Sampoerna University

What Sampoerna University does

Sampoerna University is a private higher education institution headquartered in Jakarta, Indonesia, founded in 2015. It offers undergraduate degrees across four faculties (Business, Engineering and Technology, Education, and Arts & Science), an MBA program, and a portfolio of non-degree professional development offerings spanning applied skills, certification, global immersion and language programs, assessment and talent diagnostics, and consulting services. The institution's primary differentiator is that it is described as the first and only university in Southeast Asia to hold U.S. institutional accreditation from the New England Commission of Higher Education (NECHE) — the same accreditor that accredits Harvard, Yale, and MIT — which enables it to offer dual-degree pathways conferring both Indonesian and U.S. credentials.

The university operates a direct-to-consumer go-to-market model, recruiting students through its website, online admissions portal, campus visits, and international student recruitment programs. Revenue is primarily tuition-driven across degree, MBA, and non-degree programs on a recurring annual billing cadence. The faculty headcount is 307 employees, and the institution claims a 90% graduate employment rate within three months of graduation, with alumni placed at multinational employers including Google, BCG, PwC, Nestlé, and Unilever. Distribution of educational services is concentrated at the main Jakarta campus, with supporting research and academic functions handled by the Center for Research and Community Service, the Center for Excellence in Teaching and Learning (CETL), and a comprehensive student services operation.

The business model is subscription-recurring tuition, with no publicly disclosed pricing, revenue figures, funding rounds, or ownership structure. The institution is classified as a private university with no public stock listing. Ownership, parent company, and investor details are not disclosed in the available source material. Markets served include Indonesia and the broader Southeast Asia region, with stated connections to the U.S. via the dual-degree pathway.

Name

Sampoerna University

Legal name

Sampoerna University

Website

https://sampoernauniversity.ac.id

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Sampoerna University is a private higher education institution in Jakarta, Indonesia, offering undergraduate degrees, an MBA, and non-degree programs. It is the first and only Southeast Asian university with U.S. institutional accreditation from NECHE, enabling dual Indonesian-U.S. degrees.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Pathway & Foundation Providers (EDAIAJAB)

akta.pro secondary industries

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

Keywords

• Higher education
• US-accredited university
• Dual degree programs
• MBA program
• Professional development

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Academic Programs: Sampoerna University generates revenue primarily through tuition fees for its undergraduate degree programs, MBA program, and non-degree professional development and certification programs. The institution offers U.S.-accredited education in Jakarta, Indonesia, with dual degree options (Indonesia & U.S. degrees).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sampoerna University is a private higher education institution in Jakarta, Indonesia, delivering U.S.-accredited undergraduate degree programs across four faculties (Business, Engineering and Technology, Education, and Arts & Science), an MBA program, and non-degree professional development and certification offerings. It is the first and only university in Southeast Asia to receive U.S. institutional accreditation by NECHE, enabling students to earn both Indonesian and U.S. degrees.

Product overview

Sampoerna University is a higher education institution offering a comprehensive portfolio of academic programs including undergraduate degrees across four faculties (Business, Engineering and Technology, Education, and Arts & Science), an MBA graduate program, and non-degree professional development offerings. The university positions itself as the first and only university in Southeast Asia to receive U.S. institutional accreditation from NECHE. The institution provides research support through its Center for Research and Community Service, teaching excellence via the Center for Excellence in Teaching and Learning (CETL), and comprehensive student services including career support, alumni affairs, and academic registry functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs Bachelor's degree programs delivered on the Jakarta campus across four faculties (Business, Engineering and Technology, Education, and Arts & Science), enabling students to earn both Indonesian and U.S. degrees through international pathway programs. Targeted at recent high school graduates and prospective undergraduate students.
• MBA Program Graduate-level Master of Business Administration program providing advanced business education and leadership development. Targeted at working professionals seeking career advancement.
• Non-Degree Programs Professional development and certification programs including Applied Skills & Innovation Programs, Professional Development & Certification, Global Immersion & Language Programs, Assessment & Talent Diagnostics, and Consulting & Facilities Services. Targeted at professionals and organizations seeking shorter-form training.
• Faculty of Business Business education division offering undergraduate and graduate programs in business administration, management, and related fields.
• Faculty of Engineering and Technology Engineering and technology education division covering various engineering disciplines and technology programs.
• Faculty of Education Education division focused on teacher training and educational sciences programs.
• Faculty of Arts & Science Liberal arts and sciences division offering interdisciplinary programs in arts, sciences, and humanities.

Quantifiable outcome

• 9 out of 10 graduates employed within 3 months of graduation

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New England Commission of Higher Education (NECHE)coreStrategic or Co-development PartnerNECHE accreditation provides institutional recognition equivalent to Harvard, Yale & MIT. This accreditation enables Sampoerna University to offer U.S.-accredited degrees in Southeast Asia, making it the first and only university in the region with such recognition.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• University of Nottingham Malaysia: British university operating a branch campus in Malaysia offering full undergraduate and postgraduate degrees. Directly comparable as a UK/US-accredited international branch campus in Southeast Asia targeting regional students seeking globally-credentialed degrees at lower cost.
• RMIT University Vietnam: Australian university's Vietnam campus offering bachelor's and master's degrees with Australian accreditation. Comparable Western-accredited branch university serving Southeast Asian students seeking globally-recognized credentials at lower cost.
• Monash University Malaysia: Australian university branch campus in Malaysia offering undergraduate, graduate, and research programs with Australian accreditation. Most comparable peer as an international branch university in Southeast Asia offering dual-country credentials.
• Curtin University Malaysia: Australian university branch campus in Sarawak, Malaysia, providing Australian-accredited degrees to Southeast Asian students. Comparable model of a Western-accredited university operating in Southeast Asia to serve regional demand for international credentials.
• James Cook University Singapore: Australian university branch campus in Singapore providing undergraduate and postgraduate programs with Australian accreditation. Comparable as an Australian-accredited institution operating in Southeast Asia for regional students.
• Webster University Thailand (Cha-am): U.S.-accredited university branch campus in Thailand offering undergraduate and graduate programs. Comparable as a U.S.-accredited institution operating in Southeast Asia, similar in concept to Sampoerna's NECHE-accredited model.

Broad incumbents

• INSEAD Singapore: Elite international business school with Asia campus in Singapore offering MBA and executive education. Comparable as a globally-recognized international business education provider in Southeast Asia, though operating at a much higher price point and prestige tier.
• Singapore Management University (SMU): Public university in Singapore offering undergraduate, master's, and doctoral programs with strong business and professional education focus. Comparable as an established Southeast Asian university targeting international students with globally-recognized credentials.

Regional players

• BINUS University: Large private Indonesian university in Jakarta offering undergraduate and graduate programs. Comparable as a leading private Indonesian higher-education institution competing for the same Indonesian student segment, though without U.S. accreditation.
• Prasetiya Mulya University: Top-ranked private Indonesian business school offering undergraduate, MBA, and executive education programs. Comparable as an Indonesian private institution competing for professional students and MBA candidates in the same Jakarta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/school/sampoerna-university

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sampoerna University