Sando Group

What Sando Group does

Sando Group (Sandogroup GmbH) is a privately held, Berlin-based textile manufacturing and merchandising company founded in 2008 and led by managing director Engin Sariköse. The company delivers custom textile production, multi-technique textile finishing (digital transfer/plotter flex, plotter flock, screen printing, sublimation, web/embroidered patches, rubber patches, 2D/3D embroidery, and DTF direct-to-film printing), promotional merchandise, corporate fashion programs, corporate design, vehicle lettering, and print products such as business stationery and marketing collateral. Its offering rests on industrial finishing equipment, a global production partner network with primary sourcing in Turkey (sea-freight delivery within 6-8 weeks), and project-based execution from design conception through sample approval to mass production.

The company monetizes through three channels: quote-based B2B project work (corporate fashion, promotional merchandise, team sports apparel for sports clubs and teams, custom orders for global brands and emerging designers), wholesale distribution of team-sport products, and direct-to-consumer e-commerce via three owned storefronts — webshop.sandogroup.de, sandosport.de (team sport), and cheerlinshop.de (cheerleading). Pricing is quote-based and not publicly disclosed, with free standard sea freight and paid air freight for expedited orders. The marketing footprint is concentrated on the corporate website, Facebook, Instagram, and digital flip catalogs.

Sando serves a fragmented mix of global brands, sports clubs and teams, corporate clients, event and promotion organizers, clubs and associations, and emerging fashion designers across EMEA, with Germany as the primary domestic market. The company has no disclosed external institutional capital, no disclosed revenue, and a small operating team of six, supplemented by outsourced production partners.

Name

Sando Group

Legal name

Sandogroup GmbH

Website

https://sandogroup.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sando Group (Sandogroup GmbH) is a Berlin-based private textile manufacturer and merchandiser offering custom textile production, multi-technique finishing, promotional merchandise, corporate fashion, vehicle lettering, and print products, serving global brands, sports clubs, corporate clients, and consumers via B2B sales, wholesale, and three owned e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Custom Textile Manufacturing & Merchandising

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

akta.pro secondary industries

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Custom textile manufacturing
• Promotional merchandise
• Textile printing services
• Custom sportswear production
• Corporate apparel solutions

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Textile Products and Apparel: Sale of sportswear, sports clothing, promotional apparel, and merchandise items through e-commerce shops and wholesale channels.
2. Textile Finishing Services: Custom printing and finishing services including screen printing, sublimation, embroidery, flex/flock printing applied to customer-provided or company-provided textiles.
3. Custom Merchandising and Promotional Items: Production of customized promotional items with logos and branding for corporate clients, including giveaways and branded merchandise.
4. Print Products: Business stationery, marketing materials, stickers, brochures, flyers, business cards, calendars, posters, and other printed materials.
5. Corporate Fashion Solutions: Design and production of custom corporate fashion collections for businesses, including consultation, sample creation, and production.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sando Group is a Berlin-based textile manufacturing and merchandising company that produces custom clothing, sportswear, workwear, and promotional merchandise. They offer end-to-end production from design concept through finishing (using multiple printing and embroidery techniques such as DTF, sublimation, screen printing, and 2D/3D embroidery) to delivery, serving both business clients and individual consumers via wholesale and direct e-commerce channels.

Product overview

Sando Group is a textile, sports, and merchandising service company offering a comprehensive portfolio of customized textile products and printing services. The core offerings include textile production (Textilproduktion), textile finishing/decoration (Textilveredelung) with multiple printing techniques (DTF, sublimation, screen print, embroidery, flex/flock), promotional articles/merchandising (Werbeartikel), corporate fashion, corporate design, vehicle lettering (Fahrzeugbeschriftung), print products (Druckprodukte), and team sports apparel (Teamsport). The company operates multiple online retail shops including the Textilshop, Sandosport, and Cheerlinshop sub-brands. Based in Berlin with over 10 years of experience, Sando Group serves global brands, sports clubs, and designers with customized solutions and personalization services.

Differentiator

Problem solved

Functional benefit

Brands

• Sandosport: Sportshop specializing in sports textiles, sportswear, and team sport clothing with personalization options.
• Cheerlinshop
• SANDO Textilshop

