SANGO株式会社
SANGO株式会社 is a privately held Japanese sales-outsourcing firm founded in 2007, operating the 営業屋® brand and serving B2B and B2C clients nationwide with new business development, telemarketing, web marketing, HR support, AI/SES, and energy services.
- Company typePrivate
- Founded2007
- HeadquartersShibuya, Tokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SANGO株式会社 does
SANGO株式会社 is a privately held Japanese sales-outsourcing and business-services company founded in February 2007 by Representative Director Tachibana Takayuki and headquartered in Shibuya, Tokyo. Its flagship brand 営業屋® (Eigyouya) provides outsourced B2B and B2C sales services — including new business development, telemarketing, inside sales, web marketing, digital transformation (DX) support, and partner/franchise sales — supported by 100+ trained sales personnel across a nationwide office network spanning Tokyo, Osaka, Nagoya (planned March 2026), and multiple regional cities. SANGO cites 300,000+ cumulative new-business-development cases over 19 years and has held the White Company Certification for six consecutive years (2021–2025).
The company operates a diversified service portfolio across four business lines: Sales Outsourcing (営業代行) under the 営業屋® trademark, offered under both performance-based (成果報酬型) and fixed-fee (固定報酬型) pricing models; Human Resources Support (人材支援), including staffing, recruitment support, and remote worker utilization, expanded through the September 2023 partnership with Yagish on the 'yagioffer' platform; AI/SES services (AI活用支援サービス) covering system development, commissioned development, and infrastructure setup; and an Energy Business (エネルギー事業) launched in September 2023 offering residential solar, battery storage, and V2H systems. A content platform, the #営業屋 media blog, supports top-of-funnel demand generation through SEO, LinkedIn, and Instagram channels. Recent strategic moves include the March 2025 launch of a Generative AI business and selection as primary sales agent for Japan's largest CATV operator in November 2024.
SANGO's go-to-market is sales-led and hybrid-segmented: direct enterprise sales via field teams, inside sales/telemarketing for mid-market clients, and self-service information for SMBs, supplemented by a partner/franchise matching channel. The company is privately held with registered capital of ¥10 million, has no disclosed institutional investors or parent/subsidiary relationships, and is governed solely by its founder-CEO. Revenue is not publicly disclosed; the stated corporate objective is to reach ¥10–100 billion in sales by 2030 under a vision of becoming an 'IT comprehensive trading company' (IT総合商社).
SANGO株式会社 firmographics
Firmographics- Name
- SANGO株式会社
- Legal name
- SANGO株式会社
- Website
- https://san-go.co.jp
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SANGO株式会社 is a privately held Japanese sales-outsourcing firm founded in 2007, operating the 営業屋® brand and serving B2B and B2C clients nationwide with new business development, telemarketing, web marketing, HR support, AI/SES, and energy services.
- Ownership category
- akta.pro rank
SANGO株式会社 industry classification
Industry- Product category
- Sales Outsourcing Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where SANGO株式会社 is headquartered
LocationHeadquarters
- HQ city
- Shibuya, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
SANGO株式会社 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sales Outsourcing (営業代行): B2B and B2C sales outsourcing services with results-based or fixed-fee pricing models. Includes telemarketing, inside sales, new business development, and partner sales support.
- HR/Human Resources Services (人財支援): Staffing, temp-to-hire, and recruitment support services. Includes placement services, at-home worker utilization support, and creator training programs.
- Web Marketing (WEBマーケティング): Digital marketing services including SEO, paid search advertising, SNS advertising, and website production. Combined with sales expertise for integrated marketing solutions.
- AI/SES Services (AI活用支援サービス): AI utilization support and system development services including system development support, commissioned development, site production, and infrastructure setup.
- Energy Business (エネルギー事業): Solar power generation systems, residential battery storage systems, and V2H (Vehicle to Home) systems for sustainable energy solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based model (成果報酬型) |
| Subscription | Monthly | Fixed-fee model (固定報酬型) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SANGO株式会社 product offering
Product offeringCore offering
SANGO株式会社 is a Japan-based sales outsourcing (営業代行) company that helps businesses generate new business opportunities through an integrated marketing × sales × DX approach. Its flagship brand 営業屋® (Eigyouya) provides telemarketing, inside sales, web marketing, DX support, and partner/franchise sales services via a nationwide network of 100+ sales personnel. The company also offers HR/staffing services, AI/SES system development support, and residential energy solutions (solar panels, batteries, V2H systems).
