Samaritains du Valais romand - ASSVR

What Samaritains du Valais romand - ASSVR does

Samaritains du Valais romand (ASSVR) is a Swiss non-profit association (OBNL), founded in 1949 and headquartered in Vétroz, Valais, that delivers certified first-aid training and emergency-response services to the French-speaking population of the canton of Valais. It operates as the cantonal federation of 20 local Samaritan sections with approximately 600 trained volunteers, sitting under the national Alliance suisse des samaritains (ASS), and runs on a small paid staff of 15 employees. Its core technology is a certified training curriculum (Sauveteur, BLS-AED-SRC, IAS Levels 1-3, UPE pediatric emergencies, OACP professional-driver training) backed by four recognized certifications (IAS, SRC, SGS/OFROU, Zewo) and a coordinated volunteer-dispatch mobile application via the Cœur Wallis public-responder program integrated with the 144 emergency dispatch center.

ASSVR generates revenue through three professional-services streams — first-aid course fees (individual and enterprise), on-site medical-sanitary coverage for cultural, sporting, and commercial events using a proprietary risk-assessment methodology, and youth education through HELP groups for children aged 4-18 — supplemented by first-aid equipment sales through an e-commerce storefront (sama-valais.shop) and tax-deductible donations under the Zewo label. Its go-to-market is hybrid: a community-led volunteer-recruitment motion anchored by the 20 local sections, paired with a sales-led enterprise motion ([email protected]) targeting Swiss OLT3 workplace-safety compliance buyers. Customer segments are diversified across the general public (especially driving-license candidates), businesses, event organizers, healthcare facilities, and youth programs, supported by regional press visibility and partnerships with institutions such as Banque Cantonale du Valais, Fondation Léonard Gianadda, TEXAID, and Distillerie Morand.

Name

Samaritains du Valais romand - ASSVR

Legal name

Association des Sections de Samaritains du Valais romand (ASSVR)

Website

https://sama-valais.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Samaritains du Valais romand (ASSVR) is a Swiss non-profit association delivering certified first-aid training (IAS Levels 1-3, BLS-AED-SRC, OACP) and medical-sanitary event services to the public, businesses, and event organizers across Valais romand via 20 local sections and 600+ trained volunteers.

Ownership category

akta.pro rank

Product category

First Aid Training and Emergency Medical Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• First aid training
• Emergency medical services
• CPR certification courses
• Workplace safety training
• Event medical coverage

Headquarters

HQ city

Vétroz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. First Aid Training Courses: Fees charged for public and enterprise first aid courses including Sauveteur, BLS-AED-SRC, IAS levels 1-3, and specialized courses for children and professional drivers
2. Medical-Sanitary Services: Charging event organizers for medical-sanitary standby services at cultural, sporting, and commercial events, with fees based on risk assessment and personnel/material requirements
3. First Aid Equipment Sales: Sale of first aid supplies and equipment through the online shop, offering quality materials used in their own medical services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ASSVR delivers certified first aid training courses (Sauveteur for driver's license applicants, BLS-AED-SRC, IAS Levels 1-3, OACP for professional drivers, Urgences chez les petits enfants) and provides medical-sanitary standby coverage for cultural, sporting, and commercial events across Valais romand. The association operates through 20 local sections with 600+ trained volunteer Samaritans, runs youth education programs (HELP groups for ages 4-18), and sells first aid equipment through its online shop.

Product overview

Samaritains du Valais romand (ASSVR) offers a comprehensive suite of first aid training and emergency response services through a network of 20 local sections in French-speaking Valais, Switzerland. The organization provides a progressive certification pathway (IAS Levels 1-3), mandatory driver license courses, CPR/BLS-AED training, children's emergency courses, and specialized programs like the Cœur Wallis public responder initiative. Core offerings also include medical-sanitary services for events and youth education (HELP groups). The organization distributes first aid equipment through its eShop. All courses are certified by recognized Swiss institutions including IAS, SRC, and SGS.