Products and services

• Textilproduktion (Custom Textile Production) Individual textile production service specializing in custom-designed clothing, sportswear, workwear, and merchandise items. Offers end-to-end manufacturing from design sketches to finished products with quality control samples before mass production, targeting brands, sports clubs, and designers.
• Textilveredelung (Textile Finishing & Decoration) Professional textile decoration services including multiple printing techniques such as digital transfer, plotter flex, plotter flock, screen printing, sublimation, web and embroidered patches, rubber patches, 2D/3D embroidery, and DTF (Direct-to-Film) printing applied to textiles.
• Werbeartikel (Promotional Articles / Merchandising) Custom promotional items branded with company logos or messages including apparel (T-shirts, polo shirts, shirts, jackets, sweatshirts), accessories (gloves, caps), sports balls, and giveaways packaged in branded foil. Targeted at corporate clients for events and marketing campaigns.
• Corporate Fashion Custom corporate clothing collections for employee uniform programs, trade shows, events, and promotions. Includes consultation on design, high-quality materials, current designs, and processing quality for company identity implementation, targeted at business clients.
• Corporate Design (Brand Identity Design) Professional brand identity design services including concept development, logo creation, and complete corporate branding packages for clients seeking professional market presence.
• Fahrzeugbeschriftung (Vehicle Lettering & Wraps) Professional vehicle lettering and vehicle wrap solutions for commercial and private vehicles, including graphic design implementation and installation services. Trusted by 200+ companies worldwide.
• Druckprodukte (Print Products) Professional printing services for business materials including stickers, blocks, bonus cards, envelopes, brochures, invitation cards, labels, flyers, business paper, calendars, posters, menus, stamps, bags, and business cards.
• Teamsport (Team Sports Apparel & Equipment) Production and wholesale distribution of quality balls and team sports apparel for all sports, both competitive and training. Wholesale supplier for sports clubs and teams, with personalization options.
• Sando Textilshop (Online Textile Shop) E-commerce platform for customized textiles and fashion, serving direct-to-consumer retail customers with tailored clothing and apparel.
• Sandosport (Online Sportshop) Online sports shop offering sportswear, team apparel, and personalization services for sporting goods, targeting sports clubs and individual consumers.
• Cheerlinshop (Cheerleading Apparel Shop) Specialized online shop for cheerleading apparel and accessories, including practice wear and competition outfits.

Quantifiable outcome

• 25+ years of experience in printing services
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Global Production PartnerscoreStrategic or Co-development PartnerSando Group collaborates with global partners for production and delivery. Their expert collaboration with global partners enables quality production and reliable delivery with strict deadline adherence. The global partner network is a key component of their ability to offer competitive pricing while maintaining high quality standards.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• adidas: adidas is a global sportswear incumbent producing team kits, training apparel, and licensed merchandise through its own manufacturing and partner network. Sando's team-sports and corporate-fashion business touches adidas's category but with a much smaller, customized, and Germany/Turkey-produced offering rather than mass-market branded apparel.
• Decathlon: Decathlon is a global sporting-goods retailer and own-brand manufacturer covering most sports categories with apparel, balls, and accessories. Sando's Sandosport sub-brand and team-sports production sit in an overlapping category, but Decathlon operates at much greater scale and competes mainly via retail rather than custom OEM/ODM.
• Fanatics: Fanatics is a global sports-merchandise and licensed apparel platform producing custom and on-demand jerseys, fan wear, and promotional products. It overlaps with Sando's Merchandising (Werbeartikel) and Team Sports categories but operates at vastly larger scale via licensing agreements rather than small-batch customization.

Direct peers

• Stanno: Stanno is a Dutch team-sports apparel and equipment brand offering custom kits, training wear, and accessories to clubs and associations. Comparable to Sando on the team-sports wholesale channel, customization depth, and EMEA club-segment targeting.
• Shirtigo: Shirtigo is a German custom apparel platform targeting brands, agencies, and corporate clients with on-demand textile finishing (DTF, embroidery, flex) and a B2B configurator. Directly comparable to Sando's Whitelabel/B2B custom-merchandise offering and the European/German quality positioning.
• Printful: Printful is a print-on-demand and fulfillment network producing custom apparel, accessories, and merchandise via DTF, embroidery, sublimation, and DTG. Comparable to Sando in the custom textile-finishing technology stack, target customer (brands/teams/designers), and digital storefront model.
• Spreadshirt: Spreadshirt is a Leipzig-based custom apparel and merchandise platform offering B2B and D2C printing-on-demand (DTF, screen, embroidery) for brands, teams, and creators. Sando competes directly on custom team apparel, corporate merchandise, and the multi-technique finishing menu.
• JAKO: JAKO is a German team-sports apparel and equipment brand producing custom kits, training wear, and team merchandise for clubs across Europe. Directly overlaps with Sando's Teamsport vertical and Sandosport sub-brand on custom team apparel, sponsor printing, and wholesale distribution.
• Erima: Erima is a German manufacturer of team-sports apparel, balls, and accessories serving amateur and professional clubs across Europe. Comparable to Sando on team sportswear production, customization/printing services, and club-channel distribution; Sando complements Erima by offering third-party finishing and emerging-designer services.

Others

• Stahls' Hotronix: Stahls' is a US-based supplier of heat-transfer materials, equipment, and applied graphics for apparel decoration. Adjacent rather than directly competitive: Sando consumes similar finishing inputs (flex, flock, patches, DTF films) and serves the same apparel-customization value chain from the customer side rather than the equipment/materials supplier side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sandogroupberlin
• Instagraminstagram.com/sandogroup.de
• LinkedInlinkedin.com/company/sando-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sando Group