What Fundación Sanar does

Fundación Sanar is a Colombian private non-profit foundation (entidad sin ánimo de lucro) founded in 1984, headquartered in Bogotá at Av. Caracas # 54-59, with 40+ years of continuous operation supporting children, adolescents, and young adults with cancer, along with their families. The foundation provides integral accompaniment including psychological, social, and emotional support services to ensure uninterrupted access to cancer treatment, currently serving 210 families in Bogotá with a stated target of 500 children in treatment.

The foundation operates a diversified revenue model combining direct donations, the sale of solidarity products (Bonos de Felicitaciòn, Bonos de Condolencia, and digital condolence certificates priced between $105,000 and $470,000 COP), and the 'Tapas para Sanar' plastic cap recycling program (with containers priced $35,000–$45,000 COP). Its product portfolio includes physical and digital condolence/felicitation certificates (Bono Botero Oro, Bono Botero Plata, Bono Mariposa, Bono Virtual Nocturno), recycling containers, and commemorative merchandise. Technology infrastructure is non-technical: a WooCommerce e-commerce storefront integrated with PayU Latam payment processing, plus WhatsApp-based direct sales. The foundation maintains strategic alliances with the Instituto Nacional de Cancerología (core healthcare partner), BDO AUDIT (external fiscal auditor), and a network of 15+ corporate allies spanning banking, healthcare, logistics, and media.

The go-to-market is direct-to-consumer and community-driven, distributed through the sanarcancer.org e-commerce site, the Casa Sanar physical headquarters, WhatsApp commerce, and the GlobalGiving international donation platform. The beneficiary segment is families affected by pediatric cancer in Colombia; the donor/supporter segment is individual citizens, corporate allies, and international sympathizers. Annual programming includes the Día del Sobreviviente del cáncer pediátrico event (now in its 20th edition), which serves as both a brand-building and community engagement mechanism.

Name

Fundación Sanar

Legal name

FUNDACIÓN SANAR NIÑOS CON CÁNCER

Website

https://sanarcancer.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Sanar is a Colombian non-profit foundation founded in 1984 that provides psychological, social, and emotional support to children, adolescents, and young adults with cancer and their families in Bogotá, currently serving 210 families through donations, solidarity products, and a plastic cap recycling program.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Support Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Pediatric cancer support
• Childhood oncology charity
• Plastic cap recycling
• Condolence certificates
• Family support services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Product sales (Bonos and merchandise): The foundation generates revenue through the sale of greeting cards (Bonos de Felicitación, Bonos de Condolencia, and virtual bonos) priced between $105,000 and $470,000 COP. These products serve both as donations and as meaningful gifts for occasions of celebration or mourning.
2. Plastic cap recycling program: The 'Tapas para Sanar' program collects and recycles plastic caps as an alternative fundraising mechanism. Revenue is generated through the sale of recycled materials and container purchases ($35,000-$45,000 COP).
3. Donations and charitable contributions: Direct monetary donations from individuals and corporations to support the foundation's mission of providing integral support to children with cancer and their families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fundación Sanar is a Colombian non-profit foundation that provides integral psychological, social, and emotional accompaniment to children, adolescents, and young adults with cancer and their families in Bogotá. It funds its mission through individual and corporate donations, a plastic cap recycling program (Tapas para Sanar), and the sale of condolence and felicitation certificates (Bonos) used as solidarity gifts.

Product overview

Fundación Sanar is a non-profit foundation with over 40 years of experience in Colombia supporting children, adolescents, and families affected by pediatric cancer. The organization operates a multi-channel support model combining: (1) core direct services including psychological and social accompaniment; (2) a plastic cap recycling program (Tapas para Sanar) for fundraising; (3) e-commerce products including physical and digital condolence/felicitation certificates (Bono Botero Oro, Bono Botero Plata, Bono Mariposa, Bono Virtual Nocturno) and recycling containers; and (4) annual survivor celebration events (Día del Sobreviviente). Currently supporting 210 families in Bogotá with a goal to reach more families in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Tapas para Sanar: A recycling initiative that collects plastic caps to fund cancer treatment support programs for children and their families.

