Sanctuaire Notre-Dame-du-Cap

What Sanctuaire Notre-Dame-du-Cap does

Sanctuaire Notre-Dame-du-Cap is a Catholic pilgrimage shrine located at 626 rue Notre-Dame Est in Trois-Rivières (Cap-de-la-Madeleine), Quebec, Canada, operated under the Oblates of Mary Immaculate (o.m.i.) order and recognized as one of Canada's National Shrines within the Sanctuaires Nationaux du Québec/Canada network. Its identity is anchored by the 1888 "Prodige des Yeux" (Miracle of the Eyes) and the annual Neuvaine de l'Assomption (August 7–15), one of the largest Marian nine-day observances in Canada. The sanctuary serves individual pilgrims, the broader Catholic faithful, RV travelers, event organizers, and youth through a portfolio that includes daily Mass, Adoration, Reconciliation, Anointing of the Sick, Rosary, Liturgy of the Hours, organized pilgrimages, the Cap-Jeunesse youth program, a museum, gardens, Lake Sainte-Marie, Rosary Path, Way of the Cross, organ recitals, public piano, outdoor dance, and stained glass tours.

The technical footprint is modest and consumer-facing: a WordPress-based bilingual website, a 24/7 webcam livestream from the Petit Sanctuaire and Basilique, a Shopify-hosted online boutique, an online votive candle platform, an email newsletter ("La Vie au Sanctuaire"), a podcast ("Balado"), and presence on YouTube and Instagram. No AI/ML, API, SDK, or proprietary software is offered. Operations are delivered by a small staff of approximately 10 employees led by Father Rémi Lepage (o.m.i.), with named program leads for pilgrimages (Luc Héon) and youth programming (Catherine Ménard).

The revenue model is a diversified non-profit mix: online donations; online votive candles priced from $5/month to $700/year with personalized variants; Shopify e-commerce for religious items; facility rental for events; on-site restaurant (L'Éscale) and RV parking (Halte VR); organized pilgrimage services; museum admissions; and funding support from foundations such as Fondation Lucien-Labelle. The go-to-market is event-driven around the liturgical calendar, supplemented by digital channels that extend reach to a global French- and English-speaking Catholic audience.

Name

Sanctuaire Notre-Dame-du-Cap

Legal name

Sanctuaire Notre-Dame-du-Cap

Website

https://sanctuaire-ndc.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanctuaire Notre-Dame-du-Cap is a Catholic National Shrine in Trois-Rivières, Quebec, offering pilgrimages, daily sacraments, youth programs, cultural events, online votive candles, and e-commerce to the faithful, tourists, and event organizers.

Ownership category

akta.pro rank

Product category

Catholic Pilgrimage Shrine

NAICS

Religious Organizations (8131), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Civic and Social Organizations (8134)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

akta.pro secondary industries

Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG), Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Religious Radio Broadcasting (MPAIAEAF)

Keywords

• Catholic pilgrimage site
• National Marian shrine
• Votive candle offerings
• Religious heritage tourism
• Spiritual retreat services

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: The shrine accepts online donations through its website to support operations and maintenance.
2. Online Votive Candles: Medium votive candles (3 days/72 hours) are priced from $5/month to $60/year, while large votive candles (5 days/120 hours) range from $10/month to $120/year. Personalized votive candles with custom messaging cost $70 for one month up to $700 for one year.
3. Facility Rental: The shrine offers venue rental services for events and gatherings.
4. Online Boutique: An online shop sells religious items and souvenirs through a Shopify platform.
5. Pilgrimage Services: The shrine organizes group pilgrimages and family gatherings, coordinated through Luc Héon at [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sanctuaire Notre-Dame-du-Cap is a Catholic National Shrine in Trois-Rivières, Quebec, run by the Oblates of Mary Immaculate, that provides pilgrimage services, religious celebrations and sacraments, votive candle lighting, an online donation and candle-lighting portal, an e-commerce shop, a museum, a restaurant, RV parking, facilities rental, and youth programs centered on the 1888 Eucharistic miracle and Marian devotion.