Product overview
SANGO株式会社 operates as a multi-segment business services company centered on its flagship brand 営業屋®, which provides sales outsourcing (営業代行), telemarketing, inside sales, web marketing, and DX support services with a nationwide presence of over 100 sales personnel and 300,000 successful cases. The company complements this with a human resources (人財支援) segment offering staffing, recruitment support, and remote worker solutions; an AI/SES (AI活用支援サービス) division providing system development, website/SEO services, and commissioned development; and an energy business (エネルギー事業) delivering solar panels, battery storage, and V2H systems. A media blog (#営業屋®) serves as a content marketing and thought leadership platform. The company also recently launched a generative AI business (生成AI事業) in March 2025.
Differentiator
Problem solved
Functional benefit
Brands
- エネルギー事業: Sustainable energy solutions including solar panels, battery storage systems, and V2H systems.
- 人財支援
- 営業屋® 営業支援
- SES (AI活用支援サービス)
Products and services
- 営業屋® (Eigyouya) Sales Outsourcing Comprehensive sales outsourcing brand offering new business development, telemarketing, inside sales, web marketing, DX support, and partner sales services, backed by 300,000+ cases and 100+ sales personnel nationwide. Target customers are B2B and B2C companies seeking to expand into new markets or strengthen sales capabilities.
- 人財支援 (HR Support) Human resources services including staffing, recruitment support, work-from-home worker utilization, and creator training programs, leveraging 16+ years of recruitment expertise.
- SES (AI活用支援サービス / AI Utilization Support) AI utilization support services covering system development, website creation with SEO, social media and web advertising operations, and commissioned development projects, matching experienced IT engineers with companies seeking technical support.
- エネルギー事業 (Energy Business) Sustainable energy solutions including residential battery storage systems, photovoltaic (solar panel) systems, and V2H (Vehicle-to-Home) systems for residential energy management and disaster preparedness.
- パートナー (Agency Matching) Partner and franchise matching services that connect companies with potential agency and franchise partners, including consulting on establishment and operations.
- BtoB Marketing Business B2B marketing services including SEO, paid search advertising, SNS advertising, and website production, combined with sales expertise for integrated marketing solutions.
Quantifiable outcome
- 300,000+ new business development achievements over 19 years
- +3 more outcomes
Companies that use SANGO株式会社
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SANGO株式会社 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SANGO株式会社 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社YagishstrategicStrategic business partnership with Yagish, operator of Japan's largest resume service (110万+ members), for their new 'yagioffer' job matching platform. SANGO serves as an alliance partner to expand recruitment solutions using Yagish's platform, enabling companies to recruit candidates for 10,000 yen per category. This partnership enhances SANGO's HR recruitment support services and aligns with their 2030 goal of 10 billion yen revenue.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
SANGO株式会社 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SANGO株式会社 social profiles
Digital presenceSANGO株式会社 compliance and trust
Trust signalCompliance2 records
SANGO株式会社 financial estimates
Financial estimateRevenue estimate
Valuation estimate
SANGO株式会社 leadership team
Management profileNumber of profiles
Profiles1 record
SANGO株式会社 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SANGO株式会社 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SANGO株式会社
What does SANGO株式会社 do?
SANGO株式会社 is a Japan-based sales outsourcing (営業代行) company that helps businesses generate new business opportunities through an integrated marketing × sales × DX approach. Its flagship brand 営業屋® (Eigyouya) provides telemarketing, inside sales, web marketing, DX support, and partner/franchise sales services via a nationwide network of 100+ sales personnel. The company also offers HR/staffing services, AI/SES system development support, and residential energy solutions (solar panels, batteries, V2H systems).
Is SANGO株式会社 a public or private company?
SANGO株式会社 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SANGO株式会社 founded?
SANGO株式会社 was founded in 2007. It employs 11 to 50 people.
Where is SANGO株式会社 based?
SANGO株式会社 is headquartered in Shibuya, Tokyo, Japan, in the Asia region.
How does SANGO株式会社 make money?
Five revenue lines are on record. Sales Outsourcing (営業代行) is the primary driver. The others are HR/Human Resources Services (人財支援), web Marketing (WEBマーケティング), AI/SES Services (AI活用支援サービス) and energy Business (エネルギー事業).
Does SANGO株式会社 have an API?
No public API is recorded for SANGO株式会社.
What industry is SANGO株式会社 in?
SANGO株式会社's product category is Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 561422 and its SIC code is 7311.