The Salvation Army San Bernardino

What The Salvation Army San Bernardino does

The Salvation Army San Bernardino Corps is a local operating unit of the international Salvation Army movement, serving San Bernardino County, California from its community center at 838 Alta Street in Redlands. The Corps delivers emergency social services including food assistance, shelter, disaster relief, and seasonal holiday programs such as Angel Tree, Red Kettle, and the Walmart-hosted Stuff the Bus school supply drive. It also operates thrift store activities that accept and resell donated goods, and runs a worship program (Sunday School, worship services, women's and men's ministries) led by ordained Salvation Army Officers.

The Corps is funded entirely through donations, both monetary and in-kind, with suggested giving tiers of $50, $100, $250, $500, and custom amounts accepted through the national Salvation Army online donation portal. Goods donations are collected via drop-off locations and SA Truck pickup services. The Corps maintains ECFA accreditation, GuideStar Platinum Seal, and BBB Accredited Charity status, reinforcing donor-facing financial accountability.

Leadership is provided by Majors Adam & Christine Morales, who serve dually as Executive Directors and Pastors. The organization is governed hierarchically under The Salvation Army Western Territory and depends on a volunteer network, an advisory board, and a worship congregation for grassroots execution. The Corps provides no technology products and operates as a direct-service nonprofit rather than a commercial enterprise.

Name

The Salvation Army San Bernardino

Legal name

The Salvation Army San Bernardino Corps

Website

https://sanbernardino.salvationarmy.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army San Bernardino Corps is a local nonprofit unit delivering emergency food, shelter, holiday assistance, and worship services to residents of San Bernardino County, California, funded through donations, thrift store operations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Religious Organizations (8131), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Emergency food assistance
• Shelter services
• Holiday gift programs
• Disaster relief services
• Community charity programs

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monetary Donations: Individual donations received through online portal, direct mail, and in-person contributions. Suggested donation tiers of $50, $100, $250, $500, and custom amounts drive consistent revenue flow from donors.
2. Goods Donations: Accepts donations of clothing, furniture, and household items through donation centers and thrift store operations, generating revenue through resale.
3. Corporate Partnerships: Formal partnerships with corporations such as Walmart for joint campaigns including Angel Tree Registry and Stuff the Bus school supply drives, providing both funding and in-kind support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Salvation Army San Bernardino Corps provides emergency food assistance, shelter, holiday gift programs (Angel Tree and Red Kettle), disaster relief, thrift store resale of donated goods, and worship/community ministry services to residents of San Bernardino County. The corps is a local unit of the international Salvation Army movement and is funded through voluntary monetary donations, donated goods, and corporate partnerships.

Product overview

The Salvation Army San Bernardino Corps is a charitable organization operating as part of the international Salvation Army movement. The organization offers a portfolio of community social services including emergency food and shelter programs, disaster relief, and seasonal holiday assistance programs such as Angel Tree and Red Kettle campaigns. Services are delivered through the San Bernardino Corps Community Center and connected to broader Salvation Army national systems including thrift store operations and online donation platforms. The organization does not offer technology products but provides direct charitable services to residents of San Bernardino County.

