Samasha Medical Foundation

What Samasha Medical Foundation does

Samasha Medical Foundation is a Global South non-governmental organization founded in 2012 and headquartered in Kampala, Uganda. It provides technical assistance to improve Reproductive, Maternal, New-born, Child, and Adolescent Health (RMNCAH-N) outcomes across 15+ countries in Africa and Asia, working directly with government ministries, civil society organizations, and international health stakeholders. The organization's core proprietary offering is the Motion Tracker Approach (TMT™), a civil society-led accountability framework that uses sustained stakeholder engagement to track health commitments from formation to achievement. Samasha is supplementing this methodology with a Commitment Visualization Dashboard being developed in collaboration with FP2030 and USAID PROPEL Health.

The organization operates through three revenue streams, all classified as professional services: grants and project funding from international donors (Gates Foundation, USAID, Enabel, PATH, Planned Parenthood Global, GHAI); technical assistance contracts with governments and UN agencies (UNFPA); and capacity building services including training, workshops, and mentorship for CSOs and health workers. The business model is non-commercial — no pricing is publicly disclosed — and the organization does not sell products in a traditional sense. Go-to-market is hybrid: community-led advocacy and accountability work, event-driven workshops (Motion Tracker trainings, Joint Accountability workshops in Ouagadougou Partnership countries), and sales-led grant capture from major institutional funders.

Customer segments are hybrid: governments and health ministries (primary), civil society organizations (primary), adolescents and youth (persona), and health workers (persona). Notable operational scale metrics include 3,947 health workers trained across 92 Ugandan districts, 6 Family Planning Costed Implementation Plans developed, 68+ registered partners across Africa, and documented work with Ministries of Health in Uganda and Liberia. The organization is led by Executive Director Cornelia Asiimwe, Founder Dr. Moses Muwonge, and an Advisory Board chaired by Prof Pauline Byakika Kibwika, supported by a lean 9-person core team that delivers programming through partner networks.

Name

Samasha Medical Foundation

Legal name

Samasha Medical Foundation

Website

https://samasha.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Samasha Medical Foundation is a Uganda-based Global South NGO founded in 2012 that provides technical assistance and accountability frameworks to improve Reproductive, Maternal, Newborn, Child, and Adolescent Health outcomes across 15+ countries in Africa and Asia, serving governments, CSOs, and international donors.

Ownership category

akta.pro rank

Product category

Global Health Technical Assistance

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAJAKAN

Global Health Research, Evidence & Technical Assistance Organizations

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYHLAJAKAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYBPADAEAH

Health Systems Strengthening & Global Health Technical Assistance

Business & Public Services/International Organizations & Development/International Development & Technical Assistance

SECONDARYHLAJAKAM

Health Workforce Development & Capacity-Building

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYHLAJAKAO

Global Health Advocacy, Policy & Rights Organizations

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYHLAJAKAD

International & Local Implementing NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Reproductive health advocacy
• Health systems strengthening
• Maternal child health
• Family planning services
• Civil society accountability

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grants and Project Funding: Samasha operates primarily as a grant-funded non-profit organization receiving project funding from international donors and foundations including Gates Foundation, USAID, Enabel Uganda, PATH, Global Health Advocacy Incubator, Planned Parenthood Global, and others for specific health programs and advocacy initiatives.
2. Technical Assistance Contracts: The organization provides consulting services to governments, UN agencies (UNFPA), and international organizations on health systems strengthening, accountability frameworks, and RMNCAH programming under contractual agreements.
3. Capacity Building Services: Samasha conducts training, mentorship programs, and technical skill development for civil society organizations, government health workers, and policymakers in accountability and health systems strengthening.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Samasha Medical Foundation is a Global South non-governmental organization headquartered in Uganda that delivers technical assistance to improve Reproductive, Maternal, New-born, Child, and Adolescent Health (RMNCAH-N) outcomes. Its core work spans advocacy and accountability, health systems strengthening, and health innovations and technology, anchored by a proprietary Motion Tracker Approach (MTA) used to track health commitments from formation to achievement across 15+ African and Asian countries.

Product overview

Samasha Medical Foundation offers a portfolio of health accountability and systems strengthening solutions, anchored by its proprietary Motion Tracker Approach (MTA) framework for tracking RMNCAH-N commitments. The organization supplements its core methodology with a Commitment Visualization Dashboard developed in partnership with FP2030 and USAID PROPEL Health for visualizing family planning commitments, and operates an internal Staff Management Information System for organizational operations. The portfolio spans advocacy and accountability services, health systems strengthening, health innovations and technology, and the Total Market Approach for family planning market segmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Tracker Approach (MTA) A proprietary civil society-led accountability framework that uses sustained stakeholder engagement to ensure universal understanding of health commitments, coordinate multi-sectoral action, foster partner participation, track progress against RMNCAH-N commitments, and raise public awareness. Delivered to governments, civil society organizations, and donor partners through workshops, trainings, and partner-led implementation.
• Health Systems Strengthening Programs Technical assistance services for governments, ministries of health, and implementing partners covering clinical skills mentorship, supply chain management, immunization demand generation, RMNCAH service delivery improvement, and epidemic preparedness. Engagements include the WeCare Project across 20 health facilities in Kasese, Kabarole, Fort Portal City, Kyegegwa, Kamuli, and Jinja Districts in Uganda.
• Health Innovations and Technology Programs Innovations and technology-driven programs supporting digital health adoption, dashboards for monitoring health commitments, and innovative financing for health, delivered to governments and health stakeholders in partnership with organizations such as FP2030 and USAID PROPEL Health.
• Total Market Approach (TMA) for Family Planning A market-segmentation methodology that segments the family planning market by population preference, ability, and willingness to pay, enabling sustainable and cost-effective provision of FP goods and services through public, private not-for-profit, and commercial sectors. Applied in Uganda with partners including Commercial Medical Stores.
• Family Planning Costed Implementation Plans (CIPs) Development Development and adoption of Family Planning Costed Implementation Plans (CIPs) at national and district levels, providing governments with costed roadmaps for FP programming. Six CIPs have been developed and adopted to date, including district-level CIPs for Abim and Kotido under contract with UNFPA.

