San Diego Grill

What San Diego Grill does

San Diego Grill is a privately held, single-location full-service casual dining restaurant operating from the Port Orange Pavilion shopping center at 5535 S. Williamson Blvd, Suite 656, in Port Orange, Florida (Volusia County, Daytona Beach metro). The restaurant serves the local Port Orange / Daytona Beach community and regional visitors with an American-cuisine menu spanning breakfast (eggs, omelets, French toast, waffles), brunch (available until 3:00 PM daily), lunch and dinner (gourmet burgers made with a Black Angus chuck/brisket/short-rib blend, sandwiches, soups, salads, steaks, seafood, chicken, ribs, and pasta), a full bar program featuring specialty margaritas, craft cocktails, wine, and bottled beer, plus desserts and daily / Happy Hour / seasonal specials. Per-input headcount is 7, with operations supplemented by unstated hourly and tipped labor typical of full-service restaurants; no management team, ownership structure, or founding date is disclosed in source materials.

The business operates a direct-to-consumer go-to-market across three channels: dine-in service at the physical storefront, takeout and delivery via a proprietary online ordering system on sandiegogrill.net, and third-party delivery through Grubhub. Pricing is pay-as-you-go unit pricing publicly listed on the website, with main entrées in the $14.99-$27.99 band and Happy Hour and seasonal promotions layered on top. Revenue is generated almost exclusively from on-premise food and beverage sales plus a modest off-premise delivery tail; no catering, private events, B2B contracts, or franchise / multi-unit revenue is documented.

The technology stack is standard SMB restaurant tooling: a WordPress website with menu content, blog marketing, and an online ordering integration, plus the Grubhub marketplace. There is no proprietary technology, no app, no API surface, no patents or trademarks, and no AI/ML capability disclosed. The company's competitive positioning rests on scratch-kitchen preparation, "high-end" ingredients, broad menu variety, full-bar offering, and a welcoming local-service reputation, rather than on any technological or structural cost advantage.

Name

San Diego Grill

Legal name

San Diego Grill

Website

https://sandiegogrill.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

San Diego Grill is a single-location, full-service American casual dining restaurant and bar in Port Orange, Florida, serving local residents and Daytona Beach visitors with breakfast, brunch, lunch, dinner, craft cocktails, and Grubhub delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• American cuisine
• Full-service restaurant
• Breakfast and brunch
• Craft cocktails bar

Headquarters

HQ city

Port Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant revenue from customers dining in, including food and beverage sales across all menu categories including breakfast, brunch, lunch, dinner, and desserts.
2. Alcoholic Beverages: Revenue from full bar service including specialty cocktails, margaritas, wines, beers, and seasonal specialty drinks.
3. Delivery and Takeout: Revenue from online orders, takeout, and third-party delivery services like Grubhub.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

San Diego Grill is a full-service casual dining restaurant offering an American cuisine menu across breakfast, brunch, lunch, and dinner, including gourmet Black Angus burgers, steaks, seafood, sandwiches, salads, soups, pasta, sides, and desserts. The restaurant operates a full bar with specialty margaritas, craft cocktails, wine, and beer, supported by dine-in, takeout, and delivery services for the Port Orange and Daytona Beach community.

