Samsung Electronics Air Conditioner Europe

What Samsung Electronics Air Conditioner Europe does

Samsung Electronics Air Conditioner Europe B.V. (SEACE) is the European regional subsidiary of Samsung Electronics responsible for the Samsung Climate Solutions brand across heating, cooling, ventilation and building management. Founded in 2017 and headquartered in Schiphol, Netherlands with 288 employees, SEACE serves both residential and commercial customers in 30+ European countries through a network of certified installers, regional distributors and a direct enterprise field-sales team.

The product portfolio centers on Variable Refrigerant Flow systems for commercial buildings (DVM S2, DVM S Eco, DVM S Water), modular water-based HVM Chillers, the WindFree and 360 Cassette indoor units, and the EHS heat pump range including the 2024-launched Mono R290 with natural refrigerant (GWP of 3). Control and connectivity are delivered through the SmartThings residential platform, the 2025-launched SmartThings Pro commercial building management platform with AI-driven energy optimization, EHS Cloud Service for partner remote diagnostics, and DMS 2.5 / b.IoT Lite control systems integrated with BACnet and LonWorks.

SEACE operates an indirect distribution model: the bulk of volume flows through qualified installers and HVAC wholesalers (with regional partners MTF in Germany and Ambrava in the Netherlands), while commercial projects are supported by a UK-based pre-sales, design and order management team. Revenue is primarily transactional hardware sales with no public pricing disclosure, supplemented by managed services revenue from EHS Cloud Service and SmartThings Pro. Parent Samsung Electronics provides brand, R&D and capital; SEACE has no independent public funding, M&A or IPO history in the available record.

Name

Samsung Electronics Air Conditioner Europe

Legal name

Samsung Electronics Air Conditioner Europe B.V.

Website

https://samsung-climatesolutions.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Samsung Electronics Air Conditioner Europe (SEACE) is the Dutch-headquartered European subsidiary of Samsung Electronics, selling residential heat pumps, commercial VRF/DVM climate systems, HVM chillers and the SmartThings Pro building management platform across 30+ European countries via a certified installer network.

Ownership category

akta.pro rank

Product category

HVAC and Climate Control Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Smart Thermostats, HVAC & Air Quality Retail (CRACAGAE), Smart Thermostats & HVAC Controls Retail (CRAIAMAC), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

Keywords

• Air conditioning systems
• Heat pump solutions
• VRF climate control
• HVAC ventilation products
• Smart building management

Headquarters

HQ city

Schiphol

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Air Conditioning Hardware Sales: Sale of residential and commercial air conditioning units including Wall-Mounted, 360 Cassette, WindFree Cassettes, Duct, Console, and Floor-Standing units. Products sold through authorized installer network.
2. Heat Pump Systems Sales: Sale of EHS (Eco Heating System) heat pumps for residential and commercial applications including Mono R290, Split, and TDM Plus units that provide heating, cooling, and hot water.
3. VRF/DVM System Solutions: Large-scale commercial climate control systems using Variable Refrigerant Flow technology for multi-zone buildings including hotels, offices, retail spaces, and multi-family residential buildings.
4. EHS Cloud Service: Remote monitoring and service support platform for technical partners managing installed EHS systems, providing data insights and remote diagnostics.
5. Installation and Technical Services: Support services including training, technical support, warranty registration, and after-care services for the installer network.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Samsung Electronics Air Conditioner Europe (SEACE) sells residential air conditioning systems, residential EHS heat pumps (including the natural R290 Mono unit), and commercial Variable Refrigerant Flow (DVM S2, DVM S Eco, DVM S Water) and HVM Chiller systems for hotels, offices, retail and multi-family buildings. The company distributes these products through a certified installer network and HVAC wholesalers across Europe, complemented by the SmartThings Pro cloud building management platform and EHS Cloud Service for remote monitoring and diagnostics.