Quantifiable outcome

• 3947 health workers trained across 92 districts within Uganda
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, important and supporting.

• Health Policy Plus (HP+)coreStrategic or Co-development Partner · 1 January 2012HP+ supported Samasha in implementing the Joint Accountability project in Ouagadougou Partnership Countries to strengthen capacity of civil society leaders, government, and family planning stakeholders in fostering joint accountability for family planning, especially as countries develop FP2030 commitments.
• UNFPAcoreStrategic or Co-development PartnerUNFPA contracted Samasha to support Abim and Kotido districts in developing district Family Planning Costed Implementation Plans, contributing to improved family planning programming at local government level.
• PAIcoreStrategic or Co-development PartnerSamasha worked alongside PAI to provide technical assistance to advocates in six African countries (Malawi, Uganda, Tanzania, Zambia, Kenya, Nigeria) to track Family Planning budget and domestic allocation. Phase 2 expanded to four countries.
• RTI InternationalcoreStrategic or Co-development PartnerRTI International supported development of a regional tracker for FP 2020 Commitments to track RMNCAH commitments, leading to development of the online motion tracker. Also partnered on NTD Advocacy Strategy development.
• Partnership for Maternal, Newborn & Child Health (PMNCH)coreStrategic or Co-development PartnerSamasha entered into agreement with PMNCH to implement the Translating Global Commitments into Local Action project in four countries (Nigeria, Tanzania, Uganda, and Zambia) using the Motion Tracker framework.
• Pathfinder InternationalcoreStrategic or Co-development PartnerAs part of the five-year USAID/Family Planning Activity consortium, Samasha serves as lead partner for commodity security components, working with Pathfinder International, Uganda Protestant Medical Bureau, and Ugandan Young and Adolescent Health Forum.
• SASA AllianceimportantStrategic or Co-development PartnerPartnership between Samasha and SASA Alliance organized National Stakeholder Mobilization Engagement in Dakar, Senegal in May 2026 to strengthen advocacy, resource mobilization, and accountability for maternal and newborn health.
• Ministry of Health and Social Action (Senegal)importantStrategic or Co-development PartnerMinistry collaboration for national stakeholder engagement on maternal and newborn health priorities under Vision Sénégal 2050, held in Dakar, Senegal.
• 3CAP-Santé SénégalimportantStrategic or Co-development PartnerCollaboration with 3CAP-Santé Sénégal for the national stakeholder mobilization engagement supporting Senegal's health transformation agenda.
• Commercial Medical Stores (CMS)supportingStrategic or Co-development PartnerReferenced in Total Market Approach section as a commercial sector partner for family planning commodities distribution in Uganda.
• Propel Youth and Gender (IYF)importantStrategic or Co-development PartnerFunding and technical support for the Improving Access to Quality SRH Services for Urban Youth project, developing strategies to address barriers to health services in informal settlements.
• Local Conveners (CSOs)coreChannel Partner/ Reseller/ DistributorLocal CSOs serve as conveners in each country for Motion Tracker Approach implementation, including CORHA (Ethiopia), YAYASAN CIPTA (Indonesia), AMREF Kenya (Kenya), HDT (Tanzania), and similar organizations across project countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Partnership for Maternal, Newborn & Child Health (PMNCH): WHO-hosted multi-stakeholder partnership committed to women's, children's, and adolescents' health. PMNCH contracted Samasha to implement the Translating Global Commitments into Local Action project in four countries using MTA.
• Pathfinder International: Global sexual and reproductive health organization with deep African footprint. Samasha serves as lead partner for commodity security on Pathfinder-led USAID consortiums, sharing a similar RMNCAH-N mission and donor base.
• Advance Family Planning (AFP): Advocacy initiative focused on increasing financial and political commitment to family planning at country level. Samasha facilitated AFP's regional experience-sharing workshops on FP2030 commitments in East Africa.
• Pai (Population Action International): Global advocacy organization working on family planning budget tracking and domestic resource mobilization across Africa. Samasha partnered with PAI to provide technical assistance to advocates in six African countries on FP budget accountability.
• Global Health Advocacy Incubator (GHAI): Advocacy incubator supporting policy campaigns on global health priorities including epidemic preparedness and FP. GHAI directly funds Samasha's epidemic preparedness budget advocacy work in Uganda.
• Health Policy Plus (HP+): USAID-funded global health policy project that supported Samasha's Joint Accountability work in Ouagadougou Partnership countries. Both organizations deliver FP/RH technical assistance and policy advisory services to governments across Africa and Asia.
• FP2030: Global partnership supporting family planning across signatory countries. Samasha is co-developing the Commitment Visualization Dashboard with FP2030 and serves as a regional convener for FP2030 commitment tracking.
• AMREF Health Africa: Africa-based health development organization with deep footprint in training health workers and advocating for community health. AMREF Kenya serves as a local convener for Samasha's Motion Tracker implementation.
• White Ribbon Alliance: Global advocacy network demanding respect and rights for women's and newborn health. Comparable civil-society-led accountability and advocacy model focused on RMNCAH in Global South contexts.

Broad incumbents

• RTI International: Large global research institute with extensive global health implementation practice. RTI supported development of Samasha's regional FP tracker and co-developed NTD advocacy strategy, sharing the same donor and government ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SamashaUg
• LinkedInlinkedin.com/company/samasha-medical-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Samasha Medical Foundation