San Angelo Symphony Society

What San Angelo Symphony Society does

The San Angelo Symphony Society is a 501(c)(3) nonprofit performing-arts organization founded in July 1949 in San Angelo, Texas, with its first concert held in November 1949. It is the sole provider of live orchestral music within a 100-mile radius of San Angelo, operating a professional orchestra of 80-90+ musicians under Music Director Hector Guzman, who has held the post since 2002. Day-to-day operations are led by Executive Director Courtney Mahaffey and a lean office staff of approximately five (Finance, Marketing, Office Coordinator), with governance provided by a Board of Directors led by President Michelle Taylor-Chinn. The organization is currently in its 76th-77th season (2025-2027).

The Society's core products include a subscription concert series of approximately seven performances per season at the Elta Joyce Murphey Performance Hall (downtown City Hall) and the Junell Center at Angelo State University, featuring classical works, cinematic scores, and holiday pops programming. Beyond concerts, the organization operates a portfolio of education and outreach programs — Youth Concerts, Traveling Trunks, Know the Score, Instrument Zoo, Music in Literature, Music & Wellness, and Side-by-Side — that together reach more than 35,000 citizens annually across schools, senior centers, and healthcare facilities. Underwriting and programming partners include the National Endowment for the Arts, Texas Commission of the Arts, Florence Marie Hall Foundation, City of San Angelo, San Angelo Cultural Affairs Council, San Angelo ISD, Region XV Education Service Center, and Angelo State University.

Revenue is generated through a diversified nonprofit model: subscription ticket sales across tiers from $120 (Season Ticket) to $8,000+ (Diamond), individual ticket sales with $5 order processing fees, individual donations, musician chair sponsorships ($3,000-$45,000), endowment contributions held at UBS Financial Services, program book advertising ($300-$1,500), special events (Dinner Series, Tour of Tables, Polo on the Concho, Santa's Musical Workshop), vehicle donations via the CARS program, Spirit of Christmas tribute gifts, and the annual San Angelo Gives 24-hour online fundraising event hosted by the San Angelo Area Foundation. Distribution is omnichannel across an in-person box office at 72 W. College Avenue, phone sales at (325) 658-5877, and Salesforce-based online ticketing.

Name

San Angelo Symphony Society

Legal name

San Angelo Symphony Society

Website

https://sanangelosymphony.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Angelo Symphony Society is a 501(c)(3) nonprofit founded in 1949 that presents live orchestral music across West Texas as the only provider within a 100-mile radius, operating an 80+ musician orchestra and education programs reaching 35,000+ citizens annually.

Ownership category

akta.pro rank

Product category

Performing Arts / Symphony Orchestra

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Orchestral music performances
• Music education programs
• Symphony concert series
• Community arts engagement
• Performing arts presentations

Headquarters

HQ city

San Angelo, Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Ticket Sales: Season ticket packages sold at various levels ($300 to $8,000+) providing reserved seating, early selection privileges, and donor recognition.
2. Individual Concert Tickets: Single-ticket sales for individual performances with a $5 per-order processing fee.
3. Individual Donations: Annual giving program where donors fund core programs including subscription concerts, education, and community engagement.
4. Musician Chair Sponsorships: Sponsorship program where donors support specific orchestra chairs (Podium $45,000 over 3 years, Concertmaster Chair $5,000, Principal Chair $3,000 annually).
5. Endowment Sponsorships: Contributions to the San Angelo Symphony Endowment Fund at UBS Financial Services (Podium $150,000 over 3 years, Concertmaster Chair $50,000, Principal Chair $25,000).
6. Program Book Advertising: Full-color advertisements sold in the season program book 'We are Music' (Eighth Page $300, Quarter Page $600, Half Page $1,000, Full Page $1,500).
7. Special Events: Revenue from Dinner Series events, Tour of Tables, and Polo on the Concho, with proceeds benefiting artistic programming and educational initiatives.
8. Vehicle Donations (CARS Program): Vehicle donation program where the symphony receives proceeds from sale of donated cars, trucks, RVs, boats, and motorcycles.
9. San Angelo Gives: Annual 24-hour online fundraising event hosted by San Angelo Area Foundation with matching/amplification funds.
10. Spirit of Christmas Gifts: Holiday tribute gifts that can be given in memory or honor of individuals, with acknowledgment in the season program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The San Angelo Symphony Society produces and presents a seasonal subscription concert series of orchestral performances by a 80+ musician orchestra at the Murphey Performance Hall and Junell Center. It also operates a suite of paid and free education and community programs (Youth Concerts, Traveling Trunks, Music In Literature, Know the Score, Instrument Zoo, Music & Wellness, Side-by-Side) and hosts paid special events (Dinner Series, Tour of Tables, Polo on the Concho, Santa's Musical Workshop). Revenue is supplemented by donor programs, corporate sponsorships, grants, endowment contributions, and program-book advertising.

