Samen Spelen

What Samen Spelen does

Samen Spelen BV is a private Dutch childcare organization founded in 2014 and headquartered at Wilhelminasingel 68D in Maastricht. It operates nine integrated childcare locations across seven neighborhoods of Maastricht (Wyck, Belfort, Limmel, Kommelkwartier, Caberg, Borgharen, Frontenkwartier, and Wolder), offering three principal service lines: Kinderdagverblijf (KDV) full-day daycare for children aged 0-4, Peuteropvang (PO) part-day preschool for children aged 2-4, and Buitenschoolse opvang (BSO) before- and after-school care for children aged 4-13. A distinctive operational feature is the kindcentrum model in which nearly every location is co-located within a primary school building, creating a continuous educational pathway from age 0 to 13 and embedding Samen Spelen within the public school ecosystem through partnerships with eight-plus primary schools.

The backbone of the operating model is the VVE-Speelplezier (Voor- en Vroegschoolse Educatie) early education methodology, deployed across all toddler and preschool groups, combined with specialized programming for vulnerable populations including VVE-NT2 services for asylum-seeker children at the AZC and multilingual staffing at the Caberg location. Parent-facing administrative and communication functions are handled through Bitcare, a third-party digital diary application that delivers daily updates on meals, sleep, activities, and photos, alongside downloadable enrollment forms and digital contract signing on the corporate website. All locations are subject to GGD health inspection and Landelijk Register Kinderopvang registration, and the organization is an approved training company (erkend leerbedrijf) for multiple Dutch educational institutions.

Samen Spelen generates revenue through per-hour childcare fees ranging from €10.10 to €12.98, billed on a usage-based pay-as-you-go model with rate variation by service type (KDV, PO, BSO) and scheduling model (fixed vs. flexible), with most parents receiving the Dutch government childcare allowance (kinderopvangtoeslag) which subsidizes the majority of the fee. The municipality of Maastricht additionally subsidizes 10 of 16 weekly VVE hours for children with a VVE-indicatie. The organization is privately held under Dutch BV law, founder-owned, with no disclosed external investors, funding rounds, or parent company.

Name

Samen Spelen

Legal name

Samen Spelen BV

Website

https://samenspelen.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Samen Spelen BV is a private Dutch childcare organization founded in 2014 that operates nine integrated daycare (KDV), preschool (PO), and after-school (BSO) locations across seven Maastricht neighborhoods, serving children aged 0-13 and generating revenue through hourly parent fees complemented by Dutch government childcare allowances.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Part-Day Childcare Centers (EDACAAAB)

Keywords

• Childcare services
• Daycare centers
• After-school care
• Preschool education
• Early childhood education

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Childcare Fee Income: Samen Spelen generates revenue primarily through childcare fees charged to parents. Hourly rates range from €10.10 to €12.98 depending on service type (KDV, PO, BSO) and scheduling model (fixed vs. flexible). Many parents receive government childcare allowance (kinderopvangtoeslag) via the Dutch Tax Authority (Belastingdienst/Toeslagen.nl). The municipality of Maastricht also provides income-based subsidies for preschool (peuteropvang) for parents who do not qualify for national childcare allowance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Samen Spelen is a Dutch childcare organization operating 9 locations across Maastricht that delivers full-day daycare (Kinderdagverblijf/KDV) for children aged 0-4, part-day preschool care (Peuteropvang/PO) for children aged 2-4, and before- and after-school care (Buitenschoolse opvang/BSO and Voorschoolse opvang/VSO) for children aged 4-13. Services are delivered within integrated child centres (kindcentra) co-located with primary schools, applying the VVE-Speelplezier early education methodology, with daily parent communication through the Bitcare digital diary application.

