Samsunglifeinsurance

What Samsunglifeinsurance does

Samsung Life Insurance (Thailand) Public Company Limited is a Thai-domiciled life insurance company and a subsidiary of South Korea's Samsung Life Insurance, operating as the designated Regional Office for Southeast Asia within the Samsung Life group. The company offers a comprehensive portfolio of life insurance products organized into five core categories: whole life insurance (ตลอดชีพ), pension and annuity products (บำนาญ), savings insurance (สะสมทรัพย์), term life (ชั่วระยะเวลา), and ready-made bundled plans, with an extensive add-on rider suite covering health (H&S Prime, H&S Plus, OPD), critical illness (50 and 7 dread diseases, Smart CI, Cancer Plus, Lady Plus), personal accident, income compensation, and premium waiver/payer benefit coverage. The technology stack centers on a digital insurance platform featuring the Samsung Life Touch mobile application, a dedicated digital purchase portal (digital.samsunglife.co.th), and e-KYC verification for remote onboarding, complemented by an e-Tax certificate service.

The company operates a hybrid go-to-market model combining a field sales force of licensed insurance agents and financial advisors, physical branch offices, a self-serve digital channel, and channel partnerships with KTC and Kasikorn Bank for credit-card-linked premium payment promotions. Revenue is generated primarily through recurring life insurance premiums collected on annual, semi-annual, quarterly, or monthly cycles, with policyholder benefits including tax deductions up to 100,000 THB per year and Samsung ecosystem privileges (Samsung product discounts, airport lounge access, fuel vouchers) via the SLI Privilege Membership program. The customer base is concentrated in individual Thai consumers — segmented into general consumers, parents and families, and retirement planning individuals — with no enterprise or institutional customers disclosed in the data. Disclosed financial scale includes 3,200 million THB in registered capital, 30,900 million THB in total assets, and a 574% capital adequacy ratio (RBC), materially above the regulatory minimum.

Name

Samsunglifeinsurance

Legal name

บริษัท ซัมซุง ประกันชีวิต (ประเทศไทย) จำกัด (มหาชน) / Samsung Life Insurance (Thailand) Public Company Limited

Website

https://samsunglife.co.th

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Samsung Life Insurance (Thailand) is a subsidiary of Samsung Life Insurance Korea, offering a comprehensive portfolio of whole life, term, savings, annuity, and health rider products to Thai retail consumers through agents, branches, digital platforms, and bank partnerships.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA), Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Life insurance products
• Whole life insurance
• Savings insurance plans
• Pension annuity products
• Personal accident insurance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Samsung Life Insurance Thailand generates revenue through collection of insurance premiums from various life insurance products including whole life, term life, savings, and pension policies. Premiums are collected on recurring basis (annual, semi-annual, quarterly, or monthly payment cycles) and represent the primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Samsung Life Insurance Thailand sells life insurance and savings products to individual consumers in Thailand, including whole life insurance, pension/annuity plans, savings insurance, term life, personal accident coverage, and ready-made bundled life-and-health plans. Coverage is delivered through multi-year premium-paying contracts with tax deduction benefits under Thai personal income tax law, while supporting services such as the Samsung Life Touch mobile app and e-Tax Certificate Service enable digital policy self-service and tax filing integration.

Product overview

Samsung Life Insurance Thailand offers a comprehensive portfolio of life insurance products organized into five main categories: Whole Life (ตลอดชีพ) products including ตลอดชีพ 90, 90/1, 66พลัส 99/20, ฟาสท์ โพรเทคชัน 90/5, สมาร์ทช้อยส์ 95, สบายไลฟ์พลัส, เลกาซี่ พรีเมียร์ 99/9, and พรีเมียร์ ไลฟ์ 90/20; Pension/Annuity (บำนาญ) products including ซัมซุงบำนาญเพิ่มพูน, ซัมซุงบำนาญ 85/55, 85/60, and ซัมซุงแฮปปี้ 55/60; Savings (สะสมทรัพย์) products including เพรสทีจ 5/2, แฮปปี้ เซฟวิ่ง, ซัมซุง 888, สไมล์ไลฟ์, ดีไลท์ 21/21, 24/24, มันนี่พลัส, สมาร์ทคิดส์, and สมาร์ทชายด์; Term (ชั่วระยะเวลา) products including เทอมไลฟ์ 15/15 and ทรัพย์ทวีคูณ5เท่า 15/15; and Ready-made Plans (แผนประกันสำเร็จรูป) combining whole life with health riders. The company also offers extensive rider/add-on coverage including health insurance (H&S ไพรม์, H&S พลัส, OPD), critical illness riders (50 โรค, 7 โรค, สมาร์ท ซีไอ, แคนเซอร์ พลัส, เลดี้ พลัส), personal accident (พีเอ พลัส, สมาร์ท พีเอ), income protection (HB), and payment protection (WP, PB). Digital services include Samsung Life Touch mobile app and e-Tax certificate services. The company serves as a Regional Office for Southeast Asia within the Samsung network.

