Woonzorg Sanniek

What Woonzorg Sanniek does

Woonzorg Sanniek is a privately held, founder-led Dutch healthcare organization that operates small-scale residential and day care services for elderly people with care needs in the Drenthe province of the Netherlands. The organization was formed in 2021 when the original Woonzorg de Berkenhof (founded in 2011 by Jacqueline Smit and Meta Kroon) was split, with the Ansen and Havelte locations becoming Woonzorg Sanniek. It currently operates two residential locations (Ansen and Havelte) plus a day care (Dagbesteding) site at Kerkdijk 2 in Ansen, with the Havelte facility featuring 22 apartments. The organization is led by Jacqueline Smit as sole bestuurder, overseen by a three-person Raad van Commissarissen.

The core offering consists of residential living with care (Wonen met zorg), nursing and personal care (Verpleging en verzorging), and day care (Dagbesteding), with supporting services including freshly prepared meals, adapted bus transportation, and two guest rooms for temporary stays. The technology stack is intentionally basic: call systems, climate control, TV/internet/phone connections, wheelchair-accessible apartments, and adapted transport vehicles, supporting a deliberately low-tech, high-touch care model. The care philosophy emphasizes small teams, familiar staff, personalized care plans adapted to each resident's values and history, and resident participation in daily decision-making.

The business model is built on regulated Dutch healthcare financing. Revenue streams include monthly rental and service costs (kept below the rent benefit threshold for affordability), nationally standardized care contributions collected via CAK under WLZ and WMO frameworks, optional meal packages, and tax-deductible donations through the ANBI-status Stichting Vrienden van Sanniek support foundation. The go-to-market motion is sales-led at the location level combined with community-led referrals from families, healthcare providers, and municipalities, with admissions requiring a valid CIZ (residential), WMO, or WLZ indication. The organization holds formal productieafspraken with Dutch healthcare insurers and zorgkantoren, and is GDPR/AVG compliant.

Name

Woonzorg Sanniek

Legal name

Woonzorg Sanniek

Website

https://sanniek.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Woonzorg Sanniek is a small-scale Dutch elder care provider operating two residential locations in Ansen and Havelte, Drenthe, offering 24-hour care, day programs, meals, and transportation for elderly residents with care needs.

Ownership category

akta.pro rank

Product category

Residential Elder Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Elder care services
• Residential care facilities
• Nursing and personal care
• Day care programs
• Assisted living apartments

Headquarters

HQ city

Ansen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Woon- en servicekosten (Rental and service costs): Apartments are rented to residents with separate service costs covering utilities, insurance, call systems, TV/internet/phone, climate control, common areas, garden maintenance, activities program, and 24-hour care availability. Rent is set below the rent benefit threshold to ensure affordability.
2. Zorgkosten (Care costs): Care services financed through health insurance, Wet Langdurige Zorg (WLZ), or Wet Maatschappelijke Ondersteuning (WMO). Income-dependent contribution paid to CAK. Personal contribution is nationally standardized. PGB (personal budget) option available.
3. Maaltijden (Meals): Daily fresh meals prepared on-site including breakfast, bread meals, warm dinner, beverages, and fresh fruit. Optional but offered as part of service package.
4. Stichting Vrienden van Sanniek (Foundation donations): Support foundation that funds activities and amenities beyond regular operational budget. Donations and gifts fund outings, activities, and equipment (e.g., bird nesting boxes with cameras). Foundation has ANBI status making donations tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Woonzorg Sanniek provides small-scale residential elder care at two locations (Ansen and Havelte, Drenthe), offering 22 wheelchair-accessible apartments each with 24-hour nursing availability, personalized care, daily fresh meals, and adapted transport. The organization complements residential living with day care services (Dagbesteding) for independently living elderly, as well as temporary guest room stays, meals, and transportation, all delivered by small, familiar care teams in a domestic setting.

Product overview

Woonzorg Sanniek is a small-scale residential care organization offering integrated housing and care services for elderly people with care needs. The organization operates two residential locations (Ansen and Havelte) providing apartments for living with 24-hour care availability, complemented by day care (Dagbesteding) services, nursing and personal care, temporary guest room accommodation, meal services, and transportation. The core offering consists of residential living with care (Wonen met zorg) and day care services (Dagbesteding), with supporting services including meal preparation, transportation, and nursing care—all delivered through small, familiar teams in a domestic atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Wonen met zorg (Residential Living with Care) Small-scale residential apartments (22 per location in Ansen and Havelte) offering elderly residents with care needs a safe, comfortable home with private kitchen, bedroom, and bathroom, plus 24-hour care availability. Residents must hold an appropriate CIZ or wijkverpleging indication.
• Dagbesteding (Day Care Services) Structured daytime program for independently living elderly (and residents) offering social activities, exercise, creative and educational pursuits, gardening, and meals in a domestic, convivial atmosphere, available one or more days per week. Participants require a WMO or WLZ indication.
• Verpleging en verzorging (Nursing and Personal Care) 24-hour nursing and personal care ranging from household assistance to full nursing care, adapted to individual wishes, values, and history, provided by qualified staff in small familiar teams.
• Logeerkamers (Guest Rooms) Temporary accommodation for short-term care needs, trial stays, or caregiver respite, available at the Havelte location.
• Maaltijdvoorziening (Meal Services) Daily freshly prepared on-site meals including an extensive breakfast, bread meals with extras, a daily warm evening meal with fresh vegetables, and coffee, tea, and fruit available throughout the day.
• Vervoersdiensten (Transportation Services) Adapted bus transport service provided by the organization to bring elderly participants to and from day care activities and outings.

