Salzburger Woche Verlagshaus

Name

Salzburger Woche Verlagshaus

Legal name

SalzburgerLand Tourismus GmbH

Website

https://salzburg.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Transportation Services (4700)

akta.pro industry

PRIMARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHALAEAI

Local Tours, Activities & Attractions Metasearch

Travel & Hospitality/Travel Technology & Distribution Services/Travel Metasearch & Fare Comparison Platforms

Keywords

• Regional tourism marketing
• Vacation booking platform
• Destination management services
• Attraction pass services
• Travel content publishing

Headquarters

HQ city

Hallwang

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Booking Commission and Package Sales: SalzburgerLand operates a booking platform through which visitors can reserve accommodations, vacation packages, ski passes, and experiences. Revenue is generated through direct bookings of packages and featured hotel listings on the platform.
2. SalzburgerLand Card: The SalzburgerLand Card is sold as an all-inclusive card providing access to 180 attractions across the region. Visitors purchase the card for their stay, generating direct revenue from card sales and associated attraction partnerships.
3. Guest Mobility Ticket: A unified public transport ticket provided to all overnight guests, embedded in the stay booking and extending visitor mobility access across the region.

Pricing tiers

Distribution channels6 records

Marketing channels14 records

Core offering

SalzburgerLand Tourismus GmbH operates the official regional tourism portal for the Salzburg state of Austria, providing a digital booking platform that aggregates accommodations, vacation packages, ski passes, attraction passes (SalzburgerLand Card covering 180 attractions), and a unified guest mobility ticket for public transport. The platform serves as both a marketing and transactional destination management hub for travelers planning and booking Alpine vacations across the region.

Product overview

The SalzburgerLand website serves as the official tourism portal for Austria's Salzburg region, operated by SalzburgerLand Tourismus GmbH. The site aggregates vacation offerings including accommodations (hotels, farm stays, cabins), activity packages (hiking, skiing, golf, cycling), cultural events (Salzburg Festival, Sound of Music), and travel services (SalzburgerLand Card, Guest Mobility Ticket). The Amadeus KI-Chat provides AI-powered customer assistance. This is a tourism marketing and booking platform, not a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• SalzburgerLand Booking Platform Direct-to-consumer online booking platform (urlaub.salzburgerland.com / booking.salzburgerland.com) that aggregates vacation packages, hotel stays, ski passes, and experiences across the Salzburg region, enabling visitors to search, compare, and reserve accommodations and activities in one place.
• SalzburgerLand Card All-inclusive attraction pass sold to visitors that provides access to 180 attractions across the Salzburg region, including sightseeing, outdoor activities, and cultural sites, available for purchase through the online shop.
• Guest Mobility Ticket Unified public transport ticket automatically provided to all overnight guests in the Salzburg region, granting access to regional buses and trains throughout the stay and embedded in the accommodation booking.
• Amadeus KI-Chat (AI Concierge) AI-powered generative chatbot assistant available on WhatsApp and web chat that provides automated travel assistance and answers visitor queries about accommodations, attractions, and activities in the Salzburg region.
• SalzburgerLand Golf Alpin Card Golf tourism pass providing cardholders access to reduced green fees across a network of partner golf clubs and hotels in the Salzburg region, enabling golfers to play across multiple courses during their stay.