Differentiator

Problem solved

Functional benefit

Products and services

• Food and Shelter Programs Emergency food assistance and shelter services for individuals and families experiencing poverty, hunger, and homelessness in San Bernardino County. Provided free of charge to community members in need.
• Christmas Programs (Angel Tree and Red Kettle) Holiday assistance programs including the Angel Tree gift program (donors purchase toys/clothing for children) and Red Kettle Campaign (bell ringer volunteer fundraising) providing toys, clothing, and holiday support to families in need in San Bernardino County.
• Walmart Stuff the Bus School supplies drive partnership with Walmart providing new school supplies to local children in need, typically held in early August.
• Donation Collection Services Accepts donations of clothing, furniture, and household items through designated drop-off locations and pickup services for community members wishing to donate goods.
• Disaster Relief Services Emergency disaster services providing immediate assistance including food, shelter, and basic supplies to communities affected by natural disasters and emergencies.
• Thrift Store Services Thrift store locations where donated goods are resold to support charitable programs, with donation drop-off available through the SA Truck pickup scheduling portal.
• San Bernardino Corps Community Center Local community service center offering various social services including food assistance, shelter, worship services (Sunday School 9:30 AM, Worship Service 11:00 AM), Women's Ministries (Wednesday 12:00 PM), and Men's Fellowship (Saturday 9:00 AM) at 838 Alta Street, Redlands, California.
• Worship and Faith Community Services Worship services and faith community programming including Sunday School (Sunday 9:30 AM), Worship Service (Sunday 11:00 AM), Women's Ministries (Wednesday 12:00 PM), and Men's Fellowship (Saturday 9:00 AM) for individuals seeking Christian worship, spiritual guidance, and community connection.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• WalmartcoreGTM or Marketing PartnerCorporate partnership includes Angel Tree Registry for Good (enabling donors to purchase toys/clothing directly), Stuff the Bus school supply drives (August 7-9), and Walmart gift matching programs. Joint campaigns help rescue Christmas for families facing poverty.
• ECFA (Evangelical Council for Financial Accountability)coreOthersFinancial accountability accreditation body providing donor trust verification through rigorous standards for financial transparency and governance.
• GuideStar (Candid)coreOthersNonprofit information platform providing Platinum-level transparency seal indicating comprehensive organizational data disclosure.
• Better Business Bureau (BBB) Wise Giving AlliancecoreOthersCharitable accountability accreditation through BBB's standards for charity accountability including governance, finances, and truthfulness in fundraising.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Feeding America: National food assistance network that supports local food banks serving San Bernardino County. Comparable on emergency food distribution and donor-funded hunger-relief programs, but operates as a broader national federation rather than a single local corps.
• Salvation Army (National Organization - Western Territory): The national parent organization of which the San Bernardino Corps is a local unit. Comparable on mission, brand, programs, and operating model, but operates at vastly larger geographic and financial scale as the broader parent.
• Volunteers of America: National faith-affiliated nonprofit providing housing, food, and recovery services across the U.S. Comparable on faith-rooted mission, volunteer-driven delivery, and emergency/shelter programs, but operates at national scale rather than county scope.

Direct peers

• Goodwill of Southern California: Donated-goods thrift retailer and social services nonprofit operating across Southern California. Directly comparable on thrift-store revenue model, donated-goods intake, and workforce/social services programs serving similar low-income populations in the same region.
• Inland Empire United Way: Regional federated-giving nonprofit serving San Bernardino and Riverside counties. Comparable as a community-focused fundraiser and grant distributor addressing poverty and basic needs, competing for the same corporate and individual donor pool in the same service area.
• American Red Cross (Inland Empire Chapter): Humanitarian aid organization with a local Inland Empire chapter providing disaster relief, emergency food/shelter, and military family services. Directly overlaps on disaster response, emergency assistance, and volunteer-driven service delivery in the same region.
• Habitat for Humanity of the San Bernardino Area: Faith-affiliated housing nonprofit serving San Bernardino County, addressing poverty and shelter needs through volunteer-built housing. Comparable on faith-rooted humanitarian mission and volunteer-led delivery model in the same geography.
• Catholic Charities of San Bernardino & Riverside: Faith-based social services nonprofit operating across San Bernardino and Riverside counties, offering food, shelter, immigration, and holiday programs. Directly comparable mission, faith framing, and service portfolio to the San Bernardino Corps, and competes for the same donor base in the same geography.

Regional players

• St. Vincent de Paul Society (San Bernardino District Council): Catholic faith-based charitable organization providing food, shelter, and emergency assistance through parish-based conferences. Comparable on faith-rooted humanitarian mission and emergency relief delivery, with overlapping donor and beneficiary pools in the same region.
• Lutheran Social Services of Southern California: Faith-based social services nonprofit serving Southern California with food, refugee, and family support programs. Comparable on faith-rooted humanitarian service delivery and donor base, though primarily Lutheran rather than evangelical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/the-salvation-army-san-bernardino

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army San Bernardino