SAM, beroepsvereniging uitvoerders sociaal domein

What SAM, beroepsvereniging uitvoerders sociaal domein does

SAM, beroepsvereniging uitvoerders sociaal domein is a Dutch professional association (vereniging) founded in 2012 and headquartered at Aidadreef 8, 3561 GE Utrecht. It is the only association specifically serving executing professionals (uitvoerders) in the Dutch public social domain, including klantmanagers Participatiewet, werkcoaches, inkomensconsulenten, and jongerenconsulenten working in municipalities under laws such as Participatiewet, Wmo, Wsnp, Jeugdwet, Leerplichtwet, and Wet Inburgering. Its predecessor was BvK (Beroepsvereniging van Klantmanagers). SAM is governed by a board of practitioners and academics and operates with a staff of approximately 15 employees.

Name

SAM, beroepsvereniging uitvoerders sociaal domein

Legal name

SAM, beroepsvereniging uitvoerders sociaal domein

Website

https://sam.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SAM is a Dutch professional association headquartered in Utrecht that represents executing professionals in the public social domain, providing membership-based training, networking, policy advocacy, and tools such as the sociaaljuridische kaart.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership subscription that provides access to all activities for free, learning opportunities, professional development resources, and networking with professionals nationwide. Members also receive free access to Sociaal Bestek professional journal.
2. Event Fees for Non-Members: Non-members pay fees to participate in workshops, events, and the annual congress. Standard no-show fee is €75 for cancellation less than 3 working days before an event.
3. Sponsorship: Sponsor partnerships at €3,000 annually (€1,500 for SAM and €1,500 for KRSD) providing visibility benefits including mentions on SAM's training platform, workshop delivery opportunities, and visibility at the annual congress.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SAM is a Dutch professional association (beroepsvereniging) for executing professionals (uitvoerders) in the public social domain. It sells annual individual memberships (€75 excl. VAT per calendar year) and offers members free access to professional development activities, including workshops, webinars, knowledge sessions, podcasts distributed via Spotify, an annual congress, and curated digital resources, while representing members' interests with policymakers, politicians, and the media.

Product overview

SAM is a professional association (beroepsvereniging) for executing professionals in the public social domain in the Netherlands. It operates as a unified membership-based organization offering professional development services, not a technology product. The core offering includes SAM Activiteiten (workshops, webinars, and training sessions), SAM Podcasts on Spotify, and the annual SAM Jaarcongres. Members receive free access to Sociaal Bestek (professional journal) and the Digitale Goodiebag (curated resources). SAM also maintains the Kwaliteitsregister Sociaal Domein (KRSD) for professional quality standards and provides Leidraden (practical guides) and Beroepsprofiel/Beroepsstatuut documents. The organization focuses on three tracks: quick fixes to Participatiewet, fundamental revision of social security law, and professionalization/cultural change.

Differentiator

Problem solved

Functional benefit

Products and services

• Lidmaatschap SAM (SAM Membership)

Quantifiable outcome

• Free access to Sociaal Bestek professional journal (value estimated at subscription cost)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Significant PubliccoreTechnology or Integration · 24 June 2024Developed the landelijke sociaaljuridische kaart (national social-legal map) in commission for Divosa and Sociaal Werk Nederland, together with municipalities and professionals. The map provides a central location for finding local support services.
• Sociaal BestekcoreStrategic or Co-development PartnerSAM members receive free access to Sociaal Bestek, the professional journal for work, income, and care professionals. This partnership provides significant value to members and connects SAM to the broader professional community.
• DivosacoreStrategic or Co-development PartnerDivosa commissioned the sociaaljuridische kaart and collaborates with SAM on Participatiewet in Balans implementation, including online consultation hours every Thursday at 10:00.
• Sociaal Werk NederlandcoreStrategic or Co-development PartnerPartner in commissioning the sociaaljuridische kaart and collaborating on social domain issues affecting executing professionals.
• NibudminorStrategic or Co-development PartnerDeveloped the 'Uitkering-naar-werkberekenaar' (benefit-to-work calculator) in collaboration with the Ministry of Social Affairs and Employment. The tool provides insight for professionals working with citizens on income benefits.
• 113 ZelfmoordpreventiecoreStrategic or Co-development PartnerCo-organizer of the 'Conferentie Samen Sterk' (Conference Together Stronger) on suicide prevention, scheduled for September 8, 2026 in Apeldoorn. SAM supports this initiative as part of professional development.
• PharosminorStrategic or Co-development PartnerExpert center on health disparities in the Netherlands. Pharos advisors provide expertise on migration and mental health topics, contributing speakers to SAM workshops.
• Kwaliteitsregister Sociaal Domein (KRSD)coreStrategic or Co-development PartnerThe quality register for the social domain that helps professionals demonstrate expertise and supports growth. SAM promotes KRSD to members and shares sponsorship revenue with KRSD.
• StimulanszcoreStrategic or Co-development PartnerDeveloped the 'Handreiking Participatiewet in Balans' (Participatiewet in Balans guide) in commission for VNG Realisatie, Divosa, and SAM. Stimulansz provides expertise on social legislation.
• LORA (Landelijk Ondersteuningsteam Regionale Arbeidsmarkt)minorStrategic or Co-development PartnerLORA provides practical online lunch sessions for labor market professionals throughout the summer. SAM promotes these sessions to its members.
• VNG (Vereniging Nederlandse Gemeenten)coreStrategic or Co-development PartnerVNG collaborates with SAM on Participatiewet in Balans implementation, organizing regional meetings and providing online consultation hours. SAM participates in working groups on income and work.
• Ministry of Social Affairs and Employment (SZW)coreStrategic or Co-development PartnerSAM experts Tjalling Smit and Geertje Rasing participate in Ministry working groups to shape Participatiewet legislation and ensure practical implementability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Divosa: Association of social-domain managers at Dutch municipalities. Most direct peer: same practitioner audience, jointly runs Participatiewet in Balans consultation hours with SAM, and commissions shared products like the sociaaljuridische kaart.
• Sociaal Werk Nederland: Dutch trade association for the social-work sector. Directly comparable as a membership body serving professionals in the social domain; co-commissioned the sociaaljuridische kaart alongside SAM and Divosa.
• Beroepsvereniging van Klantmanagers (BvK): Listed in SAM's company history as its predecessor organization (pre-2020). Most directly comparable as a historical peer targeting the same klantmanager persona that SAM now serves.

Broad incumbents

• FNV: Largest Dutch trade union federation. Comparable as a large national membership organization advocating for workers' interests; tangentially relevant to SAM's practitioner base but with a much broader scope.
• MOgroep: Employer association for Dutch social-work, youth-care and welfare organizations. Comparable as a sector-level membership organization in the social domain with overlapping professional-development and lobbying functions.
• CNV: Dutch trade union federation serving public-sector and other workers. Comparable as a large national membership body with advocacy and professional-development functions relevant to SAM's constituency.
• VNG (Vereniging Nederlandse Gemeenten): National association of all Dutch municipalities. Comparable as a broader umbrella body covering the same municipal constituency that SAM's members work in; co-organizes Participatiewet in Balans regional meetings with SAM.

Others

• Nibud: Dutch National Institute for Family Finance Information. Comparable as an adjacent knowledge partner in the social domain; co-developed the Uitkering-naar-werkberekenaar tool with SAM and the Ministry of SZW.
• Stimulansz: Dutch social-legislation expertise center. Comparable as an adjacent knowledge partner that co-developed the Handreiking Participatiewet in Balans with VNG Realisatie, Divosa and SAM.
• Pharos: Dutch expert center on health disparities. Comparable as an adjacent knowledge partner contributing expert speakers and content for SAM workshops on migration, mental health and equal opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wijzijnsam

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAM, beroepsvereniging uitvoerders sociaal domein