What Samsung Innovation Campus does

Samsung Innovation Campus is a free, non-revenue corporate social responsibility program operated by Samsung Electronics, delivering IT skills education to youth aged 13-25. The Kazakhstan operation launched in December 2017 as part of a global initiative now spanning over 30 countries. The program offers five educational tracks: Mobile Development (Java and Android Studio, up to 10 months), Data Analytics (Python, approximately 4-4.5 months), AI (machine learning, deep learning, and neural network training), Internet of Things (network protocols, sensor management, IoT platforms), and a Teacher Certification Course for school educators. Curriculum content is proprietary, developed by Samsung Electronics specialists, and covers Java, Python, Android, algorithms, data structures, server-side development, big data, machine learning, and IoT protocols.

The program combines offline in-person classes held 2-3 times weekly at dedicated Samsung-branded classrooms hosted by six Kazakh universities (KazNU in Almaty, Astana IT University, Zhubanov University in Aktobe, Jetisu Digital Youth Support Center in Taldykorgan, Makhambet Dosmukhamedov University in Atyrau, and Kostanay Regional University Smart Center) with online sessions delivered through Google Meet. Students register through the website, take an entrance exam (passing score 40), select a track, and complete coursework including mandatory homework and test-based assessments. Successful graduates submit a capstone project (a Java-based mobile app or a Python data analytics project) and receive a Samsung Electronics certificate.

The business model is freemium and entirely CSR-funded: students pay no tuition, and the program generates no revenue. Marketing relies on Instagram, a dedicated Telegram channel, and word-of-mouth referrals. The program operates with 189 employees globally, serves students in six Kazakh cities in addition to its worldwide footprint, and has produced thousands of graduates since 2017.

Name

Samsung Innovation Campus

Legal name

Samsung Electronics Co., Ltd

Website

https://samsung-campus.kz

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Samsung Innovation Campus is a free Samsung Electronics CSR educational program operating in 30+ countries, teaching youth aged 13-25 IT skills in Java/Android, Python, AI, and IoT through university-hosted classrooms and Google Meet online sessions.

Ownership category

akta.pro rank

Product category

IT Education and Training

NAICS

Computer Training (611420), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Text-Based Programming (Python, Java, C/C++) (EDAMACAB)

akta.pro secondary industry

Mobile App Development (iOS/Android) (EDAMACAD)

Keywords

• IT education programs
• Youth tech training
• Coding bootcamp
• AI and machine learning courses
• Mobile development training

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Free Educational Program: Samsung Innovation Campus is a free educational initiative run by Samsung Electronics as a CSR program. There is no revenue generation - the program is funded by Samsung to develop IT talent in Kazakhstan and globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Samsung Innovation Campus is a free CSR educational program funded by Samsung Electronics that delivers IT skills training to youth aged 13–25 through five tracks: Mobile Development (Java/Android), Data Analytics (Python), AI/Machine Learning, Internet of Things, and a Teacher Certification Course. The program combines offline classes at partner university classrooms with online sessions via Google Meet, running 2–3 times per week. Successful graduates who complete a capstone project receive an official Samsung Electronics certificate.

Product overview

Samsung Innovation Campus is an international free educational platform for developing IT skills among young people aged 13–25, operating in over 30 countries. The platform offers five distinct educational tracks: Mobile Development (Java/Android, up to 10 months), Data Analytics (Python, ~4–4.5 months), AI/Machine Learning, Internet of Things, and a Teacher Certification Course. The program combines offline in-person classes at Samsung-equipped classrooms and online delivery via Google Meet, with 2–3 sessions per week. Students who successfully complete a course receive a Samsung Electronics certificate and must submit a capstone project (a mobile app in Java or a data analysis project in Python). The Kazakhstan program was launched in December 2017 and currently operates in multiple cities including Almaty, Astana, Aktobe, Atyrau, Taldykorgan, and Kostanay.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Development (Java/Android) A comprehensive Java and Android development course teaching fundamentals of programming, object-oriented programming, Android application development, algorithms and data structures, and backend development for mobile apps. The course lasts up to 10 months with 2 sessions per week. Targeted at youth aged 13-25.
• Data Analytics (Python) An introductory course on Python programming and data analytics. Students learn Python fundamentals, data handling, and analytical techniques. The course runs approximately 4–4.5 months. Targeted at youth aged 13-25.
• AI / Machine Learning A course focused on machine learning and AI skills, including deep learning libraries, neural network training, and working with contemporary AI platforms. Targeted at youth aged 13-25 interested in AI careers.
• Internet of Things (IoT) A course on network and communication protocols for system architecture, sensor management, and working with various IoT platforms. Targeted at youth aged 13-25 interested in IoT careers.
• Teacher Certification Course A specialized course for teachers of general education schools focused on the use of Samsung technology in teaching. Targeted at school teachers and educators.

