SALVI MAR S.R.L.

What SALVI MAR S.R.L. does

Salvimar S.r.l. (operating as SALVIMAR) is an Italian private limited company founded in 1962 and headquartered in Casarza Ligure (Genova), Italy, with a 16-person operating team. The company designs and manufactures spearfishing, freediving, snorkeling, and diving equipment under its own brand, including arbalete and pneumatic spearguns (ARES, HERO, METAL, TOMAHAWK, VPRO, VOODOO, PULSE, WILD series), shafts, harpoons, wishbones, reels, fins, masks, snorkels, diving computers, torches, wetsuits, neoprene accessories, dry bags, and sea shoes. Manufacturing is in-house, a capability retained from its origins as a third-party processing supplier that transitioned into a branded consumer business in 2010.

The company operates an exclusively direct-to-consumer go-to-market model, selling globally through its own e-commerce storefront at salvimar.com with customer support by email and product catalogues published in English, Italian, French, and Spanish. Pricing is per-unit across the catalogue, ranging from roughly €9 for small accessories (e.g., Wishbone DYNEEMA) to €581 for premium carbon-fibre spearguns (e.g., TOMAHAWK), with mid-tier spearguns clustering around €150–€400. Revenue is generated entirely through these one-time product sales to individual water-sports consumers; there are no subscription, licensing, distributor, or B2B enterprise revenue streams identified.

Recent commercial activity indicates an active broadening of the catalogue beyond pure spearfishing, including a newly launched Scuba Diving equipment line (masks, wetsuits, gloves, boots, torches, accessories), a complete ANTI-FOG product line, and incremental new arrivals (DRAKE, MARINA), supported by a 2026 multilingual Buyer's Guide. The company has no external investment, no parent company, no disclosed patents or trademarks, no named partnerships, and no awards; operational data outside the website is not publicly available.

Name

SALVI MAR S.R.L.

Legal name

Salvimar S.r.l.

Website

https://salvimar.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Salvimar is an Italian manufacturer and direct-to-consumer brand of spearfishing, freediving, snorkeling, and diving equipment, selling spearguns, wetsuits, fins, masks, and accessories globally through its own e-commerce store.

Ownership category

akta.pro rank

Product category

Spearfishing & Water Sports Equipment

akta.pro primary industry

Spearfishing & Underwater Fishing Gear Retail (CRAMALAG)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Spearfishing equipment
• Freediving gear
• Scuba diving accessories
• Spearguns manufacturing
• Underwater sports gear

Headquarters

HQ city

Casarza Ligure (Genova)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: SALVIMAR generates revenue through the direct sale of spearfishing, freediving, snorkeling, and diving equipment. Products include spearguns (arbalete, pneumatic, pole spear), shafts, harpoons, wishbones, reels, rubber tubes, fins, masks, snorkels, diving computers, torches, wetsuits, gloves, socks, bags, and accessories. The company operates a B2C e-commerce model with unit-based pricing for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SALVIMAR manufactures and sells spearfishing, freediving, snorkeling, and scuba diving equipment directly to individual consumers worldwide through its own e-commerce store. Its core offerings include spearguns (arbalete, pneumatic, and pole spear variants in carbon fiber, metal, and roller configurations), shafts, harpoons, prongs, wishbones, reels and spearfishing accessories, plus fins, masks, snorkels, diving computers, torches, wetsuits, neoprene apparel, and waterproof bags.

Product overview

SALVIMAR is an Italian manufacturer of spearfishing, freediving, and water sports equipment founded in 1962. The company offers a comprehensive portfolio of products organized into several core lines: (1) Spearguns and spearfishing equipment including ARES, HERO, METAL, TOMAHAWK, VPRO, VOODOO, PULSE, MONO RAIL, and WILD series spearguns, plus wishbone accessories; (2) Freediving/swimming equipment with fins, masks, snorkels, and diving computers; (3) Wetsuits and neoprene products including wetsuits, gloves, socks, and rash guards for spearfishing, freediving, snorkeling, and scuba diving; (4) Scuba diving equipment covering masks, wetsuits, gloves, boots, torches, and accessories; (5) Accessories including bags, dry bags, sea shoes, and technical dress. The company operates as a physical products manufacturer with an e-commerce storefront and downloadable buyer guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Spearguns (Arbalete, Pneumatic, Pole Spear) Complete speargun family including ARES, ARES CARBO, ARES NIGHTMARE, ARES STONE, HERO, HERO NIGHTMARE, HERO STORM, HERO KRYPSIS, HERO ROLLER, TOMAHAWK, METAL, METAL MONO, METAL CARBO OPEN, METAL ROLLER, METAL CARBO ROLLER, VPRO, VOODOO, PULSE, MONO RAIL, WILD, WILD PRO, WILD CARBO, WILD CARBO STONE, and WILD CARBO OPEN — covering arbalete (band-powered), pneumatic, and pole spear formats in carbon fiber, metal, stone-finished, and roller-mechanism variants for spearfishermen.
• Shafts, Harpoons, Prongs and Wishbones Spearfishing shafts (arbalete, pneumatic), pronged heads, harpoons, prong shafts, and Dyneema/articulated wishbones (EUREKA, VELOX, HYDRO VELOX, K-VELOX variants) for spearfishermen.
• Spearfishing Reels and Accessories Spearfishing reels, rubber tubes, lines, fish holders, knives, belts, leads, and buoys for underwater hunting.
• Freediving Fins, Masks, and Snorkels Freediving fins with accessories, diving masks, diving snorkels, swimming fins, goggles, and swimming buoys for freedivers and swimmers.
• Diving Computers and Torches Diving torches with torch accessories and diving computers for spearfishermen, freedivers, and scuba divers.
• Wetsuits and Neoprene Apparel Spearfishing wetsuits, freediving wetsuits, diving wetsuits, snorkeling wetsuits, gloves, socks, rash guards, and neoprene accessories for spearfishing, freediving, snorkeling, and scuba diving.
• Snorkeling Equipment Snorkeling fins, snorkeling masks, snorkeling snorkels, combo snorkeling sets, rash guards, and snorkeling wetsuits for recreational snorkelers.
• Scuba Diving Equipment Line New scuba diving product line including scuba diving masks, diving wetsuits, diving gloves, diving boots, scuba neoprene accessories, diving torches, diving accessories, and hoses for scuba divers.
• Bags, Dry Bags, Sea Shoes and Wearables Technical dress, bags, dress wear, gadgets, dry bags, and sea shoes for water sports users.
• ANTI-FOG Product Line Complete anti-fog product line for diving masks and equipment.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salvi-mar-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALVI MAR S.R.L.