Salvați Copiii România

Name

Salvați Copiii România

Legal name

Salvați Copiii România

Website

https://salvaticopiii.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Child Welfare and Protection Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Human Rights Organizations (813311), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Child welfare services
• Nonprofit child protection
• Maternal and infant health
• Educational support programs
• Humanitarian refugee assistance

Headquarters

HQ city

București

HQ country

Romania

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations (Online, SMS, Direct Debit): The organization raises funds from individuals through online donations, SMS campaigns, and direct debit recurring donations. Individual giving is supplemented by the option to redirect 3.5% of personal income tax.
2. Corporate Tax Redirection: Companies can redirect 20% of their corporate profit tax to support the organization's programs.
3. EU and Government Project Funding: Salvați Copiii implements numerous projects funded by EU programs (e.g., POCU) and government partnerships for social, educational, and health interventions.
4. Corporate Partnerships and Sponsorships: Corporate partners such as OMV Petrom Foundation, MSD, PEPCO Romania, and Libris provide funding, equipment donations, and in-kind support for specific programs.
5. Fundraising Events: Annual flagship events such as the Festivalul Brazilor de Crăciun (Christmas Tree Festival), Semi-maratonul București, and other fundraising events generate significant donations from companies and individuals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Salvați Copiii România is a Romanian nonprofit organization affiliated with Save the Children International that delivers charitable programs in maternal and child health, education support, and child protection. It provides medical equipment donations to maternity wards, after-school and anti-bullying programs in schools, the Barnahus child-friendly forensic interview center for abuse victims, the Baby Box program for vulnerable newborns, and humanitarian assistance for Ukrainian refugee children. All programs are delivered free of charge to beneficiaries through 13 local offices across Romania.

Product overview

Salvați Copiii România is the Romanian branch of Save the Children, operating as a non-governmental organization focused on child welfare rather than a technology company with commercial products. The organization offers a portfolio of social programs including healthcare initiatives (infant mortality reduction, maternal health, the Baby Box program), education programs (after-school, bullying prevention, school dropout prevention), child protection services (BARN AHUS center, child abuse support), and advocacy campaigns. The INFOMama mobile application provides health information for pregnant women, while the 'Lume bună' podcast addresses children's issues. These programs are funded through donations, corporate partnerships, and events like the Festivalul Brazilor de Crăciun.

Differentiator

Problem solved

Functional benefit

Brands

• INFOMama: Mobile application providing maternal and child health information
• Barnahus
• Festivalul Brazilor de Crăciun
• Lume bună Podcast

Products and services

• INFOMama Mobile Application Mobile application providing health information for mothers and pregnant women as part of programs to reduce infant mortality in Romania.
• Cutia Bebelușului (Baby Box Program) Charitable program providing a box of over 64 essential products for vulnerable mothers and newborns during the first year of life, encouraging prenatal care and reducing infant mortality across 16 Romanian counties.
• Centrul Barnahus Specialized child protection center providing integrated services for child abuse victims, following the Barnahus model of child-friendly forensic interviews, support, and care.
• Podcast Salvați Copiii „Lume bună" Podcast series creating public conversations about children's issues and rights in Romania, addressing topics society often avoids.
• Împreună din Prima Zi (Together from the First Day) Healthcare program equipping hospitals and maternity wards with medical equipment (170+ devices across 45 maternity hospitals in 28 counties) to reduce infant mortality, benefiting over 20,000 newborns.
• Programul Să fim prieteni – Fără Bullying (Anti-Bullying Program) Bullying prevention program implemented in Romanian kindergartens using methodology developed with Mary Foundation and Save the Children Denmark, working with 8,800 preschool children and their parents.
• Copiii Singuri Acasă (Children Left Behind Program) Support program for the 536,000 Romanian children with parents working abroad, providing socio-educational services and monitoring to prevent abandonment, school dropout, and psychosocial harm.
• Ukrainian Refugee Children Assistance Program Humanitarian assistance program for Ukrainian refugee children and families providing counseling, education, integration support, and emergency aid through 8 dedicated service centers and border crossing points.

