Service d'accueil des nouveaux arrivants de La Matanie - SANAM

What Service d'accueil des nouveaux arrivants de La Matanie - SANAM does

Service d'accueil des nouveaux arrivants de La Matanie (SANAM) is a non-profit community organization (organisme communautaire autonome since 2021) headquartered at 289 rue du Bon-Pasteur, Matane, Quebec, with a satellite office at Cégep de Matane. Founded in March 2012 as the Service d'accueil-immigration de la Matanie (SAIM) and rebranded under its current name in fall 2014, SANAM delivers free, personalized reception, installation, and integration services to three target groups: immigrants (permanent residents and temporary foreign workers), international students enrolled at Cégep de Matane and the Centre de formation professionnelle, and Quebecers aged 35 and over relocating to the MRC de La Matanie from other regions. Service delivery is community-based and human-led, combining one-on-one accompaniment (administrative procedures, housing, employment, healthcare, francisation), a six-month intercultural matching program (jumelage) active since 2014, a 24-hour group 'Session Objectif Intégration' curriculum, and monthly Rézo Matanie networking activities.

The organization is not a technology vendor. Its 'product surface' consists of service programs and informational content: 19 French-language information sheets, 7 Spanish-language guides, a customizable Communication Toolkit for municipalities (developed with Complice Numérique, launched November 2023), and the 'Cuisine de chez moi' video series used for intercultural exchange. The underlying technology stack is standard community-organization web infrastructure (WordPress-based website, Facebook, Instagram, newsletter, Microsoft Teams for virtual meetings) and supports rather than constitutes the offer.

SANAM's business model is grant-funded rather than commercial. All client services are free of charge; the operating budget is sustained by institutional funding from the Ministère de l'Immigration, de la Francisation et de l'Intégration (MIFI), the MRC de La Matanie (which has served as fiduciary since 2015), the Ville de Matane, and the SADC région Matane, supplemented by collaborative programming with educational, employment, and community partners (Cégep de Matane, Commission scolaire des Monts-et-Marées, Carrefour Jeunesse-Emploi, Emploi-Services, Place aux Jeunes, CIBLES). Revenue is not publicly disclosed. The team consists of approximately five to six staff (Directrice générale Annie Veillette, Conseillère à l'inclusion Caroline Doucet, Agente à l'inclusion Viviane Oueko Kamga, Agente de soutien à l'accueil Pamela Tamo, Responsable finance et administration Caroline Desrosiers) plus student positions, governed by a board whose bylaws require all members to have personally experienced newcomer integration in Matanie.

Name

Service d'accueil des nouveaux arrivants de La Matanie - SANAM

Legal name

Service d'accueil des nouveaux arrivants de La Matanie (SANAM)

Website

https://sanamatanie.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SANAM is a non-profit community organization in Matane, Quebec that provides free, personalized settlement and integration services to immigrants, international students, and Quebecers aged 35+ relocating to the MRC de La Matanie, funded by government and institutional grants.

Ownership category

akta.pro rank

Product category

Immigrant Settlement & Community Integration Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD)

akta.pro secondary industries

Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD), Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI), Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH)

Keywords

• Newcomer settlement services
• Immigrant integration support
• Intercultural matching programs
• Community welcoming services
• International student support

Headquarters

HQ city

Matane

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government and institutional funding: Funding from government ministries (MIFI), MRC de La Matanie, and institutional partners including Cégep de Matane, Ville de Matane, and SADC

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SANAM provides free personalized settlement, installation, and integration services to immigrants, international students, and Quebecers aged 35+ relocating to the La Matanie region. Core offerings include individual accompaniment, intercultural matching (jumelage), administrative immigration support, housing assistance, the 24-hour Objectif Intégration program, and community networking activities (RÉZO Matanie), supported by a multilingual resource library and a municipal communication toolkit.

Product overview

Service d'accueil des nouveaux arrivants de La Matanie (SANAM) operates as a single unified service offering centered on newcomer settlement and integration support. The core portfolio consists of individualized support services (Services aux individus), intercultural matching (jumelage interculturel), international student services, and the Objectif Intégration program. These services are supported by informational products including 19 French-language guides, 7 Spanish-language guides, a municipal communication toolkit, and the 'Cuisine de chez moi' video series. RÉZO Matanie organizes monthly networking activities to complement the direct services. All offerings are provided free of charge to qualifying individuals.

Differentiator

Problem solved

Functional benefit

Brands

• RÉZO Matanie: A welcoming committee for newcomers that develops activities in collaboration with SANAM and Place aux Jeunes région Matane. RÉZO Matanie offers monthly activities for new arrivals, immigrants of all ages, and community members to facilitate networking and cultural exchange.