Product overview

Samsung Electronics Air Conditioner Europe (SEACE) offers a comprehensive climate solutions portfolio comprising commercial and residential air conditioning, heat pumps, ventilation, and smart building management systems. The commercial portfolio centers on Variable Refrigerant Flow (DVM) systems including the DVM S2 (latest generation with AI optimization), DVM S Eco (compact high-capacity), and DVM S Water (water-based control), supplemented by HVM Chiller technology for modular water-based climate control and ERV (Energy Recovery Ventilator) for ventilation with heat recovery. Indoor units include the distinctive circular 360 Cassette, WindFree Cassettes, and various console/ducted options. The residential range features EHS heat pumps including the new Mono R290 with natural refrigerant (GWP 3), EHS Mono/Split, and TDM Plus all-in-one units, combined with the ClimateHub integrated hydronic system. Control and connectivity are delivered through SmartThings (residential) and SmartThings Pro (commercial) platforms, EHS Cloud Service for technical partners, DMS 2.5 integrated building management, and b.Iot Lite for smaller buildings. All systems offer smart home connectivity and energy optimization through Samsung's AI-powered platforms.

Differentiator

Problem solved

Functional benefit

Brands

• EHS (Eco Heating System): Heat pump product line providing heating, cooling, and domestic hot water solutions for residential and commercial use.
• DVM (Digital Variable Multi)
• WindFree
• SmartThings Pro
• EHS Cloud Service

Products and services

• DVM S2 (Variable Refrigerant Flow) Samsung's latest generation VRF outdoor unit system providing heating, cooling, and heat recovery for large commercial spaces. Features AI-powered optimization, capacity range of 8-98 HP, and connects up to 64 indoor units.
• DVM S Eco High capacity VRF outdoor unit in a compact design, easy and economical to install without compromising performance. Space-saving option ideal for offices.
• DVM S Water VRF system with built-in Water Flow Controller that controls water flow for cooling and heating. Can be connected to cooling towers, boilers, geothermal loops, and seawater applications.
• HVM Chiller (Hydro Variable Multi) Modular water-based climate system combining VRF and Chiller technologies. Uses water to cool and heat commercial spaces with capacity range from 40kW to 1,040kW. Refrigerant charge up to 65% lower than traditional VRF systems.
• ERV (Energy Recovery Ventilator) Ventilation system that exchanges stale indoor air for fresh outside air while using heat recovery technology to precondition incoming air. Features thermal efficiency up to 77% and capacities from 260-1000 m3/hour.
• 360 Cassette Circular-design ceiling cassette that distributes air evenly in all directions without cold drafts. Features bladeless design, optional Air Purification Panel with two-filter system, and 95% Air Diffusion Performance Index. Available in black or white, square or circular design.
• WindFree Cassettes Air conditioning indoor units using WindFree technology that directs air through thousands of micro-holes to create Still Air flow without cold drafts.
• Commercial Split Commercial air conditioning system connecting one outdoor unit to multiple indoor units. Available capacities from 2.6kW to 14kW, with multi-unit and multi-zone operation capabilities.
• EHS Mono R290 Samsung's latest air source heat pump using natural refrigerant R290 (GWP of 3). Designed for modern living with heating, cooling, and hot water capabilities.
• EHS Mono / EHS Split Heat pump systems providing domestic hot water and heating via radiators and underfloor heating. Use electricity and ambient air energy. Compatible with ClimateHub and solar PV systems.
• EHS TDM Plus All-in-one heat pump unit providing heating via radiator or underfloor heating, plus air conditioning. Combines hydronic system and domestic hot water tank.
• ClimateHub All-in-one integrated solution combining hydronic system and domestic hot water tank in a single compact design. Takes up less space while blending with home interiors.
• SmartThings Pro Cloud-based building management platform for commercial properties. Provides multi-site remote monitoring, AI-powered energy optimization, customizable dashboards, and 3D interactive floor plan views.
• EHS Cloud Service Remote cloud service console for technical partners (installers, service companies). Provides live parameter charts, energy consumption overview, automatic issue reporting, and remote diagnostics for EHS systems.
• DMS 2.5 Web-based advanced integrated control system with built-in web server for PC and remote access. Supports monitoring, scheduling, individual/group control up to 256 indoor units, AHU and ERV with emergency stop function.
• b.Iot Lite Building management solution for small to medium-sized buildings. Server-based with predictive maintenance capabilities. Can integrate other building systems like lighting and security.
• WindFree Avant / WindFree Comfort (Residential Air Conditioners) Residential air conditioner product line offering intelligent cooling with no cold drafts through WindFree technology, including the Avant and Comfort variants.

