations, and live music Sunday Socials on its sunshine terrace. Vegetarian, vegan, and gluten-free options are accommodated across the menu.

Product overview

The Salty Dog Bar & Bistro is a hospitality business offering a unified restaurant experience centered on food and beverage service. The core offering consists of multiple dining menus (Brunch, A La Carte Lunch/Dinner, Small Plates, Seasonal Specials, Sweets, Daily Set Menu) complemented by an extensive Drinks & Cocktails program including wines and Happy Hour promotions. Additional services include Salty Kitchen Take Away for collection orders, Gift Cards for gifting, Table Reservations for booking, and Sunday Socials & Special Events for entertainment. The Puppy Menu extends hospitality to canine companions. The menus emphasize local Jersey produce with global fusion flavours, including vegetarian, vegan, and gluten-free options.

Differentiator

Problem solved

Functional benefit

Brands

• Salty Kitchen: Takeaway service offering the restaurant's dishes for home delivery, described as bringing favorite dishes straight from the kitchen to customers' homes.

Products and services

• Brunch Menu Morning and brunch offerings served from 9:00am, featuring nostalgic and original flavours for individual diners and groups.
• A La Carte Menu (Lunch and Dinner) Full lunch and dinner menus offering authentic Jersey produce with global fusion flavours, including curries, reef 'n beef, summer seafood platters, and Asian/Fusion twists for dine-in customers.
• Small Plates and Sharing Small plate offerings available throughout the day for sharing and grazing, served during Happy Hour periods for casual diners.
• Seasonal Specials Rotating seasonal special dishes showcasing the best of Jersey's seasonal ingredients, complementing the standard menu.
• Sweets Menu Dessert offerings including crèmes brûlées and other sweet treats available as part of the dining experience.
• Daily Set Menu Value-focused set menu available daily with multiple courses for dine-in guests seeking bundled pricing.
• Drinks and Cocktails Extensive menu of handpicked refreshments including cocktails, wines, and other beverages served at the bistro.
• Wines Curated wine selection available by the glass or bottle to accompany dine-in meals.
• Happy Hour - High Five Discounted drinks and small plates offered during designated happy hour periods (Monday-Thursday 17:00-18:00, Friday and Sunday 16:00-18:00; Saturday small plates only).
• Salty Kitchen Take Away Takeaway service offering the restaurant's signature dishes for collection during operating hours, enabling customers to bring favorite meals home.
• Puppy Menu Special menu offerings for dogs, allowing pet owners to treat their canine companions when visiting the bistro.
• Gift Cards Gift cards valid for 12 months from purchase, redeemable at The Salty Dog Bar & Bistro; non-transferable and cannot be exchanged for cash.
• Table Reservations Online table booking system allowing customers to secure their preferred dining date and time at the bistro.
• Sunday Socials and Special Events Live music events and special occasions hosted on Sundays at the sunshine terrace, featuring entertainment from 17:00-21:00, plus parties, birthdays, and celebrations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Atlantic Hotel: Jersey's only five-star hotel with a flagship restaurant focused on local Jersey produce and panoramic dining. Comparable as an established Jersey destination restaurant competing for the same discerning local and tourist diners.
• Longueville Manor: Long-established independent fine-dining restaurant and country house hotel in Jersey, founded on local produce and high-end hospitality. Comparable as a heritage, family-led Jersey restaurant competing for the same local and visitor dining occasions.
• Oyster Box: Beachside bistro and bar on Jersey's coast serving casual seafood and grill dishes. Comparable as a Jersey coastal bistro competing for the same walk-in diners, terrace trade, and visitor footfall.
• Samares Manor Restaurant: Heritage restaurant set in a manor estate in Jersey, known for traditional and seasonal menus. Comparable as another established Jersey destination restaurant competing in the same local heritage-dining segment.
• The Portelet Inn: Traditional Jersey inn and restaurant in St. Brelade serving classic pub and bistro fare. Direct local competitor in the same parish targeting overlapping casual dining and family occasions.
• The Tides Restaurant (St. Brelade): Coastal seafood restaurant located near St. Aubin's Bay in Jersey. Comparable as a Jersey seafood-leaning bistro competing for the same seafood-focused tourist and local diners.
• Bohemia Bar & Restaurant: Award-winning fine-dining restaurant at Club Hotel & Spa in St. Helier, Jersey. Comparable as a long-standing Jersey restaurant offering premium bistro/dining experiences and competing for celebration and tourist occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9nHiNItMvSK-kEPMvusWbA
• Facebookfacebook.com/saltydogjersey
• LinkedInlinkedin.com/company/saltydogjersey
• Instagraminstagram.com/saltydogjersey
• TikToktiktok.com/@saltydogjersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salty Dog