Saminrayaneh

What Saminrayaneh does

Saminrayaneh, legally Saminrayane Pooyan Computer Company (شرکت ثمین رایانه پویان), is a privately held Iranian IT services and software company founded in 1996 and headquartered in Mashhad with a secondary office in Tehran. The firm operates across two distinct business motions: an enterprise/government practice delivering Oracle and SQL Server database administration, network infrastructure services (Sophos, VPN, Mikrotik), and ICT consulting on ITIL, ISO 27001, and COBIT 5 frameworks; and a product-led SaaS and vertical software portfolio targeting Iranian SMBs and specific industries.

The company's proprietary product portfolio includes SiteSho (a cloud-based website builder and mobile app maker with an Instagram-to-shop conversion bot), Varamall (online marketplace), Boghche Pich (homemade food ordering platform), IranGDS (an integrated GDS/CRS/DCS/BSP tourism platform), SmartPharmacy (B2C online pharmacy), Homeiran24 (building services), and an e-Validation customer validation system. Underlying technology spans Oracle Database 12c with ASM, Oracle Data Guard, Oracle BI, SQL Server, cloud-based SaaS architecture, and CRM/financial management modules. The company also resells Marval MSM IT service management software in Iran.

Saminrayaneh generates revenue through a mix of streams: SaaS subscriptions (SiteSho on a freemium model), vertical software licensing and customization, professional services for ICT consulting, managed services for database administration, and network infrastructure project work. It employs approximately 10 staff and serves enterprise clients including Bank Daghi, Bank Gardeshgari, Bank Tejarat, the Ministry of Health, National Civil Registration, Defense Industries Organization, Mashhad University of Medical Sciences, and Astan Quds Razavi. It received Iranian Knowledge-Based Company certification in October 2021 for the SiteSho platform.

Name

Saminrayaneh

Legal name

Saminrayane Pooyan Computer Company (شرکت ثمین رایانه پویان)

Website

https://saminrayane.ir

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Saminrayaneh is a privately held Iranian IT company founded in 1996, operating from Mashhad and Tehran, that delivers enterprise database administration, network infrastructure, and ICT consulting alongside a portfolio of vertical SaaS platforms including SiteSho (cloud website builder), SmartPharmacy, IranGDS tourism system, and Boghche Pich food ordering. It serves banks, government agencies, and Iranian SMBs.

Ownership category

akta.pro rank

Product category

Vertical SaaS and Enterprise IT Services

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG), Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

Keywords

• Cloud website builder
• Vertical saas solutions
• Database administration services
• Network infrastructure services
• Ict consulting services

Headquarters

HQ city

Mashhad

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Cloud-based SiteSho platform providing website and application building services, likely through subscription or usage-based pricing for small businesses.
2. Custom Software Development & Licensing: Development and licensing of vertical software solutions (pharmacy, leather, tourism, food delivery, supermarket, building services) for businesses and organizations.
3. ICT Consulting & Professional Services: Consulting services in IT service management (ITIL), information security (ISO/IEC 27001, ISO/IEC 22301), IT governance (COBIT 5), and IT strategy roadmapping. Includes implementation of Marval MSM software for IT service management.
4. Database Administration Services: Specialized Oracle and SQL Server database administration, performance tuning, and optimization services for banks, government agencies, and organizations.
5. Network Infrastructure Services: Network design, installation, configuration, and support services for passive and active network infrastructure including security appliances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Saminrayaneh develops and sells proprietary vertical SaaS platforms (cloud website/app builder SiteSho, online pharmacy, comprehensive tourism CRS/GDS/DCS, homemade food ordering Boghchepich, online marketplace Varamall, customer validation E-Validation, online building services Homeiran24, leather sales system) and delivers enterprise IT services including Oracle and SQL Server database administration, passive and active network infrastructure deployment, and ICT consulting on ITIL/ISO/COBIT frameworks. Products are sold either as self-serve cloud subscriptions (SiteSho via siteesho.com) or as licensed vertical systems, while services are delivered through direct project engagements with banks, ministries, and universities in Iran.

Differentiator

Problem solved

Functional benefit

Brands

• Siteesho (سایتی شو): Cloud-based website builder and mobile app maker platform - the company's knowledge-based product certified by Iranian government
• Varamall (ورامال)
• Boghchepich (بقچه پیچ)
• IranGDS (سامانه جامع گردشگری)
• SmartPharmacy (داروخانه آنلاین)
• Homeiran24 (هومیران)

