Ondernemers-organisatie Samenwerkend Nederland

What Ondernemers-organisatie Samenwerkend Nederland does

Stichting Samenwerkend Nederland (SNL) is a Dutch non-profit foundation (stichting) founded in 2002, headquartered in Amersfoort and registered in Laren. It operates with a small core team of approximately 8 employees as an online entrepreneurs' interest organization positioned as a bridge and interpreter between the Dutch government and the market. The foundation claims a network of more than 115,000 entrepreneurs and roughly 30,000 government and business functionaries, which it mobilizes through sector-specific public-private branch meetings (branchebijeenkomsten), closed LinkedIn network groups across at least ten verticals, a regular "Branche Updates" podcast, a Wiki-Ondernemers knowledge platform, and a Denktank Bureaucratiebestrijding advocacy initiative run together with ONL voor Ondernemers and Kafkabrigade.

SNL's product surface includes a Tiered Service Package for businesses (€195 trial / €245 standard per half-year), a one-time In-Company Savings Scan (€295), preferred-supplier partnership fees, fixed-fee bookkeeping and legal services under the De Branchejurist sub-brand (€750–€2,050 per financial year depending on entity type plus €17.50 per payslip payroll), legal consultations and cooperative establishment (€450 for 2-hour consultation, from €1,500 for cooperative setup), country-tiered Market Quick Scans (€300–€600 per country across 64 destinations), and the Starters International Business (SIB) subsidy scheme that distributes €2,400 advisory vouchers to SME clients. The organization runs no proprietary technology platform; infrastructure relies on Microsoft Office 365 for client data and PingMedia for web/email hosting, with LinkedIn functioning as the primary community backbone.

Revenue mechanics combine subscription-style recurring fees (memberships, Branchejurist annuals, payroll-per-payslip), transactional unit pricing (Market Quick Scans, legal consultations, cooperative setup), and partnership fees tied to preferred-supplier status that grants access to government framework contracts. Customer segments split between Dutch SMB entrepreneurs (micro-businesses through established firms), Dutch government bodies (municipalities, ministries, RVO, Rijkswaterstaat), international SMEs seeking export support in 30+ countries, and a network of partner professional service firms. The organization explicitly differentiates itself from mainstream Dutch employers' associations by advising entrepreneurs to selectively disobey unworkable regulatory obligations rather than only lobbying collectively.

Name

Ondernemers-organisatie Samenwerkend Nederland

Legal name

Stichting Samenwerkend Nederland

Website

https://samenwerkendnederland.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Samenwerkend Nederland (SNL) is a Dutch non-profit foundation that bridges government and market by mobilizing a network of 115,000+ entrepreneurs through public-private branch meetings, closed LinkedIn groups, podcast content, and advocacy initiatives, complemented by paid bookkeeping, legal and export-support services under sub-brands such as De Branchejurist.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Service Package Membership: Subscription-based service packages for businesses providing access to networking, collective purchasing benefits, and advisory services. Billed semi-annually.
2. Partnership Fees: Revenue from preferred supplier partnerships where companies pay for preferred status and access to government networks and collective business generation.
3. Branchejurist Accounting Services: Fixed-fee bookkeeping and accounting services for various business structures (sole proprietorships, partnerships, foundations, BV companies) with annual pricing tiers.
4. Market Quick Scan: Country-specific export market analysis services priced per country ranging from €300-600, providing rapid market feasibility assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Samenwerkend Nederland (SNL) is an online entrepreneurs' interest organization that functions as a bridge between Dutch government and market, providing a network of more than 115,000 entrepreneurs, public-private sector meetings, lobbying, and collective representation. It complements the network with paid services including De Branchejurist (legal, tax, and bookkeeping for SMBs), Market Quick Scan export research (30+ countries), the Starters International Business subsidy scheme, the Denktank Bureaucratiebestrijding advocacy initiative, and a preferred-supplier partnership program for businesses seeking government contract access.

Product overview

Samenwerkend Nederland (SNL) is an online entrepreneurs' interest organization that functions as a bridge between government and market. The organization operates as a platform-plus-services model, combining core networking and lobbying services with specialized modules including De Branchejurist (legal and bookkeeping services), Market Quick Scan and SIB (export support), public-private branch meetings, LinkedIn network groups, podcast content, and the Denktank Bureaucratiebestrijding advocacy initiative. The organization serves over 115,000 entrepreneurs across various sectors without requiring mandatory membership fees.

Differentiator

Problem solved

Functional benefit

Brands

• De Branchejurist: Legal services division providing administrative and legal support to entrepreneurs, including bookkeeping, tax services, and legal advice.
• Samenwerkingsplatform
• Branchejurist