Product overview

The San Angelo Symphony Society is a performing arts organization offering orchestral music experiences. Its core offerings include a subscription concert series with individual performance tickets, held at the Murphey Performance Hall and Junell Center venues. The organization provides diverse education and community programs comprising Youth Concerts, Traveling Trunks, Music In Literature, Know the Score, Instrument Zoo, Music & Wellness, and Side-by-Side student musician collaborations. Supporting programs include special events (Dinner Series, Polo on the Concho, Tour of Tables), musician chair sponsorships, individual giving, endowment sponsorships, and advertising opportunities. The symphony operates with a tiered subscription membership model and maintains the San Angelo Symphony Guild auxiliary organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscription Concert Series Season subscription concerts featuring orchestral performances including classical works, film scores, and holiday pops programs performed at the Murphey Performance Hall and Angelo State University Junell Center for general public, cultural enthusiasts, and families in San Angelo and West Texas.
• Individual Concert Tickets Single-ticket sales for individual performances including classical concerts, cinematic music programs, and seasonal special events for individual concert attendees and walk-up patrons.
• Special Events Annual special events including Dinner Series themed parties, Tour of Tables luncheon, Polo on the Concho community event, and Santa's Musical Workshop holiday activities, serving as fundraising vehicles and community engagement opportunities for symphony supporters.
• Youth Concerts Spring semester concerts for 3rd, 4th, and 5th graders featuring classical and popular music with TEKS-approved curriculum created by local teachers, available at no cost to schools through underwriting from foundations and state/federal arts agencies.
• Traveling Trunks Six-week classroom programs for elementary schools, homeschool groups, and community programs containing instruments, books, CDs, games, puzzles, and curriculum materials for hands-on music education.
• Music In Literature Elementary music education program pairing children with professional musicians for interactive story-telling and instrument demonstrations, integrating music with core academic subjects for elementary school students.
• Know the Score Free program opening final rehearsals at Murphey Performance Hall to middle school, high school, and college students with opportunities to interact with the Music Director and orchestra musicians.
• Instrument Zoo Hands-on traveling exhibit introduced in 2018 allowing children to touch, hold, and play orchestral instruments with guidance from symphony musicians for K-12 students and community groups.
• Music & Wellness Therapeutic music program providing live performances at care facilities, senior centers, and hospitals for individuals with disabilities, long-term illness, and assisted living needs.
• Side-by-Side Program Collaboration program where college and high school students perform alongside SASO musicians during rehearsals and dedicated concerts, featuring mentorship from professional orchestra members and held in partnership with Angelo State University.
• Program Book Advertising Advertisement placement in the We Are Music season program book available at each concert and in digital format, with pricing from $300 (Eighth Page) to $1,500 (Full Page), targeting local businesses seeking marketing exposure.

Quantifiable outcome

• Reaches over 35,000 citizens of the Concho Valley annually with education and outreach programs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered major, minor and core.

