keller williams san diego metro

What keller williams san diego metro does

Keller Williams San Diego Metro is a privately held, independently owned and operated franchise office of Keller Williams Realty, Inc., the Austin-based real estate franchise founded in 1983. Operating under CalBRE License #01295699 from its headquarters at 1660 Hotel Circle N., Suite 205 in San Diego, California, the office employs 17 people and is led operationally by Nancy Perez, who serves as the primary contact and listed agent. The office serves residential home buyers and sellers across the San Diego Metro area, providing full-service brokerage representation through an 8-step buying process and a 7-step selling process.

The company's product surface centers on residential brokerage services: a Listings Search portal (property search by address, city, neighborhood, ZIP, or MLS number with filters for price, beds, baths, square footage, and year built), an Agent Finder directory to connect clients with local agents, and structured educational content for buyers and sellers. Adjacent offerings include a Real Estate School (sdrealestateschool.com) for industry training and a Careers funnel for recruiting new agents. Technology is sourced from the parent Keller Williams platform (proprietary technology and marketing systems) and the website is built on Placester; no proprietary technology is developed at the franchise office level.

The business model is a traditional residential real estate commission structure with transaction-based fees paid at closing. The office operates on a direct-to-consumer go-to-market motion, acquiring customers through its website, agent referrals, local community presence, and content marketing (blog, email, organic search). Specific commission rates are not publicly disclosed and are negotiated individually between agents and clients. The office generates revenue as a slice of the gross commission income produced by its agents; the parent franchise captures a separate share. No external investment, private equity backing, or ownership changes are disclosed.

Name

keller williams san diego metro

Legal name

Keller Williams Realty San Diego Metro

Website

https://san-diego-metro.kw.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Keller Williams San Diego Metro is an independently owned franchise office of Keller Williams Realty, Inc., providing residential real estate brokerage services — buying, selling, and agent representation — to home buyers and sellers in the San Diego Metro area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Real estate agent representation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on home buying and selling transactions. Agents represent buyers and sellers in residential real estate transactions, with commission rates typically paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Keller Williams Realty San Diego Metro is a full-service residential real estate brokerage that represents home buyers and sellers throughout the San Diego Metro area. The brokerage provides agent-led home buying services (guided through an 8-step process from initial decision through closing), home selling services (a 7-step process covering pricing, staging, marketing, and negotiation), and a searchable property listings platform. Services are delivered by dedicated local agents operating under the Keller Williams franchise brand and supported by the parent company's technology and marketing systems.

Product overview

Keller Williams Realty San Diego Metro is a full-service real estate brokerage offering a unified platform of real estate services centered on property buying, selling, and agent representation. The core offerings include a Listings Search platform for property discovery, Home Buying Services with an 8-step guided process, and Home Selling Services with a 7-step approach. Supporting products include an Agent Finder directory, Real Estate School for industry education, and educational resources such as the Pet-Friendly Home Guide. The company also offers career opportunities within the Keller Williams franchise network.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Comprehensive home buying assistance for residential property purchasers in the San Diego Metro area, including agent representation, market analysis, property previewing, negotiation support, and guidance through the entire 8-step buying process from deciding to buy through protecting the investment.
• Home Selling Services Full-service home selling assistance for residential property owners in the San Diego Metro area, covering pricing strategy, staging guidance, marketing exposure, and negotiation through a 7-step selling process that includes property condition assessment and accessibility considerations.
• Listings Search Property search platform allowing users to search for homes for sale and rent by address, city, neighborhood, zip code, or MLS number, with filtering options for price, beds, baths, square footage, and year built.
• Agent Finder Directory of experienced local Keller Williams agents to help buyers and sellers connect with real estate professionals in the San Diego Metro area.
• Real Estate School Educational resources and training programs for individuals seeking to enter the real estate industry or enhance their professional skills, offered as a sub-brand of the San Diego Metro office.
• Careers at Keller Williams Career opportunities for real estate professionals with training, technology, and support, including education programs, marketing resources, and wealth building opportunities within the Keller Williams franchise network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Compass: Tech-enabled residential real estate brokerage operating in major U.S. metros including San Diego, using a similar agent-led, commission-based model but with proprietary technology and marketing investment. Directly competes with Keller Williams San Diego Metro for agents and listings.
• Coldwell Banker West: Established franchised residential brokerage with significant presence in the San Diego market, offering the same buyer/seller representation model. Directly competes for both consumers and recruiting of licensed agents.
• RE/MAX: Global franchised residential real estate brand with multiple San Diego-area franchise offices. Operates a commission-based agent model essentially identical to Keller Williams, competing head-to-head for market share and agent recruits.
• Berkshire Hathaway HomeServices California Properties: Large franchised residential brokerage with a strong Southern California presence. Competes directly with Keller Williams San Diego Metro on residential representation, leveraging an established national brand.

Emerging players

• Redfin: Tech-enabled brokerage operating in San Diego with a hybrid agent-plus-digital model and lower commission structure. Overlaps on residential representation while applying disruptive pricing pressure on traditional brokerages like KW San Diego Metro.
• eXp Realty: Cloud-based brokerage operating a low-overhead agent model with national reach, including licensed agents serving San Diego. Competes for agent recruiting with a fundamentally different cost structure than traditional franchise offices.

Broad incumbents

• Sotheby's International Realty – San Diego: Luxury-leaning residential brokerage serving San Diego's higher-end segments under the global Sotheby's brand. Overlaps with KW on premium residential transactions while specializing in a different price tier and brand positioning.
• Better Homes and Gardens Real Estate (BHGRE): National franchised residential brokerage brand with select Southern California coverage. Operates a similar agent-led commission model and competes for agent recruiting and consumer mind share in overlapping metros.

Others

• Zillow (Premier Agent / Showcase): Consumer-facing real estate platform that drives a large share of buyer and seller lead flow to local brokerages. While not a traditional brokerage, Zillow's advertising marketplace and pricing tools shape commission economics and consumer expectations for agents in San Diego.

Regional players

• HomeSmart Realty West: Discount-commission franchised brokerage with California roots and a strong agent-recruiting focus. Competes with Keller Williams San Diego Metro for cost-conscious agents and value-oriented consumers in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keller williams san diego metro