Products and services

• Samenwerkend Nederland Membership (SNL) Online entrepreneurs' interest organization offering freely accessible network access (no mandatory base contribution), collective representation in The Hague, public-private sector meetings, LinkedIn network groups, preferred-supplier discounts, framework-contract revenue access, and content via podcasts and blog.
• De Branchejurist Legal, tax, and bookkeeping service for Dutch entrepreneurs covering sole proprietorships, partnerships (VOF), BV holding companies, working BVs, foundations, and associations. Includes a personal bookkeeper, quarterly VAT returns, annual accounts, income tax filings, online accounting software, wage administration (€17.50 per payslip per person per month), and free initial legal check-up, with first-collection work available on no-cure-no-pay basis.
• Branchebijeenkomsten (Public-Private Branch Meetings) Topic-specific public-private sector meetings where entrepreneurs and government officials discuss policy themes including sustainability and energy transition, spatial planning and Omgevingswet, safety and enforcement, healthcare entrepreneurship, real estate and construction, craftsmanship and industry, and management/business operations. Government-side participation fee is €195 per organization (max 3 persons) per session.
• Market Quick Scan Country-specific export market analysis providing a rapid market feasibility assessment for SMEs planning international expansion. Priced per country across four tiers from €300 (e.g., Thailand, Vietnam, India, Egypt) to €600 (USA, Japan, Australia, Singapore, UAE), drawing on a 30+ country network of local specialists via Alliance Experts.
• Starters International Business (SIB) Subsidy scheme that helps Dutch SMEs take initial steps in international business by providing free advisory sessions worth €2,400 through funded vouchers.
• Internationaal Ondernemen (International Business Support) International business support services including export strategy development, agent and distributor search, Brexit impact scanning, and e-commerce guidance for platforms such as Amazon and Alibaba. Delivered through Alliance Experts' 30+ country local-specialist network.
• Denktank Bureaucratiebestrijding Think tank focused on reducing administrative burdens and combating bureaucracy, partnering with ONL voor Ondernemers (and incorporating insights from Kafkabrigade and the Belgian Dienst Administratieve Vereenvoudiging) to develop practical solutions for regulatory simplification, including advising entrepreneurs on selective non-compliance with unworkable rules.
• Wiki Ondernemers Knowledge platform hosted at wiki-ondernemers.nl providing a comprehensive overview of the Dutch entrepreneurial landscape for policy makers, researchers, and entrepreneurs, serving as a reference work for understanding how entrepreneurship is organized in the Netherlands.
• Partnership Programma (Preferred Supplier Program) Partnership program granting preferred-supplier (voorkeursleverancier) status, access to government contracts and SNL's network of 30,000+ officials, collective purchasing benefits, and ability to deliver services to both government and business sectors under SNL's umbrella.
• Export Land Selection Guide Pre-selection guide of 64 countries recommended for Dutch SME exporters, supporting decisions on which foreign markets to prioritize for international expansion.

Quantifiable outcome

• Access to government framework contracts and public-private collaboration projects
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ONL voor OndernemerscoreStrategic or Co-development PartnerONL voor Ondernemers is a key strategic partner. SNL collaborates with ONL in the Denktank Bureaucratiebestrijding (Think Tank Bureaucracy Reduction) to address administrative burden issues. They also maintain a partnership page linking to each other's organizations.
• Rijksdienst voor Ondernemend Nederland (RVO)coreStrategic or Co-development PartnerGovernment agency providing information and support for entrepreneurs. SNL maintains official partnership with RVO for market intelligence and government support programs.
• Ministerie van Economische Zaken en KlimaatcoreStrategic or Co-development PartnerDutch Ministry of Economic Affairs and Climate is an institutional partner, with SNL maintaining official logo partnership showing collaboration.
• RijkswaterstaatminorStrategic or Co-development PartnerGovernment agency involved in public-private collaboration meetings organized by SNL for infrastructure and water management sectors.
• KafkabrigademinorStrategic or Co-development PartnerDutch bureaucracy-fighting organization. SNL collaborates with Kafkabrigade in the Denktank Bureaucratiebestrijding and incorporates their scientifically grounded insights.
• Dienst Administratieve Vereenvoudiging (Belgium)minorStrategic or Co-development PartnerBelgian administrative simplification service. SNL collaborates with this foreign counterpart for importing ideas and solution proposals for bureaucracy reduction.
• Various Industry Associations (30+ logos)minorOthersMultiple industry associations including: Vereniging Afvalbedrijven, ActiZ, OIZ, BNA, Neprom, BNSP, Holland Solar, Bodemenergie NL, Grondbanken, and many others shown in partnership logos section.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VNO-NCW: Largest Dutch employers' and entrepreneurs' confederation. Serves the same SME/employer constituency with broader lobbying scale, overlapping membership base, and more entrenched government relationships.
• MKB-Nederland: Dutch SME association representing small and medium-sized businesses. Comparable member base and advocacy mandate, but with significantly larger institutional weight and broader policy influence.
• Kamer van Koophandel (KvK): Dutch Chamber of Commerce providing official business registration, market information, and advisory services to entrepreneurs. A public-sector counterpart offering similar SME-support services at scale.
• Rijksdienst voor Ondernemend Nederland (RVO): Dutch government agency supporting entrepreneurs with subsidies, international business programs (e.g., SIB), and policy information. Direct institutional partner of SNL and overlapping service scope.

Others

• BOVAG: Large Dutch trade association for mobility and automotive businesses. Adjacent industry-association model - represents members, negotiates frameworks, and engages government on regulatory issues, illustrating SNL's broader competitive set.
• NLdigital: Dutch trade association for the digital sector. Thematically related industry association that, like SNL, runs sector working groups and represents member interests to government, though focused on one industry vertical.

Direct peers

• ONL voor Ondernemers: Dutch entrepreneurs' organization co-running the Denktank Bureaucratiebestrijding with SNL. Closest direct peer in mission, advocacy style, and SME-government bridge role, making it the most comparable organization.

Emerging players

• Kafkabrigade: Netherlands-based organization fighting bureaucracy using scientifically grounded research. Collaborates with SNL in the Denktank Bureaucratiebestrijding; comparable niche anti-bureaucracy advocacy mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/samenwerkend-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ondernemers-organisatie Samenwerkend Nederland