Product overview

San Diego Grill is a single-location casual dining restaurant in Port Orange, Florida offering a comprehensive American cuisine menu. The restaurant operates as a unified dining experience with multiple food categories including breakfast (eggs, omelets, French toast, waffles), gourmet burgers made with Black Angus beef, soups and salads, sandwiches, entrees (steaks, seafood, chicken dishes), pasta, sides, and desserts. The beverage program features an extensive cocktail menu with specialty margaritas, wine selection, bottled beers, and non-alcoholic beverages. Additional services include daily deals, Happy Hour specials, seasonal offerings, online ordering, and delivery. The restaurant also hosts private events and offers catering options through its event directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Menu (Eggs & Omelets, French Toast & Waffles) Breakfast offerings including customizable omelets starting with 3 eggs, eggs cooked to order, breakfast croissant sandwich, light and fluffy waffles with powdered sugar and maple syrup, French toast combos with eggs and proteins, and cinnamon French toast. Served with choice of Breakfast Potatoes or Fresh Fruit Salad and choice of English Muffin, Rye Toast or Wheat Toast. Targeted at morning and brunch diners.
• Gourmet Burgers Burgers made with fresh ground Black Angus chuck, brisket, and Short Ribs, served on a fresh toasted roll with lettuce, vine-ripe tomatoes, mayonnaise, sliced pickles and a choice of side. Includes signature items like the San Diego Signature Burger, Bacon Swiss Burger, Hangover Burger, Cheeseburger, and customizable options. Targeted at lunch and dinner diners seeking premium burgers.
• Soup & Salads Homemade soups including Clam Chowder and Soup of the Day, alongside salads such as Cobb Salad, Blackened Salmon Salad, Summer Shrimp Salad, Chicken Spinach Salad, and customizable salad options. Targeted at lighter lunch or dinner diners.
• Sandwiches Variety of sandwiches including Baja Tacos, Chicken Tender Wrap, Chicken Salad Croissant, San Diego Club, Shrimp Po Boy, California Chicken Sandwich, Reuben, San Diego Steak Philly, Authentic Cuban Sandwich, and Blackened Mahi Sandwich. Targeted at lunch diners seeking handheld options.
• Specialties and Entrees Main course offerings including NY Strip Steak, Fish & Chips, Salmon with Tomato Citrus Sauce, Shrimp Piccatta, New Orleans Mahi, Chicken Piccata, Spinach & Feta Chicken, San Diego Chicken, Babyback Ribs, and pasta dishes such as 4 Cheese Mac & Cheese, Cajun Pasta, and Marsala Pasta. Targeted at dinner diners seeking premium American cuisine entrees.
• Trios (Complete Meals) Complete meal combinations served with mashed potatoes and vegetable of the day, including Alpine Chicken, Crispy Fried Shrimp, and Steak options. Targeted at diners seeking a bundled dinner option.
• Sides Accompaniments including French Fries, Fresh Fruit Salad, Sweet Potato Fries, Brown Rice, Hand Cut Onion Rings, Fresh Vegetables, Parmesan Mashed Potatoes, Macaroni & Cheese, Tater Tots, Black Beans & Rice, and Coleslaw. Available as add-ons or sides to any entrée.
• Desserts Sweet endings including Ghirardelli Brownie Sundae, Strawberry Shortcake, and rotating Dessert of the Day. Targeted at diners finishing a meal.
• Margaritas & Cocktails Full bar service with specialty margaritas (Jalapeno, Patron Silver, Don Julio, San Diego Margarita), Martinis (French Martini, Pomegranate Peach, Chocolate), Mojito, Sangria, and Frozen Coladas. Targeted at adult diners and bar patrons.
• Wine Selection Wine list featuring white wines (Chardonnay, Riesling, Pinot Grigio, Sauvignon Blanc, Moscato, White Zinfandel), red wines (Cabernet Sauvignon, Pinot Noir, Merlot), and house wines. Targeted at diners seeking wine pairing.
• Bottled Beer & Hard Seltzer Domestic and craft bottled beer selection including Bud Light, Coors Light, Miller Lite, Michelob Ultra, Stella Artois, Sam Adams, Corona, Goose Island IPA, Blue Moon, Yuengling, Heineken, Fat Tire, plus hard seltzers such as Bud Light Seltzer and White Claw. Targeted at beer drinkers.
• Non-Alcoholic Beverages Non-alcoholic beverages including Pepsi products, Ice Tea, Sweet Tea, Gourmet Ice Teas, IBC Root Beer, Arnold Palmer, Lemonade, Coffee, Fresh OJ, and Bottled Water. Targeted at all diners including families and designated drivers.
• Happy Hour Happy Hour specials available at the Port Orange restaurant location, offering discounted pricing on selected food and beverage items during designated hours. Targeted at after-work and evening diners.
• Online Ordering, Takeout and Delivery Online ordering system available through the San Diego Grill website for direct pickup and delivery orders, plus third-party delivery partnership with Grubhub. Targeted at customers preferring to dine at home.
• Dine-In Restaurant Service with Reservations Full-service dine-in restaurant at the Port Orange Pavilion location featuring full bar, multiple seating areas, welcoming atmosphere, and online reservation capability. Targeted at walk-in diners and those booking in advance.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IHOP: National family dining chain famous for breakfast and now expanding into lunch/dinner. Broader incumbent because it competes most directly on breakfast/brunch occasions but operates at much larger scale and lower price points.
• Denny's: National 24/7 casual dining chain with all-day breakfast, lunch, and dinner. Broader incumbent because while it competes in the same occasions, it operates nationwide and is positioned more for value/availability than San Diego Grill's premium-ingredient scratch positioning.
• Cracker Barrel: National full-service American comfort food chain with breakfast all day and broad lunch/dinner menu. Broader incumbent because it competes in the same casual American family-dining occasions across a much larger footprint.

Direct peers

• Another Broken Egg Cafe: Breakfast, brunch, and lunch concept with full bar and scratch cooking. Direct comparable because the menu structure (eggs, omelets, brunch items, cocktails) and Florida footprint closely mirror San Diego Grill's core daypart offering.
• Village Inn: Family casual dining chain with all-day breakfast, full menu of American comfort food, and bakery items. Direct comparable because it competes for the same breakfast/brunch/lunch/dinner occasions with broad American menus in similar suburban markets.
• First Watch: Florida-based daytime cafe chain serving breakfast, brunch, and lunch with a scratch kitchen. Direct comparable because it operates the same all-day daytime daypart model, fresh-ingredient positioning, and targets a similar local community dining occasion.
• Perkins Restaurant & Bakery: Casual full-service American restaurant with bakery, breakfast all day, lunch and dinner menus. Direct comparable because the all-day breakfast plus lunch/dinner transition and bakery-driven scratch positioning closely match San Diego Grill's daypart coverage.

Regional players

• Bonefish Grill: Casual seafood-focused chain (now largely closed/concept but historically present in Florida) competing on steak and seafood dinner occasions. Regional peer because it overlaps with San Diego Grill's steak/seafood entrée offering and Florida presence, though positioned more upscale-dinner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/san-diego-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Grill