Products and services

• Services aux individus (Individual Services) Free personalized accompaniment for immigrants of all ages and Quebecers aged 35+ settling in Matanie, covering installation, administrative immigration procedures, housing search, employment navigation, and healthcare/francisation support.
• Service de jumelage interculturel (Intercultural Matching Service) Six-month program pairing newly arrived individuals with established local residents for friendship and cultural exchange through shared activities and outings, supported by a personalized development agent.
• Services aux étudiants internationaux (International Student Services) Free support services for international students at Cégep de Matane and Centre de formation professionnelle, including installation accompaniment, immigration administrative support, intercultural matching, and housing search assistance.
• Session Objectif Intégration (Integration Objective Session) A 24-hour free integration program preparing immigrants for challenges in Quebec society and the workforce through presentations, discussions, role-playing, and case studies, with potential financial allocation upon completion.
• Fiches d'information et d'accueil (French Information and Welcome Guides) A set of 19 thematic information sheets covering employment, housing, transportation, climate, and other topics to facilitate installation and integration in Matanie for newcomers.
• Fichas de información y de bienvenida (Spanish Information Sheets) Seven Spanish-language thematic guides covering employment, housing, transportation, and climate to support integration of Spanish-speaking newcomers in Matanie.
• Trousse d'outils de communication (Municipal Communication Toolkit) Customizable communication tools for municipalities, including sample newspaper articles, Facebook posts, and welcome letters to support newcomer reception, published November 2023.
• Cuisine de chez moi (Cultural Cooking Video Series) Video series featuring cultural cooking encounters where Viviane Oueko Kamga meets people from different backgrounds to prepare traditional dishes, transforming the kitchen into a cultural journey and promoting intercultural exchange.
• RÉZO Matanie (Networking Activities Program) Monthly networking activities for newcomers, immigrants, and community members organized by the welcoming committee in collaboration with SANAM and Place aux Jeunes to facilitate integration and territory discovery.

Quantifiable outcome

• Jumelage interculturel program active since 2014 with multiple successful pairings documented

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Cégep de MatanecoreStrategic or Co-development PartnerEducational institution partner providing space for satellite office and collaborative services for international students, including Rézo des parrains et marraines program
• SADC région MatanesupportingStrategic or Co-development PartnerLocal development corporation contributing to regional economic development initiatives that support newcomer integration
• Commission scolaire des Monts-et-MaréessupportingStrategic or Co-development PartnerSchool board partner for educational integration services for newcomer families
• Carrefour Jeunesse-Emploi région MatanesupportingStrategic or Co-development PartnerYouth employment center providing employment support services for newcomers in partnership with SANAM
• Emploi-ServicessupportingStrategic or Co-development PartnerEmployment services organization collaborating on newcomer employment integration
• Place aux Jeunes en régioncoreStrategic or Co-development PartnerComplementary organization serving young graduates (18-35), while SANAM focuses on immigrants of all ages and persons 35+ from other regions. Collaborative programming including Rézo Matanie activities
• Complice NumériquesupportingTechnology or IntegrationDigital marketing specialists who created the professional communication toolkit for municipalities
• Carrefour international bas-laurentien pour l'engagement social (CIBLES)supportingStrategic or Co-development PartnerPartner in the 'Jouer, parler, participer : des chemins de francisation pour La Matanie' project, animating the 'Ma communauté, notre monde' workshop series

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Local Immigration Partnership (LIP) / Table de concertation régionale: IRCC-funded regional coordination tables in Quebec (e.g., RIP) that convene local actors to plan and deliver newcomer services; structurally comparable to SANAM's role as the operational arm of regional settlement coordination in La Matanie.
• CIBLES (Carrefour international bas-laurentien pour l'engagement social): Bas-Saint-Laurent regional organization supporting immigrant engagement and intercultural activities; already an active SANAM partner on the 'Jouer, parler, participer' francisation project and overlapping on community-integration programming in the same territory.
• Place aux Jeunes en région: Quebec-wide regional settlement organization focused on attracting and integrating young adults aged 18-35 into non-metro regions; co-delivers RÉZO Matanie with SANAM and serves as a complementary, age-segmented peer operating in the same MRC.
• Services d'accueil des nouveaux arrivants (various MRC organizations): Sister 'Service d'accueil des nouveaux arrivants' organizations operating in other Quebec MRCs (e.g., similar structures in Kamouraska, Témiscouata); serve the same single-window mandate for immigrant reception within their respective MRCs and represent direct operational peers.

Broad incumbents

• Carrefour d'intégration pour nouveaux arrivants (CINA): Larger, established Quebec newcomer integration network providing orientation, francisation, and settlement services across multiple regions; comparable service model but broader geographic footprint and larger institutional capacity than SANAM.
• YMCA International Student Services / YMCA Newcomer Services: National incumbent offering newcomer settlement, international student support, and language services through multiple chapters; offers overlapping settlement and integration programming but as part of a much larger multi-service portfolio.

Regional players

• TROIS (Table régionale des organismes volontaires d'éducation populaire du Bas-Saint-Laurent): Regional umbrella of community-based adult education and popular education organizations in Bas-Saint-Laurent; SANAM's adult integration, orientation, and community-education programming falls within a comparable educational-and-community framework for the same region.
• Carrefour Jeunesse-Emploi région Matane: Matane-based youth employment organization already partnering with SANAM on newcomer employment integration; shares the MRC geography but serves a different (youth-focused) mission, making it a complementary regional peer rather than direct competitor.
• Emploi-Services: Bas-Saint-Laurent employment services organization collaborating with SANAM on newcomer workforce integration; operates in the same territory with overlapping employment-support objectives but distinct employment mandate.

Others

• Complice Numérique: Digital marketing vendor that built SANAM's customizable municipal communication toolkit; relevant as an enabling/digital partner supporting SANAM's content distribution rather than a direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sanamatanie
• Instagraminstagram.com/sanamatanie
• LinkedInlinkedin.com/company/sanam-service-d-accueil-des-nouveaux-arrivants-de-la-matanie

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service d'accueil des nouveaux arrivants de La Matanie - SANAM