Auto Max Honda

What Auto Max Honda does

Auto Max Honda, operating commercially as Samara Honda and legally as Samara Automax Pvt Ltd, is an authorized Honda Cars India dealership based in Delhi. The company sells Honda's passenger vehicle lineup — Amaze compact sedan (from ₹6,97,700 ex-showroom), City 5th Gen (from ₹11,95,300), City e:HEV strong-hybrid (from ₹19,48,200), and Elevate SUV (from ₹10,99,900) — through two showrooms in South Delhi (Lajpat Nagar, 17,000 sq.ft) and West Delhi (Mayapuri), backed by three service workshops (Naraina, Mayapuri, Okhla) with a 35,000 sq.ft main facility.

The business operates a 3S (Sales, Service, Spares) model with revenue drawn from new vehicle sales (one-time transactions), after-sales service and repairs, finance and insurance brokerage, car exchange trade-ins, and genuine Honda accessories and spare parts. Service operations include express service, pickup/drop within 15 km, 24x7 roadside assistance, cashless insurance settlement, and the Honda Connect app integration. Technology inside the vehicles sold (i-VTEC engines, CVT transmissions, Honda SENSING ADAS with 28+ safety features, E20 fuel compliance) is OEM-supplied Honda technology rather than dealer-developed IP.

The company is owned by Samara Group, a diversified conglomerate with 60 years in the Indian automotive industry. It serves individual retail buyers as the primary customer segment, with a secondary corporate/fleet channel. Distribution is direct through company-owned showrooms and workshops in Delhi NCR, supplemented by website-based quote requests, test-drive booking, WhatsApp support, and active presence on Facebook, Instagram, and Twitter. The dealer has accumulated multiple Honda awards between 2009 and 2016, including Customer Satisfaction (2011), Service Operations Excellence Gold (2013), and Sales Satisfaction awards.

Name

Auto Max Honda

Legal name

Samara Automax Pvt Ltd

Website

https://samarahonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Max Honda (Samara Honda) is an authorized Honda Cars India dealership in Delhi, operating two showrooms and three workshops across South and West Delhi. It sells Honda Amaze, City, City e:HEV, and Elevate vehicles to individual retail buyers and corporate customers, with full 3S sales-service-spares support backed by parent Samara Group's six decades in Indian automotive.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Automotive Parts and Accessories Retailers (441330), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

Keywords

• Honda car dealership
• Automotive retail
• Vehicle sales
• Auto financing
• Car servicing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: New Honda car sales including Amaze, Jazz, WR-V, City, Elevate, and City e:HEV models. One-time purchase transaction model with varying price points from ₹6.97 lakh to ₹19.48 lakh
2. After-Sales Service: Full service maintenance including express service, regular maintenance, and repairs performed by Honda-trained staff at state-of-the-art workshops
3. Finance & Insurance: Auto loan calculator, financing options, and insurance services offered through partnerships with financial institutions and insurance companies
4. Car Exchange: Trade-in/exchange services for existing vehicles when purchasing new Honda cars
5. Genuine Accessories: Sales of Honda genuine accessories including floor mats, seat covers, infotainment upgrades, and exterior accessories
6. Spare Parts: Honda genuine spare parts for maintenance and repairs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Auto Max Honda (operating as Samara Honda, legally Samara Automax Pvt Ltd) is an authorized Honda car dealership in New Delhi selling new Honda vehicles including Amaze, City, City e:HEV, and Elevate. The dealership provides a complete 3S facility covering vehicle sales, after-sales service, and genuine Honda spare parts, complemented by finance, insurance, exchange, and accessories offerings through two showrooms and three workshops in Delhi.

Product overview

Auto Max Honda (formerly known as Automax Honda, owned by Samara Group) operates as a Honda car dealership providing a complete automotive retail experience. The product portfolio centers on four Honda vehicle models: the Amaze compact sedan, City mid-size sedan (available in standard and e:HEV hybrid variants), and Elevate SUV. These are complemented by value-added services including vehicle financing, insurance, and exchange programs. The dealership also offers genuine Honda accessories and comprehensive after-sales support with pick-and-drop service, 24X7 roadside assistance, and cashless insurance settlement across multiple service centers in Delhi.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Amaze

Quantifiable outcome

• 28+ active and passive safety features in new Amaze
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Honda Cars IndiacoreTechnology or IntegrationAuthorized Honda dealership representing Honda Cars India in Delhi. Operates under Honda brand standards for sales, service, and spare parts. Benefits from Honda's brand value, vehicle technology, training, and technical support. Company sells Honda vehicles and provides Honda genuine parts and service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• CarDekho: India's largest auto content and lead-generation platform. Complements dealership discovery and quote generation through a model comparable to Auto Max Honda's online inquiry forms; functions as a marketing/lead channel rather than a direct retail competitor.

Broad incumbents

• Concorde Motors (Tata Motors dealer): Established multi-brand Tata Motors dealer group in Delhi. Comparable physical showroom-and-service infrastructure and OEM-franchise economics, but exposed to Tata's portfolio dynamics rather than Honda's.
• DD Motors (Maruti Suzuki): Authorized Maruti Suzuki dealer in Delhi NCR. Comparable authorized-OEM dealership model and customer base, but serves the segment leader and competes directly for entry-level hatchback and sedan buyers.
• Himgiri Hyundai: Authorized Hyundai dealer in Delhi NCR. Comparable as a multi-location authorized OEM dealer with similar service/parts mix, but represents a different OEM competing for the same Indian passenger-vehicle customer.

Emerging players

• Spinny: India's leading organized used-car retail platform. Comparable in the vehicle-exchange and pre-owned car retail layer that Auto Max Honda offers via its exchange program, but operates asset-light without authorized-OEM dependencies.
• Cars24: Tech-enabled used car marketplace and retail platform in India. Adjacent competitor in the exchange/trade-in and used-car retail flow that Auto Max Honda services via its exchange program.

Direct peers

• Ring Road Honda: Authorized Honda dealership in Delhi providing the same 3S (sales, service, spares) model. Comparable product mix, OEM relationship, and customer profile; competes head-to-head for Honda allocation and Delhi footfall.
• Apex Honda: Authorized Honda Cars India dealer group. Operates under identical 3S framework with similar revenue mix from new car sales, service, and accessories, competing in adjacent Delhi territories.
• Pasco Honda: Authorized Honda dealership in Delhi NCR region offering the same Honda portfolio, finance, insurance, and service mix. Directly comparable as an intra-brand competitor for the same authorized Honda franchise economics.
• Crystal Honda: Another authorized Honda Cars India dealership operating across Delhi NCR. Directly comparable as an authorized 3S Honda dealer competing for the same OEM allocation, similar customer base, and overlapping Delhi service territories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samarahonda
• Facebookfacebook.com/samara.hondacarindia
• Instagraminstagram.com/samara.hondacarindia?igshid=MDI0Mzk1ZWY=
• LinkedInlinkedin.com/company/auto-max-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Max Honda