Products and services

• SiteSho Cloud Website and App Builder (سایتی شو) Cloud-based SaaS platform for SMBs and startups to create professional online stores and mobile applications, including an Instagram business page-to-website/app conversion bot, SEO optimization, dedicated hosting, domain, and integrated payment gateway.
• Varamall Online Marketplace System (ورامال) Online marketplace system for retail product sales, deployed at varamall.com, enabling online storefronts and product catalog commerce for retailers.
• Boghchepich Homemade Food Portal (بقچه پیچ) Online ordering and delivery management portal for homemade food, with food categorization, multi-delivery-zone management, financial management, CRM, and discount code systems; supports new user types such as pastry shops and supermarkets via a dynamic plan architecture.
• IranGDS Comprehensive Tourism System (سامانه جامع گردشگری) Comprehensive tourism platform comprising a Central Reservation System (CRS) for airline flight planning, a Departure Control System (DCS) for passenger check-in and load control, a Global Distribution System (GDS) for travel agencies, Billing Settlement Planning (BSP), Revenue Accounting (RA), and Business Intelligence (BI) dashboards, serving airlines, hotels, travel agencies, and tour operators.
• SmartPharmacy Online Pharmacy System (سامانه داروخانه آنلاین) B2C online pharmacy platform with web and mobile applications for customers, pharmacy suppliers, and delivery personnel, supporting prescription drugs, OTC medications, and medical, health, and cosmetic equipment sales.
• Homeiran24 Online Building Services System (سامانه خدمات ساختمانی آنلاین) Online building services platform connecting customers with service providers for construction and building-related services in Iran.
• E-Validation Customer Validation System (سامانه اعتبارسنجی مشتریان) Customer identity validation system that monitors data via Iranian mobile operator APIs and the National Registration Organization (Sabt Ahval) web services, supporting filtering by city, province, mobile type, gender, and validation status for use by lenders, retailers, and service providers.
• Network and Security Infrastructure Services (پسیو و اکتیو شبکه) Passive and active network services including installation, configuration, consulting, and support for Sophos security appliances, VPN servers, data center (DC), Lync, DNS, DHCP, Mikrotik, virtualization, and network equipment, delivered to organizations such as Mashhad University of Medical Sciences, Razavi University, and Astan Quds Razavi.
• Oracle and SQL Server Database Administration Services (دیتابیس) Specialized Oracle and SQL Server database administration, performance tuning, backup and recovery, Data Guard implementation, ETL, data warehouse design, and Oracle BI dashboard development for banks, government agencies, and large organizations (e.g., Bank Daghi, Bank Gardeshgari, Bank Tejarat, Ministry of Health, National Civil Registration, Defense Industries Organization).
• ICT Consulting Services (مشاوره در حوزه ICT) Consulting services in IT service management (ITIL), information security (ISO/IEC 27001, ISO/IEC 22301), IT governance (COBIT 5), IT strategy roadmapping, and business continuity, including implementation of Marval MSM software for IT service management. Saminrayaneh is the official Iranian representative of Marval (England).

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Marval (England)minorOthersSaminrayaneh acts as the official representative of Marval (England) in Iran for MSM software sales, installation, implementation, and support. MSM is an IT service management tool supporting ITIL framework implementation and ISO/IEC 20000 and ISO/IEC 27001 standards.
• Analystan (تحلیلگران)coreStrategic or Co-development PartnerSaminrayaneh worked with Analystan company on BRMS projects for Iranian banks including Bank Daghi, Bank Gardeshgari, and Bank Tejarat, implementing risk management and monetary process management solutions. Saminrayaneh's database team members served as database unit managers at Analystan.
• Ava Health IT (آوا فناوری اطلاعات سلامت)coreStrategic or Co-development PartnerSaminrayaneh collaborated with Ava Health IT on Oracle BI Repository design and dashboard implementation for the Health Observatory population dashboards at the Ministry of Health.
• Paya System Maro (پایا سیستم مرو)minorImplementation/ SI/ Consulting PartnerSaminrayaneh collaborated on a network project (switching) for the residential-commercial-hotel complex Aman in Qom.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Squarespace: Subscription SaaS website builder for SMBs and creators, with template-driven storefronts. Closely comparable to SiteSho's positioning as a managed, subscription website/app platform for small businesses.
• Tilda Publishing: Block-based website builder SaaS originating from Russia, focused on SMBs and content-led sites. Comparable to SiteSho as a regional SMB website builder with limited-but-targeted international footprint.
• Wix.com: Global SaaS website builder targeting SMBs with drag-and-drop site and app creation. SiteSho competes in the same SMB website-builder category with a localized Iran offering and unique Instagram-to-website conversion angle.

Regional players

• IranHost: One of Iran's largest domestic web hosting and domain registration providers. Comparable as a regional competitor in hosting and SMB web infrastructure underlying SiteSho's cloud platform.
• Pars Host: Iranian hosting and cloud services provider serving SMBs and developers. Comparable to the SiteSho cloud infrastructure layer in the Iranian market.
• Pardis Technology (پردیس فناوری): Iranian IT services and software provider with enterprise/government clients. Comparable to Saminrayaneh's enterprise ICT consulting, database administration, and custom software delivery practice.

Broad incumbents

• Shopify: Dominant global e-commerce SaaS platform serving SMBs and enterprise merchants. Comparable to Varamall and the SiteSho online-store feature set, but operates at much broader scale and across many more geographies.
• SnappFood: Leading Iranian online food ordering and delivery marketplace. Directly comparable to the Boghchepich food-ordering platform as a domestic Iranian food delivery SaaS, though SnappFood operates at significantly larger scale.
• Digikala: Iran's largest online marketplace and e-commerce platform. Comparable to Varamall as a domestic Iranian online marketplace, though operating at vastly larger scale across general merchandise rather than focused verticals.
• GoDaddy: Integrated website builder, hosting, domain, and payments provider for SMBs. Comparable to SiteSho on website/app building and hosting, with the addition of domain and payment services also offered by Saminrayaneh.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saminrayane
• Instagraminstagram.com/saminrayaneh.co?igshid=wewzou7b1le6

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saminrayaneh