Sanctuary Homes and Remodeling

What Sanctuary Homes and Remodeling does

Sanctuary Homes and Remodeling is a residential remodeling contractor founded in 2002 and headquartered in Shelbyville, Kentucky, serving homeowners across the Louisville and broader Kentuckiana region. The firm provides kitchen remodeling, bathroom remodeling, whole-home remodeling, and home design services, operating with a five-person team under owner Starr Tingle, who brings more than 20 years of industry experience.

Service delivery is project-based, with disclosed bathroom remodel pricing structured across tiers — approximately $11,732 for a do-it-yourself package and $20,000–$21,500 for full-service engagements — indicating a pricing model that varies with customer self-participation. Customer acquisition is driven by owned content channels, including a blog, Facebook, Instagram, Pinterest, and an email newsletter, with two named client testimonials (Emily, Leeann) featured on the website. The company also operates Remodel Starr, a sister brand offering online courses and coaching aimed at peer remodelers and homeowners.

The business is privately held with no disclosed funding history, no public revenue figures, and no evidence of proprietary technology platforms beyond standard content and social infrastructure. Operating economics are anchored to local project volume within a single regional market, with a niche digital extension via Remodel Starr that monetizes the owner's expertise outside the geographic service area.

Name

Sanctuary Homes and Remodeling

Legal name

Sanctuary Homes

Website

https://sanctuaryhomes.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanctuary Homes and Remodeling, founded in 2002 in Shelbyville, Kentucky, is a five-person residential remodeling contractor serving homeowners in the Louisville and Kentuckiana market with kitchen, bathroom, whole-home, and design services under owner Starr Tingle.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

Keywords

• Residential home remodeling
• Bathroom renovation services
• Kitchen remodeling services
• Home design services
• Remodeling coaching

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Home Remodeling Services: Project-based professional services for residential home remodeling including bathroom, kitchen, and whole-home renovations. Pricing varies based on project scope with documented bathroom remodels ranging from $11,732 (DIY-assisted) to $20,000-$21,500 (full contractor-managed). Revenue is generated through direct customer contracts for remodeling projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sanctuary Homes and Remodeling provides residential home remodeling services for homeowners in the Louisville/Kentuckiana region, including whole-home remodeling, bathroom remodeling, and kitchen remodeling, supported by in-house home design services. Through its sister company Remodel Starr, the business also offers one-on-one remodeling coaching and online courses for homeowners who want to manage portions of their own renovation projects.

Product overview

Sanctuary Homes and Remodeling is a home remodeling company offering a unified suite of services centered around home transformation. The core offerings include Home Remodeling, Bathroom Remodeling, Kitchen Remodeling, and Home Design services, all delivered with attention to detail and precision craftsmanship. Additionally, the company has a sister company called Remodel Starr that provides personalized coaching and online courses to help homeowners navigate their remodeling projects. Together, these services provide comprehensive support from design through project completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Remodeling Comprehensive home remodeling services that transform homes into functional, beautiful spaces with quality craftsmanship, targeting residential homeowners in the Louisville/Kentuckiana region.
• Bathroom Remodeling Bathroom remodeling services including personalized design, material selection, tile and waterproofing installation, stone vanity tops, and glass shower enclosures, delivered to homeowners in the Louisville/Kentuckiana service area.
• Kitchen Remodeling Kitchen remodeling services ranging from simple facelifts to complete remodels, designed to make the kitchen the functional and aesthetic center of the home, for residential homeowners in the Kentuckiana region.
• Home Design Home design services that develop layouts, finishes, and material selections reflecting the homeowner's personality, available as part of a full remodel or as a standalone offering.
• Remodel Starr Coaching and Online Courses Personalized remodeling coaching including one-on-one guidance and online courses covering remodeling and renovation topics, targeted at DIY-minded homeowners, including those outside the primary Louisville/Kentuckiana service area.

Quantifiable outcome

• Bathroom remodels completed successfully within $20,000-$21,500 budget for full-service projects
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Remodel StarrcoreStrategic or Co-development PartnerSister company offering personalized remodeling coaching services including one-on-one guidance and online courses. Remodel Starr provides step-by-step advice tailored to individual homeowner needs, complementing Sanctuary Homes' full-service remodeling offerings. This partnership extends the company's reach to DIY-minded homeowners and provides educational support throughout the remodeling process.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Others

• Houzz: Online platform connecting homeowners with remodeling professionals and offering design inspiration content. Comparable in its editorial/content-marketing approach to homeowners, though Houzz operates as a marketplace rather than a contractor.
• Sweeten: Online marketplace that matches homeowners with vetted general contractors for home renovations. Comparable in serving the same homeowner researching-and-booking journey, and a potential alternative channel for Sanctuary's customer acquisition.

Emerging players

• Block Renovation: Tech-enabled remodeling marketplace and project management platform. Comparable in bringing modern, content-driven transparency to the homeowner remodeling experience that Sanctuary emphasizes.

Broad incumbents

• Power Home Remodeling: Large direct-to-consumer home remodeler serving the Mid-Atlantic and Southeast U.S., including Kentucky markets, with full kitchen, bathroom, siding, and window offerings. Comparable homeowner-focused remodeling model at significantly greater scale.
• Leaf Home Bath (formerly Home Bath Solutions): National bathroom remodeling brand backed by Leaf Home, focused on direct-to-consumer bath conversions. Comparable homeowner-targeted service model and geographic overlap in Kentucky-adjacent markets.
• Bath Fitter: Established franchise specializing in acrylic bathtub and shower liners installed over existing fixtures. Comparable to Sanctuary's bathroom remodel service but focused on faster, less-custom one-day installations rather than full tile renovations.
• Re-Bath: National bathroom remodeling franchise with hundreds of locations. Highly comparable to Sanctuary Homes' core bathroom remodel offering, though Re-Bath competes at a much larger scale and with proprietary acrylic systems rather than tile-focused custom work.

Regional players

• Reborn Home Solutions: Regional full-service kitchen and bath remodeler in the U.S. Midwest/South with design-build model. Comparable service offering and mid-market homeowner customer base as Sanctuary Homes, though operating at a larger regional footprint.

Direct peers

• Kitchen Tune-Up: Franchise offering kitchen remodeling services ranging from tune-ups to full remodels. Closely comparable to Sanctuary's kitchen remodeling offering, serving homeowners seeking updates ranging from minor facelifts to complete layout changes.
• DreamMaker Bath & Kitchen: National remodeling franchise focused on full-service bathroom and kitchen renovations for homeowners. Directly comparable service mix, customer base (mid-market homeowners), and design-build model.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/sanctuaryhomes
• Instagraminstagram.com/sanctuaryhomes
• Pinterestpinterest.com/SanctuaryHomes/remodeling-and-building-resources-for-homeowners
• LinkedInlinkedin.com/company/sanctuary-homes-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Homes and Remodeling