The Salvation Army Alabama, Louisiana, Mississippi Division

What The Salvation Army Alabama, Louisiana, Mississippi Division does

The Salvation Army Alabama, Louisiana, Mississippi Division is a regional territorial division of The Salvation Army, an international Christian church and charitable organization founded in 1865 in London and expanded to the United States, where it operates under the governance of The Salvation Army National Corporation headquartered in Alexandria, Virginia. The division delivers charitable services across three southeastern US states, targeting individuals and families experiencing hardship, poverty, or crisis.

Its service portfolio spans direct humanitarian assistance (meals, shelter, spiritual support, practical help), seasonal programs (the Angel Tree holiday gift campaign), emergency disaster services for rapid response during natural disasters, retail operations through thrift stores that resell donated goods to fund charitable programs, and engagement mechanisms including volunteer programs, personal fundraising campaigns, and planned giving vehicles (bequests, trusts, gifts of stock and bonds). The division operates through physical service centers and churches across Alabama, Louisiana, and Mississippi, supplemented by digital donation platforms on its website and integrations with national tools such as SATruck.org for goods donations and the national Angel Tree program with Walmart.

The business model is donation-funded: the organization accepts one-time and recurring monetary contributions, in-kind goods, and volunteer time, with thrift store retail revenue providing a secondary income stream. All services to beneficiaries are provided free of charge. The division is accredited by the Evangelical Council for Financial Accountability, holds a GuideStar Platinum Seal of Transparency, and is a BBB Accredited Charity (national level). It has no proprietary technology stack, no app, no disclosed API, and no AI/ML capabilities; its digital infrastructure consists of standard nonprofit web tools and integrations with the national Salvation Army digital ecosystem.

Name

The Salvation Army Alabama, Louisiana, Mississippi Division

Legal name

The Salvation Army National Corporation

Website

https://salvationarmyalm.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army Alabama, Louisiana, Mississippi Division is a regional nonprofit division delivering charitable services including emergency assistance, shelter, meals, thrift retail, and disaster relief to individuals and families in need across three southeastern US states, funded by donations and volunteer support.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Religious Organizations (813110), Emergency and Other Relief Services (624230), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Charitable social services
• Emergency disaster relief
• Donation collection services
• Thrift retail stores
• Community outreach programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monetary Donations: The organization accepts one-time and recurring monetary donations from the public to fund its charitable operations serving individuals and families in need across Alabama, Louisiana, and Mississippi.

Distribution channels3 records

Marketing channels3 records

Core offering

The Salvation Army Alabama, Louisiana, Mississippi Division is a regional nonprofit division that provides charitable social services to individuals and families in need across Alabama, Louisiana, and Mississippi. Core offerings include monetary and goods donation programs, thrift store retail operations, emergency disaster response, service centers offering meals, shelter and spiritual support, seasonal assistance through the Angel Tree Campaign, planned giving programs, volunteer engagement, and personal fundraising tools.

Product overview

The Salvation Army Alabama, Louisiana, and Mississippi Division offers a suite of charitable services organized around donations, retail, and direct assistance. The core offering consists of donation services (monetary donations and goods donations via SATruck.org), retail operations through Thrift Stores, and direct humanitarian aid via Service Centers and Emergency Disaster Services. Seasonal programs like the Angel Tree Campaign provide holiday support, while engagement programs including Volunteer opportunities and a Fundraising Platform enable community participation. Planned Giving offers long-term giving vehicles for major donors. Together, these services form a comprehensive charitable ecosystem addressing immediate human needs while building sustainable community support.

Differentiator

Problem solved

Functional benefit

Brands

• Kroc Centers: Community recreation and education centers operated by The Salvation Army, offering fitness facilities, educational programs, and community services.
• Angel Tree Campaign

Products and services

• Donate Money

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Goodwill Industries International: Operates thrift retail stores and workforce development programs funded by donated goods — same thrift-store revenue model and regional nonprofit structure as Salvation Army's ALM division.
• Habitat for Humanity International: Faith-affiliated nonprofit with strong regional affiliate presence across the Southeast, mobilizing volunteers and donations to deliver community-development services — comparable donor and volunteer ecosystems.
• Catholic Charities USA: Faith-based national network providing social services (food, shelter, disaster relief, refugee resettlement) through regional agencies — directly comparable mission and service mix to Salvation Army ALM.
• United Way Worldwide: Federated nonprofit funding model targeting the same regional donor base across the Southeast, funding overlapping social services through partner agencies and workplace giving campaigns.
• United Methodist Committee on Relief (UMCOR): Faith-based humanitarian aid and disaster response arm of the United Methodist Church — directly comparable mission, funding model, and disaster response capability to Salvation Army Emergency Disaster Services.
• American Red Cross: Operates the most comparable humanitarian mission in the U.S., with overlapping emergency disaster response, shelter and feeding programs, and similar reliance on voluntary donations and volunteer labor.
• Volunteers of America: Faith-inspired social services organization offering housing, food, and rehabilitation programs through regional affiliates, with a comparable faith-rooted identity and service portfolio.

Broad incumbents

• Feeding America: Largest U.S. hunger-relief nonprofit, partnering with food banks across Alabama, Louisiana, and Mississippi — directly overlaps with Salvation Army's meal and food assistance programs.
• FEMA: Federal agency coordinating disaster response nationally; collaborates with and effectively competes for visibility against nonprofit responders like the Salvation Army during major Gulf Coast disasters.

Emerging players

• Convoy of Hope: Faith-based humanitarian organization specializing in disaster response and community outreach with growing presence in the Gulf Coast — overlaps materially with Salvation Army's disaster services niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salarmyalm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Alabama, Louisiana, Mississippi Division