Product overview

Samen Spelen operates as a childcare organization offering three main service types: Kinderdagverblijf (KDV) for children 0-4 years, Peuteropvang (PO) for children 2-4 years, and Buitemschoolse opvang (BSO) for children 4-13 years. The organization runs 9 locations across Maastricht, integrated into child centers alongside primary schools. KDV provides full-day care with separate baby and toddler groups, while PO and BSO services are co-located with schools to create seamless educational transitions. The portfolio includes specialized offerings such as the Blauwe School toddler group for asylum seeker children, and Voorschoolse opvang (VSO) for before-school care.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Basisschool John F. Kennedy (Kennedyschool)coreStrategic or Co-development PartnerSamen Spelen operates kindcentrum Belfort together with J.F. Kennedyschool, the largest primary school in Maastricht. The childcare and school share premises and coordinate closely on education and care. Samen Spelen provides KDV, PO, and BSO services from within and adjacent to the school building.
• Basisschool Sint Aloysius (kindcentrum Aloysius)coreStrategic or Co-development PartnerSamen Spelen operates kindcentrum Aloysius together with Basisschool Sint Aloysius in the Kommelkwartier. Provides KDV, PO, and VSO services embedded in the school building.
• Basisschool Het Mozaïek (kindcentrum Het Mozaïek)coreStrategic or Co-development PartnerSamen Spelen operates PO Caberg within kindcentrum Het Mozaïek alongside Basisschool Het Mozaïek. The neighbourhood has a diverse multicultural population, and the team includes specialised staff speaking multiple languages to support children from different cultural backgrounds.
• Basisschool Oda (kindcentrum Oda)coreStrategic or Co-development PartnerSamen Spelen operates PO and BSO Frontenkwartier within kindcentrum Oda with Basisschool Sint Oda, which focuses on creativity and culture. The partnership emphasises developing children as future world citizens.
• Basisschool de Geluksvogel / Integraal Kindcentrum de GeluksvogelcoreStrategic or Co-development PartnerSamen Spelen operates KDV Limmel (Het Koekoeksnest) and PO Limmel (De Flierefluiters) within the new Integraal Kindcentrum de Geluksvogel building in Limmel. The KDV moved to this purpose-built facility in January 2017.
• Basisschool Petrus en Paulus / kindcentrum WoldercoreStrategic or Co-development PartnerSamen Spelen operates PO and BSO Wolder within kindcentrum Wolder together with Basisschool Petrus en Paulus. The building sits adjacent to open fields, providing a direct connection between the city and nature.
• Basisschool De Maasköpkes (kindcentrum De Maasköpkes)coreStrategic or Co-development PartnerSamen Spelen operates PO Borgharen within kindcentrum De Maasköpkes in the village of Borgharen on the banks of the Meuse. BSO children from this kindcentrum are served at BSO Wyck.
• Basisschool Wyck / kindcentrum Samen WyckcoreStrategic or Co-development PartnerSamen Spelen operates KDV Wyck, PO Wyck, and BSO Wyck as part of kindcentrum Samen Wyck alongside Basisschool Wyck and Radar. Wyck is a mixed and vibrant district, and the kindcentrum reflects Maastricht's diverse society.
• Taxiservice Maastricht and Taxi NelissenminorOthersSamen Spelen works with Taxi Nelissen and Taxiservice Maastricht to transport children from various primary schools (including Kindcentrum de Geluksvogel, Basisschool de Maasköpkes, and Montessori basisschool de Poort) to its BSO Wyck location after school.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Partou: One of the largest national Dutch childcare operators running hundreds of KDV/BSO locations. Comparable on core service mix (daycare, preschool, after-school) but with a national footprint rather than single-city depth.
• Humankind Kinderopvang: Large Dutch childcare and youth-services group formed from the merger of several regional operators; comparable on integrated kindcentrum-style partnerships with primary schools and VVE delivery.
• Korein Kinderplein: Large Dutch childcare operator (part of Kids Foundation) running daycare, preschool and BSO locations with VVE-aligned curricula — closely mirrors Samen Spelen's service portfolio and pedagogical positioning.
• Smallsteps: National Dutch childcare chain offering KDV, PO and BSO with a similar mission-driven, parent-oriented positioning; useful benchmark for digital communication and inclusive programming strategy.
• Kindergarden: Premium Dutch childcare chain operating daycare and after-school locations nationally with strong digital parent-app communication. Direct overlap on tech-enabled parent experience and KDV/BSO service mix.

Regional players

• 2Samen: Regional Dutch childcare organization operating multiple kindcentra in the Drechtsteden region with KDV, BSO and VVE programmes — strong analog for Samen Spelen's kindcentrum-embedded operating model in a single municipality.
• Blosse: Regional Dutch childcare and education organization in the Hilversum/Gooi region operating kindcentra together with primary schools — comparable multi-site kindcentrum structure within a single municipal cluster.
• Eigen&Wijzer: Mid-sized Dutch childcare operator offering daycare, preschool and after-school care with a pedagogical mission similar to Samen Spelen's parent-founded ethos.
• Berend Botje: Regional Dutch childcare provider in North Holland offering daycare, after-school and toddler care with VVE methodology and embedded school partnerships — a clean comparable for the integrated kindcentrum playbook.

Others

• Gastouderbureau (e.g., Nibud-recognised agencies): Adjacent home-based childcare market that competes for the same parent demand in Maastricht; useful for understanding the competitive set Samen Spelen faces within the city's childcare allowance budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/samen-spelen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samen Spelen