Differentiator

Problem solved

Functional benefit

Brands

• Samsung Life Touch: Mobile application for Samsung Life Insurance customers to manage their policies, view documents, and access services.
• SLI Privilege Membership
• Samsung 888
• Cancer Protect 555

Products and services

• Whole Life Insurance (ตลอดชีพ) Lifelong protection plans that provide coverage until the insured reaches a specified age (commonly 90, 95, or 99), with guaranteed cash value, dividends, and optional coverage for critical illness or terminal illness. Multiple variants (e.g., 90, 90/1, 66 Plus 99/20, Fast Protection 90/5, Smart Choice 95, Sabuy Life Plus, Legacy Premier 99/9, Premier Life 90/20) offer different premium payment periods and coverage terms for Thai policyholders seeking lifetime protection and savings.
• Pension / Annuity Insurance (บำนาญ) Deferred annuity products that provide guaranteed regular payouts starting at a specified age (commonly 55, 60, 65, 70, 75, 80, or 85) for the insured's lifetime. The Samsung Annuity series (GIO, 85/55, 85/60, Happy 55, Happy 60, etc.) accepts lump-sum or short premium payment periods and offers flexible payout frequencies to serve Thai consumers planning retirement income.
• Savings Insurance (สะสมทรัพย์) Endowment-style savings plans that pay a lump sum at maturity after a fixed premium paying period, suited for disciplined wealth accumulation. The portfolio includes Prestige 5/2, Happy Saving, Samsung 888, Smile Life, Delight series, Money Plus, and other variants tailored to Thai consumers' short- and medium-term savings goals.
• Term Life Insurance (ชั่วระยะเวลา) Pure protection plans providing death benefit coverage for a fixed term (e.g., 15/15 years) without a savings component, designed for Thai consumers seeking affordable high-coverage protection for a defined period.
• Ready-made Insurance Plans (แผนประกันสำเร็จรูป) Pre-designed bundled plans that combine whole life coverage with health, critical illness, or cancer protection for ease of purchase. Includes Whole Life 99/20 H&S Prime, H&S Prime Plus, Smart Choice 95 CI, Whole Life 90 CI, Samsung 888, and Cancer Protect 555, all targeted at Thai consumers who want simplified, packaged protection.
• Personal Accident Insurance (อุบัติเหตุส่วนบุคคล) Standalone personal accident coverage products (PA Plus, Smart PA) that pay benefits for death, disability, or medical costs from accidents, serving Thai consumers who want additional non-life protection beyond life insurance.
• Education Savings Plans Savings insurance tailored to fund children's education, with maturity payouts aligned to education milestones and benefits waiving future premiums if the parent dies or is diagnosed with a critical illness. Includes Smart Kids, Smart Child, Edu Plan series, Rewarding Education 99/20, Rewarding Education 99/15, and Rewarding Education 88/25.
• Samsung Life Touch Mobile Application Mobile application providing policyholders with digital self-service capabilities including e-KYC identity verification, policy management, premium payment, and claims filing. Available to Thai Samsung Life Insurance customers via app download.
• e-Tax Certificate Service Online service enabling Samsung Life Insurance customers to submit their insurance premium tax deduction certificates to the Thai Revenue Department electronically, simplifying tax filing for individual policyholders.
• SLI Privilege Membership Loyalty membership program for Samsung Life Insurance customers offering exclusive lifestyle benefits, discounts, and rewards across partner merchants to support customer retention.

Quantifiable outcome

• Capital adequacy ratio of 574%
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Samsung Life Korea (Samsung Life Insurance Co., Ltd.)flagshipStrategic or Co-development PartnerSamsung Life Thailand operates as a subsidiary and regional representative of Samsung Life Insurance Korea, receiving strategic direction, management support, and regional coordination for Southeast Asia operations. The Thailand office participates in annual Year Plan events with Korean headquarters leadership.
• KTC (Krungthai Card Public Company Limited)coreChannel Partner/ Reseller/ DistributorCredit card promotion partnership allowing KTC cardholders to access special insurance premium payment promotions and privileges when purchasing Samsung Life insurance products.
• Kasikorn Bank (Kbank)coreChannel Partner/ Reseller/ DistributorBanking partnership for credit card promotion collaborations enabling Kbank credit card holders to access Samsung Life insurance promotional offers and premium payment options.
• MDRT Thailand (Million Dollar Round Table)minorStrategic or Co-development PartnerProfessional association relationship with MDRT Thailand chapter. Samsung Life Thailand management hosts MDRT Thailand delegation for New Year greetings and informational exchanges.
• The Coral Executive LoungeminorGTM or Marketing PartnerSLI Privilege Membership program partner providing e-Voucher benefits for policyholders to access The Coral Executive Lounge airport lounge services.
• PT Gas StationminorGTM or Marketing PartnerSLI Privilege Membership program partner providing e-Code fuel vouchers for policyholders as part of the privilege membership benefits.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thai Life Insurance: Long-established Thai life carrier providing whole life, endowment, term, and retirement products primarily via an agency force. Comparable in domestic positioning, product categories, and customer segments.
• Bangkok Life Insurance: Mid-sized Thai life insurer offering whole life, endowment, term, and group life products through agency and bancassurance channels. Overlaps with Samsung Life Thailand on product suite and distribution model.
• AIA Thailand: One of the largest life insurers in Thailand offering individual life, health, savings, and investment-linked products through agency and bancassurance channels. Directly comparable to Samsung Life Thailand in product breadth, agent-led distribution, and target customer segment.
• Muang Thai Life Insurance: Major Thai domestic life insurer with comprehensive whole life, savings, pension, and health rider portfolio and a large tied-agent network. Closely comparable product mix and channel strategy to Samsung Life Thailand.

Broad incumbents

• Allianz Ayudhya: Joint venture of Allianz Group and Bank of Ayudhya offering broad life and health insurance plus asset-linked products in Thailand. Comparable life/savings products and bancassurance distribution; broader parent capability and balance sheet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2usdS6A6KB1_qAB0mHl26A
• Facebookfacebook.com/SamsungLifePCL
• Instagraminstagram.com/samsunglife.thailand
• LinkedInlinkedin.com/company/samsunglifeinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsunglifeinsurance