Samaritan Counseling Center of Southern Wisconsin

What Samaritan Counseling Center of Southern Wisconsin does

Samaritan Counseling Center of Southern Wisconsin is a 501(c)(3) nonprofit mental health counseling organization founded in 1993 and headquartered at 5900 Monona Drive, Suite 100, Monona, Wisconsin. It operates a Wisconsin State Certified DHS 35 Mental Health Clinic and delivers a coordinated portfolio of eight core therapeutic services — individual counseling, couples counseling, pre-marriage counseling (Prepare/Enrich), family counseling, therapy for children and adolescents, trauma treatment (EMDR and Brainspotting), depression treatment, and anxiety treatment — to clients across 21 Wisconsin counties. Services are provided by a team of licensed clinicians (LCSWs, LPCs, and Licensed Psychologists) using evidence-based modalities such as CBT, EMDR, Brainspotting, Gottman Method, and faith-integrated therapy, delivered in-person at the Monona office and via telehealth.

The organization monetizes through a multi-pronged revenue model: insurance billing (Anthem Blue Cross Blue Shield, Cigna, Dean Health Plan, United Behavioral Health, Medicare, Medicaid, Quartz), self-pay at variable rates set by therapist degree level and session length, a sliding-fee scale for uninsured clients based on household income, and tax-deductible donations. A $25,000 matching donation campaign is currently active to subsidize services for the 42% of clients who are uninsured or underinsured. Go-to-market is community- and congregation-led: intake is coordinated by phone (608-663-0763 ext. 100) using TherapyNotes for onboarding, and referrals flow from a multi-denominational network of Southern Wisconsin faith congregations. Last year the center delivered 6,100 hours of billable service.

The organization is governed by a community Board of Directors, with Angela Laufenberg (MBA) serving as Executive Director and Dr. Dan Feaster (LCSW, ordained ELCA minister) as Clinical Director, supported by a part-time billing staffer and a clinical team of approximately eight therapists. The center has 13 total employees, no parent company, no private equity ownership, and no disclosed funding rounds; it operates as an independent, donor-supported nonprofit.

Name

Samaritan Counseling Center of Southern Wisconsin

Legal name

Samaritan Counseling Center of Southern Wisconsin

Website

https://samaritancounselingcenterwi.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Samaritan Counseling Center of Southern Wisconsin is a 501(c)(3) nonprofit, DHS 35-certified mental health clinic in Monona, WI delivering individual, couples, family, trauma, and adolescent counseling across 21 Wisconsin counties via licensed therapists.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Couples therapy services
• Trauma treatment therapy
• Faith-based counseling
• Family therapy services

Headquarters

HQ city

Monona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Billing: Center accepts multiple major insurance providers including Anthem Blue Cross Blue Shield, Cigna, Dean Health Plan, United Behavioral Health, Medicare, Medicaid, Quartz, and others. Professional fees vary based on provider degree level (Master's vs Ph.D.) and session length. Most billing is to insurance companies.
2. Self-Pay: Self-pay options available for clients without insurance coverage or for services not covered by insurance. Payment is required at time of service unless other arrangements are made.
3. Sliding Fee Scale: Discounted rates based on proof of family household income for uninsured clients. Coordinated through Intake Coordinator. Proof of income must be provided prior to first appointment.
4. Pre-Marriage Counseling (Out of Pocket): Prepare-Enrich assessment-based pre-marriage counseling is not billable to insurance. Discounted rate paid total per couple plus $35 paid directly to Prepare-Enrich online. Generally three sessions.
5. Donations: As a 501(c)(3) nonprofit organization, donations are gratefully accepted to help extend services to uninsured and underinsured clients. Currently running $25,000 matching campaign where donations are doubled until end of May.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Samaritan Counseling Center of Southern Wisconsin is a 501(c)(3) nonprofit mental health counseling clinic that delivers professional therapeutic services to individuals, couples, families, children, and adolescents in Southern Wisconsin. Services include individual counseling, couples counseling, pre-marriage counseling, family counseling, therapy for children and adolescents, trauma treatment, depression treatment, and anxiety treatment, delivered in-person at the Monona clinic or via telehealth. The center integrates evidence-based modalities (CBT, EMDR, Brainspotting, Gottman Method, Prepare/Enrich) and offers optional faith/spirituality integration.

