The Salvation Army Southern Territory

What The Salvation Army Southern Territory does

The Salvation Army Southern Territory is a regional division of The Salvation Army, an international evangelical Christian church movement founded in 1865, delivering spiritual care, social services, and emergency assistance across 16 Southern U.S. jurisdictions — Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington DC (National Capital), and West Virginia. Its work is anchored by an in-the-field service delivery network comprising local Service Centers, churches, Thrift Stores, Kroc Centers, and the Angel Tree holiday campaign, supplemented by Emergency Disaster Services (salarmyeds.org) for rapid humanitarian response. The entity is headquartered in Atlanta, Georgia, and is organized as a non-profit under The Salvation Army National Headquarters, with affiliate platforms including SATruck.org (goods donation logistics), SAWSO (World Service Office, international coordination), and Soundcast Podcasts (faith-based audio content).

The core "products" are service and donation programs rather than commercial offerings: monetary giving via one-time or monthly recurring online donations, physical goods donation through SATruck.org, the Angel Tree seasonal giving program in partnership with Walmart, and a podcast/audio content portfolio distributed online and on radio. Underlying technology is conventional web and content infrastructure — a locator/Search-by-ZIP service, location finder, contact forms, and streaming audio hosting. The source explicitly does not disclose proprietary technology, AI/ML systems, APIs, or SDKs. The portfolio functions as a multi-channel platform connecting donors, volunteers, and beneficiaries to spiritual-care, food, shelter, education, recreation, and disaster-relief services.

The revenue model is donation- and thrift-driven rather than priced-product. Revenue is generated from individual monetary contributions (one-time and recurring), corporate and planned giving (including gift stocks and bonds), peer-to-peer fundraising, and thrift-store retail operations reselling donated goods. Pricing models are not publicly disclosed, consistent with charitable non-profit status. The organization holds ECFA accreditation (Member Profile ID 9377), GuideStar Platinum transparency recognition, and BBB Wise Giving Alliance Accredited Charity status, supporting donor acquisition and retention. Customer base is individuals and families in need plus individual, SMB, and corporate donors, distributed across the territory rather than concentrated in identifiable logos.

Name

The Salvation Army Southern Territory

Legal name

The Salvation Army National Headquarters

Website

https://salvationarmysouth.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army Southern Territory is a non-profit religious organization delivering spiritual care, social services, disaster relief, thrift operations, and community recreation across 16 Southern U.S. states and Washington DC, serving individuals and families in need.

Ownership category

akta.pro rank

Product category

Charitable and Community Services

NAICS

Religious Organizations (8131), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Charitable human services
• Emergency disaster relief
• Community social services
• Thrift retail operations
• Faith based nonprofit ministry

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Distribution channels3 records

Marketing channels4 records

Core offering

The Salvation Army Southern Territory provides faith-based charitable and human services across 15 Southern U.S. states plus Washington DC, including spiritual care, meal and shelter programs, emergency disaster relief, and community support for individuals and families in need. It funds these services through monetary donations (one-time and recurring), donated goods (clothing, furniture, household items), and proceeds from thrift store retail. Seasonal programs such as the Angel Tree holiday gift campaign and community assets such as Kroc Centers extend the service portfolio, while Soundcast Podcasts deliver faith-based audio content online and on radio.

Product overview

The Salvation Army Southern Territory offers a portfolio of charitable and community services rather than a unified software product. The core offering centers on donation mechanisms (Donate Money for financial contributions, Donate Goods via SATruck.org for physical items) and physical service delivery through Service Centers and Thrift Stores. Seasonal programs like the Angel Tree Campaign provide holiday support, while content initiatives like Soundcast Podcasts deliver spiritual guidance. Auxiliary services include Kroc Centers (recreational facilities) and Emergency Disaster Services for humanitarian response. The portfolio functions as a multi-channel charitable platform connecting donors with community needs.

