Sanitair Design Center

What Sanitair Design Center does

Sanitair Design Center B.V. is a Dutch bathroom design showroom and service company headquartered at Scheldestraat 8, Alkmaar, North Holland, Netherlands. Registered with the Dutch Chamber of Commerce (KvK 70153507) as a private limited company (B.V.), it operates a three-floor showroom exceeding 1,000 m² featuring fully furnished bathroom installations rather than products behind glass, giving customers a tactile, end-to-end experience across 30+ premium European brands including Antonio Lupi, Gessi, Dornbracht, VOLA, Villeroy & Boch, Inbani, Sunshower, Axor, Porcelanosa, Florim, Marazzi, and Italgraniti. The company serves private homeowners (Particulieren) as its primary segment for renovation projects ranging from compact bathrooms to luxury villa suites, with a secondary segment of professionals (architects, interior designers, contractors) designing for their clients.

The core technology stack is a Virtual Reality (VR) experience combined with custom 3D bathroom design software, applied through a structured 5-step process: intake interview, design consultation, VR walkthrough at full scale, finalization meeting, and optional professional installation. Supporting tools include an online Moodboard Generator (a configurator in which customers select preferred colors, materials, and atmospheres) and a free Guided Style Tour covering four design styles (Japandi, Urban Chique, Eclectisch, Gentleman Classic). The company's underlying technology is presentational rather than analytical; there is no evidence of AI/ML, data flywheel, or programmatic decisioning.

The revenue model is project-based and one-time: a €495 design fee (refunded upon order confirmation) precedes the intake, and complete bathroom projects start at €12,500 with realized project prices ranging from approximately €4,130 to €70,633 depending on scope, style, and brand mix. Installation costs are quoted separately. The go-to-market is sales-led and showroom-anchored, with appointments recommended but walk-ins accepted; supplemental marketing channels include RTL4 television (program 'Van Woonvilla naar Droomvilla'), print media (Hoog design, Maggs, Noordhollands Dagblad), blog content, and social media (Facebook, LinkedIn, Instagram, Pinterest). Distribution is exclusively showroom-based with no e-commerce, and the geographic footprint is regional (North Holland) with a nationwide Netherlands service area claim.

Name

Sanitair Design Center

Legal name

Sanitair Design Center B.V.

Website

https://sanitairdesigncenter.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanitair Design Center is a Dutch bathroom design showroom and service firm in Alkmaar, Netherlands. It provides a 1,000+ m² showroom, custom 3D design, VR visualization, and curated bathroom projects for private homeowners across North Holland, featuring 30+ premium European brands.

Ownership category

akta.pro rank

Product category

Bathroom Design Services

NAICS

Interior Design Services (54141), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Bathroom Electrical & Lighting Upgrades (Fans, GFCI, Vanity Lighting) (HSAPABAH)

Keywords

• Bathroom design services
• Luxury bathroom showroom
• Bathroom renovation
• Custom bathroom design
• Premium sanitary ware

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Complete Bathroom Design and Delivery: The company generates revenue through designing and delivering complete bathroom projects. Pricing starts from €12,500 for design bathrooms. The revenue model is project-based with a one-time fee structure. A design fee of €495 is charged for the intake and design process, which is refunded as a gift upon confirmation of order. Mounting/installation costs are quoted separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sanitair Design Center designs and delivers complete bathroom renovation projects ranging from €12,500 upward, anchored by a 1,000+ m², three-floor showroom in Alkmaar showcasing installed bathrooms from 30+ premium European brands. The core service includes a 5-step process: intake interview, design consultation, custom 3D design, Virtual Reality (VR) walkthrough, finalization, and optional professional installation. A €495 design fee is charged upfront and refunded on order confirmation.

Product overview

Sanitair Design Center is a bathroom design showroom and service company based in Alkmaar, Netherlands, offering a comprehensive bathroom design experience. The core offering consists of a physical showroom experience spanning over 1,000 m² across three floors with fully designed bathroom setups, combined with custom 3D design services and Virtual Reality (VR) experience technology that allows customers to visualize their bathroom at full scale before construction. The design process follows a structured 5-step methodology from intake interview through design consultation, VR experience, finalization, and professional installation. Supporting tools include a Moodboard Generator for customer inspiration and a Guided Style Tour introducing the four design styles (Japandi, Urban Chique, Eclectisch, Gentleman Classic). The company carries an extensive portfolio of premium European bathroom brands including Antonio Lupi (Italian luxury baths and fixtures), Gessi (Italian faucets and accessories with multiple collections including Venti20, Ventaglio, Gessi316), Dornbracht (German precision fixtures), VOLA (Danish Scandinavian design), Villeroy & Boch (German ceramics since 1748), Inbani (Spanish bathroom furniture with collections like Scala, Inverso, Incastri Ambienti), and tile specialists Porcelanosa, Florim, Marazzi, and Italgraniti. Additional specialized products include Sunshower infrared showers and Axor designer fixtures. The product portfolio positions the company as a comprehensive design-to-realization partner for luxury residential bathrooms starting from €12,500.