Quantifiable outcome

• Heat pumps generate 4.5 kW of energy from only 1 kW of electricity (COP of 4.52)
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered supporting and regional.

• Salesforce.comsupportingTechnology or IntegrationSEACE uses Salesforce.com (SFDC) as its CRM platform to manage leads from contact forms. Customer data from 'Get in touch' forms is immediately shared to SFDC to connect prospects with sales representatives for callbacks or email replies.
• Twilio SendgridsupportingTechnology or IntegrationTwilio Sendgrid serves as SEACE's email client for the installer locator contact form. When customers submit contact details, data is immediately shared via Sendgrid to inform relevant installers and send confirmation emails.
• Marken-Distributions GmbH (MTF)regionalChannel Partner/ Reseller/ DistributorLocal business partner for Germany. When customers select Germany in contact forms, they may be directly contacted by MTF for business and commercial communication including news, services, marketing, sales and product updates.
• Ambrava B.V.regionalChannel Partner/ Reseller/ DistributorLocal business partner for the Netherlands. When customers select the Netherlands in contact forms, they may be directly contacted by Ambrava for business and commercial communication including news, services, marketing, sales and product updates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hitachi Heating & Cooling: Major VRF and heat pump competitor (Hitachi Yutaki, Hitachi air conditioning) in European commercial and residential markets. Similar technology positioning and AI-assisted controls.
• Daikin: Global HVAC leader and the dominant VRF (VRV) and heat pump manufacturer in Europe. Directly competes with SEACE across residential heat pumps (Daikin Altherma), commercial VRF, and chillers, with similar technology positioning and strong installer networks.
• Panasonic Heating & Cooling: Direct competitor in residential heat pumps (Aquarea) and commercial VRF systems across Europe. Competes with similar product breadth and similar R290 refrigerant transition strategy.
• Bosch Thermotechnology: Strong European HVAC player (heat pumps, boilers, VRF) with deep installer relationships and broad service network. Direct competitor in residential heat pumps and commercial climate control across DACH and broader Europe.
• LG Electronics (Air Conditioning): Korean competitor similarly leveraging a consumer electronics parent brand for HVAC. Competes across residential AC, heat pumps (Therma V), and commercial VRF (Multi V) — analogous Korean conglomerate-backed HVAC play in Europe.
• Viessmann Climate Solutions: German premium heat pump and HVAC manufacturer (Vitocal). Directly competes with SEACE's EHS Mono R290 in residential heat pumps, with strong European brand and installer network.
• Vaillant Group: European heating and heat pump specialist (Vaillant, Saunier Duval, Protherm brands). Direct competitor in residential heat pumps and HVAC systems with strong European footprint and installer ecosystem.
• Mitsubishi Electric: Major competitor in European VRF and heat pump markets (Mitsubishi Ecodan, City Multi VRF). Direct overlap with SEACE's DVM S2 and EHS product lines, serving same commercial and residential customers via installer channels.

Emerging players

• Toshiba Carrier (TCC): Japanese-HVAC player with European presence in VRF and heat pumps. Competes with SEACE in commercial VRF segments and pursues similar refrigerant transition strategies.

Broad incumbents

• Johnson Controls / Trane: Global commercial HVAC incumbent (Trane brand) offering chillers, air handling, and building management. Overlaps with SEACE's HVM Chiller and SmartThings Pro in commercial building climate control and B2B controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Electronics Air Conditioner Europe