Product overview

Sanctuaire Notre-Dame-du-Cap is a Catholic pilgrimage shrine located in Trois-Rivières, Quebec, offering a comprehensive portfolio of spiritual services, religious celebrations, and cultural activities. The sanctuary operates multiple service lines including regular Catholic sacraments (masses, adoration, reconciliation, anointing of the sick, rosary prayer), pilgrimage programs, and facilities rental. Its digital offerings include an online candle lighting service, 24/7 webcam livestream, online donations via Shopify, and a podcast series. The organization maintains youth outreach through its Cap-Jeunesse program and the Horizon Jeunesse Plus radio show in partnership with RadioVM. Cultural offerings include a museum, organ recitals, public piano performances, stained glass window tours, and access to heritage spiritual sites including gardens, the Lake Sainte-Marie, Rosary Path, and Bridge of Rosaries. The sanctuary also provides hospitality services including an on-site restaurant (L'Éscale) and RV parking area.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Candle Lighting Service Allows Catholic faithful anywhere to light votive candles and submit prayer intentions remotely via the shrine's website, accompanied by free-will donations. It is intended for individual devotees and parish groups who cannot physically visit the Cap-de-la-Madeleine chapel.
• Online Donations Digital donation channel enabling individuals and supporters to make one-time or recurring financial contributions to the shrine's religious, heritage, and charitable mission.
• Pilgrimages Organized Catholic pilgrimage experiences at the Cap-de-la-Madeleine shrine, designed for individual faithful, parish groups, and school groups seeking Marian devotion and connection to the 1888 Eucharistic miracle.
• Sanctuary Museum On-site museum presenting the religious, historical, and cultural heritage of the shrine and the 1888 miracle for visitors and heritage tourists.
• Religious Celebrations and Sacraments Catholic liturgical celebrations and sacraments (including masses, the Neuvaine de l'Assomption, and other devotional services) offered at the shrine for the faithful.
• Online Shop (Religious Merchandise) E-commerce store selling religious articles, devotional items, and shrine-branded merchandise to online customers and visitors.
• Facilities Rental Rental of the shrine's rooms, halls, and event spaces for weddings, retreats, corporate events, and other private gatherings.
• L'Escale Restaurant On-site restaurant at the shrine providing meals, snacks, and refreshments to visitors, pilgrims, and tourists.
• Halte VR (RV Parking Area) Dedicated RV parking and overnight stay area at the shrine for road travelers and RV tourists visiting Trois-Rivières.
• Cap-Jeunesse Youth Program Catholic youth formation program (Cap-Jeunesse) for teens and young faithful, paired with the Horizon Jeunesse Plus radio show for faith outreach.
• Organ Recitals Scheduled organ recitals at the basilica, presented as a cultural and spiritual experience for visitors and tourists.
• Stained Glass Window Tours Guided tours of the basilica's stained-glass windows, offered to visitors interested in the shrine's religious art and architectural heritage.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Sanctuaires Nationaux du Québec/CanadacoreStrategic or Co-development PartnerNational network of Canadian shrines. Sanctuaire Notre-Dame-du-Cap is designated as one of Canada's National Shrines, participating in collaborative efforts among Quebec and Canadian pilgrimage sites.
• Centre Newman SherbrookeminorStrategic or Co-development PartnerEstrie region team partner in the Horizon Jeunesse Plus en région initiative, representing one of the three regional teams in the youth radio program.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• Tourisme Mauricie: Regional tourism organization that actively promotes Notre-Dame-du-Cap as a destination. Adjacent ecosystem partner rather than a competitor, with overlap in pilgrimage and heritage tourism promotion.
• Sanctuaires Nationaux du Québec/Canada: The network of National Shrines of which Notre-Dame-du-Cap is a member. Functions as a peer network and channel partner for cross-promotion of Canadian pilgrimage sites.

Direct peers

• Sanctuaire de Sainte-Anne-de-Beaupré: The other primary Marian/Catholic pilgrimage shrine in Quebec, also a designated National Shrine of Canada. Directly comparable in mission, pilgrimage programming, and religious tourism positioning.
• Oratoire Saint-Joseph du Mont-Royal: Major Montreal Catholic pilgrimage site on the scale of Notre-Dame-du-Cap, with museum, gift shop, and guided tours. Comparable as a Quebec-based Catholic pilgrimage destination with multi-channel visitor monetization.
• Basilique-Cathédrale Notre-Dame de Québec: Historic Catholic cathedral in Quebec City with museum, guided tours, and devotional programming. Directly comparable as a heritage Catholic site in Quebec with religious tourism and visitor monetization.

Broad incumbents

• Sanctuaire Notre-Dame de Lourdes: The world's preeminent Marian pilgrimage shrine, with a much larger global footprint. Comparable as a Catholic Marian pilgrimage destination but operating at a substantially larger scale internationally.
• Basilica of the National Shrine of the Immaculate Conception: The largest Catholic church in North America, located in Washington, D.C. Comparable as a National Shrine with museum, gift shop, and pilgrimage programming, but with a much larger institutional footprint.
• EWTN: Global Catholic media network with television, radio, and digital programming. Adjacent to Notre-Dame-du-Cap's religious broadcasting and webcam streaming, but at a vastly larger production scale.
• Sanctuaire de Fatima: Global Marian pilgrimage site in Portugal with millions of annual visitors. Comparable in mission and devotional offering (Marian apparitions, candle lighting, pilgrimages) but at a vastly larger international scale.

Emerging players

• CatholicTV: Catholic media producer with live Mass streaming and devotional content. Comparable as a digital channel for Catholic worship and pilgrimage content, though not a physical shrine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAb9PHxdXpeQnC65KmnF_fw
• Instagraminstagram.com/sanctuairenotredameducap
• LinkedInlinkedin.com/company/sanctuaire-notre-dame-du-cap

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuaire Notre-Dame-du-Cap