Differentiator

Problem solved

Functional benefit

Products and services

• Badkamer Showroom Experience Physical showroom experience of over 1,000 m² across three floors with complete, fully furnished bathroom setups from leading European brands. Customers walk through, touch, and experience finished spaces rather than viewing individual products behind glass. Includes free 30-minute guided tours by appointment or walk-in. Aimed at homeowners in the North Holland region and across the Netherlands.
• 3D Bathroom Design Service Custom 3D bathroom design service in which in-house designers produce detailed designs based on the customer's space, style preferences, colors, materials, and selected products. Priced via a €495 design fee that is fully refunded on order confirmation. Targeted at homeowners and design professionals seeking a personalized bathroom concept.
• Virtual Reality (VR) Experience VR-based experience that lets customers physically step into their 3D bathroom design at full scale using VR headsets and software. Enables assessment of layout, colors, materials, and furnishings before definitive decisions. Sold as part of the company's 5-step bathroom design process for residential and professional clients.
• 5-Step Bathroom Design Process Structured bathroom design service comprising five stages: intake interview, design consultation, Virtual Reality experience, finalization meeting, and optional professional installation. Provides a single point of contact from inspiration to realization. Project-based pricing starts from €12,500 with final price depending on space size, chosen style, and selected brands.
• Professional Bathroom Installation (Montage) Optional professional installation service for completed bathroom designs, quoted separately from the design project. Delivered by the company's own installation team to provide a single point of accountability from design through realization. Aimed at homeowners who want fully managed execution of their bathroom renovation.

Quantifiable outcome

• Average customer rating of 4.2 stars on Google reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RTL4 (Van Woonvilla naar Droomvilla)coreGTM or Marketing PartnerSanitair Design Center appears in the RTL4 television program 'Van Woonvilla naar Droomvilla' (From Vacation Villa to Dream Villa). The show features episodes on their bathroom styles, Gessi brand, Inbani brand, and Antonio Lupi brand, bringing their designs to a national Dutch television audience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plieger Sanitair: Established Dutch sanitary and plumbing retailer with multiple showrooms. Comparable as a multi-brand bathroom showroom targeting Dutch consumers for complete bathroom renovations.
• BadkamerXL: Online Dutch bathroom retailer with showroom presence, offering complete bathroom renovations at varied price points. Comparable through shared focus on full bathroom design projects and premium brand portfolio reselling.
• Vershoor Sanitair & Tegels: Regional Dutch bathroom and tile showroom offering design and installation services. Directly comparable as a regional showroom-based bathroom design specialist serving Dutch homeowners.
• Sani4All: Dutch bathroom showroom chain offering complete bathroom design, sales, and installation services across multiple locations in the Netherlands. Directly comparable as a multi-brand bathroom retailer with showroom-centric sales model targeting Dutch homeowners.
• Badkamermarkt: Dutch bathroom retailer offering complete bathroom design and installation across multiple Dutch locations. Comparable through project-based bathroom renovation services and premium brand offerings.
• Adeco Badkamers: Dutch bathroom showroom chain offering design consultation and installation. Comparable as a multi-brand bathroom specialist with in-store design experience and similar customer target.

Others

• Antonio Lupi: Italian luxury bathroom brand (Sanitair's flagship partner) producing freestanding baths, washbasins, and fixtures. Comparable as a supplier ecosystem partner and a benchmark for the premium positioning Sanitair enables.

Broad incumbents

• Hornbach: Large Dutch/European home improvement retailer with bathroom departments. Comparable as a competing distribution channel for bathroom products, though not specializing in premium design services.
• Praxis: Major Dutch home improvement retailer with extensive bathroom ranges. Comparable as a bathroom retailer serving Dutch consumers, though operating at much broader scale and lower price points.
• Loods5: Dutch home design showroom concept offering furniture, kitchens, and bathrooms across large-format stores. Comparable through the showroom experience model and premium brand curation for interior design projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sanitairdesigncenter
• LinkedInlinkedin.com/company/sanitair-design-center
• Instagraminstagram.com/sanitairdesigncenter
• Pinterestnl.pinterest.com/sanitairdesigncenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitair Design Center