Differentiator

Problem solved

Functional benefit

Products and services

• Cours de sauveteur Mandatory first aid course for obtaining a Swiss driver's license. Teaches life-saving measures for road accidents and medical emergencies, certification valid for 6 years. Targeted at driving license candidates.
• Réanimation BLS-AED-SRC CPR and automated external defibrillator training course teaching life-saving resuscitation techniques for adults and children. Certified by the Swiss Resuscitation Council (SRC).
• Urgences chez les petits enfants (UPE) Emergency first aid course focused on managing urgent situations involving children, covering falls, choking, and electrocution. Targeted at parents, caregivers, and childcare professionals.
• First Aid niveau 1 IAS Entry-level certification course teaching basic immediate life-saving measures in emergency situations, including BLS-AED-SRC and driver license first aid components. Certified by Interassociation de Sauvetage (IAS).
• First Aid niveau 2 IAS Intermediate certification course consolidating and expanding first aid knowledge for acute illnesses and accident injuries, including patient evaluation using xABCDE and AVPU schemes.
• First Aid niveau 3 IAS Advanced certification course covering extended first aid measures for acute illnesses and traumatic injuries, including vital sign monitoring, medication use, and patient handover to professional rescue services.
• Cœur Wallis – Public Responder Program Community responder program enabling trained volunteer Samaritans to respond to cardiac arrest emergencies via the 144 central dispatch, providing initial CPR and AED support before professional services arrive.
• Formation OACP – Premiers secours sur la route First aid course for professional drivers accredited under OACP (Ordonnance réglant l'admission des chauffeurs), covering rescue chain, emergency measures, and BLS-AED. Priced at CHF 210.00 including manual and ASA confirmation.
• Services médico-sanitaires Medical-sanitary services providing qualified first aid coverage for cultural, sporting, and commercial events, staffed by trained Samaritans with over 70 years of experience. Sizing based on risk assessment of the event.
• Jeunesse samaritaine – Groupes HELP Youth first aid education program for children and adolescents aged 4-18, teaching life-saving skills through games, visits, and regional/national events across 5 groups in Valais romand.
• Cours entreprises Customized first aid training programs for businesses, including BLS-AED, IAS levels, OACP, and tailored courses addressing company-specific risks and needs. Pricing quote-based.
• Cours à la carte Customized on-demand first aid training modules for companies, adjustable in duration from 2 hours minimum, addressing specific themes or complementing certified courses.
• Vente de matériel de premiers secours Online sale of first aid equipment and supplies, leveraging expertise and daily use of materials in sanitary services. Available via the sama-valais.shop e-commerce storefront.

Quantifiable outcome

• More than 27,000 Samaritans nationwide ensure people receive first aid
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TEXAIDminorStrategic or Co-development PartnerTEXAID supports Samaritains du Valais romand for each kilogram of textiles or shoes deposited in collection containers. Job-Transit Services handles the emptying work in Valais. This partnership aids in the reintegration of unemployed people in the region.
• Distillerie Morand (Martigny)coreStrategic or Co-development PartnerDuring COVID-19 pandemic, Distillerie Morand produced hydro-alcoholic solution using Williams pear brandy and mint tea infusion from Grand St-Bernard. This purely Valaisan solution was distributed to help fight the coronavirus.
• La Poste SwitzerlandcoreStrategic or Co-development PartnerLa Poste utilized its distribution network to deliver over 2,000 bottles of hydro-alcoholic solution throughout Switzerland following the collaboration recommendation from Distillerie Morand. A film about this three-organization collaboration is available on La Poste's website.
• Cœur WalliscoreStrategic or Co-development PartnerCœur Wallis is a public responder program where trained volunteers receive 144 central dispatch calls to provide early CPR/AED intervention for cardiac arrest victims. Samaritains provide the BLS-AED-SRC training required for program participation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Swiss Resuscitation Council (SRC): Standards body that verifies BLS-AED-SRC course content and certifies instructors. Partner/regulator rather than direct competitor; both organizations co-shape the market by defining resuscitation training quality.
• Alliance suisse des samaritains (ASS): Parent umbrella organization of ASSVR, coordinating 900+ local sections and 21,000+ volunteers nationally. Provides shared curriculum, certifications, and central advocacy; comparable as the national federation that establishes standards ASSVR implements locally.
• Interassociation de Sauvetage (IAS / IVR): The certifying body that grants ASSVR its IAS Level 1-3 authorization. Functions as a regulatory authority and ecosystem partner setting quality standards for first aid training providers across Switzerland.

Direct peers

• Johanniter Schweiz: Swiss branch of the Johanniter international humanitarian organization, providing first aid training, emergency medical services at events, and youth programs. Comparable business model combining volunteer-led training with paid event coverage, operating in the same Swiss market.

Broad incumbents

• Rega (Swiss Air-Rescue Guard): National aerial rescue and emergency medical service with significant public awareness and training programs. While not a direct first-aid training competitor, Rega shapes public expectations of emergency response in Switzerland and operates adjacent first-aid education programs.
• Swiss Red Cross (Croix-Rouge suisse): Largest first aid training provider in Switzerland, offering BLS-AED, IAS-level courses, and emergency response services nationwide. Direct competitor for enterprise training contracts (OLT3) and driver first aid courses, with significantly greater scale and marketing reach than ASSVR.

Regional players

• Samaritains Vaud: Parallel cantonal Samaritan association serving canton de Vaud. Operates the same model (training, medical-sanitary services, youth programs) in adjacent French-speaking Switzerland; a structural peer that demonstrates the network's replicability across cantons.
• Emergency Medical Services Riond-Vert (Vouvry): Local EMS provider in Valais that partnered with ASSVR during COVID-19. Comparable in regional emergency service delivery and a natural partner/competitor for medical-sanitary staffing in the same canton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assvr---samaritains-du-valais-romand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritains du Valais romand - ASSVR