SAMSAT Keliling

What SAMSAT Keliling does

SAMSAT Keliling is a government mobile service program in Indonesia that brings vehicle registration renewal and annual vehicle tax (Pajak Kendaraan Bermotor/PKB) payment directly to citizens through rotating service vehicles, eliminating the need to visit central SAMSAT offices. The service is jointly administered by the Indonesian National Police (Polri), Provincial Revenue Offices (Dinas Pendapatan Provinsi), and state insurance company PT Jasa Raharja, forming a unified one-stop administration (Samsat = Satuan Administrasi Manunggal Satu Atap). Service delivery occurs through multiple channels: mobile units (mobil SAMSAT Keliling) that rotate daily to markets, sub-districts, and village offices; fixed SAMSAT Corner outlets in shopping malls; Drive Thru locations; main SAMSAT Induk offices handling five-yearly renewals; and bank-based payment points such as Bank Jatim branches.

The associated digital infrastructure includes the SIGNAL (Samsat Digital Nasional) system, operational in 15+ provinces and enabling online tax payment without physical stamps, plus regional applications like E-SAMSAT Jatim and SAMOLNAS for online pre-payment, and the Sakpole e-SAMSAT web platform for plate and tax lookup. The samsatkeliling.info website, founded around 2020 and operating with 61 employees, serves as an informational aggregator publishing daily schedules and locations across Java, Sumatra, Kalimantan, Sulawesi, Bali, and other regions.

The service is provided free to citizens; the underlying economic engine is mandatory vehicle taxation (PKB at 1.5% of vehicle value, with progressive brackets rising from 1% to 4% for vehicles valued above Rp 1 billion) plus mandatory accident insurance (SWDKLLJ) administered by Jasa Raharja. The entity carries no commercial revenue model in the conventional sense, as the program is a public administrative infrastructure rather than a market-facing business.

Name

SAMSAT Keliling

Legal name

SAMSAT Keliling

Website

https://samsatkeliling.info

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

SAMSAT Keliling is an Indonesian government mobile service jointly run by Polri, Provincial Revenue Offices, and Jasa Raharja that brings vehicle tax (PKB) payment and annual STNK renewal directly to citizens via rotating service vehicles, complemented by SAMSAT Corner, Drive Thru, main offices, and the SIGNAL digital platform.

Ownership category

akta.pro rank

Product category

Government Vehicle Tax and Registration Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Services-Business Services, Nec (7389)

akta.pro primary industry

Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL)

Keywords

• Vehicle tax services
• Mobile government services
• STNK renewal services
• Online tax payment
• Vehicle registration renewal

Headquarters

HQ city

Mojokerto

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Tax Collection: SAMSAT Keliling facilitates the collection of annual vehicle tax (Pajak Kendaraan Bermotor/PKB) and five-yearly STNK renewal fees. The service is operated by regional government police and revenue agencies (Polri, Dinas Pendapatan Provinsi, Jasa Raharja) as a public service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

SAMSAT Keliling is a mobile government service that brings annual vehicle tax (PKB) payment and STNK renewal directly to Indonesian citizens via dedicated service vehicles that rotate on scheduled daily routes across regions. The service is jointly operated by the Indonesian National Police (Polri), Provincial Revenue Offices (Dinas Pendapatan Provinsi), and state insurer Jasa Raharja, and is complemented by fixed SAMSAT Corner outlets, Drive Thru locations, payment points, and digital apps (E-SAMSAT, SAMOLNAS, SIGNAL, Sakpole) for online pre-payment.

Product overview

SAMSAT Keliling is a government mobile service platform for vehicle tax (STNK) renewal and extension operated by police, local revenue departments, and Jasa Raharja. The service portfolio includes SAMSAT Keliling (mobile service vehicles), SAMSAT Corner (fixed mall/public area service points), SAMSAT Drive Thru, and SAMSAT Outlets/Payment Points. Digital services include E-SAMSAT mobile apps and Sakpole web platforms for online tax checking and payment, enabling citizens to complete vehicle registration renewals without visiting main SAMSAT offices.