Quantifiable outcome

• 4,360,000 children included in programs
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Muzeul Național de Artă al RomânieiflagshipStrategic or Co-development Partner · 9 December 2023Annual partnership with the National Museum of Art of Romania for the Festivalul Brazilor de Crăciun (Christmas Tree Festival), hosting the gala evening auction. Over 8 million euros raised across 22 editions for vulnerable children's education.
• Fundația OMV PetromcoreStrategic or Co-development Partner · 1 November 2023Partnership for the 'Împreună din prima zi' (Together from the First Day) program, investing €2.5 million to equip 60 hospitals and maternity wards with medical equipment, benefiting 20,000+ newborns.
• MSDminorStrategic or Co-development Partner · 1 November 2023MSD supported the provision of two fully equipped medical vehicles and two mobile ultrasound machines (€185,000) for Youth Klinic health centers in Moldova to support Ukrainian refugees.
• LibrisminorStrategic or Co-development Partner · 1 November 2023Libris customers supported the donation of medical equipment to hospitals including Spitalul Municipal Gherla (radiant table, €28,000) and Spitalul Municipal Medgidia (COVID-19 maternity support).
• Mary FoundationcoreStrategic or Co-development Partner · 1 November 2023Partnership with Mary Foundation and Salvați Copiii Denmark for the 'Să fim prieteni – Fără Bullying' (Let's Be Friends – Without Bullying) program, implemented in 60 kindergartens across Romania with 600 specialists trained.
• Save the Children InternationalcoreStrategic or Co-development Partner · 1 November 2023As the Romanian member of the global Save the Children network, Salvați Copiii România participates in international research, advocacy, and program coordination. The global organization publishes annual reports on child welfare and coordinates responses to crises including the Ukraine war and Turkey-Syria earthquakes.
• UNHCRminorStrategic or Co-development Partner · 1 November 2023Collaboration with UNHCR on studies regarding Ukrainian refugee children in Romania, including qualitative research on integration challenges and discrimination faced by refugee families.
• IMPACT InitiativesminorStrategic or Co-development Partner · 1 November 2023Partnership with IMPACT Initiatives for the report 'Experiences, Needs and Aspirations of Children, Adolescents and Caregivers Displaced from Ukraine', surveying over 1,000 refugee children across 7 European countries.
• Fundația OMV PetromcoreStrategic or Co-development Partner · 5 September 2023OMV Petrom Foundation is the primary funder of the 'Cutia Bebelușului' (Baby Box) program, financing the initiative with €6,639,500 across 3 editions. The program aims to reduce infant mortality and support vulnerable mothers and newborns in 16 Romanian counties.
• Ministerul Familiei, Tineretului și Egalității de ȘansecoreStrategic or Co-development Partner · 1 November 2022Partnership with the Ministry of Family, Youth and Equal Opportunities for campaigns on child protection, including a 2022 information campaign for parents working abroad about legislative changes for temporary delegation of parental authority.
• Autoritatea Națională pentru Protecția Drepturilor Copilului și Adopție (ANPDCA)coreStrategic or Co-development Partner · 1 November 2022Partnership with ANPDCA for child protection campaigns, data sharing, and programs targeting children with parents working abroad.
• Direcția Generală de Asistență Socială București (DGASMB)coreStrategic or Co-development Partner · 1 November 2022Partnership with DGASMB to set up child-friendly spaces at Bucharest North Railway Station for Ukrainian refugee children and families arriving in Romania.
• PEPCO RomâniaminorGTM or Marketing Partner · 1 August 2022PEPCO Romania partnership for a public awareness campaign on the importance of quality parent-child time.
• Poliția de Frontieră RomânăminorGTM or Marketing Partner · 1 March 2022Collaboration with Romanian Border Police for information activities targeting parents returning to Romania during summer holidays, and for refugee assistance at border points.
• Ambasada Ucrainei în RomâniacoreStrategic or Co-development Partner · 1 February 2022Partnership with the Embassy of Ukraine in Romania for the 'Căldură pentru Ucraina' (Warmth for Ukraine) campaign launched February 2026 to raise funds for electric generators for Kyiv and affected communities.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Vision Romania: World Vision Romania is a child-focused international NGO running sponsorship, education, and child protection programs across Romanian counties. It directly competes with Salvați Copiii for donor funds, EU grants, and government partnerships addressing child poverty and welfare in Romania.
• Plan International România: Plan International Romania is an international child-rights NGO focused on girls' equality, child protection, and education in Romania. It directly competes with Salvați Copiii for individual donors, corporate partnerships, and EU funding on overlapping themes.
• SOS Satele Copiilor România: SOS Children's Villages Romania provides alternative care (family-style residential care, foster care, youth programs) for children without parental care. It is one of the most direct comparables in child protection and alternative-care service delivery in Romania.
• Fundația Romanian Angel Appeal: Romanian Angel Appeal is a Romanian nonprofit focused on children's health, social services, and marginalized populations. It runs hospital-based and community programs overlapping with Salvați Copiii's maternal/child health and child protection work.
• Terre des Hommes România: Terre des Hommes is an international child-rights NGO active in Romania focused on child protection, anti-trafficking, and juvenile justice. It directly competes for EU funding and donor support around child protection themes overlapping with Salvați Copiii's mandate.

Broad incumbents

• Crucea Roșie Română (Romanian Red Cross): The Romanian Red Cross is the country's largest humanitarian organization, providing health, social assistance, disaster relief, and refugee support across all counties. It overlaps with Salvați Copiii in humanitarian response, refugee support, and community health programming.
• UNICEF (global): UNICEF globally is the dominant international child-rights organization and serves as a thematic and funding peer to all Save the Children affiliates. Both organizations publish flagship annual reports on child welfare and coordinate on global health and child protection initiatives.
• UNICEF Romania: UNICEF Romania is the UN children's agency operating in Romania with a similarly broad child-rights and child welfare mandate covering health, education, protection, and adolescent development. Both organizations are major international/NGO actors addressing Romania's high child poverty and infant mortality rates, and partner on shared advocacy.

Emerging players

• Save the Children US: Save the Children US is a peer affiliate within the same global Save the Children International network. While Salvați Copiii România is operationally independent, it is structurally a sister entity under the same federation, sharing brand, methodologies, and global advocacy campaigns.
• UNHCR România: UNHCR Romania leads the refugee response coordination including for Ukrainian refugees — an area where Salvați Copiii operates counseling centers. The two organizations partner on joint research (IMPACT Initiatives) on Ukrainian refugee children and share overlapping service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salvati-copiii-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvați Copiii România