Product overview

Samaritan Counseling Center of Southern Wisconsin is a Wisconsin State Certified mental health clinic offering professional counseling services to individuals, couples, and families across Southern Wisconsin. The center provides a coordinated portfolio of eight core therapeutic services: Individual Counseling, Couples Counseling, Pre-Marriage Counseling, Family Counseling, Therapy for Children & Adolescents, Trauma Treatment, Depression Treatment, and Anxiety Treatment. These services are delivered by a team of licensed therapists (LCSWs, LPCs, and Licensed Psychologists) who provide care supporting the whole person—mind, body, and spirit. The center integrates faith and spirituality into therapy for those who request it and offers flexible delivery including in-person and telehealth options.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions where clients work with a therapist on personal issues and problems, addressing challenges such as career, relationships, stress, and mental health-related concerns.
• Couples Counseling Counseling focused on the relationship between partners, addressing communication, family-of-origin influences, intimacy, finances, decision-making, and conflict management.
• Pre-Marriage Counseling Counseling for couples planning to marry, utilizing the Prepare/Enrich inventory assessment to focus on communication, conflict management, financial management, and relationship strengths. Generally delivered in three sessions at a discounted out-of-pocket rate.
• Family Counseling Counseling that addresses family dynamics, interaction patterns, unspoken rules about family operations, and various roles that family members take, involving multiple family members in sessions with billing typically under one individual's insurance.
• Therapy for Children & Adolescents Specialized therapy services for children (ages 6+) and adolescents (ages 10-17), addressing peer, school, behavioral, emotional, anxiety, self-esteem, and anger issues with age-appropriate therapeutic approaches.
• Trauma Treatment Specialized treatment for individuals who have experienced trauma, utilizing evidence-based approaches including EMDR (Eye Movement Desensitization and Reprocessing) and Brainspotting (BSP) techniques.
• Depression Treatment Treatment for various forms of depression on a continuum from mild to severe, utilizing Cognitive Behavioral Therapy and addressing both situational and clinical depression.
• Anxiety Treatment Treatment for various anxiety disorders including social phobias, specific phobias, PTSD, general anxiety disorder, and OCD, addressing both emotional and physical symptoms.

Quantifiable outcome

• 6,100 billable service hours delivered last year
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• McFarland Lutheran ChurchminorChannel Partner/ Reseller/ DistributorChurch referral partner for pre-marriage counseling services. Patients referred from this church are asked to inform the center when calling so appropriate coordination can occur. One of many congregations supporting the center.
• ThriventminorGTM or Marketing PartnerThrivent Choice program partner allowing members to direct charitable donations to the center through Thrivent's charitable giving program.
• TherapyNotescoreTechnology or IntegrationElectronic health records and practice management platform used for new client paperwork and intake documentation. Clients receive email from [email protected] with portal access.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Tellurian Behavioral Health: Madison, WI-based nonprofit providing outpatient mental health, substance use, and crisis services. Comparable as a regional nonprofit outpatient mental health provider with comparable therapy modalities and Medicaid acceptance.
• Journey Mental Health Center: Madison, WI-based outpatient mental health and substance use provider serving Dane County. Direct regional peer operating community mental health clinics with sliding fee scale, serving overlapping populations in the same geographic market.
• Cornerstone Counseling Services: Wisconsin-based outpatient mental health counseling provider with multiple locations. Comparable as a regional outpatient mental health practice accepting insurance and offering individual, couples, and family therapy.
• Wisconsin Lutheran Child & Family Services: Wisconsin-based faith-affiliated nonprofit providing counseling, mental health, and adoption services. Comparable for its faith-based, statewide outpatient mental health counseling model and similar Lutheran-rooted community service approach.
• Catholic Charities of Madison: Regional faith-based social services nonprofit offering counseling, mental health, and family services in the Madison diocese. Comparable for its faith-based, sliding-scale counseling model serving Southern Wisconsin.
• Access Community Health Centers: Madison, WI-based Federally Qualified Health Center providing integrated primary care and behavioral health services. Comparable as a regional safety-net provider offering outpatient mental health services to uninsured and underinsured populations.
• Psychology Associates of Wisconsin: Wisconsin-based outpatient psychology practice offering individual, couples, and family therapy. Comparable as a regional outpatient mental health provider with licensed therapists and psychologist staff.

Broad incumbents

• Lutheran Services in America: National network of 300+ Lutheran social service organizations. Comparable as a broader faith-based nonprofit umbrella providing counseling and behavioral health services through affiliated regional providers, including the center's faith affiliations.

Direct peers

• Samaritan Counseling Center (national network): National network of faith-based Samaritan Counseling Centers sharing the same name and similar mission. The most direct peer given shared faith-based counselor model, DHS-equivalent community mental health services, and similar product offerings (individual, couples, family, trauma).

Others

• Mental Health America of Wisconsin: Statewide nonprofit advocacy and referral organization for mental health services. Related as a peer in the Wisconsin mental health ecosystem, providing referral pathways and community programs that overlap with the center's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SamaritanCCWI
• LinkedInlinkedin.com/company/samaritan-counseling-center-of-southern-wisconsin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritan Counseling Center of Southern Wisconsin