SAMDATA \ HK

What SAMDATA \ HK does

SAMDATA \ HK is the IT professional section of HK Denmark (Handels- og Kontorfunktionærernes Forbund i Danmark), a major Danish trade union and unemployment insurance fund (a-kasse) operating as a non-profit membership organization. SAMDATA operates through the KODEX sub-brand, which serves as the dedicated professional community for IT professionals within HK Denmark; IT professionals automatically become KODEX members upon joining HK at no additional cost. The organization serves more than 225,000 members across multiple sectors (trade, municipal, private, government, and youth) and provides union representation, collective bargaining support, career counseling, legal advice, unemployment insurance, professional development courses, insurance products, and discount programs such as PlusKort.

The core offering consists of recurring membership services rather than a proprietary technology product. Distribution is delivered via 7 regional department offices across Denmark (Hovedstaden, Midt, MidtVest, Nordjylland, Sjælland, Sydjylland, Østjylland), supplemented by phone support (career and a-kasse hotlines), live chat, and the HK.dk website with the Mit HK member self-service portal. Online courses, webinars, and local events provide career development content, including courses on ChatGPT for job searching and a 6-week job-targeted education program. No proprietary technology platform, AI/ML capabilities, apps, or patents are disclosed.

The revenue model is subscription-based recurring membership fees, with pricing not publicly disclosed. SAMDATA \ HK has no parent company, no external investors, and no disclosed funding rounds; ownership and governance are member-driven through a main board (hovedbestyrelse) and political daily management. The only disclosed external partnership is with Verdens Bedste Nyheder on the 'Koden til flere hænder' (The Code for More Hands) initiative aimed at broadening IT career pathways.

Name

SAMDATA \ HK

Legal name

Handels- og Kontorfunktionærernes Forbund i Danmark

Website

https://samdata.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SAMDATA \ HK is the IT professional section of HK Denmark, a non-profit trade union and a-kasse. It serves IT professionals through the KODEX sub-brand, providing union representation, unemployment insurance, career counseling, and professional development across Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen (Hovedstaden)

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Union Membership Fees: SAMDATA HK operates as part of HK Denmark, a professional union for IT professionals. Revenue is generated through membership fees from IT professionals who join HK. The organization also operates an unemployment insurance fund (a-kasse) as part of its services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SAMDATA \ HK (operating as KODEX) is the specialized professional community for IT professionals within HK Denmark, a major Danish trade union (Handels- og Kontorfunktionærernes Forbund i Danmark). IT professionals who join HK automatically become KODEX members at no additional cost, gaining access to IT-specific networking, career guidance, professional development courses, legal advice, wage negotiation support, and a bundled unemployment insurance fund (a-kasse). The core service delivers union representation combined with IT-tailored community and continuing education.

Product overview

SAMDATA \ HK is a specialized professional community within HK (a Danish trade union) focused on IT professionals. The core offering is KODEX, which serves as the professional community for IT workers. When IT professionals join HK, they automatically become members of KODEX, gaining access to specialized knowledge, networking, support, and member benefits configured specifically for the IT profession. The organization provides various services including courses, events, job search tools, career guidance, and an online platform for IT professionals.

Differentiator

Problem solved

Functional benefit

Brands

• KODEX: Professional community and union section for IT professionals within HK, providing specialized knowledge, networking, assistance, and member benefits tailored to the IT field. Membership is automatic when joining HK for IT professionals at no extra cost.

Products and services

• KODEX KODEX is the specialized professional community for IT professionals within HK Denmark. IT professionals who join HK automatically become KODEX members at no extra cost, gaining access to IT-tailored networking, specialized knowledge sharing, career guidance, events, online courses, and member benefits configured specifically for the IT field.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Verdens Bedste NyhederminorStrategic or Co-development PartnerKODEX has initiated 'Koden til flere hænder' (The Code for More Hands) - a collaboration with Verdens Bedste Nyheder that focuses on new pathways into IT and how to open the profession to more people. This initiative highlights diverse career paths into IT including stories of professionals from non-traditional backgrounds.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• 3F: 3F is the largest trade union in Denmark representing workers across many sectors, providing comparable union infrastructure, a-kasse operations, and member services at substantial scale across the Danish labor market.
• Djøf: Djøf is one of Denmark's largest unions for professionals in business, economics, law, and IT, offering comparable union representation, a-kasse, and career services to professional employees in Denmark, including those in IT functions.
• IDA: IDA (The Danish Society of Engineers) is a major Danish professional society covering engineers, IT professionals, and technical specialists, providing comparable career, networking, and professional development services to a partially overlapping member base.
• Dansk Metal: Dansk Metal is a major Danish trade union covering industrial, technical, and IT workers, providing similar union and a-kasse services across multiple sectors with comparable membership structure and channel mix.
• BUPL: BUPL is the Danish trade union for educators and pedagogues, offering comparable union and a-kasse services across Denmark with similar regional office structure and member engagement model.
• Akademikerne (AC): Akademikerne is the Danish confederation of professional unions covering academics and professionals across sectors including IT, with comparable professional representation, collective bargaining, and career services.

Regional players

• TCO: TCO is the Swedish confederation of professional unions covering white-collar workers in Sweden, comparable as a Nordic regional peer operating union services in an adjacent Scandinavian labor market with similar collective bargaining structures.
• SACO: SACO is the Swedish Confederation of Professional Associations covering academics and professionals including those in IT/tech sectors—a Nordic regional peer with comparable professional association services and similar collective bargaining frameworks.
• YS: YS is the Norwegian confederation of professional employee unions covering IT and professional workers in Norway, comparable as a Nordic regional peer with similar union confederation structure and member services.

Direct peers

• PROSA: PROSA is the largest Danish trade union specifically for IT, telecommunications, and creative professionals—the most direct competitor to SAMDATA HK's KODEX offering with overlap in target members, services, and geographic focus on Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/samdata-hk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMDATA \ HK