Sanctuary Golf Resort

What Sanctuary Golf Resort does

Sanctuary Golf Resort is an integrated golf, accommodation, food-and-beverage, and events venue in Bunbury, Western Australia, founded in 1994 with a championship 18-hole, 72-par course designed by architect Michael Coate. The privately held, independent resort operates from a single site at 100 Old Coast Rd, approximately 8 minutes from Bunbury CBD and 1.5 hours from Perth, and serves local residents, regional tourists, corporate clients, and wedding couples across Western Australia's South West. Its physical footprint comprises the golf course, a floodlit driving range with automated ball dispenser (7am–9pm), 30 resort-style accommodation rooms ranging from studio suites to two-bedroom spa apartments and tower deluxe suites, a 7-day public restaurant and bar, and three function spaces (Grand Marquee, Function Centre, Board Room) catering to weddings, corporate events, and celebrations.

The resort's service lines share a fixed-cost base — green fees, range balls and equipment hire; eight annual membership tiers from $230 (junior under 12) to $3,200 (family) with optional monthly instalments; per-night accommodation across five configurations; restaurant transactions for breakfast, lunch, and dinner; and packaged functions and corporate golf days for up to 144 players supported by 40 motorised carts. Ancillary commercial layers include a Pro Shop retailing apparel and equipment (FJ, Titleist, Callaway, Greg Norman, Sporte Leisure, Crestlink), a gift voucher storefront on giftcards.nowbookit.com, and host-promoted entertainment events distributed through ticketing platforms.

Revenue is generated through five primary streams — golf services (usage-based), golf memberships (subscription), accommodation (per-stay), restaurant and bar (transactional), and functions and corporate events (professional-services pricing) — all denominated in AUD. Go-to-market is direct-to-consumer via sanctuaryresort.com.au with online booking through book-directonline.com (accommodation), nowbookit.com (restaurant and gift vouchers), and golf-booking.com / 1golf.com (tee times), supplemented by ticketing partnerships with Eventbrite, MegaTix, and Humanitix, organic social presence on Facebook and Instagram, an email newsletter, and field sales led by a Golf Manager (corporate golf) and functions team (weddings and events). No parent company, external investors, or revenue figures are disclosed.

Name

Sanctuary Golf Resort

Legal name

Sanctuary Golf Resort

Website

https://sanctuaryresort.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanctuary Golf Resort is a privately held integrated venue in Bunbury, Western Australia, operating an 18-hole championship golf course, 30 accommodation rooms, a public restaurant and bar, and event spaces. It serves golfers, corporate clients, wedding couples, and tourists across the South West region.

Ownership category

akta.pro rank

Product category

Golf Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Golf Resorts (THAGACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Golf resort hospitality
• Championship golf course
• Resort accommodation
• Wedding and event venue
• Corporate golf days

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Services: Green fees for public, members, and concession players for 9 and 18-hole rounds on weekdays and weekends; equipment hire including motorised carts, pull trolleys, and club sets; range balls at multiple size tiers
2. Golf Memberships: Annual memberships including Family, Couple, Full Member, Senior, Midweek, FIFO, Country, and Junior tiers with monthly instalment options available
3. Accommodation: Resort-style apartments including Studio Suite, One Bedroom Apartment, Two Bedroom Apartment, Two Bedroom Spa Apartment, and Tower Deluxe Spa Suite with private balconies and golf course or garden views
4. Restaurant & Bar: Public dining open 7 days a week for breakfast, lunch, and dinner; a la carte breakfast Monday-Friday, buffet breakfast on weekends; lunch and dinner service 11am-8:30pm
5. Functions & Events: Wedding packages including ceremony and reception venues (The Range, The Gazebo, Grand Marquee, Function Centre); corporate functions; birthday celebrations; wakes and memorials; conferences with dedicated coordinator
6. Corporate Golf Events: Corporate golf days for up to 144 players with 40 motorised golf carts available; flexible catering options; access to function spaces for presentations and dining; coordinated by Golf Manager

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sanctuary Golf Resort operates a championship 18-hole golf course designed by Michael Coate, supported by on-site accommodation rooms, a restaurant and bar, a pro golf shop, and a floodlit driving range. The Bunbury property also functions as a venue for corporate functions, conferences, and weddings, allowing the resort to monetize guest stays, green fees, F&B service, retail merchandise, and event hire from a single integrated location.