Quantifiable outcome

• Client satisfaction rating of 9 out of 10 in 2024 independent survey

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stichting Vrienden van SanniekcoreStrategic or Co-development Partner · 1 January 2018Support foundation established to fund activities and amenities beyond regular operational budget. Enables donations for specific purposes like outings, activities, and equipment (e.g., bird nesting boxes with cameras). Has ANBI status making donations tax-deductible. Unpaid board consists of Carin Hidding (chair), Inge Pol-Bremer (treasurer), and Astrid Hidding (secretary). RSIN: 8586.14.157.
• CIZ (Centrum Indicatiestelling Zorg)coreStrategic or Co-development PartnerGovernment body that issues care indications required for residential care and home care services. Woonzorg Sanniek requires CIZ indication for residential care (zorg met verblijf) or home nursing (wijkverpleging).
• CAK (Centraal Administratie Kantoor)coreStrategic or Co-development PartnerGovernment administrative office that collects income-dependent care contributions. Sets nationally standardized annual care contribution rates that apply across Netherlands.
• Healthcare insurers and care offices (zorgkantoren)coreStrategic or Co-development PartnerFormal agreements (productieafspraken) with healthcare insurers and care offices. Organization meets all requirements set by these institutions for recognized care provision.
• Municipalities (gemeentes)coreStrategic or Co-development PartnerFormal agreements with municipalities for WMO (care indication) and day care services. Municipalities refer clients requiring social support and day care.
• Restaurant de HuiskamerminorOthersRestaurant located adjacent to Ansen location, providing dining option for residents and visitors.
• Dorpshuis de BastogneminorOthersVillage community center opposite Ansen location. Residents can participate in activities like creative afternoons and film evenings held there.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 's Heeren Loo: Large Dutch care provider with small-scale living locations across the country, supporting both elderly and individuals with intellectual disabilities. Comparable small-scale residential care model and WLZ-financed revenue structure, but with a much larger portfolio.
• Humanitas (Stichting Humanitas): Large Dutch regional elder care provider offering assisted living, nursing, and day care across multiple locations. Comparable core service mix (small-scale living options, 24-hour care, meals, day activities) but at materially greater scale and broader geographic footprint.
• Aafje (Stichting Aafje): Rotterdam-based elder care provider with a portfolio that explicitly includes small-scale woonzorg locations. Comparable service mix (residential care, day activities, meals, adapted transport), but broader regional scope and significantly larger infrastructure base.
• Laurens (Stichting Laurens): Rotterdam-area elder care operator running multiple residential locations, day care, and home care under Dutch WLZ/WMO frameworks. Comparable core offerings (assisted apartments, day activities, meals, adapted transport) with substantially greater scale.
• Leger des Heils Welzijn & Gezondheid: Salvation Army's Dutch healthcare arm providing assisted living, day care, and elderly support nationwide. Overlapping service categories (residential care, day activities, social support) but with broader mission scope and significantly larger infrastructure.
• Cordaan: Amsterdam-based Dutch care conglomerate providing assisted living, nursing, and home care. Comparable woonzorg service category but operates hundreds of locations across a much larger urban geography, serving similar elderly client segments under comparable WLZ/WMO financing.

Direct peers

• Sonneburgh: Rotterdam-based provider focused on small-scale living with care (kleinschalig wonen) and dementia-friendly environments. Highly aligned care philosophy, comparable apartment-style settings, and shared dependence on Dutch public care financing.
• Woonzorg de Bremhoeve: Sister organization resulting from the 2021 split of Woonzorg de Berkenhof. Operates the Kerkenveld and Fort locations with the same small-scale woonzorg model, identical founding DNA, and overlapping Drenthe footprint — the most direct functional peer.
• Tante Louise: Dutch small-scale woonzorg provider in Bergen op Zoom region offering residential living with care, day activities, and meals. Closely aligned 'kleinschalig' positioning, similar WLZ/WMO funding model, and comparable apartment-style small-team care delivery.

Regional players

• Zorggroep Noorderbreedte: Elder and nursing care provider operating in Friesland, adjacent to Drenthe. Offers comparable assisted living and day care services under the same Dutch long-term care system (WLZ/WMO), representing a neighboring regional competitor for similar resident demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woonzorg-sanniek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonzorg Sanniek