Differentiator

Problem solved

Functional benefit

Products and services

• SAMSAT Keliling (Mobile Service) Mobile government service that brings annual vehicle tax (PKB) payment and STNK renewal directly to citizens in different locations via rotating scheduled service vehicles (08:00-12:00/13:00 WIB). Target users: Indonesian vehicle owners who cannot easily visit central SAMSAT offices.
• SAMSAT Corner Fixed service points set up in malls and public areas that allow citizens to renew their STNK vehicle registration documents and pay vehicle tax on demand. Target users: vehicle owners in urban shopping areas who prefer a fixed drop-in location.
• SAMSAT Drive Thru Drive-through service that allows citizens to complete annual vehicle tax renewal without leaving their vehicle, located at strategic sites such as Mojokerto and Balikpapan. Target users: vehicle owners seeking fast in-vehicle service.
• SAMSAT Outlet / Payment Point Fixed service counters hosted at bank branches and commercial areas that offer vehicle tax payment and STNK renewal. Target users: citizens who prefer to combine tax payment with a regular bank visit.
• E-SAMSAT (E-Smart Samsat) Mobile Application Mobile application for East Java (E-SAMSAT Jatim) enabling citizens to check vehicle tax amounts and pay taxes online before visiting a SAMSAT service point. Target users: East Java vehicle owners who want to pre-pay digitally.
• SAMOLNAS (Online Tax Payment App) Online tax payment application enabling citizens to pay vehicle taxes digitally prior to visiting SAMSAT Keliling locations for STNK renewal. Target users: vehicle owners who want to complete payment online to shorten on-site visits.
• SIGNAL (SAMSAT Digital Nasional) National digital SAMSAT system that allows vehicle tax payments without a physical stamp (wet cap) and is valid across 15+ Indonesian provinces, supporting interoperable vehicle tax compliance. Target users: Indonesian vehicle owners paying vehicle tax across provincial jurisdictions.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Polri (Indonesian National Police)coreOthersPolri serves as the primary operational partner, providing traffic police units (Satlantas) to operate SAMSAT Keliling mobile units and manage service locations across Indonesia.
• Dinas Pendapatan Provinsi (Regional Revenue Agencies)coreOthersRegional government revenue agencies co-authorize SAMSAT services and manage vehicle tax collection as part of the unified single-window administration system (Samsat).
• PT Jasa Raharja (State Insurance)coreOthersState-owned insurance company co-issuing SAMSAT documents and including mandatory accident insurance (SWDKLLJ) in vehicle registration payments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Loket.com: Indonesian event ticketing and services platform (now part of GoTo). Comparable as a digital platform aggregating services for Indonesian consumers with overlap in service distribution.
• CekAja: Indonesian financial information and comparison platform. Comparable as an information aggregator helping Indonesian citizens navigate financial services and government-adjacent products.

Broad incumbents

• Grab Indonesia: Indonesian super-app providing mobility, delivery, and digital payments including some government bill payment features. Comparable as a broader digital ecosystem with overlap in government service payments.
• Gojek Indonesia: Indonesian super-app providing ride-hailing, delivery, and digital payments including some government services. Comparable as a broader digital ecosystem with overlap in government service distribution.
• Tokopedia: Major Indonesian e-commerce super-app that includes vehicle tax payment and other government service features. Comparable as a broader Indonesian digital platform with partial overlap in government service distribution.

Direct peers

• JAKI (Jakarta Smart City): Jakarta government services mobile app that aggregates various city services for residents. Comparable as an Indonesian government service aggregator improving citizen access to public administration.
• Otosia: Indonesian automotive information portal providing news, reviews, and vehicle-related information. Comparable as a vehicle-focused content aggregator serving Indonesian vehicle owners.
• Hukumonline: Indonesian legal information platform providing access to regulations, legal documents, and government policies. Comparable as a content-driven information aggregator serving Indonesian citizens navigating government matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/samsat-keliling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMSAT Keliling