The Salvation Army of Augusta

What The Salvation Army of Augusta does

The Salvation Army of Augusta operates as a local Area Command of The Salvation Army USA Southern Territory, delivering a portfolio of social services and faith-based community programs in the Augusta, Georgia metropolitan area and surrounding regions of Georgia and South Carolina. Its core service lines include emergency and transitional shelter (Augusta Center of Hope at 1384 Greene St), hunger relief, disaster relief, utility assistance, job skills training, the Angel Tree holiday gift program, and worship/community programs at the Kroc Corps Community Center (1833 Broad St). The organization operates as a 501(c)-equivalent religious non-profit with no paying customers in the traditional sense — all social services are delivered free of charge to beneficiaries, while retail operations run through a network of thrift stores (Family Stores, Peach Orchard, River Watch, North Augusta, and Thomson locations) selling donated goods to the general public.

Revenue is generated through two principal streams: voluntary financial donations solicited via the website donation portal (with preset tiers of $50, $100, $250, $500 and custom amounts, including designated disaster relief funds), and proceeds from thrift store sales of donated clothing, furniture, and household items. The command is supported by an active volunteer base, an advisory board, and a partner ecosystem including BBB Wise Giving Alliance and ECFA accreditations for accountability. A multi-year capital campaign has raised $14.9 million toward a new Center of Hope facility with less than $1 million remaining to fundraise, signaling imminent infrastructure expansion. Technology adoption is minimal: the organization maintains a website, email newsletter (Benchmark Email), Facebook page, and an Amazon Wishlist for in-kind goods — with no proprietary systems, mobile app, or API documented.

Name

The Salvation Army of Augusta

Legal name

The Salvation Army

Website

https://salvationarmyaugusta.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army of Augusta is a local non-profit Area Command providing emergency shelter, hunger relief, disaster relief, job training, and utility assistance across Augusta, GA and North Augusta, SC, funded by donations and a network of six thrift stores.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Religious Organizations (8131), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Emergency shelter services
• Hunger relief programs
• Disaster relief services
• Thrift store retail
• Community social services

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Financial Donations: The organization receives monetary donations from individuals through its website portal, with preset donation amounts ($50, $100, $250, $500) and custom amounts. Donors can designate funds for specific purposes such as disaster relief.
2. Goods Donations and Thrift Store Sales: The organization accepts donated clothing, furniture, and household items which are sold through its family of thrift stores (Family Stores, Peach Orchard Thrift Store, River Watch Thrift Store, North Augusta Thrift Store, Thomson Thrift Store). Proceeds support operational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Salvation Army of Augusta is a nonprofit charitable organization that delivers emergency shelter, hunger relief, disaster relief, utility assistance, job skills training, and the Angel Tree holiday gift program to individuals and families in need across the Augusta, Georgia region. It also operates the Kroc Corps Community Center (with worship services) and a network of thrift stores that accept and resell donated goods to fund its programs.

Product overview

The Salvation Army of Augusta operates as a charitable social services organization offering a portfolio of programs and facilities. Core services include emergency shelter (Augusta Center of Hope), hunger relief, disaster relief, job skills training, utility assistance, and the Angel Tree holiday gift program. The organization also operates the Kroc Center community facility and Kroc Church for worship services. Retail operations include multiple thrift store locations accepting donated goods. Donations are accepted through an online financial donation platform with preset giving amounts. A major capital campaign is currently underway for a new Center of Hope facility.

Differentiator

Problem solved

Functional benefit

Brands

• Augusta Center of Hope: A shelter and social services facility located at 1384 Greene St, Augusta, Georgia 30901
• Kroc Center
• Angel Tree
• Family Stores

Products and services

• Provide Shelter Emergency and transitional housing services for individuals and families experiencing homelessness in the Augusta, Georgia area, including cold weather shelter resources.
• Hunger Relief Food assistance programs including food pantries and meal programs combatting food insecurity in the Augusta community.
• Disaster Relief Provides immediate assistance to communities affected by natural disasters, including food, shelter, case management, and recovery support.
• Utility Assistance Emergency utility assistance (First Stop program) to help families facing crisis situations with their utility bills, paired with case management support.
• Job Skills Training Program Program designed to help individuals develop job readiness skills, including resume assistance, interview preparation, and employment readiness coaching.
• Angel Tree Christmas gift program that provides gifts to children of parents in need during the holiday season, supported by donor-sponsored gift tags.
• Augusta Center of Hope Shelter and social services facility located at 1384 Greene St, Augusta, Georgia 30901, serving homeless individuals and families with shelter and case management.
• Kroc Center Community center located at 1833 Broad St in the Harrisburg Community, offering fitness, education, recreational facilities, and community programs.
• Kroc Church Worship services held at the Kroc Center, with Sunday School at 10:00 AM and Worship Service at 11:00 AM.
• Family Stores (Thrift Stores) Six thrift store locations across the Augusta area and Thomson, GA, accepting donated clothing, furniture, and household items and reselling them to the general public at discounted prices to fund programs.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• American Red Cross: National humanitarian organization that overlaps with the Salvation Army's disaster relief, emergency shelter, and hunger relief programs, while functioning as a broader incumbent in the social services space.
• Goodwill Industries International: National nonprofit network whose thrift retail and job training programs directly mirror the Salvation Army's Family Stores and Job Skills Training Program, with overlapping donor and volunteer bases.
• Catholic Charities USA: National faith-based nonprofit delivering a similar portfolio of shelter, hunger relief, disaster response, and case management services through local agencies, comparable to the Salvation Army's breadth of programs.

Regional players

• Feeding America (Golden Harvest Food Bank): Regional food bank serving the Augusta/CSRA area that directly overlaps with the Salvation Army's hunger relief and food pantry programs, and competes for food donations and grants.
• United Way of the CSRA: Regional nonprofit umbrella that funds and coordinates many of the same social services in the Augusta area (emergency assistance, utility help, hunger relief), competing for the same donor pool and grant dollars.
• Goodwill of Middle Georgia & the CSRA: Local/regional nonprofit that operates thrift retail stores and job skills training programs in the same Augusta-area geography, making it a directly comparable peer for both the retail and workforce development sides of the Salvation Army's operations.
• Habitat for Humanity of Augusta: Local nonprofit operating thrift stores (ReStores) and housing-related assistance in the same Augusta geography; comparable in its thrift-retail-funded mission model, though focused on housing rather than broad social services.

Direct peers

• Salvation Army National / Other Area Commands: Other Salvation Army territorial and area commands within the Southern Territory (e.g., Atlanta, Savannah) share the same brand, programs, capital campaign structure, and operating model, serving as the most direct internal peer set.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/tsaaugusta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army of Augusta