Associated Subcontractors Alliance (ASA) San Diego

What Associated Subcontractors Alliance (ASA) San Diego does

ASA San Diego (legal name: San Diego Associated Subcontractors Alliance) is a nonprofit trade association founded in 1990 that serves as the representative body for subcontractors and specialty trade contractors in the San Diego County construction market. The organization operates with a small team of 7 employees out of a P.O. Box mailing address in San Diego, California, and is structured as a chapter of the broader Associated Subcontractors Alliance network. Its core functional mission is to act as the "united voice" for the local construction industry, providing advocacy representation, structured networking opportunities, and educational programming for its members.

The association's product set is centered on membership tiers for four constituencies: specialty trade subcontractors (electrical, plumbing, HVAC, concrete, sheet metal, roofing, glazing, painting, masonry), general contractors, public agencies and private owners, and industry partners/suppliers. Programming is delivered through a recurring annual calendar of in-person events — Meet Your GC series, Fall Golf Classic, Sporting Clay Competition, Holiday Mixer, Awards Banquet, Legal Update & Member Showcase, GC & Public Agency Showcase, Speed Networking, and Spring Fling — supplemented by a quarterly newsletter ("Just Briefly") and a member-only directory. A standardized $200/year sponsor add-on tier provides prominent website placement in exchange for additional contributions. The "Join the Trades" workforce pipeline program extends the association's reach into individual career seekers across 12 skilled trades.

The business model is community-led and subscription-recurring in nature. Revenue derives from annual membership dues (amounts not publicly disclosed), event registration fees, and sponsor contributions. Go-to-market relies on event-driven relationship building and member referrals rather than a traditional sales motion. Major general contractor sponsorships anchor the association to high-profile project pipelines: Turner Construction, PCL, McCarthy, Swinerton, DPR, Whiting-Turner, and Hensel Phelps all participate as Meet Your GC partners. The association's scale is fundamentally regional (San Diego County), with a single geographic market and no disclosed expansion beyond the local chapter remit.

Name

Associated Subcontractors Alliance (ASA) San Diego

Legal name

San Diego Associated Subcontractors Alliance

Website

https://sandiegoasa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASA San Diego is a 1990-founded nonprofit trade association serving subcontractors, general contractors, public agencies, and suppliers in the San Diego County construction market through membership programs, networking events (Meet Your GC, Golf Classic, Sporting Clay, Holiday Mixer), advocacy, and career pathway resources.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Trade association services
• Construction industry networking
• Subcontractor advocacy
• Industry events programming
• Construction community building

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from specialty contractors, general contractors, public agencies, suppliers, and industry partners. Members pay dues to join and maintain affiliation with ASA San Diego.
2. Event Registration Fees: Revenue generated from event attendance including networking events, golf tournaments, sporting clay competitions, and educational programming such as Meet Your GC sessions and Legal Update & Member Showcase.
3. Sponsorship Revenue: Additional annual contributions of $200 per year from members seeking prominent website and sponsor page features. Sponsorships promote business visibility while supporting ASA's industry education and advocacy programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASA San Diego is a membership-based trade association serving the San Diego construction industry. It provides subcontractor advocacy, structured networking between specialty contractors and general contractors (Meet Your GC series, Golf Classic, Sporting Clay, Holiday Mixer), educational programming (Legal Update, GC & Public Agency Showcase), a quarterly newsletter, and a Join the Trades career pathway initiative. The association derives revenue from annual membership dues, event registration fees, and sponsor contributions.

Product overview

ASA San Diego is a trade association providing a unified voice for subcontractors in the San Diego construction industry. The organization offers membership programs for subcontractors, general contractors, public agencies, suppliers, and industry partners. Core offerings include networking events (Meet Your GC, Fall Golf Classic, Sporting Clay Competition, Holiday Mixer, Awards Banquet, Speed Networking, Spring Fling), educational events (Legal Update & Member Showcase, GC & Public Agency Showcase), a quarterly Just Briefly newsletter, and career pathway resources through the Join the Trades program. The association facilitates connections among construction industry professionals to help members grow their businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs
• Meet Your GC Events
• Fall Golf Classic
• Sporting Clay Competition
• Holiday Mixer
• Annual Awards Banquet
• Legal Update & Member Showcase
• GC & Public Agency Showcase
• Speed Networking
• Spring Fling
• Just Briefly Newsletter
• Join the Trades
• Calendar of Events
• Sponsorship Program

