Sand Hills Casino

What Sand Hills Casino does

Sand Hills Casino is a physical gaming and entertainment venue located ten minutes south of Carberry, Manitoba, off Highway 5, wholly owned by the Assembly of Manitoba Chiefs (AMC), a First Nations tribal council. Founded in 2014 and celebrating its 12th anniversary in 2026, the property operates a 300-slot-machine gaming floor—described as the largest in the region—the Oasis Bar & Grill restaurant and lounge, and the Gold Club loyalty program. Approximately 100 employees staff the venue, including a large contingent of Indigenous workers consistent with the AMC's community mandate.

The casino's product stack centers on slot machine play as the primary revenue stream, supplemented by food and beverage sales at Oasis Bar & Grill (including a $11.99 senior special, $6.50 happy hour drinks, and a late-night menu) and gift cards sold through the Cage Cashier. The Gold Club loyalty program is free to join and rewards slot play with Gopher Points redeemable at $1 per 300 points (a recently improved rate marketed as "Manitoba's Best Cash Back"), plus 25% dining discounts, free play vouchers, birthday rewards, and weekly Gopher Point multipliers up to 10X. Supporting promotions include the Nugget's Treasure Chest weekly ballot draw, Reel Play for Seniors, the 12-Year Summer Giveaway ($19,400 in prizes), and themed live-music weekends.

Commercially, Sand Hills Casino runs a direct-to-consumer, on-site model in which acquisition comes from walk-in traffic, a network of nine bus tour operator partners (including carriers out of Winnipeg and Saskatchewan), and cross-promotional partnerships with Carberry Sandhills Golf Course ("Long Drive To The Hills") and Forest Hills RV Campground ("Camp & Play"). Distribution is purely physical and regional, serving Western Manitoba within a roughly 30-minute drive of Carberry and reaching farther afield through organized bus tour groups. The company operates no app, no e-commerce gaming platform, and has no disclosed AI, API, or proprietary software assets; its technology footprint is limited to conventional slot machines, an on-site point-of-sale and loyalty CRM, and a marketing website supplemented by Facebook and Instagram.

Name

Sand Hills Casino

Legal name

Sand Hills Casino

Website

https://sandhillscasino.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sand Hills Casino is a First Nations-owned gaming and entertainment venue in Carberry, Manitoba, operated by the Assembly of Manitoba Chiefs. It provides 300 slot machines, the Oasis Bar & Grill, and a Gold Club loyalty program to Western Manitoba patrons via on-site visits and bus tour partnerships.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Slot machine gaming
• Casino entertainment
• Loyalty rewards program
• Casino dining
• Live entertainment venue

Headquarters

HQ city

Carberry

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Slot Machine Gaming: The primary revenue stream is from slot machine play across 300 machines. Patrons wager on slots and the casino earns from the house edge.
2. Food and Beverage: Oasis Bar & Grill generates revenue from dining. The restaurant serves a full menu (including seniors specials at $11.99) and late-night menu, with a Happy Hour featuring $6.50 drinks from 11am Monday to 5pm Friday.
3. Gift Cards: Gift cards are sold at the Cage Cashier and redeemable for gaming or Oasis Bar & Grill purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sand Hills Casino operates a physical gaming and entertainment venue in Carberry, Manitoba, offering 300 slot machines, the Oasis Bar & Grill restaurant, and the Gold Club free loyalty program where members earn Gopher Points redeemable for real cash back at $1 per 300 points. The casino also provides free live weekend entertainment, gift cards, and a network of bus tour partnerships that bring organized groups from across Manitoba.

Product overview

Sand Hills Casino operates as a physical casino facility featuring 300 slot machines as its core gaming product, paired with the Oasis Bar & Grill restaurant and the Gold Club loyalty program. The casino offers a comprehensive portfolio of promotions and services including the Gold Club rewards program (with real cash back and free play), dining options at Oasis Bar & Grill, gift cards, and bus tour partnerships. Promotional offerings include seasonal events like the 12 Year Summer Giveaway ($19,400 in prizes), Nugget's Treasure Chest weekly draws, and partnerships with Forest Hills RV Campground (Camp & Play) and Carberry Sandhills Golf Course (Long Drive To The Hills). The casino also provides senior-specific programs through Seniors Gold Specials and Reel Play For Seniors, along with live entertainment featuring local Manitoba musicians. The casino is owned by the Assembly of Manitoba Chiefs (AMC) and employs approximately 100 people.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Club: Casino loyalty/rewards program offering points redeemable for cash back, free play, and food purchases. Membership is free.
• Oasis Bar & Grill

Products and services

• Slot Machines 300 slot machines offering a variety of themed games, including the latest and most popular titles in Manitoba, with slot attendants available to assist players.
• Gold Club Loyalty Program Free loyalty and rewards program where members earn Gopher Points while playing slot machines, redeemable for real cash back at $1 per 300 points, plus free play vouchers, birthday rewards, and 25% off Oasis dining.
• Oasis Bar & Grill On-site restaurant and bar featuring a diverse menu including chicken Parmesan, top sirloin steak, beer battered pickerel, and prairie mac and cheese, with Happy Hour specials running from 11am Monday to 5pm Friday ($6.50 beer and select 1oz bar drinks).
• Gift Cards Gift cards redeemable for casino gaming or purchases at the Oasis Bar & Grill, available for purchase at the Cage Cashier or Gold Club.
• Bus Tours Partnership program with nine bus tour operators (Canada Bus Lines, Dynasty Tours, Engelheim Tours, Kasper Bus Lines, Lazo Point Tours, Osper Travel, Progressive Bus Tours & Travel, Triple J, Winnipeg River Charter) offering organized group transportation to the casino from Winnipeg and surrounding Manitoba communities.
• Free Live Music Live music entertainment at the Oasis Bar & Grill featuring local Manitoba talent on Friday and Saturday evenings, with genres including classic rock, country, pop, and folk.