Products and services

• Tapas para Sanar (Plastic Caps Recycling Program) A fundraising and environmental program that collects and recycles plastic caps to finance cancer treatment support for children. Includes container delivery, ambassador recruitment, and environmental impact tracking for individuals, schools, and corporate partners across Colombia.
• Acompañamiento Psicológico y Social (Psychological and Social Accompaniment)

Quantifiable outcome

• Currently supporting 210 families with goal to reach 500 children in treatment

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Da VinciminorOthersCorporate ally shown in partner logos section of the website, indicating financial or programmatic support to Fundación Sanar's operations.
• PILASminorOthersCorporate ally shown in partner logos section, indicating support to the foundation's mission.
• Fundación Teatro NacionalminorOthersCorporate ally shown in partner logos section, indicating programmatic or financial support.
• Instituto Nacional de CancerologíacoreStrategic or Co-development PartnerNational cancer institute - critical healthcare partner for the foundation's mission of supporting children with cancer.
• EFECTIMEDIOSminorOthersMedia services ally shown in partner logos.
• BBGSminorOthersCorporate ally shown in partner logos section.
• Banco de BogotáminorOthersFinancial institution ally supporting the foundation's mission.
• Banco AV VillasminorOthersFinancial institution ally supporting the foundation.
• 4-72 (4-72 Correos)minorOthersNational postal service providing logistics support for product deliveries.
• SOE360minorOthersCorporate ally shown in partner logos section.
• MERCARIminorOthersCorporate ally shown in partner logos section.
• Compensar SaludminorOthersHealthcare provider ally shown in partner logos.
• HeptaminorOthersCorporate ally shown in partner logos section.
• Centro 93minorOthersCorporate ally shown in partner logos section.
• GECOLSAminorOthersCorporate ally shown in partner logos section.
• BDO AUDITcoreOthersInternational auditing firm providing fiscal oversight and ensuring transparent and efficient handling of donor resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Make-A-Wish Foundation: Global non-profit dedicated to fulfilling wishes for children with critical illnesses, including cancer. Directly comparable mission (supporting seriously ill children and their families) though it operates a much broader international footprint and a different delivery model (wish granting vs. integral accompaniment).
• Ronald McDonald House Charities: Global non-profit providing family-centered support (housing, meals, psychosocial services) to families of seriously ill children receiving treatment. Comparable integrated support model and pediatric cancer focus, though at significantly greater scale and geographic reach.

Regional players

• Fundación Canguro: Colombian non-profit providing health-related support programs, sharing the domestic Colombian context and donor ecosystem with Fundación Sanar, though focused on maternal/neonatal care rather than pediatric oncology.
• Fundación Aladina: Spain-based non-profit providing integral psychosocial support to children with cancer and their families in hospitals. Comparable European-Latin mission overlap and integral support model.
• Fundación Pequeño Cottolengo: Chilean non-profit providing integral care to vulnerable populations including children. Comparable Latin American non-profit operating integral support services and reliant on donations and corporate allies.

Direct peers

• St. Baldrick's Foundation: U.S. non-profit dedicated to childhood cancer research and family support via fundraising events. Comparable focus on pediatric cancer and grassroots/community fundraising mechanics.
• National Pediatric Cancer Foundation: U.S. non-profit funding pediatric cancer research and family support services. Comparable mission around pediatric oncology and reliance on community-driven fundraising.
• Alex's Lemonade Stand Foundation: U.S.-based non-profit focused on pediatric cancer funding for research, treatment, and family support. Comparable mission in pediatric oncology support and grantmaking to affected families, with a similar fundraising-plus-direct-services hybrid model.
• Casa de la Amistad para Niños con Cáncer: Mexico-based non-profit providing integral support (lodging, food, transport, medications) to children with cancer from low-income families. Closest direct peer in model, scale, and Latin American context.

Others

• Childhood Cancer International: Global umbrella organization representing childhood cancer organizations and family support networks. Not a direct competitor but an enabling ecosystem peer for advocacy, knowledge sharing, and international donor access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sanarcancer
• YouTubeyoutube.com/user/sanarcancer
• Facebookfacebook.com/SanarCancer
• Instagraminstagram.com/sanarcancer
• LinkedInlinkedin.com/company/fundaci%C3%B3n-sanar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Sanar