• First Financial BankmajorGTM or Marketing PartnerConcert Sponsor for The Music of Billy Joel performance. Provides sponsorship support for Family Pops concerts at Junell Center.
• Mr. Lee & Mrs. Candyce PflugerminorGTM or Marketing PartnerGuest Artist Sponsors for The Music of Billy Joel performance.
• Dr. Dale & Mrs. Ellen McDonaldmajorGTM or Marketing PartnerTitle Concert Sponsors for A Merry & Bright Holiday Pops performance.
• City National BankminorGTM or Marketing PartnerGuest Artist Sponsor for Holiday Pops performance.
• Mr. Don & Mrs. Bette AllisonmajorGTM or Marketing PartnerTitle Concert Sponsors for Score in Motion: Symphony at the Cinema performance.
• San Angelo Symphony GuildcoreGTM or Marketing PartnerTitle Concert Sponsor for Star Wars performance. Guild organized in 1955 to foster education, participation, appreciation of, and financial support for the San Angelo Symphony.
• The Art and Eva Camúñez Tucker FoundationmajorGTM or Marketing PartnerTitle Concert Sponsor for Unleashed: Tchaikovsky's Violin performance.
• Mrs. Elta Joyce McAfeemajorGTM or Marketing PartnerTitle Concert Sponsor for Unleashed: Tchaikovsky's Violin performance. The Murphey Performance Hall is named in her honor.
• Mr. Mark McLaughlinminorGTM or Marketing PartnerTitle Orchestra Sponsor for Unleashed: Tchaikovsky's Violin performance.
• Florence Marie Hall FoundationcoreGTM or Marketing Partner2025-2026 Youth Concert Underwriter. Grant-funded youth concerts available to schools at no cost.
• Texas Commission of the ArtscoreGTM or Marketing Partner2025-2026 Music in Literature Underwriter. State arts agency providing support for educational programs.
• City of San AngelocoreGTM or Marketing Partner2025-2026 Youth Concert Partner. Municipal support for youth education programs.
• San Angelo Cultural Affairs CouncilcoreGTM or Marketing Partner2025-2026 Youth Concert Partner. Local arts funding organization.
• National Endowment for the ArtscoreGTM or Marketing Partner2025-2026 Youth Concert Partner. Federal arts funding agency.
• San Angelo Independent School DistrictcoreGTM or Marketing Partner2025-2026 Youth Concert Partner. Local school district collaborating on student attendance and curriculum alignment.
• Region XV Education Service CenterminorGTM or Marketing Partner2025-2026 Youth Concert Partner. Educational service center supporting regional school programs.
• Angelo State UniversitycoreGTM or Marketing PartnerUniversity orchestra members participate in Score in Motion concerts. Junell Center on campus serves as performance venue.
• San Angelo Area FoundationcoreGTM or Marketing PartnerHosts the annual San Angelo Gives 24-hour online fundraising event with amplification funds that increase each donation.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Abilene Philharmonic: West Texas regional symphony historically partnered with San Angelo Symphony (per timeline, 1973). Similar size, regional scope, and west Texas audience profile make it a direct comparable.
• Lubbock Symphony Orchestra: Regional Texas symphony serving a similarly-sized West Texas market. Comparable artist roster size, subscription model, and education outreach scope.
• Midland-Odessa Symphony & Chorale: West Texas regional symphony serving a comparable Permian Basin market. Similar orchestra size, donor-driven funding model, and community outreach focus.
• Corpus Christi Philharmonic: Regional Texas symphony also directed by Hector Guzman. Comparable orchestra size, multi-tier subscription model, and community education programming.

Broad incumbents

• Austin Symphony Orchestra: Larger Texas symphony with broader reach and resources, but similar repertoire, subscription model, and education programming serving a Texas market.
• Irving Symphony Orchestra: DFW-area symphony also led by Hector Guzman. Similar orchestra size and subscription/ticketing model, operating in a larger metro market.
• Plano Symphony Orchestra: Texas metro-area symphony sharing the same Music Director (Hector Guzman). Larger DFW-area market position but overlapping artistic leadership and production model.
• Dallas Symphony Orchestra: Major Texas metro symphony with substantially larger budget and roster. Sets professional standards for the regional orchestras like San Angelo and competes for touring talent.

Others

• League of American Orchestras: National service organization for orchestras. Comparable only as an industry association supporting the ecosystem of regional orchestras like San Angelo Symphony.

Regional players

• Wichita Falls Symphony Orchestra: North Texas regional symphony with similar orchestra size and community-subscription model. Adjacent geographic market in north Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sangelosymphony
• Facebookfacebook.com/sanangelosymphony
• Instagraminstagram.com/sanangelosymphony
• LinkedInlinkedin.com/company/san-angelo-symphony-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Angelo Symphony Society