Differentiator

Problem solved

Functional benefit

Brands

• Angel Tree Campaign: Holiday gift program for families in need
• Soundcast Podcasts
• Kroc Centers
• SATruck.org

Products and services

• Donate Money Online monetary donation program enabling supporters to give once or on a monthly recurring basis to fund community programs including meals, shelter, and social support services across the Southern U.S.
• Donate Goods Clothing and furniture donation service via SATruck.org connecting donors with local pickup and drop-off options for donated goods that supply thrift stores and programs.
• Service Centers Physical community locations providing spiritual care, practical social services, and emergency assistance to individuals and families in need across the Southern U.S.
• Thrift Stores Retail locations selling donated clothing, furniture, and household items at discounted prices, with proceeds supporting Salvation Army charitable programs.
• Angel Tree Campaign Seasonal holiday gift program providing presents and essentials to children and families in need during the Christmas season.
• Emergency Disaster Services Rapid response disaster relief services providing emergency shelter, food, and support to communities affected by natural disasters and emergencies.
• Kroc Centers Community recreation and wellness centers offering fitness facilities, educational programs, and youth development activities.
• Soundcast Podcasts Religious and spiritual podcast series featuring inspiring messages, faith-based teaching, and biblical content available online and on radio stations nationwide.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Salvation Army USAcoreOthersNational parent organization overseeing all Salvation Army operations in the United States. The Southern Territory operates as an affiliate under this national body.
• SATruck.orgcoreOthersOnline platform for donating goods. Thrift and Donate Goods affiliate website that facilitates the donation of clothing, furniture, and other items to Salvation Army locations.
• World Service Office (sawso.org)coreOthersInternational service coordination office providing global support and coordination for Salvation Army operations worldwide.
• Emergency Disaster Services (salarmyeds.org)coreOthersSpecialized disaster response division providing emergency relief services during natural disasters and crisis situations across the territory.
• Kroc CentersminorOthersCommunity recreation and wellness centers operated by the Salvation Army, offering fitness facilities, educational programs, and community services.
• ECFA (Evangelical Council for Financial Accountability)minorOthersAccreditation body that has accredited the Salvation Army for financial accountability standards.
• GuideStar PlatinumminorOthersCharity rating organization that has awarded the Salvation Army Platinum-level recognition for transparency and organizational information.
• Better Business Bureau Accredited CharityminorOthersBBB Wise Giving Alliance accreditation ensuring the organization meets standards for charity accountability.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• United Way Worldwide: Federated fundraising network that aggregates workplace giving for community-based social services. Competes for the same corporate donor and workplace-giving dollars that fund the Southern Territory's programs.
• Catholic Charities USA: National faith-based social services network providing shelter, food, disaster relief, and immigration/refugee services. Competes for the same donor and grant pools and serves overlapping vulnerable populations in the same geographies.
• Goodwill Industries International: Operates a comparable thrift store network that funds workforce development and community programs. Closest functional analog to the Salvation Army's thrift-funded social services model, with overlapping donor and beneficiary populations.
• Habitat for Humanity International: Faith-rooted nonprofit providing housing and shelter-adjacent services across the same Southern U.S. footprint. Overlaps with the Salvation Army's transitional housing and shelter offerings and draws from a similar faith-aligned donor base.
• Feed the Children: National nonprofit focused on food insecurity and family services. Overlaps with the Salvation Army's family support, food distribution, and holiday programs (e.g., Angel Tree) in the Southern U.S.
• American Red Cross: Dominant U.S. disaster relief and emergency humanitarian organization. Direct overlap with the Salvation Army's Emergency Disaster Services division in feeding, sheltering, and mass-care operations during hurricanes and other crises.
• Samaritan's Purse: Evangelical Christian humanitarian organization with significant disaster relief operations. Competes for evangelical donors and disaster response visibility, with overlapping theological motivation and service delivery approach.
• Feeding America: Largest U.S. hunger-relief organization running a national food bank network. Direct overlap with the Salvation Army's food pantry and meal program offerings across the Southern U.S.
• YMCA of the USA: Community recreation and youth development organization with faith-based roots. Direct overlap with the Salvation Army's Kroc Centers, which offer comparable fitness, education, and community programming in similar markets.
• World Vision U.S. Large faith-based humanitarian and child sponsorship organization. Competes for evangelical donor dollars and operates in adjacent disaster relief and community development spaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-salvation-army-southern-territory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Southern Territory