Product overview

Sanctuary Golf Resort is a resort complex in Bunbury, Western Australia offering an integrated hospitality experience centered around an 18-hole championship golf course. The resort operates three main service lines: golf (course, Pro Shop, driving range, corporate events), accommodation (five suite/apartment types ranging from studios to spa suites), and food & beverage (restaurant and bar open 7 days). Additionally, the resort provides comprehensive function and event services including weddings, corporate events, and celebrations across multiple venue spaces (Grand Marquee, Function Centre, Board Room). The resort positions itself as a 'one-stop shop' for golf, stays, dining, and events in the South West region.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship 18-hole golf course Championship-grade 18-hole golf course designed by Michael Coate, available for individual tee-time bookings, member play, and corporate golf days. Targeted at recreational golfers, members, and corporate event groups.
• Resort accommodation On-site guest rooms at the resort, available for overnight bookings by individual travellers, event attendees, wedding guests, and corporate clients. Targeted at leisure travellers, VFRs, and event visitors.
• Restaurant and bar On-site restaurant and bar serving resort guests, golfers, and walk-in diners with food and beverage service. Targeted at diners, accommodation guests, and event attendees.
• Pro golf shop Retail pro shop on-site selling golf merchandise and equipment to resort guests, members, and visiting golfers. Targeted at golfers seeking apparel, clubs, and accessories.
• Floodlit driving range Floodlit driving range enabling practice sessions outside daylight hours. Targeted at golfers wanting flexible practice times and at coaching participants.
• Corporate golf events and functions Packaged corporate golf days, conferences, and team-building events combining course use, function rooms, F&B service, and accommodation blocks. Targeted at businesses and organisations in regional WA.
• Wedding venue services Destination wedding venue offering ceremony space, reception rooms, on-site guest accommodation, and F&B service as a packaged wedding offering. Targeted at engaged couples planning ceremonies and receptions.
• Golf club memberships Recurring annual golf memberships granting access to the championship course, with tiered categories for different player segments such as full, junior, and senior members. Targeted at regular and category-specific local golfers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hyatt Regency Perth: Full-service hotel in Perth with conference, wedding, and dining facilities. Comparable for corporate function and wedding demand, though without Sanctuary's golf-course specialization.
• Mercure Hotels (Accor): Global midscale hotel brand with regional Australian properties including branded golf-resort conversions. The Sanctuary website itself references 'The Mercure Sanctuary Golf Resort,' indicating historic brand affiliation and ongoing comparability in the golf-resort segment.
• Crown Perth: Large integrated entertainment, accommodation, and F&B complex in Perth. Competes with Sanctuary for corporate events, weddings, and tourism demand in the WA market, though with a much broader (casino-led) offering rather than golf specialization.

Direct peers

• Meadow Springs Golf & Country Club: Mandurah-based golf and country club with 18-hole course, clubhouse, and event facilities. Comparable regional WA golf club competing in the same South West corridor catchment for golf, weddings, and corporate events.
• Pelican Waters Golf Club & Resort: Queensland golf resort combining an 18-hole course with accommodation, dining, and function venues. Directly comparable as a regional Australian golf resort integrating stays, F&B, and weddings around a single course.
• Joondalup Resort: A 70-room resort in Perth's northern corridor featuring a 27-hole golf course, conference and wedding facilities, and multiple F&B outlets. Directly comparable as a Western Australian golf resort integrating accommodation, events, and dining around a championship course.
• The Vines Resort & Country Club: Swan Valley resort with two 18-hole courses, resort accommodation, restaurants, and event/wedding venues. Closely matches Sanctuary's full-service golf resort model in Western Australia with similar wedding, corporate, and tourism revenue mix.
• Brooklands Country Club: Regional Australian golf and country club with championship course, clubhouse dining, and event hosting. Comparable as a membership-driven golf club with F&B and function/event revenue in a regional setting.

Emerging players

• Sea Temple Golf & Country Club (Peppers): QLD-based golf resort operated under a recognized hotel brand with course, villas, and event venues. Comparable as an integrated golf-resort property, though operating in a different state with stronger resort branding.

Regional players

• RAC Resorts (RAC Karri Valley, RAC Busselton): Western Australian member-based resort operator with regional properties in the South West. Comparable as a regional WA accommodation and event competitor serving the same tourist catchment as Sanctuary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanctuarygolfresort
• Instagraminstagram.com/sanctuarygolfresort
• LinkedInlinkedin.com/company/sanctuary-golf-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Golf Resort