Quantifiable outcome

• 88% of Kazakhstan's population uses mobile internet access, creating demand for mobile developers trained by the program

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Kazakh National University (KazNU / Al-Farabi University)coreOthersSamsung Innovation Campus classroom hosted at the university premises in Almaty. The program operates from dedicated space within the university campus, allowing students to attend in-person classes.
• Astana IT UniversitycoreOthersSamsung Innovation Campus classroom hosted at Astana IT University within the EXPO complex. Provides venue for in-person programming courses in the capital city.
• Zhumbayuly Zhubanov University (Aktobe)coreOthersSamsung Innovation Campus classroom hosted at the university's Heriot-Watt faculty building in Aktobe, providing educational venue for Western Kazakhstan students.
• Jetisu Digital Youth Support Center (Taldykorgan)coreOthersSamsung Innovation Campus classroom hosted at the youth support center in Taldykorgan, enabling access for youth in the Almaty region.
• Makhambet Dosmukhamedov University (Atyrau)coreOthersSamsung Innovation Campus classroom hosted at the university in Atyrau, providing educational access for students in the oil-rich region.
• Kostanay Regional University Smart CentercoreOthersSamsung Innovation Campus classroom hosted at the Smart Center of the regional university in Kostanay, serving students in Northern Kazakhstan.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Samsung Innovation Campus (Global): The same Samsung Innovation Campus program operating in other countries (30+ globally). Identical brand, curriculum framework, and CSR funding model; differs only by host country, partner universities, and local language of delivery.
• Apple Developer Academy: Apple's in-person, tuition-free developer training academies (e.g., in Brazil, Indonesia, Italy, Saudi Arabia). Highly comparable model: tech-giant funded, free, physical classrooms at university partners, focused on Apple-stack app development skills.
• Huawei ICT Academy: Huawei's global talent development program partnering with universities to deliver free training on Huawei cloud, AI, and networking technologies. Directly comparable CSR/talent-pipeline model with university partnerships and certifications.

Broad incumbents

• Google for Education / Code with Google: Google's broader education program offering free CS learning tools (CS First, Code with Google, Google Developer Student Clubs). Comparable as a global tech-giant-funded free coding education initiative targeting students, though it does not operate dedicated physical classrooms.
• Microsoft Philanthropies / Imagine Academy: Microsoft's CSR education initiatives providing free technology training, certifications, and curriculum resources to students worldwide. Comparable as a competing big-tech-funded free digital skills program aimed at workforce development in emerging markets.
• IBM SkillsBuild: IBM's free digital education platform offering courses in AI, cloud, cybersecurity, and data science with credentials recognized by employers. Comparable free tech-skills training aimed at workforce development for students and job seekers.
• Coursera for Government / Non-Profit Programs: Coursera's free certificate programs and government-sponsored learning initiatives (e.g., workforce reskilling). Comparable as a free credentialing platform for in-demand tech skills, though it lacks the in-person cohort model.

Emerging players

• freeCodeCamp: Non-profit free coding education platform with self-paced curriculum in web development, data analysis, and machine learning. Comparable free alternative for students learning JavaScript, Python, and data science, though it lacks the physical classroom component and brand sponsorship of Samsung Innovation Campus.
• 42 (École 42): Free, peer-driven software engineering school with no teachers or tuition, operating in multiple countries with a project-based curriculum. Comparable free alternative for learning programming fundamentals, though its methodology is more radical and self-directed than Samsung's structured curriculum.

Regional players

• EPAM University / EPAM Coding Bootcamps in Kazakhstan: EPAM Systems runs free software engineering training programs across Eastern Europe and Central Asia, including Kazakhstan. Directly comparable as a free coding bootcamp targeting local youth in the same geography, though EPAM's primary aim is recruitment pipeline rather than pure CSR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Innovation Campus