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Turner ConstructioncoreGTM or Marketing PartnerTurner Construction Company is a prominent sponsor of ASA San Diego, participating in Meet Your GC events and providing opportunities for subcontractors to learn about upcoming projects and bidding processes. Turner has a dedicated San Diego office location.
• PCL Construction Services, Inc.coreGTM or Marketing PartnerPCL Construction Services is a major sponsor and Meet Your GC event host, connecting with ASA subcontractor members through industry showcase programming.
• McCarthy Building CompaniescoreGTM or Marketing PartnerMcCarthy Building Companies participates as a sponsor and Meet Your GC host, building relationships with San Diego subcontractor community members.
• SwinertoncoreGTM or Marketing PartnerSwinerton is an active sponsor and Meet Your GC participant, engaging with ASA's subcontractor network for project opportunities.
• DPR ConstructioncoreGTM or Marketing PartnerDPR Construction sponsors ASA San Diego and participates in networking events and GC showcases, connecting with specialty trade subcontractors.
• The Whiting-Turner Contracting CompanycoreGTM or Marketing PartnerWhiting-Turner is a sponsor of ASA San Diego with a San Diego office location, participating in Meet Your GC events and member programming.
• Hensel Phelps ConstructionmajorGTM or Marketing PartnerHensel Phelps Construction sponsors ASA San Diego as a major industry partner with Southern California presence.
• NAWIC (National Association of Women in Construction)majorStrategic or Co-development PartnerASA San Diego hosts joint meetings with NAWIC, combining women in construction networking and professional development opportunities for both memberships.
• Alliant Insurance ServicesminorGTM or Marketing PartnerInsurance services provider offering risk management and insurance products to construction industry members through ASA sponsorship.
• Wounded Warrior ProjectminorStrategic or Co-development PartnerASA San Diego hosts a 5K charity run benefiting Wounded Warrior Project, combining fundraising with member engagement and community service.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• AGC San Diego Chapter: Local San Diego chapter of AGC of America, representing general contractors and specialty contractors in the region. Direct head-to-head competitor for the same San Diego subcontractor and GC membership pool, with substantially greater national backing.
• ABC San Diego Chapter: San Diego chapter of Associated Builders and Contractors serving merit-shop contractors in the region. Direct competitor offering similar advocacy, networking, and training programs to overlapping subcontractor members in the San Diego market.
• Building Industry Association of San Diego (BIA): Local San Diego construction trade association primarily focused on residential builders. Comparable as a regional San Diego construction industry association with overlapping subcontractor and GC member base, competing for similar sponsor dollars and member mindshare.
• Associated Subcontractors Alliance (National ASA): The national parent organization of which ASA San Diego is a chapter. Direct peer and franchise/network operator providing comparable subcontractor advocacy, networking events, and member services at a multi-state scale.

Regional players

• BOMA San Diego (Building Owners and Managers Association): San Diego chapter of a national commercial real estate association serving building owners and property managers. Comparable as a regional San Diego construction/real estate membership organization competing for the same local sponsor pool and event sponsorships.

Broad incumbents

• Associated General Contractors of America (AGC): The largest national construction trade association representing general contractors, with chapters in most major metros. Directly comparable as a construction industry membership organization competing for the same GC and subcontractor members as ASA San Diego, but operating at vastly greater scale.
• Associated Builders and Contractors (ABC): National trade association representing merit-shop contractors and subcontractors across commercial and industrial construction. Directly comparable as a competing construction trade association with regional chapters, overlapping member base, and similar event/networking programming.

Emerging players

• National Association of Women in Construction (NAWIC): National construction industry association focused on supporting women in construction. Directly comparable as a construction trade association with which ASA San Diego already co-hosts events, representing an adjacent but overlapping member community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associated-subcontractors-alliance-asa-san-diego

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Subcontractors Alliance (ASA) San Diego