Quantifiable outcome

• $1 in cash back for every 300 Gopher Points earned on slot play
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• Carberry Sandhills Golf CoursecoreStrategic or Co-development Partner · 17 June 2026The 'Long Drive To The Hills' promotion offers Carberry Sandhills golfers $15 in free play every Wednesday and Thursday, a BOGO appetizer voucher at the Oasis, and a ballot for a chance to win one of two $300 Golf Town gift cards (draws August 26–27, 2026). The promotion runs June 17 to August 27, 2026.
• Canada Bus LinescoreChannel Partner/ Reseller/ DistributorCanada Bus Lines is a bus tour operator that organizes group trips to Sand Hills Casino. Contact: 866-886-2837 / [email protected]. One of nine bus tour partners bringing organized visitors to the casino from across Manitoba.
• Dynasty TourscoreChannel Partner/ Reseller/ DistributorDynasty Tours organizes group travel to Sand Hills Casino. Contact: (204) 889-7838 / [email protected]. One of nine bus tour partner operators serving the casino.
• Engelheim Tours (SK)coreChannel Partner/ Reseller/ DistributorEngelheim Tours is a Saskatchewan-based bus tour operator bringing visitors to Sand Hills Casino. Contact: 306-566-9300 / [email protected].
• Kasper Bus LinescoreChannel Partner/ Reseller/ DistributorKasper Bus Lines organizes bus tours to Sand Hills Casino. Contact: 855-566-2378 / [email protected]. One of nine bus tour partners.
• Lazo Point TourscoreChannel Partner/ Reseller/ DistributorLazo Point Tours provides bus tour services to Sand Hills Casino. Contact: (204) 990-3102 / [email protected]. One of nine bus tour partner operators.
• Osper TravelcoreChannel Partner/ Reseller/ DistributorOsper Travel is a bus tour operator partner for Sand Hills Casino. Contact: (204) 930-0992.
• Progressive Bus Tours & TravelcoreChannel Partner/ Reseller/ DistributorProgressive Bus Tours & Travel organizes group travel to Sand Hills Casino. Contact: 204-298-3568.
• Triple JcoreChannel Partner/ Reseller/ DistributorTriple J is a bus tour operator partner for Sand Hills Casino. Contact: (204) 295-5900.
• Winnipeg River ChartercoreChannel Partner/ Reseller/ DistributorWinnipeg River Charter provides bus charter services to Sand Hills Casino. Contact: 855-340-6300 / [email protected]. One of nine bus tour partners.
• Forest Hills RV CampgroundcoreStrategic or Co-development PartnerThe 'Camp & Play' partnership provides Forest Hills RV Campground guests (cabins, RV sites, 5-Plex units) with 2 vouchers for $15 in free play each Friday. Forest Hills issues the vouchers upon booking. The campground is located near Sand Hills Casino and offers full-service RV sites, cabins, and 5-Plex suites.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casino Regina: Saskatchewan Gaming Corporation destination casino in Regina. Comparable as a provincial/regional drive-to slot-and-table casino serving a similar prairie-market demographic to Western Manitoba.
• McPhillips Station Casino: Winnipeg-based Manitoba Liquor & Lotteries property offering full-service gaming and hotel. Competes with Sand Hills for Winnipeg-originating bus-tour and drive-to visitation.
• Gold Eagle Casino: First Nations-owned casino operated by the Saskatchewan Indian Gaming Authority near North Battleford, SK. Highly comparable in scale, indigenous ownership, and regional prairie destination positioning.
• Chances Signal Hill: Calgary-area community gaming centre offering slot machines, table games, and dining. Comparable as a smaller regional slot-focused casino with a loyalty program and dining component.
• Club Regent Casino: Operated by Manitoba Liquor & Lotteries in Winnipeg. Direct in-market competitor offering slots, table games, and entertainment to the same Manitoba player pool that Sand Hills accesses via bus tours.
• River Cree Resort & Casino: First Nations-owned casino resort operated by the Enoch Cree Nation in Alberta. Directly comparable to Sand Hills as an indigenous-owned regional Western Canadian gaming property, though it is larger and includes a hotel.
• Dakota Dunes Casino: Owned by the Whitecap Dakota First Nation near Saskatoon, Saskatchewan. Closest geographic and structural peer: a First Nations-owned slot-and-table casino destination serving a regional prairie market.

Broad incumbents

• Gateway Casinos & Entertainment: One of Canada's largest multi-property casino operators with locations across British Columbia, Alberta, and Ontario. Comparable as a broad incumbent serving regional Canadian gaming markets with slot floors and entertainment amenities.
• Great Canadian Entertainment: Major Canadian casino and entertainment operator with properties across multiple provinces. Comparable as a broad incumbent with regional destination casino properties of similar slot-floor scale.

Regional players

• Billy Barker Casino: British Columbia-based community gaming centre operated by the Chances group. Comparable as a regional slot-floor casino with food & beverage and a loyalty program, though serving a different western Canadian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sandhillscasino
• Instagraminstagram.com/sandhillscasinomb
• LinkedInlinkedin.com/company/sand-hills-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sand Hills Casino