Quantifiable outcome

• 180 attractions accessible through the SalzburgerLand Card
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• ÖBB (Austrian Federal Railways)coreStrategic or Co-development PartnerÖBB is a core strategic partner for sustainable tourism in the Salzburg region. The partnership enables the Guest Mobility Ticket — a unified public transport ticket for all overnight guests — and promotes rail-based arrivals as a sustainable travel alternative to car travel. Joint campaigns such as 'Kommt mit der Bahn!' (Come by train!) feature ÖBB Railjet services and coordinated travel packages.
• Salzburger FestspielecoreStrategic or Co-development PartnerThe Salzburg Festival is one of the world's most prestigious classical music and theater festivals, held annually in Salzburg since 1920. SalzburgerLand Tourismus promotes the festival as a key cultural anchor of the regional tourism calendar, with dedicated content pages and event guides (e.g., UEFA Super Cup 2026 event guide).
• Marcel Hirscher (Brand Ambassador)minorGTM or Marketing PartnerOlympic skiing champion Marcel Hirscher serves as a brand ambassador for SalzburgerLand, promoting the region as a premier Alpine destination. His association leverages his athletic credibility and public profile to attract winter sports enthusiasts.
• Golf Alpin Card PartnerscoreChannel Partner/ Reseller/ DistributorA network of golf clubs and hotels throughout the SalzburgerLand region participate in the Golf Alpin Card program, enabling cardholders to play at reduced green fees across partner courses. Partner clubs and hotels cross-promote on the SalzburgerLand platform.
• Via Culinaria (Gastronomic Route Partners)coreStrategic or Co-development PartnerVia Culinaria is a gastronomic route showcasing culinary specialties across the SalzburgerLand regions, featuring regional producers, Alpine cuisine traditions, and gourmet experiences. SalzburgerLand integrates Via Culinaria into its culinary tourism content, promoting it as a signature food and wine experience.
• BioParadies (Organic/Bio Certification Network)coreStrategic or Co-development PartnerBioParadies is a network of certified organic farms, accommodations, and experiences in the SalzburgerLand region. SalzburgerLand promotes BioParadies listings as part of its sustainable tourism offering, with dedicated pages for organic farm stays, Bio-Gastgeber (organic hosts), and seasonal bio-paradies experiences.
• Saalbach-Hinterglemm (JOKER CARD Partner)coreChannel Partner/ Reseller/ DistributorSaalbach-Hinterglemm is one of the region's premier resort destinations, offering the JOKER CARD which provides free local transport and attraction access. SalzburgerLand cross-promotes Saalbach packages and the JOKER CARD, directing booking traffic to the Saalbach website.
• Zell am See-Kaprun TourismuscoreChannel Partner/ Reseller/ DistributorZell am See-Kaprun is a major Alpine resort area featured prominently on the SalzburgerLand platform. Their sustainability-focused packages are promoted alongside SalzburgerLand's sustainable tourism messaging, with coordinated content on glacier, mountain, and lake experiences.
• Hohe Tauern National ParkcoreStrategic or Co-development PartnerThe Hohe Tauern National Park is Austria's largest national park and a central natural landmark of the SalzburgerLand region. SalzburgerLand promotes the park as a premier destination for hiking, nature observation, and outdoor experiences, integrating park-related content into its adventure tourism offerings.
• Zipfer TourismuspreisminorOthersThe Zipfer Tourismuspreis is an annual tourism prize sponsored by Zipfer beer brand and supported by SalzburgerLand, recognizing outstanding achievements in regional tourism.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is the world's largest accommodation marketplace, listing many of the same Salzburg-region hotels featured on the SalzburgerLand platform — providing a broad distribution alternative for partner hotels and posing structural competition to SalzburgerLand's booking commission model.
• GetYourGuide: GetYourGuide is a global online marketplace for tours, activities, and attractions — overlapping with SalzburgerLand's attraction aggregation role but at much larger scale, with thousands of bookable experiences including many in the Salzburg region, posing indirect competition for activity bookings.
• Österreich Werbung: Österreich Werbung is the Austrian National Tourist Office, the umbrella DMO that coordinates international marketing for all Austrian regions including Salzburg. It operates at a broader national scale with significantly larger marketing budgets and serves as SalzburgerLand's parent coordinating body.

Direct peers

• Tirol Werbung: Tirol Werbung is the official tourism marketing organization for the Austrian state of Tyrol, operating an analogous regional DMO model with a destination booking platform, attraction cards, and partner hotel distribution — directly competing with SalzburgerLand for Alpine tourism share within Austria.
• Vorarlberg Tourismus: Vorarlberg Tourismus is the regional tourism organization for the westernmost Austrian state, offering destination content, accommodation booking, and seasonal experiences — a closely comparable Austrian regional DMO peer.
• Bayern Tourismus Marketing: Bayern Tourismus Marketing is the regional tourism board for Bavaria (Germany), promoting Alpine and cultural destinations with a comparable platform structure including accommodations, attractions, and event promotion — a key competing Alpine destination for German-speaking travelers.
• Kärnten Werbung: Kärnten Werbung is the regional tourism organization for Carinthia (Austria), operating a destination portal with accommodation booking, attractions, and a regional card — comparable in structure and customer base to SalzburgerLand Tourismus.
• Schweiz Tourismus: Schweiz Tourismus is Switzerland's national tourism organization, operating an internationally scaled destination platform with booking, attraction passes, and multilingual content — the closest cross-border competitor for Alpine tourism demand.
• Steiermark Tourismus: Steiermark Tourismus is the official tourism board for Styria (Austria), running a destination platform with hotel booking, experiences, and regional events — operating a similar DMO-plus-booking-platform model targeting international visitors to Austria.

Regional players

• Savoie Mont Blanc Tourisme: Savoie Mont Blanc Tourisme is the regional tourism organization for the French Alps (Savoie and Haute-Savoie), operating a destination platform for ski and summer tourism — a comparable Alpine DMO model competing for international winter sports demand from a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/salzburgerland
• Facebookfacebook.com/salzburgerland
• LinkedInlinkedin.com/company/salzburger-woche-verlagshaus
• Instagraminstagram.com/salzburgerland
• TikToktiktok.com/@salzburgerland
• Pinterestat.pinterest.com/salzburgerland/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzburger Woche Verlagshaus